Borås Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Västra Götaland County, Sweden
Is Airbnb profitable in Borås in 2025? Explore comprehensive Airbnb analytics for Borås, Västra Götaland County, Sweden to uncover income potential. This 2025 STR market report for Borås, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 66 active listings.
Whether you're considering an Airbnb investment in Borås, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Borås Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Borås Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Borås (2025)
Understanding the monthly revenue variations for Airbnb listings in Borås is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Borås is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Borås across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,291+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,677 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $923 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $485, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Borås
Borås Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Borås STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Borås:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Borås
Average Daily Rate (ADR) Airbnb Trends in Borås (2025)
Effective short term rental pricing strategy in Borås involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Borås typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $188+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $115 or more.
- Typical properties (Median) charge around $73 per night.
- Entry-level properties (Bottom 25%) earn around $51 per night.
Average Daily Rate (ADR) Trend by Month in Borås
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Airbnb Seasonality Analysis & Trends in Borås (2025)
Peak Season (July, August, June)
- Revenue averages $1,615 per month
- Occupancy rates average 47.2%
- Daily rates average $96
Shoulder Season
- Revenue averages $1,147 per month
- Occupancy maintains around 37.6%
- Daily rates hold near $95
Low Season (February, March, November)
- Revenue drops to average $800 per month
- Occupancy decreases to average 33.4%
- Daily rates adjust to average $95
Seasonality Insights for Borås
- The Airbnb seasonality in Borås shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Borås's highest earning potential, with monthly revenues capable of climbing to $1,817, occupancy reaching a high of 53.6%, and ADRs peaking at $99.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $657, occupancy could drop to 26.1%, and ADRs may adjust down to $92.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Borås.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Borås seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Borås (2025)
Exploring the top neighborhoods for short-term rentals in Borås? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The heart of Borås, offering easy access to shops, restaurants, and cultural attractions. Ideal for tourists and business travelers seeking convenience and a vibrant atmosphere. | Borås Djurpark, Textile Museum, Knalleland, Knalleparken, Borås Konstmuseum |
| Borås Zoo area | A family-friendly location with the famous Borås Zoo nearby, attracting visitors who appreciate nature and wildlife. Ideal for family stays and nature lovers. | Borås Zoo, Borås Djurpark, Källdalens Naturreservat |
| Södra Torget | Known for its markets and local events, this area offers a taste of local culture and is close to various eateries and shops. Great for travelers who prefer an authentic experience. | Södra Torget, Stadsparksbadet, Bohusläns Museum |
| Viskafors | A quaint suburban area, perfect for those who want a peaceful stay while being close to the city. Ideal for long-term guests and families. | Viskaforsåsen, nature trails, local parks |
| Borås Art District | An emerging cultural hub with galleries and artist studios, appealing to visitors interested in the arts and local culture. Great for creative types and art lovers. | Borås Konstmuseum, Art galleries, Art installations in public spaces |
| Kypegården | A residential area with a community feel, great for guests looking for a more local experience. Close to parks and local shops, perfect for families and longer stays. | Kypegården Park, local shops, walkable neighborhoods |
| Åhaga | A unique venue space often hosting events and concerts, appealing to visitors looking for nightlife and entertainment options. | Åhaga venue, local concerts, outdoor events |
| Fristad | Located just outside Borås, this area offers a tranquil environment with local charm, suitable for nature enthusiasts and those seeking relaxation away from the city noise. | Fristad Nature Reserve, local hiking trails, Fristad's local markets |
Understanding Airbnb License Requirements & STR Laws in Borås (2025)
While Borås, Västra Götaland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Borås to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Borås (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Boråsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Nice house in the middle of nature and close to town
Entire Place • 4 bedrooms
Lovely home in perfect location
Entire Place • 2 bedrooms
Metergatan residence 6 pers
Entire Place • 3 bedrooms
Villa in Brämhult (45 min to Gbg)
Entire Place • 4 bedrooms
Paradisärlan
Entire Place • 1 bedroom
Gorgeous apartment in Borås with WiFi
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Borås (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Borås based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mikael | 2 | $35,054 | 55 | 4.86/5.0 |
| Christoffer | 4 | $29,485 | 158 | 4.75/5.0 |
| Jennifer | 2 | $29,163 | 53 | 4.75/5.0 |
| Jenny | 1 | $25,863 | 31 | 4.84/5.0 |
| Khaled | 3 | $25,348 | 34 | 4.00/5.0 |
| Eisa | 1 | $20,921 | 55 | 4.76/5.0 |
| Emma | 1 | $20,122 | 6 | 4.50/5.0 |
| Angélica | 1 | $18,805 | 64 | 4.78/5.0 |
| Host #141531383 | 1 | $18,717 | 0 | 0.00/5.0 |
| Host #153920869 | 1 | $17,872 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Borås.
Dive Deeper: Advanced Borås STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Borås. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBorås Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Borås
- The Borås Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 66 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Borås, House properties are the most common (45.5%), reflecting the local real estate landscape.
- Houses represent a significant 45.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 6.0%) offer potential for unique stay experiences.
Borås Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Borås
- The dominant room capacity in Borås is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 53.0% of the active Airbnb listings in Borås, indicating a high concentration in these sizes.
- A significant 31.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Borås.
Borås Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Borås
- The most common guest capacity trend in Borås vacation rentals is listings accommodating 4 guests (28.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Borås STR market, accounting for 45.5% of listings.
- 30.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Borås.
- On average, properties in Borås are equipped to host 4.1 guests.
Borås Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Borås
- The most common availability pattern in Borås falls within the 271-366 days range, representing 45.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Borås (37.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Borås Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
28 listings
46.7% of total
2 Nights
18 listings
30% of total
3 Nights
4 listings
6.7% of total
4-6 Nights
3 listings
5% of total
7-29 Nights
2 listings
3.3% of total
30+ Nights
5 listings
8.3% of total
Key Insights
- The most prevalent minimum stay requirement in Borås is 1 Night, adopted by 46.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.7%) of the Borås Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 46.7% of Borås hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Borås.
Borås Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
26 listings
48.1% of total
Moderate
11 listings
20.4% of total
Firm
7 listings
13% of total
Strict
10 listings
18.5% of total
Cancellation Policy Insights for Borås
- The prevailing Airbnb cancellation policy trend in Borås is Flexible, used by 48.1% of listings.
- There's a relatively balanced mix between guest-friendly (68.5%) and stricter (31.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 48.1% market standard in Borås.
- Regularly review your cancellation policy against competitors and market demand shifts in Borås.
Borås STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Borås
- The overall average booking lead time for vacation rentals in Borås is 46 days.
- Guests book furthest in advance for stays during August (average 79 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (74 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Borås.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Borås averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Borås (2025)
Amenity Prevalence
Amenity Insights for Borås
- Essential amenities in Borås that guests expect include: Kitchen, Heating, Smoke alarm, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, TV, Refrigerator are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Borås: Kitchen, Heating, Smoke alarm, Hot water.
- Prioritize adding missing essentials: Kitchen, Heating, Smoke alarm, Hot water.
- Consider adding popular differentiators like Wifi or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Borås to stay competitive.
Borås Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Borås
- The typical guest profile for Airbnb in Borås consists of a mix of domestic (45%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 45.4% of guests.
- Key international markets include Sweden (45.4%) and Germany (11.3%).
- Top languages spoken are English (37.9%) followed by Swedish (21.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Borås Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lerums kommun | 30 | $2,741 | $279.83 | 48% |
| Perstorps kommun | 10 | $2,109 | $135.10 | 56% |
| Gnosjö kommun | 17 | $1,888 | $153.61 | 41% |
| Hestra | 13 | $1,801 | $159.78 | 42% |
| Starrkärr och Näs | 11 | $1,795 | $249.46 | 22% |
| Trönningenäs | 16 | $1,794 | $249.83 | 45% |
| Snekkersten | 23 | $1,782 | $213.69 | 45% |
| Alingsås kommun | 41 | $1,766 | $172.39 | 40% |
| Mölle | 41 | $1,714 | $187.30 | 39% |
| Kungälv | 11 | $1,713 | $141.84 | 48% |