Björkö Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Västra Götaland County, Sweden
Is Airbnb profitable in Björkö in 2025? Explore comprehensive Airbnb analytics for Björkö, Västra Götaland County, Sweden to uncover income potential. This 2025 STR market report for Björkö, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Björkö, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Björkö Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Björkö Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Björkö (2025)
Understanding the monthly revenue variations for Airbnb listings in Björkö is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Björkö is typically July, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Björkö across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,758+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,739 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $880 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $414, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Björkö
Björkö Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Björkö STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Björkö:
- Best-in-class properties (Top 10%) achieve 54%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Björkö
Average Daily Rate (ADR) Airbnb Trends in Björkö (2025)
Effective short term rental pricing strategy in Björkö involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Björkö typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $231+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $176 or more.
- Typical properties (Median) charge around $106 per night.
- Entry-level properties (Bottom 25%) earn around $86 per night.
Average Daily Rate (ADR) Trend by Month in Björkö
Get Live Björkö Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Björkö (2025)
Peak Season (July, June, August)
- Revenue averages $2,470 per month
- Occupancy rates average 54.6%
- Daily rates average $133
Shoulder Season
- Revenue averages $943 per month
- Occupancy maintains around 21.3%
- Daily rates hold near $135
Low Season (March, October, November)
- Revenue drops to average $440 per month
- Occupancy decreases to average 14.0%
- Daily rates adjust to average $138
Seasonality Insights for Björkö
- The Airbnb seasonality in Björkö shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Björkö's highest earning potential, with monthly revenues capable of climbing to $2,857, occupancy reaching a high of 65.1%, and ADRs peaking at $143.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $324, occupancy could drop to 8.6%, and ADRs may adjust down to $131.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Björkö.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Björkö seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Björkö (2025)
Exploring the top neighborhoods for short-term rentals in Björkö? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Björkö Beach | Stunning coastal views and tranquil surroundings make this area ideal for beach lovers and those seeking relaxation. Perfect for guests looking to unwind by the sea. | Björkö Beach, Fishing opportunities, Scenic walking trails, Local seafood restaurants |
| Nord-Björkö | A serene village atmosphere with picturesque landscapes, ideal for families and couples looking for a peaceful getaway. Close to nature and outdoor activities. | Nature reserves, Hiking trails, Biking paths, Local markets |
| Björkö Marina | A hub for boating enthusiasts with close proximity to the water and various water activities. Attracts guests interested in sailing and water sports. | Marina facilities, Boat rentals, Fishing spots, Picnic areas |
| Björkö Bird Sanctuary | An ecological haven for bird watchers and nature lovers. Offers visitors a unique experience to observe diverse wildlife in their natural habitat. | Bird watching, Nature walks, Guided tours, Photography spots |
| Historic Björkö Docks | Rich in history and charm, this area attracts history buffs and those interested in cultural experiences. It offers insights into the local maritime heritage. | Historic buildings, Cultural events, Local museums, Art galleries |
| Björkö Island Trails | Offering beautiful hiking and biking paths, this area is perfect for outdoor enthusiasts. Guests can immerse themselves in nature and enjoy recreational activities. | Biking trails, Hiking routes, Scenic viewpoints, Wildlife observation |
| Local Craft Shops | A quaint area filled with local artisans and craftspeople. Guests can explore unique handmade goods and enjoy a slice of local culture. | Artisan shops, Local crafts, Workshops, Cultural festivals |
| Björkö's Culinary Scene | A growing destination for food lovers, offering a variety of local specialties and dining experiences. Perfect for guests wanting to explore local gastronomy. | Seafood restaurants, Cafes, Food festivals, Cooking classes |
Understanding Airbnb License Requirements & STR Laws in Björkö (2025)
While Björkö, Västra Götaland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Björkö to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Björkö (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Björköbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sea view on Björkö in Gothenburg's northern archipelago.
Entire Place • 2 bedrooms
Archipelago house near Gothenburg
Entire Place • 4 bedrooms
Newly-built cottage at Bohus-Björkö in archipelago idyll
Entire Place • 1 bedroom
Family-friendly island home on the west coast, Bohus-Björkö
Entire Place • 4 bedrooms
Björkö - archipelago house by the sea
Entire Place • 4 bedrooms
Björkö - close to the sea and nature
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Björkö (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Björkö based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cecilia | 2 | $23,642 | 22 | 4.70/5.0 |
| Sven | 1 | $19,502 | 51 | 5.00/5.0 |
| Markus | 1 | $17,718 | 15 | 4.93/5.0 |
| Hanna | 1 | $17,468 | 46 | 4.96/5.0 |
| Birgitta | 2 | $15,218 | 32 | 4.64/5.0 |
| Angelica | 1 | $13,483 | 4 | 5.00/5.0 |
| Annika | 1 | $12,263 | 50 | 5.00/5.0 |
| Host #126922625 | 1 | $10,471 | 7 | 4.86/5.0 |
| Host #467364720 | 1 | $10,145 | 0 | 0.00/5.0 |
| John | 1 | $9,841 | 15 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Björkö.
Dive Deeper: Advanced Björkö STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Björkö. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBjörkö Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Björkö
- The Björkö Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Björkö, House properties are the most common (52.6%), reflecting the local real estate landscape.
- Houses represent a significant 52.6% portion, catering likely to families or larger groups.
- The presence of 15.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Björkö Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Björkö
- The dominant room capacity in Björkö is 3 bedrooms listings, making up 26.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 52.6% of the active Airbnb listings in Björkö, indicating a high concentration in these sizes.
- A significant 47.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Björkö.
Björkö Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Björkö
- The most common guest capacity trend in Björkö vacation rentals is listings accommodating 4 guests (42.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Björkö STR market, accounting for 73.7% of listings.
- 47.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Björkö.
- On average, properties in Björkö are equipped to host 5.7 guests.
Björkö Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Björkö
- The most common availability pattern in Björkö falls within the 271-366 days range, representing 68.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Björkö (47.4%), reflecting common guest stay durations or potential owner blocking patterns.
Björkö Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
23.5% of total
2 Nights
8 listings
47.1% of total
3 Nights
1 listings
5.9% of total
4-6 Nights
2 listings
11.8% of total
7-29 Nights
2 listings
11.8% of total
Key Insights
- The most prevalent minimum stay requirement in Björkö is 2 Nights, adopted by 47.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.6%) of the Björkö Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.1% of Björkö hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.5% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Björkö.
Björkö Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
14.3% of total
Moderate
6 listings
42.9% of total
Firm
4 listings
28.6% of total
Strict
2 listings
14.3% of total
Cancellation Policy Insights for Björkö
- The prevailing Airbnb cancellation policy trend in Björkö is Moderate, used by 42.9% of listings.
- There's a relatively balanced mix between guest-friendly (57.2%) and stricter (42.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.9% market standard in Björkö.
- Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Björkö.
Björkö STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Björkö
- The overall average booking lead time for vacation rentals in Björkö is 64 days.
- Guests book furthest in advance for stays during July (average 133 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (115 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Björkö.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 133 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 115 days) to capture early planners.
- Monitor your own booking lead times against these Björkö averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Björkö (2025)
Amenity Prevalence
Amenity Insights for Björkö
- Essential amenities in Björkö that guests expect include: Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Smoke alarm, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Björkö: Heating, Kitchen.
- Consider adding popular differentiators like Wifi or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Björkö to stay competitive.
Björkö Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Björkö
- The typical guest profile for Airbnb in Björkö consists of a mix of domestic (53%) and international guests, often arriving from nearby Gothenburg, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 52.7% of guests.
- Key international markets include Sweden (52.7%) and Germany (18.7%).
- Top languages spoken are English (41.4%) followed by Swedish (25.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Björkö Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lerums kommun | 30 | $2,741 | $279.83 | 48% |
| Starrkärr och Näs | 11 | $1,795 | $249.46 | 22% |
| Trönningenäs | 16 | $1,794 | $249.83 | 45% |
| Snekkersten | 23 | $1,782 | $213.69 | 45% |
| Alingsås kommun | 41 | $1,766 | $172.39 | 40% |
| Øster Knasborg | 15 | $1,715 | $428.33 | 33% |
| Mölle | 41 | $1,714 | $187.30 | 39% |
| Kungälv | 11 | $1,713 | $141.84 | 48% |
| Hagryd-Dala | 10 | $1,654 | $167.61 | 57% |
| Udsholt | 82 | $1,615 | $205.87 | 38% |