Sundsvall Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Västernorrland County, Sweden
Is Airbnb profitable in Sundsvall in 2025? Explore comprehensive Airbnb analytics for Sundsvall, Västernorrland County, Sweden to uncover income potential. This 2025 STR market report for Sundsvall, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Sundsvall, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sundsvall Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sundsvall Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sundsvall (2025)
Understanding the monthly revenue variations for Airbnb listings in Sundsvall is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sundsvall is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sundsvall across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,791+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,340 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $738 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $376, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sundsvall
Sundsvall Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sundsvall STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sundsvall:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sundsvall
Average Daily Rate (ADR) Airbnb Trends in Sundsvall (2025)
Effective short term rental pricing strategy in Sundsvall involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sundsvall typically peaks in October and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $103+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $79 or more.
- Typical properties (Median) charge around $52 per night.
- Entry-level properties (Bottom 25%) earn around $35 per night.
Average Daily Rate (ADR) Trend by Month in Sundsvall
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Airbnb Seasonality Analysis & Trends in Sundsvall (2025)
Peak Season (July, June, August)
- Revenue averages $1,382 per month
- Occupancy rates average 58.3%
- Daily rates average $70
Shoulder Season
- Revenue averages $1,032 per month
- Occupancy maintains around 51.2%
- Daily rates hold near $67
Low Season (January, February, March)
- Revenue drops to average $570 per month
- Occupancy decreases to average 34.2%
- Daily rates adjust to average $58
Seasonality Insights for Sundsvall
- The Airbnb seasonality in Sundsvall shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sundsvall's highest earning potential, with monthly revenues capable of climbing to $1,506, occupancy reaching a high of 72.6%, and ADRs peaking at $71.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $513, occupancy could drop to 32.1%, and ADRs may adjust down to $57.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sundsvall.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sundsvall seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sundsvall (2025)
Exploring the top neighborhoods for short-term rentals in Sundsvall? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | Central area with easy access to shops, restaurants, and transport links. A popular choice for both business travelers and tourists looking to explore Sundsvall. | Sundsvall Museum, Café Dorr, Stenstan, Norra Berget, Kulturmagasinet, Sundsvall's shopping streets |
| Norra Berget | A scenic hill offering beautiful views of Sundsvall and the Gulf of Bothnia. It's attractive for nature lovers and those seeking outdoor recreational activities. | Norra Berget Nature Reserve, Wildlife Park, Sundsvall Ski Centre, Café on Norra Berget, Great hiking trails |
| Birsta | A commercial area with Birsta City, which is a large shopping center. It’s ideal for travelers looking for convenience and shopping opportunities. | Birsta City Shopping Center, IKEA Birsta, Restaurants and cafes, Cinema |
| Haga | A quaint neighborhood with beautiful wooden houses, known for its charm and cultural significance. It's perfect for visitors wishing to experience local life. | Café Haga, Haga Park, Local boutiques, Historical buildings |
| Sundsvall Airport Area | Proximity to Sundsvall's airport makes this area ideal for short-term stays for travelers arriving by air, especially business people and tourists. | Sundsvall Timrå Airport, Business hotels, Scenic countryside |
| Västermalm | A residential area that offers a mix of local living and access to attractions. Good for families and longer stays. | Parks and playgrounds, Local restaurants, Community events |
| Sundsvall Harbor | The picturesque harbor area has beautiful views and opportunities for boating. Great for tourists interested in maritime activities. | Boating excursions, Fish restaurants, Scenic walks along the water |
| Granloholm | A peaceful suburb of Sundsvall, great for families and those seeking a quiet retreat while still being close to the city. | Local parks, Family-friendly activities, Community vibe |
Understanding Airbnb License Requirements & STR Laws in Sundsvall (2025)
While Sundsvall, Västernorrland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sundsvall to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sundsvall (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sundsvallbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Unique modern villa in Ladhus style central
Entire Place • 3 bedrooms
Sundsvall By M - Apartment
Entire Place • N/A
Muumila
Entire Place • N/A
2 room with kitchenette near city & nature
Entire Place • 2 bedrooms
Apartment near E4 and Birsta City
Entire Place • 3 bedrooms
Apartment in Sundsvall with patio and own car park
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sundsvall (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sundsvall based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alexander | 1 | $35,338 | 13 | 5.00/5.0 |
| Marcus | 1 | $19,328 | 138 | 4.97/5.0 |
| Vuokko & Bo | 1 | $17,369 | 93 | 4.88/5.0 |
| Anne | 3 | $17,203 | 52 | 3.25/5.0 |
| Anna | 1 | $16,365 | 36 | 4.78/5.0 |
| Carola Bronsing | 1 | $15,048 | 127 | 4.94/5.0 |
| Patric | 1 | $14,883 | 79 | 4.96/5.0 |
| Pernilla | 1 | $11,797 | 51 | 4.98/5.0 |
| Fredrika | 1 | $10,462 | 63 | 4.95/5.0 |
| Monika | 3 | $9,576 | 203 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sundsvall.
Dive Deeper: Advanced Sundsvall STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sundsvall. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSundsvall Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sundsvall
- The Sundsvall Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.4% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 31.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Sundsvall, House properties are the most common (47.4%), reflecting the local real estate landscape.
- Houses represent a significant 47.4% portion, catering likely to families or larger groups.
- The presence of 10.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Sundsvall Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sundsvall
- The dominant room capacity in Sundsvall is 1 bedroom listings, making up 21.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 36.9% of the active Airbnb listings in Sundsvall, indicating a high concentration in these sizes.
- A significant 21.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sundsvall.
Sundsvall Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sundsvall
- The most common guest capacity trend in Sundsvall vacation rentals is listings accommodating 3 guests (26.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 4 guests dominate the Sundsvall STR market, accounting for 42.1% of listings.
- 10.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sundsvall.
- On average, properties in Sundsvall are equipped to host 2.6 guests.
Sundsvall Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sundsvall
- The most common availability pattern in Sundsvall falls within the 91-180 days range, representing 36.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 57.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Sundsvall (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 47.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sundsvall Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
38.9% of total
2 Nights
4 listings
22.2% of total
3 Nights
1 listings
5.6% of total
4-6 Nights
3 listings
16.7% of total
7-29 Nights
1 listings
5.6% of total
30+ Nights
2 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Sundsvall is 1 Night, adopted by 38.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.1%) of the Sundsvall Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in Sundsvall, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 38.9% of Sundsvall hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sundsvall.
Sundsvall Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
46.7% of total
Moderate
4 listings
26.7% of total
Firm
2 listings
13.3% of total
Strict
2 listings
13.3% of total
Cancellation Policy Insights for Sundsvall
- The prevailing Airbnb cancellation policy trend in Sundsvall is Flexible, used by 46.7% of listings.
- The market strongly favors guest-friendly terms, with 73.4% of listings offering Flexible or Moderate policies. This suggests guests in Sundsvall may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 46.7% market standard in Sundsvall.
- Using a Strict policy might deter some guests, as only 13.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sundsvall.
Sundsvall STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sundsvall
- The overall average booking lead time for vacation rentals in Sundsvall is 31 days.
- Guests book furthest in advance for stays during July (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (57 days avg.) sees the longest lead times, while Spring (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Sundsvall.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Sundsvall averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sundsvall (2025)
Amenity Prevalence
Amenity Insights for Sundsvall
- Essential amenities in Sundsvall that guests expect include: Wifi, Heating, Kitchen, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Essentials, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sundsvall: Wifi, Heating, Kitchen, Hot water.
- Consider adding popular differentiators like Free parking on premises or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sundsvall to stay competitive.
Sundsvall Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sundsvall
- The typical guest profile for Airbnb in Sundsvall consists of a mix of domestic (53%) and international guests, often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 52.7% of guests.
- Key international markets include Sweden (52.7%) and Germany (11.5%).
- Top languages spoken are English (38.3%) followed by Swedish (22.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sundsvall Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Söderhamns kommun | 19 | $2,862 | $193.95 | 45% |
| Järvsö | 54 | $1,340 | $156.61 | 38% |
| Gnarp District | 10 | $1,235 | $195.85 | 35% |
| Ljusdals kommun | 99 | $1,198 | $137.45 | 35% |
| Sundsvalls Gustav Adolf District | 10 | $1,116 | $103.92 | 55% |
| Nordanstigs kommun | 14 | $1,091 | $115.29 | 37% |
| Härnösands domkyrkodistrikt | 33 | $1,053 | $108.13 | 46% |
| Nordingrå District | 55 | $1,030 | $124.77 | 45% |
| Arnäs District | 16 | $1,009 | $113.62 | 45% |
| Timrå District | 12 | $974 | $89.02 | 33% |