Umeå kommun Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Västerbotten County, Sweden
Is Airbnb profitable in Umeå kommun in 2025? Explore comprehensive Airbnb analytics for Umeå kommun, Västerbotten County, Sweden to uncover income potential. This 2025 STR market report for Umeå kommun, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 37 active listings.
Whether you're considering an Airbnb investment in Umeå kommun, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Umeå kommun Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Umeå kommun Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Umeå kommun (2025)
Understanding the monthly revenue variations for Airbnb listings in Umeå kommun is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Umeå kommun is typically June, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Umeå kommun across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,920+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,002 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,253 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $706, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Umeå kommun
Umeå kommun Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Umeå kommun STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Umeå kommun:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Umeå kommun
Average Daily Rate (ADR) Airbnb Trends in Umeå kommun (2025)
Effective short term rental pricing strategy in Umeå kommun involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Umeå kommun typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $215+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $148 or more.
- Typical properties (Median) charge around $94 per night.
- Entry-level properties (Bottom 25%) earn around $73 per night.
Average Daily Rate (ADR) Trend by Month in Umeå kommun
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Airbnb Seasonality Analysis & Trends in Umeå kommun (2025)
Peak Season (June, May, July)
- Revenue averages $2,041 per month
- Occupancy rates average 50.4%
- Daily rates average $135
Shoulder Season
- Revenue averages $1,432 per month
- Occupancy maintains around 38.4%
- Daily rates hold near $129
Low Season (March, October, November)
- Revenue drops to average $1,023 per month
- Occupancy decreases to average 30.4%
- Daily rates adjust to average $123
Seasonality Insights for Umeå kommun
- The Airbnb seasonality in Umeå kommun shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Umeå kommun's highest earning potential, with monthly revenues capable of climbing to $2,184, occupancy reaching a high of 58.3%, and ADRs peaking at $136.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $949, occupancy could drop to 28.0%, and ADRs may adjust down to $117.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Umeå kommun.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Umeå kommun seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Umeå kommun (2025)
Exploring the top neighborhoods for short-term rentals in Umeå kommun? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Umeå City Center | The vibrant heart of Umeå, known for its cultural attractions, shopping, and dining. A prime location for tourists and business travelers alike, offering easy access to public transport and various amenities. | Umeå University, Umeå Arts Campus, Guitars – The Museum, Umeå City Library, Utopia Shopping Center |
| Drottninggatan | A bustling pedestrian street in the city center that offers a mix of shops, cafes, and cultural experiences. Ideal for tourists looking to explore the local lifestyle and shopping options. | Drottningparken, Various local shops and eateries, Cultural events and fairs |
| Västerbottens museum | A key cultural attraction in Umeå, showcasing the history and heritage of Västerbotten. A perfect location for guests interested in local culture and history. | Västerbottens Museum, Art exhibitions, Cultural workshops |
| Björkstadens | A centrally located residential area that offers proximity to nature while being close to urban amenities. Attracts families and nature lovers who appreciate a quieter environment. | Bäckhammarsparken, Umeälven river trails, Local markets, Community events |
| Umeå University Campus | Home to one of the largest universities in Sweden, attracting students and academics from around the world. Great for short-term stays for those visiting the university. | Umeå University, Campus concerts and events, Student pubs |
| Strömpilen | A commercial area offering shopping and dining options along the Umeå River. Ideal for visitors who want to enjoy a mix of leisure and retail opportunities. | Shopping centers, Restaurants by the water, Walking paths along the river |
| Gammlia | An area near the cultural and historical site offering a glimpse into Umeå's past. Ideal for guests interested in traditional Swedish culture and outdoor activities. | Gammlia Museum, Open-air museum, Nature trails |
| Haga | A charming residential neighborhood with a cozy feel, close to nature and parks. It appeals to visitors who want a more local experience away from the downtown hustle. | Hagaparken, Local cafes and bakeries, Community parks |
Understanding Airbnb License Requirements & STR Laws in Umeå kommun (2025)
While Umeå kommun, Västerbotten County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Umeå kommun to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Umeå kommun (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Umeå kommunbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Moose close to villa with large garden
Entire Place • 2 bedrooms
Charming Waterfront Log House
Entire Place • 3 bedrooms
Both
Entire Place • 4 bedrooms
Farmhouse with access to a beach and a sauna.
Entire Place • 1 bedroom
Cozy cottage next to forest and ocean
Entire Place • 2 bedrooms
Cabin with fireplace and wood fireplace sauna next to the sea
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Umeå kommun (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Umeå kommun based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lisa | 1 | $35,588 | 16 | 4.88/5.0 |
| Per | 1 | $34,171 | 126 | 4.95/5.0 |
| Lena | 2 | $28,654 | 6 | 2.50/5.0 |
| Per-Ola | 1 | $23,502 | 30 | 4.83/5.0 |
| Marlene & Anders | 1 | $23,250 | 271 | 4.85/5.0 |
| Therese | 1 | $18,913 | 47 | 4.94/5.0 |
| Mattias | 1 | $18,628 | 89 | 4.96/5.0 |
| Helene | 1 | $18,226 | 11 | 4.73/5.0 |
| Desireé | 1 | $18,178 | 48 | 4.98/5.0 |
| Malte | 1 | $17,670 | 54 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Umeå kommun.
Dive Deeper: Advanced Umeå kommun STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Umeå kommun. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUmeå kommun Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Umeå kommun
- The Umeå kommun Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.9% of the 37 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Umeå kommun, House properties are the most common (51.4%), reflecting the local real estate landscape.
- Houses represent a significant 51.4% portion, catering likely to families or larger groups.
- The presence of 16.2% Hotel/Boutique listings indicates integration with traditional hospitality.
Umeå kommun Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Umeå kommun
- The dominant room capacity in Umeå kommun is 1 bedroom listings, making up 37.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.9% of the active Airbnb listings in Umeå kommun, indicating a high concentration in these sizes.
- A significant 27.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Umeå kommun.
Umeå kommun Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Umeå kommun
- The most common guest capacity trend in Umeå kommun vacation rentals is listings accommodating 4 guests (37.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Umeå kommun STR market, accounting for 59.4% of listings.
- 32.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Umeå kommun.
- On average, properties in Umeå kommun are equipped to host 4.5 guests.
Umeå kommun Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Umeå kommun
- The most common availability pattern in Umeå kommun falls within the 271-366 days range, representing 54.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Umeå kommun (27%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Umeå kommun Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
36.4% of total
2 Nights
6 listings
18.2% of total
3 Nights
6 listings
18.2% of total
4-6 Nights
2 listings
6.1% of total
7-29 Nights
2 listings
6.1% of total
30+ Nights
5 listings
15.2% of total
Key Insights
- The most prevalent minimum stay requirement in Umeå kommun is 1 Night, adopted by 36.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (15.2%) caters to monthly stays (30+ nights) in Umeå kommun, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.4% of Umeå kommun hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Umeå kommun.
Umeå kommun Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
44.4% of total
Moderate
9 listings
33.3% of total
Firm
4 listings
14.8% of total
Strict
2 listings
7.4% of total
Cancellation Policy Insights for Umeå kommun
- The prevailing Airbnb cancellation policy trend in Umeå kommun is Flexible, used by 44.4% of listings.
- The market strongly favors guest-friendly terms, with 77.7% of listings offering Flexible or Moderate policies. This suggests guests in Umeå kommun may expect booking flexibility.
- Strict cancellation policies are quite rare (7.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44.4% market standard in Umeå kommun.
- Using a Strict policy might deter some guests, as only 7.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Umeå kommun.
Umeå kommun STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Umeå kommun
- The overall average booking lead time for vacation rentals in Umeå kommun is 61 days.
- Guests book furthest in advance for stays during July (average 131 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (93 days avg.) sees the longest lead times, while Fall (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Umeå kommun.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 131 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 93 days) to capture early planners.
- Monitor your own booking lead times against these Umeå kommun averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Umeå kommun (2025)
Amenity Prevalence
Amenity Insights for Umeå kommun
- Essential amenities in Umeå kommun that guests expect include: Kitchen, Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Heating, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Umeå kommun: Kitchen, Smoke alarm, Free parking on premises.
- Prioritize adding missing essentials: Smoke alarm, Free parking on premises.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Umeå kommun to stay competitive.
Umeå kommun Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Umeå kommun
- The typical guest profile for Airbnb in Umeå kommun consists of predominantly international visitors (72%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 27.9% of guests.
- Key international markets include Sweden (27.9%) and Germany (23.3%).
- Top languages spoken are English (38.7%) followed by German (15%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Umeå kommun Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Korsholm | 26 | $1,053 | $96.26 | 38% |
| Skellefteå | 19 | $990 | $184.92 | 36% |
| Umeå | 114 | $960 | $129.82 | 44% |
| Vaasa | 194 | $927 | $87.12 | 44% |
| Teuva | 10 | $782 | $79.26 | 32% |
| Grundsunda District | 20 | $675 | $102.44 | 36% |
| Kristinestad | 21 | $659 | $114.70 | 44% |
| Skellefteå kommun | 48 | $646 | $94.47 | 42% |
| Bjurholm District | 11 | $464 | $106.46 | 29% |
| Laihia | 12 | $463 | $116.94 | 29% |