Umeå Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Västerbotten County, Sweden
Is Airbnb profitable in Umeå in 2025? Explore comprehensive Airbnb analytics for Umeå, Västerbotten County, Sweden to uncover income potential. This 2025 STR market report for Umeå, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 114 active listings.
Whether you're considering an Airbnb investment in Umeå, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Umeå Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Umeå Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Umeå (2025)
Understanding the monthly revenue variations for Airbnb listings in Umeå is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Umeå is typically June, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Umeå across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,889+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,795 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $982 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $492, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Umeå
Umeå Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Umeå STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Umeå:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Umeå
Average Daily Rate (ADR) Airbnb Trends in Umeå (2025)
Effective short term rental pricing strategy in Umeå involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Umeå typically peaks in February and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $304+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $180 or more.
- Typical properties (Median) charge around $71 per night.
- Entry-level properties (Bottom 25%) earn around $41 per night.
Average Daily Rate (ADR) Trend by Month in Umeå
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Airbnb Seasonality Analysis & Trends in Umeå (2025)
Peak Season (June, January, May)
- Revenue averages $1,901 per month
- Occupancy rates average 47.7%
- Daily rates average $127
Shoulder Season
- Revenue averages $1,493 per month
- Occupancy maintains around 46.6%
- Daily rates hold near $131
Low Season (September, October, November)
- Revenue drops to average $1,135 per month
- Occupancy decreases to average 47.3%
- Daily rates adjust to average $128
Seasonality Insights for Umeå
- The Airbnb seasonality in Umeå shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Umeå's highest earning potential, with monthly revenues capable of climbing to $2,002, occupancy reaching a high of 54.6%, and ADRs peaking at $146.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,091, occupancy could drop to 39.6%, and ADRs may adjust down to $123.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Umeå.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Umeå seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Umeå (2025)
Exploring the top neighborhoods for short-term rentals in Umeå? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Umeå City Center | The vibrant heart of Umeå, known for its rich cultural offerings, dining, and shopping. A prime spot for tourists and business travelers visiting local universities and institutions. | Umeå Arts Campus, Umeå stadsbibliotek, Norrland Opera, Västerbottens Museum, Ume River |
| Gamlia | Historic area that showcases Umeå's heritage, featuring traditional wooden houses and beautiful parks. Popular for visitors interested in history and culture. | Umeå Open Air Museum, Gammlia Park, Umeå Cultural History Museum, Umeå City Park |
| Britt-Marie's Village | A charming residential area that gives a feel of local life, with access to serene nature and family-friendly amenities. It appeals to travelers looking for a cozy and relaxed atmosphere. | Local cafes, Parks, Walking trails, Community events |
| Universitetet (University Area) | Home to Umeå University, this area attracts students and academics. Ideal for short-term rentals catering to university visitors and participants in academic events. | Umeå University, Umeå Institute of Design, Student events, Campus activities |
| Mariedal | A quiet residential neighborhood close to the city center, perfect for families and long-stay travelers seeking tranquility while remaining accessible to urban amenities. | Local parks, Schools, Shopping areas |
| Haga | A trendy area known for its vibrant atmosphere and artistic community. Engaging for travelers looking for a unique local experience with hip cafes and shops. | Haga Park, Art galleries, Quirky shops, Local eateries |
| Ålidhem | A family-friendly suburb with good transport links to the city center. Popular among those looking for longer stays and a quieter environment. | Nature trails, Parks, Community services |
| Öbacka | A picturesque area with close proximity to the river and scenic views. A budding location for nature lovers and those seeking a peaceful getaway ambiance. | Ume River, Walking and biking trails, Scenic views |
Understanding Airbnb License Requirements & STR Laws in Umeå (2025)
While Umeå, Västerbotten County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Umeå to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Umeå (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Umeåbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa i Umeå
Entire Place • 4 bedrooms
Spacious house close to city center and nature
Entire Place • 4 bedrooms
Spacious gable row house on Grubbe
Entire Place • 3 bedrooms
Modern villa med pool.
Entire Place • 6 bedrooms
3:A 90sqm, private entrance, west of town
Entire Place • 3 bedrooms
Nice villa with outdoor spa & sauna!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Umeå (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Umeå based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anna Josefina | 4 | $69,893 | 519 | 4.83/5.0 |
| Ronnie & Rebecca | 4 | $63,422 | 86 | 4.64/5.0 |
| Hanna | 1 | $57,737 | 19 | 5.00/5.0 |
| Fredrik | 1 | $53,556 | 7 | 4.86/5.0 |
| Mikael | 1 | $49,301 | 4 | 5.00/5.0 |
| Elin | 4 | $49,136 | 36 | 4.74/5.0 |
| Christoffer | 1 | $34,714 | 5 | 5.00/5.0 |
| Kerstin | 2 | $34,126 | 102 | 4.83/5.0 |
| Johan | 1 | $33,767 | 78 | 4.78/5.0 |
| Rebecka Ingrid Jonna | 1 | $31,604 | 5 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Umeå.
Dive Deeper: Advanced Umeå STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Umeå. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUmeå Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Umeå
- The Umeå Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 67.5% of the 114 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 31.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Umeå, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 5.3%) offer potential for unique stay experiences.
Umeå Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Umeå
- The dominant room capacity in Umeå is 1 bedroom listings, making up 28.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 43.0% of the active Airbnb listings in Umeå, indicating a high concentration in these sizes.
- A significant 32.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Umeå.
Umeå Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Umeå
- The most common guest capacity trend in Umeå vacation rentals is listings accommodating 4 guests (16.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Umeå STR market, accounting for 33.4% of listings.
- 27.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Umeå.
- On average, properties in Umeå are equipped to host 3.4 guests.
Umeå Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Umeå
- The most common availability pattern in Umeå falls within the 271-366 days range, representing 43.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Umeå (29.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Umeå Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
33 listings
31.4% of total
2 Nights
27 listings
25.7% of total
3 Nights
18 listings
17.1% of total
4-6 Nights
8 listings
7.6% of total
7-29 Nights
5 listings
4.8% of total
30+ Nights
14 listings
13.3% of total
Key Insights
- The most prevalent minimum stay requirement in Umeå is 1 Night, adopted by 31.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (13.3%) caters to monthly stays (30+ nights) in Umeå, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 31.4% of Umeå hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Umeå.
Umeå Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
32 listings
36% of total
Moderate
36 listings
40.4% of total
Firm
16 listings
18% of total
Strict
5 listings
5.6% of total
Cancellation Policy Insights for Umeå
- The prevailing Airbnb cancellation policy trend in Umeå is Moderate, used by 40.4% of listings.
- The market strongly favors guest-friendly terms, with 76.4% of listings offering Flexible or Moderate policies. This suggests guests in Umeå may expect booking flexibility.
- Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.4% market standard in Umeå.
- Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Umeå.
Umeå STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Umeå
- The overall average booking lead time for vacation rentals in Umeå is 55 days.
- Guests book furthest in advance for stays during May (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (57 days avg.) sees the longest lead times, while Fall (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Umeå.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Umeå averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Umeå (2025)
Amenity Prevalence
Amenity Insights for Umeå
- Essential amenities in Umeå that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Washer, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Umeå: Wifi, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like Kitchen or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Umeå to stay competitive.
Umeå Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Umeå
- The typical guest profile for Airbnb in Umeå consists of a mix of domestic (41%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 40.9% of guests.
- Key international markets include Sweden (40.9%) and Germany (11.3%).
- Top languages spoken are English (39.7%) followed by Swedish (19.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Umeå Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Korsholm | 26 | $1,053 | $96.26 | 38% |
| Skellefteå | 19 | $990 | $184.92 | 36% |
| Vaasa | 194 | $927 | $87.12 | 44% |
| Umeå kommun | 37 | $913 | $114.41 | 39% |
| Teuva | 10 | $782 | $79.26 | 32% |
| Grundsunda District | 20 | $675 | $102.44 | 36% |
| Kristinestad | 21 | $659 | $114.70 | 44% |
| Skellefteå kommun | 48 | $646 | $94.47 | 42% |
| Bjurholm District | 11 | $464 | $106.46 | 29% |
| Laihia | 12 | $463 | $116.94 | 29% |