Airbnb Market Analytics, Statistics and Data in Umeå, Västerbotten County, Sweden
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Umeå? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Umeå:
How much do Airbnb hosts make on average per month in Umeå?
The short-term rental market in Umeå shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,041 per month
- Strong performing properties (top 25%) make $1,847 or more
- Best-in-class properties (top 10%) achieve $3,751+ monthly
- Entry-level properties (bottom 25%) typically earn around $545
Revenue Variations by Month
Occupancy Rates Throughout the Year in Umeå
The market in Umeå shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Umeå
Daily rates in Umeå vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $69 per night
- Strong performing properties (top 25%) secure $179 or more
- Best-in-class properties (top 10%) pull in $291+ per night
- Entry-level properties (bottom 25%) earn around $42
Daily Rate Variations by Month
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Seasonality patterns in Umeå
Peak Season (June, February, May)
- Revenue peaks at $2225.56 per month
- Occupancy rates reach 53.44%
- Daily rates average $130.02
Shoulder Season
- Revenue averages $1554.45 per month
- Occupancy maintains 46.52%
- Daily rates hold at $125.35
Low Season (April, October, November)
- Revenue drops to $1172.91 per month
- Occupancy decreases to 38.56%
- Daily rates adjust to $121.56
Is it still profitable to do Airbnb in Umeå in 2025?
Yes! Umeå demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and monthly revenue averaging $1554 and The market's 117 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Umeå
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Västerbottens Museum | A cultural and historical center in Umeå that attracts both tourists and locals. Ideal for visitors interested in the region's heritage and art. | Västerbottens Museum, Umeå Arts Campus, Umeå University, Guitars – The Museum, Umeå City Church |
| Umeå River Walk | A picturesque area along the river that offers beautiful views and a scenic stroll. Perfect for guests who enjoy outdoor activities and nature. | Umeå River, Badhusparken, Nydalasjön Lake, Öbacka Beach, Biosfärområde Holzmann |
| Norrland Opera | A vibrant cultural venue that draws in artistic crowds and event-goers. Great for those looking for entertainment and nightlife options. | Norrland Opera, Umeå Concert Hall, Kulturverkstan, Västerbotten Theatre |
| Bräcke | A charming neighborhood known for its small-town feel and community spirit. Attractive for families and long-term stays. | Bräcke Church, Ammerån River, Bräcke Camping |
| Utopia Shopping Center | The main shopping hub in Umeå, frequented by both residents and visitors. An excellent spot for guests looking for convenience and retail therapy. | Utopia Shopping Center, Åhléns, Gallerian, Local cafes and restaurants |
| Folkhögskolan | An educational area with a mix of students and cultural events, ideal for budget travelers and those looking to immerse into local academia. | Folkhögskolan, Café Kronan, Student events, Local markets |
| Kollo | A picturesque coastal area popular for its summer cottages and beautiful scenery, perfect for nature lovers and visitors seeking relaxation. | Kollo Beach, Fishing spots, Nature trails, Summer markets |
| Gamlia | Known for its historical significance and traditional architecture, Gamlia offers a unique glimpse into Umeå's past, appealing to tourists interested in history. | Gamlia Open-Air Museum, Västerbotten Museum, Historic buildings, Scenic parks |
Do you need a license for Airbnb in Umeå?
We recommend checking directly with Umeå's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Umeå
Spacious house close to city center and nature
Entire Place • 4 bedrooms
Spacious gable row house on Grubbe
Entire Place • 3 bedrooms
Villa i Umeå
Entire Place • 4 bedrooms
3:A 90sqm, private entrance, west of town
Entire Place • 3 bedrooms
Parvillan
Entire Place • 5 bedrooms
House in greenery, close to fairy and city
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Umeå
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anna Josefina | 4 | $73,070 | 519 | 4.83/5.0 |
| Fredrik | 1 | $59,856 | 7 | 4.86/5.0 |
| Mikael | 1 | $58,350 | 4 | 5.00/5.0 |
| Ronnie & Rebecca | 4 | $53,203 | 86 | 4.64/5.0 |
| Hanna | 1 | $41,883 | 19 | 5.00/5.0 |
| Elin | 3 | $35,335 | 29 | 4.80/5.0 |
| Johan | 1 | $35,179 | 78 | 4.78/5.0 |
| Linnea | 1 | $31,557 | 4 | 4.75/5.0 |
| Kerstin | 2 | $30,870 | 102 | 4.83/5.0 |
| Rebecka Ingrid Jonna | 1 | $30,498 | 5 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Umeå
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (65.8%), with house and apartment & condo properties comprising 94.8% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile segments (5.1% combined)
Room Capacity Distribution
Analysis of 117 properties in Umeå shows that 1 bedroom properties are most prevalent, making up 27.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 41.0% of all listings.
Key Insights
- Most common: 1 bedroom (27.4%)
- Least common: 4 bedrooms (7.7%)
- Market concentration: 41.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 117 properties in Umeå reveals that 8+ guests properties dominate the market, representing 16.2% of all listings. The average property accommodates 3.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 32.5% of the market.
Key Insights
- Most common capacity: 8+ guests (16.2% of market)
- Least common capacity: 1 guest (3.4% of market)
- Average guest capacity: 3.4 guests per property
- Market concentration: 32.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 117 properties in Umeå, the most common availability pattern is 271-366 days (49.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (25.6% of properties).
Key Insights
- Most common availability window: 271-366 days (49.6%)
- Most common booking duration: 91-180 days (25.6%)
- Properties with high availability (180+ days): 71.8%
- Properties with long-term bookings (180+ days): 28.2%
Minimum Stay Distributions
1 Night
35 listings
34% of total
2 Nights
28 listings
27.2% of total
3 Nights
17 listings
16.5% of total
4-6 Nights
11 listings
10.7% of total
7-29 Nights
5 listings
4.9% of total
30+ Nights
7 listings
6.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 61.2%
- Mid-length stays (4-6 nights) represent 10.7% of listings
- Monthly+ stays (6.8%) suggest a stable extended-stay market
- High market flexibility with 77.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
31 listings
33.7% of total
Moderate
37 listings
40.2% of total
Firm
17 listings
18.5% of total
Strict
7 listings
7.6% of total
Key Insights
- Moderate is the preferred policy at 40.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 73.9% of the market
- Strong market consensus around Moderate policies
- Strict policies are least common at 7.6% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, May, Jul, averaging 72 days
- Shortest booking windows are in Oct, Sep, Aug, averaging 37 days
- Spring shows the longest average booking window at 62 days, while Fall has the shortest at 41 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 62 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Aug when lead times are shortest
Popular Airbnb Amenities in Umeå
Below is the distribution of amenities across listings in Umeå:
Traveler Demographics
Key Insights
- Domestic travelers make up 38.5% of total guests, indicating a moderate local market presence.
- Primary international markets: Germany (15.3%) and Finland (12.9%)
- English is the top language at 49.5%, followed by Swedish (23%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.6%
Recommendations
- Target marketing campaigns for Stockholm and Uppsala markets
- Develop localized content for Germany and Finland
- Prioritize English and Swedish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Umeå. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Korsholm | 27 | $1,129 | $96.06 | 38% |
| Vaasa | 192 | $1,000 | $87.85 | 45% |
| Skellefteå | 18 | $1,000 | $158.20 | 35% |
| Umeå kommun | 33 | $839 | $112.31 | 39% |
| Teuva | 11 | $804 | $78.43 | 34% |
| Kristinestad | 19 | $722 | $121.26 | 43% |
| Grundsunda District | 21 | $679 | $103.51 | 36% |
| Skellefteå kommun | 48 | $616 | $85.94 | 43% |
| Bjurholm District | 11 | $544 | $106.18 | 29% |
| Laihia | 12 | $485 | $119.96 | 31% |
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