Sunne Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Värmland County, Sweden
Is Airbnb profitable in Sunne in 2025? Explore comprehensive Airbnb analytics for Sunne, Värmland County, Sweden to uncover income potential. This 2025 STR market report for Sunne, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Sunne, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sunne Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sunne Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sunne (2025)
Understanding the monthly revenue variations for Airbnb listings in Sunne is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sunne is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sunne across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,856+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,458 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $758 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $306, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sunne
Sunne Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sunne STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sunne:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sunne
Average Daily Rate (ADR) Airbnb Trends in Sunne (2025)
Effective short term rental pricing strategy in Sunne involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sunne typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $142+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $86 or more.
- Typical properties (Median) charge around $58 per night.
- Entry-level properties (Bottom 25%) earn around $45 per night.
Average Daily Rate (ADR) Trend by Month in Sunne
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Airbnb Seasonality Analysis & Trends in Sunne (2025)
Peak Season (July, August, January)
- Revenue averages $1,812 per month
- Occupancy rates average 52.1%
- Daily rates average $83
Shoulder Season
- Revenue averages $1,137 per month
- Occupancy maintains around 29.4%
- Daily rates hold near $82
Low Season (February, March, October)
- Revenue drops to average $647 per month
- Occupancy decreases to average 26.0%
- Daily rates adjust to average $81
Seasonality Insights for Sunne
- The Airbnb seasonality in Sunne shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sunne's highest earning potential, with monthly revenues capable of climbing to $2,176, occupancy reaching a high of 68.7%, and ADRs peaking at $86.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $570, occupancy could drop to 22.2%, and ADRs may adjust down to $79.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sunne.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sunne seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sunne (2025)
Exploring the top neighborhoods for short-term rentals in Sunne? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Sätterfjärden | A beautiful lake area surrounded by nature, perfect for relaxation and recreational activities such as hiking and fishing. Ideal for visitors seeking tranquility and outdoor experiences. | Sätterfjärden Nature Reserve, Hiking trails, Fishing opportunities, Biking paths, Birdwatching spots |
| Sunne Water Park | A popular family destination with water attractions and activities that draw visitors in the summer months. Great for families looking for fun and adventure. | Sunne Water Park, Swimming pools, Slides and attractions, Picnic areas, Sunbathing areas |
| Rottnen | A charming area known for its scenic lakeside views and recreational activities. Attractive to those who enjoy nature and want a peaceful retreat. | Rottnen Lake, Fishing, Boating, Walking trails, Nature photography spots |
| Sunne Cultural Center | A hub for local arts and culture, offering events and exhibitions throughout the year. Great for those interested in local culture and community activities. | Cultural events, Exhibitions, Workshops, Performances, Art galleries |
| Sundstabadet | An indoor swimming facility that attracts visitors year-round, particularly during the winter months. Ideal for families and individuals looking to swim and relax. | Indoor pools, Sauna, Fitness center, Family activities, Café |
| Sunne Ski Resort | A popular destination for winter sports enthusiasts, providing ski slopes and facilities for both beginners and advanced skiers. Great for winter tourism. | Ski slopes, Snowboarding, Ski rentals, Winter hiking trails, Après-ski activities |
| Hösa | An attractive rural location known for its scenic landscapes, ideal for those looking to experience Swedish countryside charm and tranquility. | Beautiful countryside, Rural trails, Local farms, Scenic views, Wildlife |
| Sunne's Historical Town Center | A charming town center with historical significance, offering visitors a glimpse into the local heritage and history, attractive to history buffs. | Historical buildings, Local shops, Cafés, Town squares, Cultural heritage sites |
Understanding Airbnb License Requirements & STR Laws in Sunne (2025)
While Sunne, Värmland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sunne to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sunne (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sunnebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Prostgården. Sunne's best location.
Entire Place • 4 bedrooms
Manor wing central location in quiet surroundings.
Entire Place • 5 bedrooms
Mårbacka There Down
Entire Place • 3 bedrooms
Beautiful turn-of-the-century house in central Sunne
Entire Place • 3 bedrooms
Guest house with hotel feel, linens and towels
Entire Place • 3 bedrooms
Lovely holiday house in Sunne
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sunne (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sunne based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Richard | 1 | $51,540 | 13 | 4.77/5.0 |
| Marie-Louise | 1 | $33,619 | 69 | 4.78/5.0 |
| Dirk | 1 | $18,804 | 53 | 5.00/5.0 |
| John | 1 | $16,482 | 29 | 4.79/5.0 |
| Robin | 2 | $14,672 | 180 | 4.91/5.0 |
| Helen | 1 | $14,045 | 154 | 4.92/5.0 |
| Elisabeth | 1 | $14,013 | 53 | 4.94/5.0 |
| Israa | 1 | $13,445 | 9 | 4.44/5.0 |
| Elisabeth | 4 | $13,268 | 72 | 4.75/5.0 |
| Urban Och Åsa | 1 | $11,892 | 141 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sunne.
Dive Deeper: Advanced Sunne STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sunne. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSunne Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sunne
- The Sunne Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60.9% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 39.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Sunne, House properties are the most common (56.5%), reflecting the local real estate landscape.
- Houses represent a significant 56.5% portion, catering likely to families or larger groups.
- The presence of 21.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Sunne Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sunne
- The dominant room capacity in Sunne is 1 bedroom listings, making up 26.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 43.5% of the active Airbnb listings in Sunne, indicating a high concentration in these sizes.
- A significant 30.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sunne.
Sunne Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sunne
- The most common guest capacity trend in Sunne vacation rentals is listings accommodating 5 guests (26.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 5 guests and 8+ guests dominate the Sunne STR market, accounting for 43.5% of listings.
- 21.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sunne.
- On average, properties in Sunne are equipped to host 3.6 guests.
Sunne Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sunne
- The most common availability pattern in Sunne falls within the 181-270 days range, representing 47.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sunne (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sunne Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
73.9% of total
2 Nights
2 listings
8.7% of total
3 Nights
3 listings
13% of total
30+ Nights
1 listings
4.3% of total
Key Insights
- The most prevalent minimum stay requirement in Sunne is 1 Night, adopted by 73.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.6%) of the Sunne Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 73.9% of Sunne hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sunne.
Sunne Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
54.5% of total
Moderate
6 listings
27.3% of total
Firm
4 listings
18.2% of total
Cancellation Policy Insights for Sunne
- The prevailing Airbnb cancellation policy trend in Sunne is Flexible, used by 54.5% of listings.
- The market strongly favors guest-friendly terms, with 81.8% of listings offering Flexible or Moderate policies. This suggests guests in Sunne may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 54.5% market standard in Sunne.
- Given the high prevalence of Flexible policies (54.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Sunne.
Sunne STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sunne
- The overall average booking lead time for vacation rentals in Sunne is 44 days.
- Guests book furthest in advance for stays during June (average 106 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (75 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Sunne.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 106 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 75 days) to capture early planners.
- Monitor your own booking lead times against these Sunne averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sunne (2025)
Amenity Prevalence
Amenity Insights for Sunne
- Essential amenities in Sunne that guests expect include: Free parking on premises, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sunne: Free parking on premises, Wifi, Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sunne to stay competitive.
Sunne Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sunne
- The typical guest profile for Airbnb in Sunne consists of a mix of domestic (61%) and international guests, often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 61.4% of guests.
- Key international markets include Sweden (61.4%) and Norway (10.9%).
- Top languages spoken are English (39.6%) followed by Swedish (26.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Stockholm and Gothenburg.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sunne Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Askersunds kommun | 19 | $2,547 | $246.83 | 44% |
| Tällberg | 14 | $1,918 | $160.81 | 49% |
| Storfors kommun | 13 | $1,651 | $199.60 | 45% |
| Vadstena | 26 | $1,493 | $168.90 | 40% |
| Fagersanna | 12 | $1,348 | $123.53 | 54% |
| Säffle kommun | 58 | $1,280 | $162.12 | 41% |
| Vara kommun | 19 | $1,278 | $125.17 | 40% |
| Karlskoga kommun | 12 | $1,252 | $126.00 | 47% |
| Skövde | 15 | $1,189 | $108.88 | 44% |
| Tunnerstad | 18 | $1,183 | $139.21 | 52% |