Karlstad Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Värmland County, Sweden
Is Airbnb profitable in Karlstad in 2025? Explore comprehensive Airbnb analytics for Karlstad, Värmland County, Sweden to uncover income potential. This 2025 STR market report for Karlstad, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 60 active listings.
Whether you're considering an Airbnb investment in Karlstad, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Karlstad Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Karlstad Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Karlstad (2025)
Understanding the monthly revenue variations for Airbnb listings in Karlstad is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Karlstad is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Karlstad across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,903+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,586 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $833 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $427, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Karlstad
Karlstad Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Karlstad STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Karlstad:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Karlstad
Average Daily Rate (ADR) Airbnb Trends in Karlstad (2025)
Effective short term rental pricing strategy in Karlstad involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Karlstad typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $177+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $111 or more.
- Typical properties (Median) charge around $74 per night.
- Entry-level properties (Bottom 25%) earn around $47 per night.
Average Daily Rate (ADR) Trend by Month in Karlstad
Get Live Karlstad Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Karlstad (2025)
Peak Season (July, June, August)
- Revenue averages $1,887 per month
- Occupancy rates average 49.1%
- Daily rates average $88
Shoulder Season
- Revenue averages $1,082 per month
- Occupancy maintains around 38.0%
- Daily rates hold near $90
Low Season (March, October, November)
- Revenue drops to average $848 per month
- Occupancy decreases to average 33.9%
- Daily rates adjust to average $92
Seasonality Insights for Karlstad
- The Airbnb seasonality in Karlstad shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Karlstad's highest earning potential, with monthly revenues capable of climbing to $2,058, occupancy reaching a high of 54.2%, and ADRs peaking at $97.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $791, occupancy could drop to 31.5%, and ADRs may adjust down to $87.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Karlstad.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Karlstad seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Karlstad (2025)
Exploring the top neighborhoods for short-term rentals in Karlstad? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Karlstad | The city center of Karlstad is bustling with shops, restaurants, and cultural sites. It's popular among tourists and business travelers, making it an ideal location for Airbnb hosting. | Karlstad Cathedral, Vänern Lake, Jämsä Boat Museum, Swedish Midsummer Festival, The Gammalkilsbron Bridge |
| Sandgrundsudden | A picturesque area by the river with beautiful parks and walking paths. It's perfect for tourists who enjoy nature, art, and relaxation, with local attractions nearby. | Värmlands Museum, Sandgrund Lars Lerin, Karlstad Art Gallery, Bergvik Shopping Center, The River Klarälven |
| Marstrandsö | A seaside area that attracts visitors with its beautiful coastline and outdoor activities. Great for nature lovers and those seeking a getaway by the water. | Marstrand Fortress, Käringön Island, Sailing opportunities, Local seafood restaurants, Beautiful hiking trails |
| Kumla | Known for its serene environment and proximity to nature, it's a great location for families and outdoor enthusiasts seeking a peaceful retreat. | Kumla Forest, Local historical sites, Cycling paths, Fishing spots, Nature reserves |
| Sundeck at Färjestad | An area known for its horse racing and events, ideal for visitors looking for entertainment and lively experiences throughout the year. | Färjestads Racetrack, Klarälven River, Local fairs and events, Wilderness parks, Dining options |
| Säffle | A charming town close to Karlstad, perfect for tourists looking for a quieter stay and access to nature and local culture. | Säffle Canal, Locally owned boutiques, Cultural festivals, Nature walks, Nearby lakes |
| Gustavsvik | Renowned for its beautiful park and family-friendly attractions, this area is great for families visiting Karlstad for leisure activities and fun. | Gustavsvik Water Park, Local parks, Family-oriented sports activities, Mini golf courses, Events for children |
| Västra Ämtervik | A tranquil village setting that appeals to those looking for a peaceful getaway, with access to beautiful landscapes and local culture. | Scenic views of Lake Vänern, Local farms, Cultural heritage sites, Historic buildings, Walking trails |
Understanding Airbnb License Requirements & STR Laws in Karlstad (2025)
While Karlstad, Värmland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Karlstad to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Karlstad (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Karlstadbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
House with cozy garden and saltwater pool
Entire Place • 4 bedrooms
Spacious and modern villa in central Karlstad
Entire Place • 4 bedrooms
Charming apartment in the heart of Karlstad, 112m2
Entire Place • 2 bedrooms
Rural house in town
Entire Place • 2 bedrooms
Luxury newly built villa close to town and nature!
Entire Place • 3 bedrooms
Idyllic 20s house close to nature & city
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Karlstad (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Karlstad based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Axel | 1 | $43,817 | 3 | 4.67/5.0 |
| Andreas | 1 | $35,274 | 100 | 4.92/5.0 |
| Anders | 1 | $34,070 | 66 | 4.98/5.0 |
| Linnea | 1 | $28,725 | 11 | 5.00/5.0 |
| Simon | 1 | $26,836 | 14 | 4.93/5.0 |
| Julia | 1 | $25,244 | 3 | 5.00/5.0 |
| Fredrik | 1 | $24,535 | 29 | 4.86/5.0 |
| Anders | 1 | $23,786 | 111 | 4.95/5.0 |
| Liselott | 1 | $20,480 | 8 | 5.00/5.0 |
| Fei | 2 | $19,731 | 47 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Karlstad.
Dive Deeper: Advanced Karlstad STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Karlstad. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKarlstad Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Karlstad
- The Karlstad Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.7% of the 60 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Karlstad, House properties are the most common (53.3%), reflecting the local real estate landscape.
- Houses represent a significant 53.3% portion, catering likely to families or larger groups.
- The presence of 10% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.7%) offer potential for unique stay experiences.
Karlstad Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Karlstad
- The dominant room capacity in Karlstad is 1 bedroom listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 53.3% of the active Airbnb listings in Karlstad, indicating a high concentration in these sizes.
- A significant 30.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Karlstad.
Karlstad Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Karlstad
- The most common guest capacity trend in Karlstad vacation rentals is listings accommodating 2 guests (26.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Karlstad STR market, accounting for 40.0% of listings.
- 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Karlstad.
- On average, properties in Karlstad are equipped to host 3.3 guests.
Karlstad Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Karlstad
- The most common availability pattern in Karlstad falls within the 271-366 days range, representing 43.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Karlstad (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Karlstad Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
43.9% of total
2 Nights
12 listings
21.1% of total
3 Nights
8 listings
14% of total
4-6 Nights
8 listings
14% of total
7-29 Nights
3 listings
5.3% of total
30+ Nights
1 listings
1.8% of total
Key Insights
- The most prevalent minimum stay requirement in Karlstad is 1 Night, adopted by 43.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.0%) of the Karlstad Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (1.8%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 43.9% of Karlstad hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Karlstad.
Karlstad Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
31 listings
58.5% of total
Moderate
11 listings
20.8% of total
Strict
11 listings
20.8% of total
Cancellation Policy Insights for Karlstad
- The prevailing Airbnb cancellation policy trend in Karlstad is Flexible, used by 58.5% of listings.
- The market strongly favors guest-friendly terms, with 79.3% of listings offering Flexible or Moderate policies. This suggests guests in Karlstad may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 58.5% market standard in Karlstad.
- Given the high prevalence of Flexible policies (58.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Karlstad.
Karlstad STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Karlstad
- The overall average booking lead time for vacation rentals in Karlstad is 42 days.
- Guests book furthest in advance for stays during July (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (63 days avg.) sees the longest lead times, while Fall (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Karlstad.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Karlstad averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Karlstad (2025)
Amenity Prevalence
Amenity Insights for Karlstad
- Essential amenities in Karlstad that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Karlstad: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like Smoke alarm or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Karlstad to stay competitive.
Karlstad Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Karlstad
- The typical guest profile for Airbnb in Karlstad consists of a mix of domestic (46%) and international guests, with top international origins including Norway, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 46.0% of guests.
- Key international markets include Sweden (46%) and Norway (12.2%).
- Top languages spoken are English (36.4%) followed by Swedish (21.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Karlstad Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Askersunds kommun | 19 | $2,547 | $246.83 | 44% |
| Tällberg | 14 | $1,918 | $160.81 | 49% |
| Storfors kommun | 13 | $1,651 | $199.60 | 45% |
| Vadstena | 26 | $1,493 | $168.90 | 40% |
| Fagersanna | 12 | $1,348 | $123.53 | 54% |
| Säffle kommun | 58 | $1,280 | $162.12 | 41% |
| Vara kommun | 19 | $1,278 | $125.17 | 40% |
| Karlskoga kommun | 12 | $1,252 | $126.00 | 47% |
| Skövde | 15 | $1,189 | $108.88 | 44% |
| Tunnerstad | 18 | $1,183 | $139.21 | 52% |