Smögen Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Västra Götaland County, Sweden
Is Airbnb profitable in Smögen in 2025? Explore comprehensive Airbnb analytics for Smögen, Västra Götaland County, Sweden to uncover income potential. This 2025 STR market report for Smögen, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 61 active listings.
Whether you're considering an Airbnb investment in Smögen, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Smögen Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Smögen Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Smögen (2025)
Understanding the monthly revenue variations for Airbnb listings in Smögen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Smögen is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Smögen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,003+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,608 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,443 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $773, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Smögen
Smögen Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Smögen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Smögen:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Smögen
Average Daily Rate (ADR) Airbnb Trends in Smögen (2025)
Effective short term rental pricing strategy in Smögen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Smögen typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $326+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $240 or more.
- Typical properties (Median) charge around $181 per night.
- Entry-level properties (Bottom 25%) earn around $131 per night.
Average Daily Rate (ADR) Trend by Month in Smögen
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Airbnb Seasonality Analysis & Trends in Smögen (2025)
Peak Season (July, August, June)
- Revenue averages $3,569 per month
- Occupancy rates average 46.3%
- Daily rates average $234
Shoulder Season
- Revenue averages $1,535 per month
- Occupancy maintains around 27.1%
- Daily rates hold near $197
Low Season (February, November, December)
- Revenue drops to average $972 per month
- Occupancy decreases to average 17.6%
- Daily rates adjust to average $181
Seasonality Insights for Smögen
- The Airbnb seasonality in Smögen shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Smögen's highest earning potential, with monthly revenues capable of climbing to $4,448, occupancy reaching a high of 52.4%, and ADRs peaking at $255.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $931, occupancy could drop to 17.3%, and ADRs may adjust down to $177.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Smögen.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Smögen seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Smögen (2025)
Exploring the top neighborhoods for short-term rentals in Smögen? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Smögen Island | Famous for its picturesque harbor, Smögen is a popular summer destination for tourists looking for beautiful beaches and seafood. | Smögenbryggan, Smögen Church, Fiskebäckskils Havsbad, Havets Hus, Kårevik, Gullmarns Fjord |
| Kungshamn | Located just next to Smögen, Kungshamn offers charming coastal views and is known for its fishing culture. It's great for those looking to explore the Bohuslän archipelago. | Kungshamnviken, Kungshamn Church, Nordens Ark, Restaurant Sotekärr, Kyrkviken, Sotenäs Golf Club |
| Brastad | A quieter destination offering a mix of countryside and coastal experiences, Brastad is ideal for guests seeking tranquility while still being close to Smögen. | Brastads Hembygdsgård, Björnsjön, Brastads Å |
| Långesjö | Beautiful nature surrounding Långesjö makes it peaceful for guests who enjoy outdoor activities like hiking, canoeing, and fishing in serene environments. | Långesjö Lake, nature reserves, local hiking trails, fishing spots |
| Gullholmen | A small island with stunning views, Gullholmen attracts visitors looking to experience authentic Swedish island life away from the crowds. | Gullholmen's Archipelago, fishing port, local eateries, scenic walking paths |
| Havstenssund | Quaint village atmosphere with picturesque surroundings, ideal for those seeking a cozy retreat with access to water activities and nature. | Havstenssund Marina, local cafés, sea kayaking, cycling routes |
| Fiskebäckskil | Known for its lush green scenery and cozy seaside charm, Fiskebäckskil offers a perfect nature getaway while still being near Smögen. | Fiskebäckskil Marina, Fiskebäckskil Church, beachfront parks, local seafood restaurants |
| Lysekil | A bit further but offers a vibrant town experience with coastal attractions and is a hub for exploring the surrounding archipelago. | Lysekil Aquarium, Stora Lejonet, crowded beaches, local shops and restaurants, Kårevik Beach |
Understanding Airbnb License Requirements & STR Laws in Smögen (2025)
While Smögen, Västra Götaland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Smögen to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Smögen (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Smögenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Penthouse with a sea view
Entire Place • 2 bedrooms
House on Smögen, for both small and large groups.
Entire Place • 7 bedrooms
Dream location in Smögen, balcony, parking space and wi-fi
Entire Place • 2 bedrooms
Gorgeous seaview villa
Entire Place • 3 bedrooms
Lovely big house with the best location on Smögen!
Entire Place • 6 bedrooms
Cozy apartment with big balcony
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Smögen (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Smögen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jørgen | 1 | $43,592 | 33 | 5.00/5.0 |
| Rikard | 1 | $39,462 | 54 | 5.00/5.0 |
| Daniel | 1 | $33,961 | 176 | 4.95/5.0 |
| Charlotte | 1 | $32,992 | 55 | 4.89/5.0 |
| Annika | 1 | $32,941 | 78 | 4.95/5.0 |
| Erik | 1 | $31,168 | 14 | 5.00/5.0 |
| Tomas | 1 | $26,943 | 45 | 4.98/5.0 |
| Geir | 3 | $26,152 | 34 | 4.83/5.0 |
| Victoria | 2 | $25,552 | 15 | 4.71/5.0 |
| Michael | 1 | $24,275 | 75 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Smögen.
Dive Deeper: Advanced Smögen STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Smögen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSmögen Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Smögen
- The Smögen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.1% of the 61 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Smögen, Apartment/Condo properties are the most common (68.9%), reflecting the local real estate landscape.
- Houses represent a significant 21.3% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others, hotel/boutique (combined 9.8%) offer potential for unique stay experiences.
Smögen Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Smögen
- The dominant room capacity in Smögen is 2 bedrooms listings, making up 39.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 73.7% of the active Airbnb listings in Smögen, indicating a high concentration in these sizes.
- A significant 23.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Smögen.
Smögen Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Smögen
- The most common guest capacity trend in Smögen vacation rentals is listings accommodating 4 guests (36.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Smögen STR market, accounting for 54.1% of listings.
- 36.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Smögen.
- On average, properties in Smögen are equipped to host 4.6 guests.
Smögen Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Smögen
- The most common availability pattern in Smögen falls within the 271-366 days range, representing 80.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Smögen (54.1%), reflecting common guest stay durations or potential owner blocking patterns.
Smögen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
27.9% of total
2 Nights
15 listings
24.6% of total
3 Nights
5 listings
8.2% of total
4-6 Nights
3 listings
4.9% of total
7-29 Nights
2 listings
3.3% of total
30+ Nights
19 listings
31.1% of total
Key Insights
- The most prevalent minimum stay requirement in Smögen is 30+ Nights, adopted by 31.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (31.1%) caters to monthly stays (30+ nights) in Smögen, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 31.1% of Smögen hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 31.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Smögen.
Smögen Airbnb Cancellation Policy Trends Analysis (2025)
Limited
2 listings
3.3% of total
Flexible
6 listings
9.8% of total
Moderate
18 listings
29.5% of total
Firm
23 listings
37.7% of total
Strict
12 listings
19.7% of total
Cancellation Policy Insights for Smögen
- The prevailing Airbnb cancellation policy trend in Smögen is Firm, used by 37.7% of listings.
- A majority (57.4%) of hosts in Smögen utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37.7% market standard in Smögen.
- Regularly review your cancellation policy against competitors and market demand shifts in Smögen.
Smögen STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Smögen
- The overall average booking lead time for vacation rentals in Smögen is 63 days.
- Guests book furthest in advance for stays during July (average 103 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (81 days avg.) sees the longest lead times, while Winter (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Smögen.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Smögen averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Smögen (2025)
Amenity Prevalence
Amenity Insights for Smögen
- Essential amenities in Smögen that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Smoke alarm, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Smögen: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Smögen to stay competitive.
Smögen Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Smögen
- The typical guest profile for Airbnb in Smögen consists of a mix of domestic (50%) and international guests, often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 50.2% of guests.
- Key international markets include Sweden (50.2%) and Norway (9%).
- Top languages spoken are English (40.1%) followed by Swedish (23%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Smögen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lerums kommun | 37 | $2,040 | $261.73 | 42% |
| Starrkärr och Näs | 13 | $1,862 | $242.32 | 21% |
| Trönningenäs | 20 | $1,667 | $265.43 | 43% |
| Øster Knasborg | 17 | $1,660 | $409.83 | 29% |
| Onsala | 23 | $1,579 | $201.66 | 40% |
| Enebakk | 39 | $1,569 | $134.85 | 46% |
| Frogn | 43 | $1,559 | $214.80 | 35% |
| Alingsås kommun | 40 | $1,518 | $158.80 | 37% |
| Bollebygds kommun | 16 | $1,487 | $176.56 | 45% |
| Stenungsunds kommun | 31 | $1,415 | $165.32 | 40% |