Hjo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Västra Götaland County, Sweden
Is Airbnb profitable in Hjo in 2025? Explore comprehensive Airbnb analytics for Hjo, Västra Götaland County, Sweden to uncover income potential. This 2025 STR market report for Hjo, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Hjo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hjo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hjo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hjo (2025)
Understanding the monthly revenue variations for Airbnb listings in Hjo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hjo is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hjo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,418+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,752 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $912 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $499, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hjo
Hjo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hjo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hjo:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hjo
Average Daily Rate (ADR) Airbnb Trends in Hjo (2025)
Effective short term rental pricing strategy in Hjo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hjo typically peaks in November and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $159+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $115 or more.
- Typical properties (Median) charge around $80 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Hjo
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Airbnb Seasonality Analysis & Trends in Hjo (2025)
Peak Season (July, August, June)
- Revenue averages $2,105 per month
- Occupancy rates average 55.1%
- Daily rates average $98
Shoulder Season
- Revenue averages $1,097 per month
- Occupancy maintains around 32.3%
- Daily rates hold near $95
Low Season (February, March, November)
- Revenue drops to average $548 per month
- Occupancy decreases to average 23.9%
- Daily rates adjust to average $97
Seasonality Insights for Hjo
- The Airbnb seasonality in Hjo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hjo's highest earning potential, with monthly revenues capable of climbing to $2,623, occupancy reaching a high of 75.5%, and ADRs peaking at $100.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $441, occupancy could drop to 19.9%, and ADRs may adjust down to $93.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hjo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hjo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hjo (2025)
Exploring the top neighborhoods for short-term rentals in Hjo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hjo Town Center | Charming small-town atmosphere with historical architecture and a picturesque waterfront. Ideal for guests looking for a peaceful retreat while still enjoying local amenities. | Hjo Church, Hjo lake promenade, Hjo Museum, Vätterviken, Strandparken, Hjo marina |
| Hjo Beach | A beautiful lakeside beach area perfect for families and vacationers looking to enjoy summer activities. Popular for swimming, picnics, and outdoor sports. | Hjo Beach, Vinterviken, Ice cream stands, Beach volleyball courts, Nearby hiking trails |
| Hjo Golf Club | A serene location for golf enthusiasts, offering scenic views and well-maintained greens. Attracts golfers and their families year-round. | Hjo Golf Club, Clubhouse, Golf tournaments, Nature trails surrounding the golf course |
| Torsö Island | A tranquil island known for its natural beauty and outdoor activities. Perfect for nature lovers and those looking to escape the hustle and bustle. | Torsö Beach, Hiking trails, Docks for fishing, Picnic areas, Scenic views over Lake Vänern |
| Lillefors | A quiet residential area near Hjo, offering a peaceful environment and access to nature, suitable for travelers looking for longer stays in a serene setting. | Nature trails, Fishing spots, Local parks, Peaceful surroundings |
| Öglunda | A rural area with traditional Swedish countryside charm, appealing to visitors seeking an authentic experience away from city life. | Farm visits, Nature walks, Local events and fairs, Scenic landscapes |
| Hjo Camping | A popular camping area for outdoor enthusiasts, providing direct access to nature and lake activities. Attracts families and groups looking to connect with the outdoors. | Campsites by the lake, Water sports, Barbecue areas, Walking trails, Other campers and community activities |
| Historical Hjo | The historical district of Hjo with well-preserved buildings and rich history. Great for tourists interested in culture and heritage. | Historical buildings, Local eateries, Cultural events, Guided tours, Small boutique shops |
Understanding Airbnb License Requirements & STR Laws in Hjo (2025)
While Hjo, Västra Götaland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hjo to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hjo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hjobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Turn-of-the-century villa with a pool
Entire Place • 2 bedrooms
Villa Solveig
Entire Place • 2 bedrooms
Tiny apartment full of charme
Entire Place • 1 bedroom
Villa in cozy Hjo with patio!
Entire Place • 3 bedrooms
A house with a view!
Entire Place • 1 bedroom
House, Verkstadsgatan 9, Hjo central
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hjo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hjo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Johan | 2 | $30,176 | 189 | 4.87/5.0 |
| Jonna | 1 | $29,894 | 46 | 4.72/5.0 |
| Otto | 1 | $24,652 | 19 | 4.89/5.0 |
| Carina | 1 | $21,832 | 59 | 4.88/5.0 |
| Christer | 1 | $19,126 | 10 | 4.70/5.0 |
| Catarina | 1 | $18,745 | 72 | 4.99/5.0 |
| Jonas | 1 | $17,419 | 152 | 4.78/5.0 |
| Host #125564544 | 1 | $14,840 | 1 | 0.00/5.0 |
| Ina | 1 | $13,750 | 130 | 4.98/5.0 |
| Host #11916323 | 1 | $12,645 | 10 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hjo.
Dive Deeper: Advanced Hjo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hjo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHjo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hjo
- The Hjo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.7% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hjo, House properties are the most common (43.3%), reflecting the local real estate landscape.
- Houses represent a significant 43.3% portion, catering likely to families or larger groups.
- The presence of 10% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.3%) offer potential for unique stay experiences.
Hjo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hjo
- The dominant room capacity in Hjo is 1 bedroom listings, making up 43.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.0% of the active Airbnb listings in Hjo, indicating a high concentration in these sizes.
Hjo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hjo
- The most common guest capacity trend in Hjo vacation rentals is listings accommodating 4 guests (30%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Hjo STR market, accounting for 50.0% of listings.
- 19.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hjo.
- On average, properties in Hjo are equipped to host 4.1 guests.
Hjo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hjo
- The most common availability pattern in Hjo falls within the 271-366 days range, representing 63.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Hjo (46.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hjo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
42.9% of total
2 Nights
11 listings
39.3% of total
3 Nights
3 listings
10.7% of total
7-29 Nights
1 listings
3.6% of total
30+ Nights
1 listings
3.6% of total
Key Insights
- The most prevalent minimum stay requirement in Hjo is 1 Night, adopted by 42.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.2%) of the Hjo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.9% of Hjo hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hjo.
Hjo Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
33.3% of total
Moderate
11 listings
40.7% of total
Firm
4 listings
14.8% of total
Strict
3 listings
11.1% of total
Cancellation Policy Insights for Hjo
- The prevailing Airbnb cancellation policy trend in Hjo is Moderate, used by 40.7% of listings.
- The market strongly favors guest-friendly terms, with 74.0% of listings offering Flexible or Moderate policies. This suggests guests in Hjo may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.7% market standard in Hjo.
- Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Hjo.
Hjo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hjo
- The overall average booking lead time for vacation rentals in Hjo is 43 days.
- Guests book furthest in advance for stays during May (average 94 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Fall (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Hjo.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Hjo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hjo (2025)
Amenity Prevalence
Amenity Insights for Hjo
- Essential amenities in Hjo that guests expect include: Heating, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Kitchen, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hjo: Heating, Hot water.
- Prioritize adding missing essentials: Hot water.
- Consider adding popular differentiators like Dishes and silverware or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hjo to stay competitive.
Hjo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hjo
- The typical guest profile for Airbnb in Hjo consists of a mix of domestic (58%) and international guests, often arriving from nearby Gothenburg, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 58.0% of guests.
- Key international markets include Sweden (58%) and Germany (14.2%).
- Top languages spoken are English (38.3%) followed by Swedish (23.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hjo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Askersunds kommun | 19 | $2,547 | $246.83 | 44% |
| Gnosjö kommun | 17 | $1,888 | $153.61 | 41% |
| Hestra | 13 | $1,801 | $159.78 | 42% |
| Storfors kommun | 13 | $1,651 | $199.60 | 45% |
| Arboga kommun | 16 | $1,554 | $136.47 | 45% |
| Vadstena | 26 | $1,493 | $168.90 | 40% |
| Mullsjö kommun | 10 | $1,441 | $159.24 | 48% |
| Fagersanna | 12 | $1,348 | $123.53 | 54% |
| Gislaveds kommun | 61 | $1,336 | $153.02 | 39% |
| Huskvarna | 41 | $1,322 | $170.11 | 41% |