Airbnb Market Analytics, Statistics and Data in Uppsala, Uppsala County, Sweden
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Uppsala? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Uppsala:
How much do Airbnb hosts make on average per month in Uppsala?
The short-term rental market in Uppsala shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $971 per month
- Strong performing properties (top 25%) make $2,012 or more
- Best-in-class properties (top 10%) achieve $3,230+ monthly
- Entry-level properties (bottom 25%) typically earn around $475
Revenue Variations by Month
Occupancy Rates Throughout the Year in Uppsala
The market in Uppsala shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Uppsala
Daily rates in Uppsala vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $69 per night
- Strong performing properties (top 25%) secure $105 or more
- Best-in-class properties (top 10%) pull in $165+ per night
- Entry-level properties (bottom 25%) earn around $44
Daily Rate Variations by Month
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Seasonality patterns in Uppsala
Peak Season (June, May, August)
- Revenue peaks at $1861.70 per month
- Occupancy rates reach 54.09%
- Daily rates average $96.26
Shoulder Season
- Revenue averages $1427.99 per month
- Occupancy maintains 43.82%
- Daily rates hold at $88.77
Low Season (February, December, January)
- Revenue drops to $848.63 per month
- Occupancy decreases to 29.64%
- Daily rates adjust to $81.22
Is it still profitable to do Airbnb in Uppsala in 2025?
Yes! Uppsala demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and monthly revenue averaging $1428 and The market's 186 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Uppsala
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Center | Central Uppsala is vibrant and full of life, perfect for tourists and business travelers with great access to transportation, shopping, and dining. | Uppsala Cathedral, Botanical Gardens, Uppsala University, Uppsala Castle, Carolina Rediviva, Gustavianum |
| Fyris River Area | This area offers beautiful riverside views and is close to many restaurants and cafes, attracting tourists looking for scenic walks and local cuisine. | Fyris River, Svandamm Park, Café Linné, Uppsala Art Museum, Gamla Uppsala, Old Uppsala |
| Uppsala University | Hosting many international students and researchers, this area is always bustling with activity, making it great for short-term rentals. | Uppsala University, Carolina Rediviva, Museum Gustavianum, University Botanical Garden, The Gropen |
| Svartbäcksgatan | A lively street with shops, bars, and cafés, popular with locals and tourists alike, making it ideal for Airbnb hosting. | Svartbäcksgatan shops, Uppsala's nightlife, The King's Garden, Djäkneberget Park, Uppsala Concert and Congress |
| Gränbystaden | A modern shopping district with plenty of amenities and close proximity to Uppsala, appealing to both tourists and locals looking for comfort. | Gränbystaden mall, Cafés and restaurants, Cinema, Green spaces, Proximity to Uppsala |
| Old Uppsala | Rich in history and culture, this area attracts tourists interested in ancient sites and museums, perfect for cultural tourism. | Old Uppsala burial mounds, Museum of Evolution, Gamla Uppsala Church, Historical landmarks, Walking trails |
| Eriksberg | A peaceful residential neighborhood with parks and local charm, ideal for families or those seeking a quiet stay away from the city bustle. | Eriksberg Park, Local eateries, Children's playgrounds, Family-friendly environment |
| Bälinge | A charming village on the outskirts of Uppsala with close-knit community vibes, ideal for those looking for a serene away-from-the-city experience. | Nature trails, Local farms, Community events, Bälinge Church, Scenic countryside |
Do you need a license for Airbnb in Uppsala?
We recommend checking directly with Uppsala's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Uppsala
Villa near Uppsala City. Private pool and private gym.
Entire Place • 3 bedrooms
Fabulous Flat near the Castle
Entire Place • 2 bedrooms
Modern Villa, 10 beds, Parking facility available
Entire Place • 2 bedrooms
Loft 4+2
Entire Place • 2 bedrooms
The Red House
Entire Place • 4 bedrooms
Owner's apartment in Svartbäcken
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Uppsala
Additional analytics on vacation rental, real estate, short term rental data in Uppsala
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (64.5%), with apartment & condo and house properties comprising 89.8% of inventory
- Untapped potential in outdoor & mobile segments (0.5% combined)
Room Capacity Distribution
Analysis of 186 properties in Uppsala shows that 1 bedroom properties are most prevalent, making up 36% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 59.1% of all listings.
Key Insights
- Most common: 1 bedroom (36%)
- Least common: 5+ bedrooms (3.2%)
- Market concentration: 59.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 186 properties in Uppsala reveals that 2 guests properties dominate the market, representing 20.4% of all listings. The average property accommodates 2.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 38.7% of the market.
Key Insights
- Most common capacity: 2 guests (20.4% of market)
- Least common capacity: 7 guests (1.6% of market)
- Average guest capacity: 2.8 guests per property
- Market concentration: 38.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 186 properties in Uppsala, the most common availability pattern is 271-366 days (49.5% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (28.5% of properties).
Key Insights
- Most common availability window: 271-366 days (49.5%)
- Most common booking duration: 31-90 days (28.5%)
- Properties with high availability (180+ days): 75.3%
- Properties with long-term bookings (180+ days): 25.8%
Minimum Stay Distributions
1 Night
58 listings
37.7% of total
2 Nights
41 listings
26.6% of total
3 Nights
26 listings
16.9% of total
4-6 Nights
16 listings
10.4% of total
7-29 Nights
5 listings
3.2% of total
30+ Nights
8 listings
5.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 64.3%
- Mid-length stays (4-6 nights) represent 10.4% of listings
- Monthly+ stays (5.2%) suggest a stable extended-stay market
- High market flexibility with 81.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
60 listings
42.9% of total
Moderate
41 listings
29.3% of total
Firm
17 listings
12.1% of total
Strict
22 listings
15.7% of total
Key Insights
- Flexible is the preferred policy at 42.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 72.2% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 12.1% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 59 days
- Shortest booking windows are in Sep, Feb, Jan, averaging 35 days
- Summer shows the longest average booking window at 53 days, while Winter has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 53 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jan when lead times are shortest
Popular Airbnb Amenities in Uppsala
Below is the distribution of amenities across listings in Uppsala:
Traveler Demographics
Key Insights
- Domestic travelers make up 21.5% of total guests, indicating a moderate local market presence.
- Primary international markets: Germany (24.1%) and United States (18.5%)
- English is the top language at 50.8%, followed by German (15.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.0%
Recommendations
- Target marketing campaigns for Uppsala and Stockholm markets
- Develop localized content for Germany and United States
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Uppsala. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Älgö | 34 | $3,128 | $313.33 | 50% |
| Flen | 11 | $2,572 | $142.41 | 45% |
| Brevikshalvön | 10 | $2,463 | $148.32 | 52% |
| Tyresö kommun | 47 | $2,340 | $248.18 | 45% |
| Norra Lagnö | 10 | $2,256 | $393.43 | 34% |
| Skärmarö | 10 | $2,218 | $263.34 | 46% |
| Hemmesta | 17 | $2,077 | $243.52 | 47% |
| Sandhamn | 11 | $2,006 | $234.66 | 50% |
| Grisslehamn | 12 | $1,934 | $262.34 | 36% |
| Tyresö | 29 | $1,913 | $303.71 | 46% |
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