Mariefred Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Södermanland County, Sweden
Is Airbnb profitable in Mariefred in 2025? Explore comprehensive Airbnb analytics for Mariefred, Södermanland County, Sweden to uncover income potential. This 2025 STR market report for Mariefred, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Mariefred, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mariefred Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mariefred Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mariefred (2025)
Understanding the monthly revenue variations for Airbnb listings in Mariefred is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mariefred is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mariefred across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,904+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,613 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,278 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $684, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mariefred
Mariefred Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mariefred STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mariefred:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mariefred
Average Daily Rate (ADR) Airbnb Trends in Mariefred (2025)
Effective short term rental pricing strategy in Mariefred involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mariefred typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $324+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $219 or more.
- Typical properties (Median) charge around $137 per night.
- Entry-level properties (Bottom 25%) earn around $92 per night.
Average Daily Rate (ADR) Trend by Month in Mariefred
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Airbnb Seasonality Analysis & Trends in Mariefred (2025)
Peak Season (July, August, May)
- Revenue averages $2,492 per month
- Occupancy rates average 38.8%
- Daily rates average $177
Shoulder Season
- Revenue averages $1,783 per month
- Occupancy maintains around 28.4%
- Daily rates hold near $172
Low Season (January, March, November)
- Revenue drops to average $1,400 per month
- Occupancy decreases to average 20.8%
- Daily rates adjust to average $168
Seasonality Insights for Mariefred
- The Airbnb seasonality in Mariefred shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mariefred's highest earning potential, with monthly revenues capable of climbing to $2,791, occupancy reaching a high of 51.0%, and ADRs peaking at $178.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,291, occupancy could drop to 16.8%, and ADRs may adjust down to $164.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mariefred.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mariefred seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mariefred (2025)
Exploring the top neighborhoods for short-term rentals in Mariefred? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Mälaren Shore | Stunning views and serene ambiance make this area perfect for guests looking for nature and relaxation. Close to beautiful beaches and outdoor activities. | Gråmunkeholmen, Vikingatiden,, Sundbyholms Slott, Mälaren Lake, Local hiking trails |
| Mariefred Town Center | Charming historic area with old wooden houses and a vibrant local culture. Ideal for guests who appreciate history and local dining experiences. | Gripsholm Castle, Mariefred Museum, Local cafés and shops, Bus stop to Stockholm, Charming pedestrian streets |
| Strängnäs Nearby | Situated close to Strängnäs, provides guests access to both urban amenities and natural beauty. Popular among families and those seeking day trips. | Strängnäs Cathedral, Mariefreds Bruk, Shopping areas, Beautiful parks, Access to both lakes |
| Sundbyholm | Quaint village known for its tranquility and outdoor activities. A great escape for those looking to unwind and enjoy the countryside. | Sundbyholm Marina, Beach area, Walking trails, Cycling paths, Sundbyholm Palace |
| Ängsjö | Rural charm with opportunities for fishing and hiking. Attracts nature lovers and families looking for a peaceful getaway. | Ängsjö Nature Reserve, Fishing spots, Hiking trails, Wildlife watching, Campground facilities |
| Braham | A quiet and picturesque village, great for traditional Swedish countryside experiences, appealing to those wanting a taste of local life. | Local farms, Traditional bakeries, Cultural festivals, Walking distance to countryside, Scenic views |
| Frustuna | Ideal for guests looking for rural adventures and exploring the countryside while being close to urban conveniences of Mariefred. | Frustuna Church, Nearby lakes, Nature walks, Countryside cycling, Local wildlife |
| Björnhult | Peaceful residential area ideal for long-term stays, close to amenities and nature, perfect for families or remote workers. | Community parks, Family-friendly environment, Quiet streets, Nature walks, Close to local schools |
Understanding Airbnb License Requirements & STR Laws in Mariefred (2025)
While Mariefred, Södermanland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mariefred to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mariefred (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mariefredbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spectacular 6-bed house in beautiful manor park
Entire Place • 3 bedrooms
Trevnaden
Entire Place • 3 bedrooms
The orangery
Entire Place • 1 bedroom
Idyllic home in Mariefred
Entire Place • 4 bedrooms
Villa Mariefred
Entire Place • 5 bedrooms
Private house in the summer idyll Mariefred, free parking
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mariefred (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mariefred based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tomas | 1 | $52,891 | 31 | 5.00/5.0 |
| Host #51422076 | 1 | $30,824 | 0 | 0.00/5.0 |
| Wiktoria | 1 | $28,970 | 28 | 4.79/5.0 |
| Veronica | 1 | $26,713 | 21 | 4.76/5.0 |
| Madeleine | 1 | $20,356 | 6 | 5.00/5.0 |
| Fanny | 1 | $16,196 | 59 | 4.88/5.0 |
| Anna | 1 | $15,689 | 87 | 4.97/5.0 |
| Host #469923333 | 1 | $12,497 | 0 | 0.00/5.0 |
| Emelie | 1 | $11,485 | 23 | 4.87/5.0 |
| Mikael | 1 | $10,224 | 8 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mariefred.
Dive Deeper: Advanced Mariefred STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mariefred. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMariefred Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mariefred
- The Mariefred Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.7% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mariefred, House properties are the most common (71.4%), reflecting the local real estate landscape.
- Houses represent a significant 71.4% portion, catering likely to families or larger groups.
- The presence of 19% Hotel/Boutique listings indicates integration with traditional hospitality.
Mariefred Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mariefred
- The dominant room capacity in Mariefred is 1 bedroom listings, making up 38.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 66.7% of the active Airbnb listings in Mariefred, indicating a high concentration in these sizes.
- A significant 42.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mariefred.
Mariefred Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mariefred
- The most common guest capacity trend in Mariefred vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Mariefred STR market, accounting for 42.8% of listings.
- 28.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mariefred.
- On average, properties in Mariefred are equipped to host 4.0 guests.
Mariefred Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mariefred
- The most common availability pattern in Mariefred falls within the 271-366 days range, representing 71.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mariefred (38.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mariefred Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
47.4% of total
2 Nights
5 listings
26.3% of total
3 Nights
1 listings
5.3% of total
4-6 Nights
1 listings
5.3% of total
7-29 Nights
2 listings
10.5% of total
30+ Nights
1 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Mariefred is 1 Night, adopted by 47.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.7%) of the Mariefred Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.4% of Mariefred hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mariefred.
Mariefred Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
64.7% of total
Moderate
3 listings
17.6% of total
Firm
2 listings
11.8% of total
Strict
1 listings
5.9% of total
Cancellation Policy Insights for Mariefred
- The prevailing Airbnb cancellation policy trend in Mariefred is Flexible, used by 64.7% of listings.
- The market strongly favors guest-friendly terms, with 82.3% of listings offering Flexible or Moderate policies. This suggests guests in Mariefred may expect booking flexibility.
- Strict cancellation policies are quite rare (5.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 64.7% market standard in Mariefred.
- Given the high prevalence of Flexible policies (64.7%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 5.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mariefred.
Mariefred STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mariefred
- The overall average booking lead time for vacation rentals in Mariefred is 40 days.
- Guests book furthest in advance for stays during February (average 109 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (64 days avg.) sees the longest lead times, while Spring (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Mariefred.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 109 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Mariefred averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mariefred (2025)
Amenity Prevalence
Amenity Insights for Mariefred
- Essential amenities in Mariefred that guests expect include: Heating, Fire extinguisher, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mariefred: Heating, Fire extinguisher, Smoke alarm.
- Prioritize adding missing essentials: Fire extinguisher, Smoke alarm.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mariefred to stay competitive.
Mariefred Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mariefred
- The typical guest profile for Airbnb in Mariefred consists of a mix of domestic (60%) and international guests, often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 60.3% of guests.
- Key international markets include Sweden (60.3%) and United States (7.8%).
- Top languages spoken are English (40.1%) followed by Swedish (23.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Stockholm and Uppsala.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mariefred Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Älgö | 33 | $3,017 | $320.94 | 53% |
| Brevikshalvön | 10 | $2,318 | $149.92 | 52% |
| Flen | 11 | $2,298 | $137.20 | 47% |
| Norra Lagnö | 10 | $2,119 | $394.02 | 34% |
| Tyresö kommun | 53 | $2,109 | $238.02 | 43% |
| Skärmarö | 10 | $2,074 | $266.22 | 45% |
| Brevik | 17 | $2,002 | $201.09 | 46% |
| Hemmesta | 21 | $1,958 | $246.78 | 45% |
| Vaxholms kommun | 19 | $1,948 | $301.61 | 40% |
| Tyresö | 31 | $1,871 | $286.04 | 49% |