Eskilstuna Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Södermanland County, Sweden
Is Airbnb profitable in Eskilstuna in 2025? Explore comprehensive Airbnb analytics for Eskilstuna, Södermanland County, Sweden to uncover income potential. This 2025 STR market report for Eskilstuna, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 59 active listings.
Whether you're considering an Airbnb investment in Eskilstuna, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Eskilstuna Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Eskilstuna Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Eskilstuna (2025)
Understanding the monthly revenue variations for Airbnb listings in Eskilstuna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Eskilstuna is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Eskilstuna across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,524+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,709 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $847 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $383, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Eskilstuna
Eskilstuna Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Eskilstuna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Eskilstuna:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Eskilstuna
Average Daily Rate (ADR) Airbnb Trends in Eskilstuna (2025)
Effective short term rental pricing strategy in Eskilstuna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Eskilstuna typically peaks in November and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $185+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $120 or more.
- Typical properties (Median) charge around $89 per night.
- Entry-level properties (Bottom 25%) earn around $62 per night.
Average Daily Rate (ADR) Trend by Month in Eskilstuna
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Airbnb Seasonality Analysis & Trends in Eskilstuna (2025)
Peak Season (July, June, April)
- Revenue averages $1,745 per month
- Occupancy rates average 38.3%
- Daily rates average $100
Shoulder Season
- Revenue averages $1,215 per month
- Occupancy maintains around 31.6%
- Daily rates hold near $102
Low Season (February, March, September)
- Revenue drops to average $714 per month
- Occupancy decreases to average 23.5%
- Daily rates adjust to average $101
Seasonality Insights for Eskilstuna
- The Airbnb seasonality in Eskilstuna shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Eskilstuna's highest earning potential, with monthly revenues capable of climbing to $1,882, occupancy reaching a high of 49.0%, and ADRs peaking at $107.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $688, occupancy could drop to 22.9%, and ADRs may adjust down to $97.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Eskilstuna.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Eskilstuna seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Eskilstuna (2025)
Exploring the top neighborhoods for short-term rentals in Eskilstuna? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The heart of Eskilstuna, bustling with shops, restaurants, and cultural attractions. Ideal for tourists who want to be in the midst of urban life, close to amenities and public transport. | Eskilstuna Art Museum, Stadtmuseum, Kungsgatan, Rademachersmedjorna, Folkets Park |
| Kloster | A historic area known for its beautiful parks and scenic river views. Perfect for families and those seeking a relaxing stay amidst nature while still being close to the city. | Klosters Kyrka, E20 park, Eskilstuna River, Walking paths, Botanical Garden |
| Tunalund | A peaceful residential area with great accessibility to parks and the river. Attractive for guests looking for tranquility and nature walks, yet still near city attractions. | Tunalund Park, Sundbyholm, Hagafors Trail, Biking paths, Local cafes |
| Nyfors | A charming neighborhood with historic buildings and close proximity to the river. Appeals to visitors interested in history and culture, along with modern conveniences. | Nyfors Waterfall, Eskilstuna Mosque, Högalidskyrkan, Cafes along the river, Walking trails |
| Bålsta | A suburban area perfect for families and longer stays, featuring parks, schools, and a friendly neighborhood atmosphere. Offers a quieter option for those traveling with kids. | Bålsta Nature Reserve, Playgrounds, Local markets, Hiking trails, Community events |
| Vikingstad | An area with rich Viking history and scenic landscapes, attracting history enthusiasts and nature lovers. Ideal for those seeking unique cultural experiences. | Viking burial mounds, Historical sites, Nature walks, Cultural events, Local heritage sites |
| Skiftinge | A developing area with new amenities and proximity to schools and local businesses, perfect for business travelers and families looking for a comfortable stay. | Shopping centers, Business hubs, Local restaurants, Parks, Family-friendly areas |
| Gredby | A residential suburb known for its tranquil setting and beautiful natural surroundings. Ideal for guests who enjoy outdoor activities and a calm atmosphere. | Gredby Nature Reserve, Hiking trails, Parks, Community centers, Outdoor sports facilities |
Understanding Airbnb License Requirements & STR Laws in Eskilstuna (2025)
While Eskilstuna, Södermanland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Eskilstuna to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Eskilstuna (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Eskilstunabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stay in renovated Smedjan (6 double rooms) at Biby Gård
Entire Place • 6 bedrooms
Härlig stuga vid sjö. 7 km från Centrum.
Entire Place • 1 bedroom
Central accommodation, pool, close to nature & wetland
Entire Place • 1 bedroom
Nice central villa with jacuzzi
Entire Place • 3 bedrooms
Granudden
Entire Place • 2 bedrooms
Lägenhet för dig själv med allt som behövs!
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Eskilstuna (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Eskilstuna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Katarina | 1 | $58,112 | 10 | 5.00/5.0 |
| Host #403053801 | 1 | $22,787 | 1 | 0.00/5.0 |
| Christofer | 1 | $22,774 | 11 | 5.00/5.0 |
| Susanna | 4 | $22,772 | 8 | 2.03/5.0 |
| Thị Hiep | 1 | $18,507 | 42 | 4.62/5.0 |
| Ove | 1 | $18,241 | 15 | 4.80/5.0 |
| Host #445142473 | 1 | $13,802 | 1 | 0.00/5.0 |
| Jan | 1 | $13,699 | 14 | 5.00/5.0 |
| Susanne | 1 | $13,296 | 5 | 4.80/5.0 |
| Host #220860397 | 1 | $13,129 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Eskilstuna.
Dive Deeper: Advanced Eskilstuna STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Eskilstuna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEskilstuna Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Eskilstuna
- The Eskilstuna Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.8% of the 59 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Eskilstuna, Apartment/Condo properties are the most common (44.1%), reflecting the local real estate landscape.
- Houses represent a significant 39% portion, catering likely to families or larger groups.
- The presence of 6.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Eskilstuna Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Eskilstuna
- The dominant room capacity in Eskilstuna is 1 bedroom listings, making up 49.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 74.6% of the active Airbnb listings in Eskilstuna, indicating a high concentration in these sizes.
- A significant 20.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Eskilstuna.
Eskilstuna Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Eskilstuna
- The most common guest capacity trend in Eskilstuna vacation rentals is listings accommodating 4 guests (32.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Eskilstuna STR market, accounting for 50.8% of listings.
- 22.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Eskilstuna.
- On average, properties in Eskilstuna are equipped to host 3.9 guests.
Eskilstuna Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Eskilstuna
- The most common availability pattern in Eskilstuna falls within the 271-366 days range, representing 76.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Eskilstuna (40.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Eskilstuna Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
23 listings
45.1% of total
2 Nights
12 listings
23.5% of total
3 Nights
4 listings
7.8% of total
4-6 Nights
4 listings
7.8% of total
7-29 Nights
4 listings
7.8% of total
30+ Nights
4 listings
7.8% of total
Key Insights
- The most prevalent minimum stay requirement in Eskilstuna is 1 Night, adopted by 45.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.6%) of the Eskilstuna Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 45.1% of Eskilstuna hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Eskilstuna.
Eskilstuna Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
5% of total
Flexible
16 listings
40% of total
Moderate
6 listings
15% of total
Firm
5 listings
12.5% of total
Strict
11 listings
27.5% of total
Cancellation Policy Insights for Eskilstuna
- The prevailing Airbnb cancellation policy trend in Eskilstuna is Flexible, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (55.0%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40% market standard in Eskilstuna.
- Regularly review your cancellation policy against competitors and market demand shifts in Eskilstuna.
Eskilstuna STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Eskilstuna
- The overall average booking lead time for vacation rentals in Eskilstuna is 31 days.
- Guests book furthest in advance for stays during June (average 48 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (42 days avg.) sees the longest lead times, while Spring (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Eskilstuna.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 48 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 42 days) to capture early planners.
- Monitor your own booking lead times against these Eskilstuna averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Eskilstuna (2025)
Amenity Prevalence
Amenity Insights for Eskilstuna
- Popular amenities like Kitchen, Smoke alarm, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Eskilstuna to stay competitive.
Eskilstuna Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Eskilstuna
- The typical guest profile for Airbnb in Eskilstuna consists of a mix of domestic (62%) and international guests, often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 61.5% of guests.
- Key international markets include Sweden (61.5%) and Finland (6.8%).
- Top languages spoken are English (36.8%) followed by Swedish (26.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Stockholm and Eskilstuna.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Eskilstuna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Flen | 11 | $2,298 | $137.20 | 47% |
| Trosa kommun | 36 | $1,666 | $211.72 | 39% |
| Nynäshamns kommun | 39 | $1,648 | $247.79 | 37% |
| Flens kommun | 43 | $1,605 | $196.21 | 40% |
| Oxelösund | 15 | $1,591 | $165.05 | 35% |
| Arboga kommun | 16 | $1,554 | $136.47 | 45% |
| Eskilstuna kommun | 18 | $1,554 | $174.09 | 44% |
| Oxelösunds kommun | 11 | $1,471 | $150.45 | 47% |
| Katrineholm | 15 | $1,402 | $181.89 | 39% |
| Falun | 78 | $1,387 | $108.87 | 47% |