Airbnb Market Analytics, Statistics and Data in Stockholm, Stockholm County, Sweden
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Stockholm? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Stockholm:
How much do Airbnb hosts make on average per month in Stockholm?
The short-term rental market in Stockholm shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,171 per month
- Strong performing properties (top 25%) make $3,941 or more
- Best-in-class properties (top 10%) achieve $6,289+ monthly
- Entry-level properties (bottom 25%) typically earn around $977
Revenue Variations by Month
Occupancy Rates Throughout the Year in Stockholm
The market in Stockholm shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 54% occupancy rates
- Strong performing properties (top 25%) achieve 79% or higher
- Best-in-class properties (top 10%) reach 90%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Stockholm
Daily rates in Stockholm vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $117 per night
- Strong performing properties (top 25%) secure $186 or more
- Best-in-class properties (top 10%) pull in $281+ per night
- Entry-level properties (bottom 25%) earn around $76
Daily Rate Variations by Month
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Seasonality patterns in Stockholm
Peak Season (June, August, May)
- Revenue peaks at $3663.64 per month
- Occupancy rates reach 63.41%
- Daily rates average $169.91
Shoulder Season
- Revenue averages $2887.05 per month
- Occupancy maintains 51.69%
- Daily rates hold at $149.73
Low Season (December, February, January)
- Revenue drops to $1932.09 per month
- Occupancy decreases to 38.50%
- Daily rates adjust to $133.01
Is it still profitable to do Airbnb in Stockholm in 2025?
Yes! Stockholm demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 52% and strong monthly revenue averaging $2887 and As a mature market with 2498 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Stockholm
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Södermalm | Vibrant hipster district known for its trendy cafes, bars, and cultural scene. Popular among young travelers looking for a lively atmosphere with plenty of activities. | Mosebacke Square, SoFo district, Fotografiska, Södermalm's parks, Café Mariaberget |
| Gamla Stan | The historic old town of Stockholm, filled with narrow cobblestone streets and medieval buildings. A prime location for tourists wanting to experience Stockholm's rich history and culture. | Royal Palace, Stortorget, Nobel Museum, St. Nicholas Church, The Great Church |
| Östermalm | An upscale district known for its high-end restaurants and luxury shopping. Attracts tourists looking for an elegant experience close to museums and waterfront views. | Östermalm Market Hall, Dramaten, The Nordic Museum, Djurgården Island, Luxury boutiques |
| Norrmalm | Stockholm's commercial center, bustling with shops, restaurants, and business activities. Ideal for business travelers and those wanting to be in the heart of the city. | Drottninggatan shopping street, Cultural Center, Stockholm Concert Hall, Parks, The Royal Swedish Opera |
| Vasastan | A charming neighborhood known for its quiet streets and beautiful architecture, popular with families and those seeking a more relaxed stay away from the tourist hotspots. | Odenplan Square, Vasaparken, The Stockholm Public Library, Café de Lourve |
| Sundbyberg | Emerging area with a good mix of urban life and green spaces, attracting families and young professionals. Offers affordable housing options and great connections to central Stockholm. | Sundbyberg Center, Mälaren beaches, Parks, Local markets |
| Sollentuna | A suburban area with a focus on nature and outdoor activities. Ideal for families and those looking for a peaceful retreat while being close to the city. | Frequency Park, Sollentuna Centre, Nature reserves, Lakes and beaches |
| Djurgården | An island known for its beautiful parks and museums, perfect for tourists looking for leisure activities and attractions in a serene environment. | Vasa Museum, Skansen, ABBA The Museum, Gröna Lund, Djurgården canal walks |
Do you need a license for Airbnb in Stockholm?
We recommend checking directly with Stockholm's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Stockholm
Luxury Suite with 4 bedrooms: Prestige
Entire Place • 4 bedrooms
Family friendly stylish apartment in SOFO
Entire Place • 3 bedrooms
VYN - Penthouse Suite
Entire Place • 2 bedrooms
Newly renovated 3 bedroom topfloor apartment
Entire Place • 3 bedrooms
Alabaster Grandeur in the Heart of the City
Entire Place • 4 bedrooms
The Exclusive Suite
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Stockholm
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hedvig | 44 | $2,047,120 | 6218 | 4.84/5.0 |
| Elias | 41 | $1,814,913 | 6569 | 4.59/5.0 |
| Andreas | 41 | $1,730,370 | 2319 | 4.47/5.0 |
| Olof | 32 | $1,349,412 | 4217 | 4.20/5.0 |
| William | 22 | $1,270,862 | 4649 | 4.85/5.0 |
| ApartDirect | 21 | $1,141,327 | 3928 | 4.54/5.0 |
| StayPlus | 46 | $925,083 | 988 | 4.49/5.0 |
| Fredrik | 18 | $922,692 | 2389 | 4.64/5.0 |
| Residence | 8 | $761,106 | 699 | 4.93/5.0 |
| Alicia | 7 | $744,857 | 563 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Stockholm
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (79.6%), with apartment & condo and house properties comprising 94.3% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (5.8% combined)
Room Capacity Distribution
Analysis of 2,498 properties in Stockholm shows that 1 bedroom properties are most prevalent, making up 48.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.3% of all listings.
Key Insights
- Most common: 1 bedroom (48.1%)
- Least common: 5+ bedrooms (2.6%)
- Market concentration: 63.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,498 properties in Stockholm reveals that 2 guests properties dominate the market, representing 29.4% of all listings. The average property accommodates 3.2 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 49.4% of the market.
Key Insights
- Most common capacity: 2 guests (29.4% of market)
- Least common capacity: 7 guests (2.6% of market)
- Average guest capacity: 3.2 guests per property
- Market concentration: 49.4% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,498 properties in Stockholm, the most common availability pattern is 271-366 days (42.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (27.6% of properties).
Key Insights
- Most common availability window: 271-366 days (42.3%)
- Most common booking duration: 91-180 days (27.6%)
- Properties with high availability (180+ days): 69.1%
- Properties with long-term bookings (180+ days): 32.0%
Minimum Stay Distributions
1 Night
486 listings
23.3% of total
2 Nights
462 listings
22.1% of total
3 Nights
444 listings
21.3% of total
4-6 Nights
358 listings
17.1% of total
7-29 Nights
189 listings
9.1% of total
30+ Nights
149 listings
7.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 45.4%
- Mid-length stays (4-6 nights) represent 17.1% of listings
- Monthly+ stays (7.1%) suggest a stable extended-stay market
- High market flexibility with 66.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
9 listings
0.5% of total
Flexible
606 listings
32.2% of total
Moderate
580 listings
30.8% of total
Firm
307 listings
16.3% of total
Strict
380 listings
20.2% of total
Key Insights
- Flexible is the preferred policy at 32.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 63.0% of the market
- Strong market consensus around Flexible policies
- Super Strict 60 Days policies are least common at 0.5% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 88 days
- Shortest booking windows are in Oct, Feb, Jan, averaging 48 days
- Spring shows the longest average booking window at 76 days, while Winter has the shortest at 48 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 76 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Jan when lead times are shortest
Popular Airbnb Amenities in Stockholm
Below is the distribution of amenities across listings in Stockholm:
Traveler Demographics
Key Insights
- Domestic travelers make up 7.2% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (20.4%) and Germany (19.1%)
- English is the top language at 56.9%, followed by German (12.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.4%
Recommendations
- Target marketing campaigns for London and New York markets
- Develop localized content for United Kingdom and Germany
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Stockholm. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Älgö | 34 | $3,128 | $313.33 | 50% |
| Brevikshalvön | 10 | $2,463 | $148.32 | 52% |
| Tyresö kommun | 47 | $2,340 | $248.18 | 45% |
| Norra Lagnö | 10 | $2,256 | $393.43 | 34% |
| Skärmarö | 10 | $2,218 | $263.34 | 46% |
| Hemmesta | 17 | $2,077 | $243.52 | 47% |
| Sandhamn | 11 | $2,006 | $234.66 | 50% |
| Geta | 17 | $1,973 | $217.40 | 45% |
| Grisslehamn | 12 | $1,934 | $262.34 | 36% |
| Eckerö | 18 | $1,915 | $252.49 | 46% |
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