Stockholm Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Stockholm County, Sweden
Is Airbnb profitable in Stockholm in 2025? Explore comprehensive Airbnb analytics for Stockholm, Stockholm County, Sweden to uncover income potential. This 2025 STR market report for Stockholm, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 2,847 active listings.
Whether you're considering an Airbnb investment in Stockholm, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Stockholm Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Stockholm Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Stockholm (2025)
Understanding the monthly revenue variations for Airbnb listings in Stockholm is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Stockholm is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Stockholm across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,724+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,509 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,855 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $813, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Stockholm
Stockholm Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Stockholm STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Stockholm:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Stockholm
Average Daily Rate (ADR) Airbnb Trends in Stockholm (2025)
Effective short term rental pricing strategy in Stockholm involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Stockholm typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $273+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $181 or more.
- Typical properties (Median) charge around $114 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in Stockholm
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Airbnb Seasonality Analysis & Trends in Stockholm (2025)
Peak Season (August, June, July)
- Revenue averages $3,170 per month
- Occupancy rates average 57.4%
- Daily rates average $124
Shoulder Season
- Revenue averages $2,529 per month
- Occupancy maintains around 48.6%
- Daily rates hold near $153
Low Season (January, February, November)
- Revenue drops to average $2,007 per month
- Occupancy decreases to average 43.5%
- Daily rates adjust to average $155
Seasonality Insights for Stockholm
- The Airbnb seasonality in Stockholm shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Stockholm's highest earning potential, with monthly revenues capable of climbing to $3,533, occupancy reaching a high of 63.9%, and ADRs peaking at $194.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,922, occupancy could drop to 40.5%, and ADRs may adjust down to $123.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Stockholm.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Stockholm seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Stockholm (2025)
Exploring the top neighborhoods for short-term rentals in Stockholm? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Gamla Stan | Stockholm's historic old town, full of charm with cobblestoned streets, medieval architecture, and rich history. A prime location for tourists who want to experience Stockholm's heritage. | Stortorget, Royal Palace, Nobel Museum, Stockholm Cathedral, Marten Trotzigs Gränd |
| Södermalm | A trendy and hip neighborhood known for its vibrant culture, trendy bars, and restaurants. Popular with younger visitors and locals alike, offering a mix of art, music, and fashion. | Monteliusvagen, SoFo (South of Folkungagatan), Sodermalm Market, Katarina Lift, Tgeden (Torkel Knutssons Plan) |
| Norrmalm | The city center of Stockholm, bustling with shops, restaurants, and nightlife. Ideal for tourists looking to experience the urban vibe and convenience of the city. | Drottninggatan, Kungsträdgården, Cultural Center, Stockholm Waterfront Congress Centre, Nordiska Kompaniet |
| Östermalm | An upscale district known for its luxury stores, fine dining, and beautiful parks. Attractive for well-off tourists and business travelers seeking elegance and comfort. | Östermalm Market Hall, Humlegården, Stockholm Stadium, Royal Dramatic Theatre, Djurgården |
| Slussen | A key transport hub with a mix of restaurants, shops, and cultural spots. Offers great views of the city and a vibrant atmosphere, popular with tourists and locals. | Slussen Canal, Fotografiska, Tradgården, Tantolunden, The Old Town |
| Kungsholmen | A peaceful island with parks and waterfront views, balancing between residential life and active leisure. Suitable for families and those desiring tranquility near the city. | Rålambshovsparken, Vinterviken, Stockholm City Hall, Kungsholmsstrand, Fridhemsplan |
| Djurgården | A beautiful island known for its parks, museums, and historical attractions. Popular with tourists for its natural beauty and cultural offerings. | Vasa Museum, ABBA The Museum, Skansen, Gröna Lund, Djurgården |
| Vasastan | A charming neighborhood with a local vibe, known for its beautiful architecture and cozy cafés. Attracts visitors looking for a more authentic experience while still being close to the city center. | Observatory Hill, Vasaparken, Stadshagen, Norra Bantorget, Stockholm Public Library |
Understanding Airbnb License Requirements & STR Laws in Stockholm (2025)
While Stockholm, Stockholm County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Stockholm to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Stockholm (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Stockholmbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Suite with 4 bedrooms: Prestige
Entire Place • 4 bedrooms
VYN - Penthouse Suite
Entire Place • 2 bedrooms
Family friendly stylish apartment in SOFO
Entire Place • 3 bedrooms
Private house in Södermalm!
Entire Place • 4 bedrooms
Penthouse, large private terrace, 3BR/2Bath
Entire Place • 3 bedrooms
Unique, Cozy Apt, Old Town
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Stockholm (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Stockholm based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bella | 40 | $1,816,967 | 6170 | 4.85/5.0 |
| Elias | 41 | $1,583,335 | 6185 | 4.60/5.0 |
| Andreas | 45 | $1,341,596 | 2381 | 4.58/5.0 |
| William | 19 | $1,278,605 | 4314 | 4.85/5.0 |
| Olof | 39 | $1,245,627 | 4437 | 4.50/5.0 |
| ApartDirect | 21 | $1,026,625 | 3962 | 4.55/5.0 |
| Fredrik | 19 | $808,445 | 2384 | 4.67/5.0 |
| StayPlus | 57 | $783,241 | 1117 | 4.58/5.0 |
| Residence | 8 | $675,353 | 699 | 4.93/5.0 |
| Charlotta | 13 | $662,812 | 1086 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Stockholm.
Dive Deeper: Advanced Stockholm STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Stockholm. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsStockholm Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Stockholm
- The Stockholm Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.3% of the 2,847 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Stockholm, Apartment/Condo properties are the most common (78.1%), reflecting the local real estate landscape.
- Houses represent a significant 16.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 5.5%) offer potential for unique stay experiences.
Stockholm Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Stockholm
- The dominant room capacity in Stockholm is 1 bedroom listings, making up 46.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.5% of the active Airbnb listings in Stockholm, indicating a high concentration in these sizes.
- A significant 21.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Stockholm.
Stockholm Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Stockholm
- The most common guest capacity trend in Stockholm vacation rentals is listings accommodating 2 guests (28.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Stockholm STR market, accounting for 49.6% of listings.
- 17.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Stockholm.
- On average, properties in Stockholm are equipped to host 3.3 guests.
Stockholm Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Stockholm
- The most common availability pattern in Stockholm falls within the 271-366 days range, representing 52.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Stockholm (30.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Stockholm Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
521 listings
19.6% of total
2 Nights
467 listings
17.6% of total
3 Nights
369 listings
13.9% of total
4-6 Nights
435 listings
16.4% of total
7-29 Nights
261 listings
9.8% of total
30+ Nights
600 listings
22.6% of total
Key Insights
- The most prevalent minimum stay requirement in Stockholm is 30+ Nights, adopted by 22.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (22.6%) caters to monthly stays (30+ nights) in Stockholm, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 22.6% of Stockholm hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Stockholm.
Stockholm Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
9 listings
0.4% of total
Limited
11 listings
0.5% of total
Flexible
816 listings
35% of total
Moderate
684 listings
29.3% of total
Firm
432 listings
18.5% of total
Strict
379 listings
16.3% of total
Cancellation Policy Insights for Stockholm
- The prevailing Airbnb cancellation policy trend in Stockholm is Flexible, used by 35% of listings.
- There's a relatively balanced mix between guest-friendly (64.3%) and stricter (34.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35% market standard in Stockholm.
- Regularly review your cancellation policy against competitors and market demand shifts in Stockholm.
Stockholm STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Stockholm
- The overall average booking lead time for vacation rentals in Stockholm is 48 days.
- Guests book furthest in advance for stays during June (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (60 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Stockholm.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Stockholm averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Stockholm (2025)
Amenity Prevalence
Amenity Insights for Stockholm
- Essential amenities in Stockholm that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Stockholm: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Stockholm to stay competitive.
Stockholm Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Stockholm
- The typical guest profile for Airbnb in Stockholm consists of predominantly international visitors (93%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 7.3% of guests.
- Key international markets include United States (18.5%) and United Kingdom (11.5%).
- Top languages spoken are English (42.9%) followed by French (10.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Stockholm Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Älgö | 39 | $2,164 | $356.30 | 47% |
| Skärmarö | 13 | $2,077 | $353.25 | 36% |
| Brevik | 15 | $1,963 | $225.66 | 43% |
| Vaxholms kommun | 17 | $1,911 | $316.45 | 40% |
| Brevikshalvön | 11 | $1,877 | $167.03 | 53% |
| Norra Lagnö | 10 | $1,755 | $412.74 | 33% |
| Kungsängen | 10 | $1,732 | $240.78 | 39% |
| Sandhamn | 11 | $1,710 | $313.19 | 50% |
| Tyresö kommun | 57 | $1,691 | $236.47 | 40% |
| Geta | 18 | $1,620 | $242.51 | 44% |