Solna Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Stockholm County, Sweden
Is Airbnb profitable in Solna in 2025? Explore comprehensive Airbnb analytics for Solna, Stockholm County, Sweden to uncover income potential. This 2025 STR market report for Solna, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Solna, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Solna Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Solna Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Solna (2025)
Understanding the monthly revenue variations for Airbnb listings in Solna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Solna is typically April, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Solna across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,337+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,787 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,129 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $715, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Solna
Solna Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Solna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Solna:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Solna
Average Daily Rate (ADR) Airbnb Trends in Solna (2025)
Effective short term rental pricing strategy in Solna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Solna typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $135+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $118 or more.
- Typical properties (Median) charge around $85 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in Solna
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Airbnb Seasonality Analysis & Trends in Solna (2025)
Peak Season (April, May, August)
- Revenue averages $2,026 per month
- Occupancy rates average 57.0%
- Daily rates average $106
Shoulder Season
- Revenue averages $974 per month
- Occupancy maintains around 33.8%
- Daily rates hold near $93
Low Season (June, September, October)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $83
Seasonality Insights for Solna
- The Airbnb seasonality in Solna shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Solna's highest earning potential, with monthly revenues capable of climbing to $2,211, occupancy reaching a high of 71.0%, and ADRs peaking at $124.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $80.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Solna.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Solna seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Solna (2025)
Exploring the top neighborhoods for short-term rentals in Solna? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Central Solna | The heart of Solna, close to shopping, restaurants, and great public transport. Ideal for tourists and business travelers alike, with easy access to Stockholm's city center. | Mall of Scandinavia, Friends Arena, Sollentuna Centrum, Solna Business Park, Hagaparken |
| Hagastaden | A modern residential and commercial area offering new apartments and proximity to Science City. Popular among young professionals and families, it's close to the city center. | Karolinska Institute, Vasa Park, Nationalmuseum, Norra Stationsgatan, Hagatornet |
| Solna Centrum | A vibrant area with a major shopping center and cultural events. Perfect for hosts wanting to attract tourists looking for conveniences and accessibility. | Solna Centrum Mall, Solna Church, Råstasjön, Bergshamra, Arenastaden |
| Frösunda | An up-and-coming neighborhood filled with modern apartments and green spaces. Attractive to both families and young professionals, close to parks and restaurants. | Frösundavik, Haga Park, Parkeringshuset, The Royal Library, Frösundaliden |
| Norra Solna | A quieter area with a residential feel while still near to urban amenities. Good for families and long-term stays. | Bergshamra Park, Råstasjö, Skytteholm, local schools and parks, restaurant area |
| Råsunda | A charming neighborhood known for its historic buildings and close proximity to the Friends Arena. Great for sports fans and event-goers. | Friends Arena, Gösta Berlings gateway, Råsunda Stadium, Parken Sport Center, local cafés and shops |
| Alvik | Located just outside of Solna, Alvik offers great transport links to both Solna and Stockholm. Known for its historical architecture and beautiful waterfront. | Alvik Strand, Lake Mälaren, Alvik Church, Vällingby City, local parks |
| Bergshamra | A small yet vibrant area loved by both locals and visitors for its parks and proximity to nature. Best for those looking for a peaceful stay close to the city. | Bergshamra Park, Haga Park, Råstasjön, local hiking paths, café facilities |
Understanding Airbnb License Requirements & STR Laws in Solna (2025)
With 29% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Solna. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Solna to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 29% licensed listings)
Top Performing Airbnb Properties in Solna (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Solnabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Nice 2 bedroom apartment in Solna
Entire Place • 2 bedrooms
Comfortable 2 bedroom apartment in Solna
Entire Place • 2 bedrooms
City Comfort: Cozy 4-Person Apartment Close to Sto
Entire Place • 2 bedrooms
Warming One Bedroom Apartment
Entire Place • 1 bedroom
Warming Two Bedroom Apartment
Entire Place • 2 bedrooms
Apartment close to city centre & Karolinska
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Solna (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Solna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kiira | 11 | $98,061 | 418 | 4.85/5.0 |
| Smail | 1 | $10,592 | 38 | 5.00/5.0 |
| Andreas | 1 | $9,990 | 8 | 3.88/5.0 |
| Host #38428648 | 1 | $6,756 | 0 | N/A/5.0 |
| Host #534469735 | 1 | $6,074 | 2 | N/A/5.0 |
| Host #12916449 | 1 | $3,851 | 0 | N/A/5.0 |
| Host #21496511 | 1 | $2,062 | 12 | 4.83/5.0 |
| Host #12103579 | 1 | $2,002 | 0 | N/A/5.0 |
| Host #466084514 | 1 | $1,331 | 1 | N/A/5.0 |
| Taobo | 1 | $329 | 4 | 4.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Solna.
Dive Deeper: Advanced Solna STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Solna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSolna Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Solna
- The Solna Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.7% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Solna, Apartment/Condo properties are the most common (90.5%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, house (combined 9.6%) offer potential for unique stay experiences.
Solna Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Solna
- The dominant room capacity in Solna is 1 bedroom listings, making up 66.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 90.5% of the active Airbnb listings in Solna, indicating a high concentration in these sizes.
- With over half the market (66.7%) consisting of studios or 1-bedroom units, Solna is particularly well-suited for individuals or couples.
Solna Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Solna
- The most common guest capacity trend in Solna vacation rentals is listings accommodating 2 guests (42.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Solna STR market, accounting for 66.7% of listings.
- A significant 52.4% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Solna.
- On average, properties in Solna are equipped to host 2.5 guests.
Solna Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Solna
- The most common availability pattern in Solna falls within the 271-366 days range, representing 61.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Solna (38.1%), reflecting common guest stay durations or potential owner blocking patterns.
Solna Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
10% of total
2 Nights
3 listings
15% of total
7-29 Nights
1 listings
5% of total
30+ Nights
14 listings
70% of total
Key Insights
- The most prevalent minimum stay requirement in Solna is 30+ Nights, adopted by 70% of listings. This highlights the market's preference for longer commitments.
- A significant segment (70%) caters to monthly stays (30+ nights) in Solna, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 70% of Solna hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 70% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Solna.
Solna Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
16 listings
80% of total
Moderate
3 listings
15% of total
Strict
1 listings
5% of total
Cancellation Policy Insights for Solna
- The prevailing Airbnb cancellation policy trend in Solna is Flexible, used by 80% of listings.
- The market strongly favors guest-friendly terms, with 95.0% of listings offering Flexible or Moderate policies. This suggests guests in Solna may expect booking flexibility.
- Strict cancellation policies are quite rare (5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 80% market standard in Solna.
- Given the high prevalence of Flexible policies (80%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Solna.
Solna STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Solna
- The overall average booking lead time for vacation rentals in Solna is 22 days.
- Guests book furthest in advance for stays during May (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (53 days avg.) sees the longest lead times, while Fall (1 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (22 days) as a baseline for your pricing and availability strategy in Solna.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- During October, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Solna averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Solna (2025)
Amenity Prevalence
Amenity Insights for Solna
- Essential amenities in Solna that guests expect include: Wifi, Smoke alarm, Kitchen, Heating, Essentials, Hot water, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Dryer, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Solna: Wifi, Smoke alarm, Kitchen, Heating, Essentials, Hot water, Washer.
- Prioritize adding missing essentials: Heating, Essentials, Hot water, Washer.
- Consider adding popular differentiators like TV or Dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Solna to stay competitive.
Solna Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Solna
- The typical guest profile for Airbnb in Solna consists of predominantly international visitors (94%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 6.0% of guests.
- Key international markets include United Kingdom (15%) and Germany (13.2%).
- Top languages spoken are English (41.7%) followed by German (10.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Solna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Älgö | 39 | $2,164 | $356.30 | 47% |
| Skärmarö | 13 | $2,077 | $353.25 | 36% |
| Brevik | 15 | $1,963 | $225.66 | 43% |
| Vaxholms kommun | 17 | $1,911 | $316.45 | 40% |
| Brevikshalvön | 11 | $1,877 | $167.03 | 53% |
| Norra Lagnö | 10 | $1,755 | $412.74 | 33% |
| Kungsängen | 10 | $1,732 | $240.78 | 39% |
| Sandhamn | 11 | $1,710 | $313.19 | 50% |
| Tyresö kommun | 57 | $1,691 | $236.47 | 40% |
| Geta | 18 | $1,620 | $242.51 | 44% |