Airbnb Market Analytics, Statistics and Data in Sollentuna kommun, Stockholm County, Sweden
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sollentuna kommun? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sollentuna kommun:
How much do Airbnb hosts make on average per month in Sollentuna kommun?
The short-term rental market in Sollentuna kommun shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,063 per month
- Strong performing properties (top 25%) make $2,102 or more
- Best-in-class properties (top 10%) achieve $3,984+ monthly
- Entry-level properties (bottom 25%) typically earn around $566
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sollentuna kommun
The market in Sollentuna kommun shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 35% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sollentuna kommun
Daily rates in Sollentuna kommun vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $100 per night
- Strong performing properties (top 25%) secure $165 or more
- Best-in-class properties (top 10%) pull in $261+ per night
- Entry-level properties (bottom 25%) earn around $63
Daily Rate Variations by Month
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Seasonality patterns in Sollentuna kommun
Peak Season (June, August, July)
- Revenue peaks at $2476.23 per month
- Occupancy rates reach 50.79%
- Daily rates average $145.65
Shoulder Season
- Revenue averages $1727.42 per month
- Occupancy maintains 40.54%
- Daily rates hold at $135.45
Low Season (October, March, February)
- Revenue drops to $961.38 per month
- Occupancy decreases to 31.67%
- Daily rates adjust to $125.49
Is it still profitable to do Airbnb in Sollentuna kommun in 2025?
Yes! Sollentuna kommun demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and solid monthly revenue averaging $1727 and The market's 174 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sollentuna kommun
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Edsviken | A picturesque area known for its beautiful waterfront and proximity to nature. Perfect for guests seeking tranquility and outdoor activities. | Edsviken Lake, Sollentuna Golf Club, Norrviken Gardens, Sollentuna Centrum, Rösjöbadet |
| Sollentuna Centrum | The main shopping and cultural hub of Sollentuna with easy access to public transport. Attracts both business and leisure travelers. | Sollentuna Centrum shopping mall, Café & restaurant options, Cultural events, Public transport connections to Stockholm |
| Tureberg | A quiet suburban area with parks and family-friendly amenities. Ideal for guests looking for a peaceful stay close to nature. | Tureberg Park, Old Town Sollentuna, Communication links to Stockholm, Nearby forests and nature trails |
| Rotebro | A growing residential area with increasing amenities and proximity to the Stockholm metropolitan area. | Rotebro Golf Club, Parks and walking trails, Local shops and eateries, Easy access to commuter trains |
| Järvafältet | A large nature reserve offering a variety of outdoor experiences such as hiking, biking, and bird watching. Great for nature lovers. | Järvafältet Nature Reserve, Trollbäcken Park, Wildlife viewing, Recreational activities |
| Vby | A scenic village with charming architecture and local culture. Perfect for travelers wanting a unique historical experience. | Historical buildings, Local markets, Community events, Nature activities in the vicinity |
| Bergshamra | A peaceful neighborhood with easy access to parks and leisure facilities, suitable for families and outdoor enthusiasts. | Local parks, Bergshamra lake, Sports facilities, Family-friendly activities |
| Norrviken | This area offers both urban living and access to beautiful nature, making it attractive for a range of visitors seeking both relaxation and convenience. | Norrviken gardens, Nearby lakes, Shopping options, Day trips to Stockholm |
Do you need a license for Airbnb in Sollentuna kommun?
We recommend checking directly with Sollentuna kommun's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Sollentuna kommun
Luxury Villa
Entire Place • 6 bedrooms
New and modern villa with heated pool
Entire Place • 4 bedrooms
Fantastic family house outside Stockholm
Entire Place • 4 bedrooms
Spacious home with sunny terrace (3 bedrooms)
Entire Place • 3 bedrooms
Stort hus med högt läge. Perfekt för två familjer.
Entire Place • 4 bedrooms
Visit Stockholm - welcome!
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Sollentuna kommun
Additional analytics on vacation rental, real estate, short term rental data in Sollentuna kommun
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80.5%), with house and apartment & condo properties comprising 81.0% of inventory
- Strong specialty sector (17.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, others segments (3.4% combined)
Room Capacity Distribution
Analysis of 174 properties in Sollentuna kommun shows that 1 bedroom properties are most prevalent, making up 39.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 52.3% of all listings.
Key Insights
- Most common: 1 bedroom (39.1%)
- Least common: 5+ bedrooms (7.5%)
- Market concentration: 52.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 174 properties in Sollentuna kommun reveals that 2 guests properties dominate the market, representing 27.6% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 43.7% of the market.
Key Insights
- Most common capacity: 2 guests (27.6% of market)
- Least common capacity: 7 guests (4% of market)
- Average guest capacity: 3.6 guests per property
- Market concentration: 43.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 174 properties in Sollentuna kommun, the most common availability pattern is 271-366 days (62.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (33.9% of properties).
Key Insights
- Most common availability window: 271-366 days (62.1%)
- Most common booking duration: 31-90 days (33.9%)
- Properties with high availability (180+ days): 86.2%
- Properties with long-term bookings (180+ days): 14.4%
Minimum Stay Distributions
1 Night
48 listings
34.3% of total
2 Nights
39 listings
27.9% of total
3 Nights
17 listings
12.1% of total
4-6 Nights
22 listings
15.7% of total
7-29 Nights
8 listings
5.7% of total
30+ Nights
6 listings
4.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 62.2%
- Mid-length stays (4-6 nights) represent 15.7% of listings
- Monthly+ stays (4.3%) suggest a stable extended-stay market
- High market flexibility with 74.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
53 listings
48.2% of total
Moderate
36 listings
32.7% of total
Firm
12 listings
10.9% of total
Strict
9 listings
8.2% of total
Key Insights
- Flexible is the preferred policy at 48.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 80.9% of the market
- Strong market consensus around Flexible policies
- Strict policies are least common at 8.2% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 77 days
- Shortest booking windows are in Jan, Oct, Mar, averaging 39 days
- Spring shows the longest average booking window at 65 days, while Fall has the shortest at 47 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 65 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Mar when lead times are shortest
Popular Airbnb Amenities in Sollentuna kommun
Below is the distribution of amenities across listings in Sollentuna kommun:
Traveler Demographics
Key Insights
- Domestic travelers make up 16.3% of total guests, indicating a mostly international-driven market.
- Primary international markets: Germany (24%) and United States (16.8%)
- English is the top language at 58.5%, followed by German (13.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.6%
Recommendations
- Target marketing campaigns for Stockholm and London markets
- Develop localized content for Germany and United States
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sollentuna kommun. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Älgö | 34 | $3,128 | $313.33 | 50% |
| Flen | 11 | $2,572 | $142.41 | 45% |
| Brevikshalvön | 10 | $2,463 | $148.32 | 52% |
| Tyresö kommun | 47 | $2,340 | $248.18 | 45% |
| Norra Lagnö | 10 | $2,256 | $393.43 | 34% |
| Skärmarö | 10 | $2,218 | $263.34 | 46% |
| Hemmesta | 17 | $2,077 | $243.52 | 47% |
| Sandhamn | 11 | $2,006 | $234.66 | 50% |
| Grisslehamn | 12 | $1,934 | $262.34 | 36% |
| Tyresö | 29 | $1,913 | $303.71 | 46% |
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