Norrtälje kommun Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Stockholm County, Sweden
Is Airbnb profitable in Norrtälje kommun in 2025? Explore comprehensive Airbnb analytics for Norrtälje kommun, Stockholm County, Sweden to uncover income potential. This 2025 STR market report for Norrtälje kommun, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 348 active listings.
Whether you're considering an Airbnb investment in Norrtälje kommun, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Norrtälje kommun Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Norrtälje kommun Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Norrtälje kommun (2025)
Understanding the monthly revenue variations for Airbnb listings in Norrtälje kommun is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Norrtälje kommun is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Norrtälje kommun across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,188+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,523 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,320 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $630, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Norrtälje kommun
Norrtälje kommun Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Norrtälje kommun STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Norrtälje kommun:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Norrtälje kommun
Average Daily Rate (ADR) Airbnb Trends in Norrtälje kommun (2025)
Effective short term rental pricing strategy in Norrtälje kommun involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Norrtälje kommun typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $319+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $205 or more.
- Typical properties (Median) charge around $138 per night.
- Entry-level properties (Bottom 25%) earn around $94 per night.
Average Daily Rate (ADR) Trend by Month in Norrtälje kommun
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Airbnb Seasonality Analysis & Trends in Norrtälje kommun (2025)
Peak Season (July, August, June)
- Revenue averages $3,193 per month
- Occupancy rates average 48.7%
- Daily rates average $175
Shoulder Season
- Revenue averages $1,645 per month
- Occupancy maintains around 29.4%
- Daily rates hold near $172
Low Season (January, February, March)
- Revenue drops to average $1,141 per month
- Occupancy decreases to average 23.9%
- Daily rates adjust to average $175
Seasonality Insights for Norrtälje kommun
- The Airbnb seasonality in Norrtälje kommun shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Norrtälje kommun's highest earning potential, with monthly revenues capable of climbing to $3,846, occupancy reaching a high of 63.2%, and ADRs peaking at $177.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,055, occupancy could drop to 21.9%, and ADRs may adjust down to $169.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Norrtälje kommun.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Norrtälje kommun seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Norrtälje kommun (2025)
Exploring the top neighborhoods for short-term rentals in Norrtälje kommun? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Norrtälje City | The vibrant center of Norrtälje, rich in history and local culture. Ideal for tourists wanting to explore the charming streets, shops, and cafes. | Norrtälje Harbor, Kulturhuset, Norrtälje Konstmuseum, Roslags Rederi, St. Nicholas Church |
| Gräddö | A picturesque island area known for its stunning archipelago views and summer activities. Great for guests looking to relax by the water and enjoy outdoor activities. | Gräddö Marina, Archipelago National Park, local beaches, water sports rentals, fishing spots |
| Rimbo | A quaint town with a small-town feel, perfect for family stays and visitors looking to experience Swedish rural life. Close to nature and local markets. | Rimbo Church, Rimbo Sports Center, local farms, nature trails, Botanical Garden |
| Fågelviken | A peaceful residential area with close proximity to nature and water activities. Attractive for those seeking tranquility and outdoor adventures. | Fågelviken Beach, swimming spots, hiking trails, picnic areas, bird watching |
| Häggvik | A family-friendly area known for its excellent amenities and proximity to Norrtälje. Perfect for groups and families looking for spacious accommodations. | local parks, children's playgrounds, shopping centers, sports facilities, cafe and restaurants |
| Rålambshov | A beautiful area close to the waterfront, featuring parks and historic sites. Suitable for tourists who love nature and historical insights. | Rålambshov Park, Norrtälje Museum, Norrtälje Art Gallery, Norrtälje Canal, cycle paths |
| Vätö | A serene island renowned for its natural beauty, ideal for eco-tourists and visitors aiming to disconnect and enjoy nature activities. | Vätö Nature Reserve, hiking trails, beaches, local eateries, fishing opportunities |
| Älmsta | A small charming village that attracts visitors interested in local history and rural life. Great for those wanting a quiet getaway. | Älmsta Church, local historical sites, nature reserves, artisan shops, community events |
Understanding Airbnb License Requirements & STR Laws in Norrtälje kommun (2025)
While Norrtälje kommun, Stockholm County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Norrtälje kommun to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Norrtälje kommun (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Norrtälje kommunbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
White House of Sweden
Entire Place • 10 bedrooms
Villa M
Entire Place • 6 bedrooms
Lovely house with sauna, jacuzzi and lake plot
Entire Place • 2 bedrooms
Beautiful private lake plot in Grisslehamn (entire place)
Entire Place • 7 bedrooms
Architect-designed accommodation on Singö
Entire Place • 4 bedrooms
Breathtaking 3 home estate, boathouse & sauna
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Norrtälje kommun (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Norrtälje kommun based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lena | 1 | $133,943 | 4 | 4.50/5.0 |
| Erin | 2 | $102,101 | 12 | 2.50/5.0 |
| Matilda | 1 | $86,088 | 7 | 5.00/5.0 |
| Anna | 1 | $84,577 | 15 | 4.93/5.0 |
| Helena | 1 | $64,969 | 5 | 5.00/5.0 |
| Marcus | 1 | $57,088 | 20 | 5.00/5.0 |
| Gustav | 2 | $54,827 | 119 | 4.92/5.0 |
| Britt | 1 | $50,537 | 11 | 5.00/5.0 |
| Sadik | 1 | $48,504 | 11 | 4.82/5.0 |
| Michaela | 1 | $48,334 | 129 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Norrtälje kommun.
Dive Deeper: Advanced Norrtälje kommun STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Norrtälje kommun. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNorrtälje kommun Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Norrtälje kommun
- The Norrtälje kommun Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.4% of the 348 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Norrtälje kommun, House properties are the most common (57.2%), reflecting the local real estate landscape.
- Houses represent a significant 57.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays, apartment/condo, others (combined 7.0%) offer potential for unique stay experiences.
Norrtälje kommun Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Norrtälje kommun
- The dominant room capacity in Norrtälje kommun is 3 bedrooms listings, making up 28.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 52.6% of the active Airbnb listings in Norrtälje kommun, indicating a high concentration in these sizes.
- A significant 59.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Norrtälje kommun.
Norrtälje kommun Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Norrtälje kommun
- The most common guest capacity trend in Norrtälje kommun vacation rentals is listings accommodating 8+ guests (29.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Norrtälje kommun STR market, accounting for 52.6% of listings.
- 59.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Norrtälje kommun.
- On average, properties in Norrtälje kommun are equipped to host 5.8 guests.
Norrtälje kommun Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Norrtälje kommun
- The most common availability pattern in Norrtälje kommun falls within the 271-366 days range, representing 64.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Norrtälje kommun (40.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Norrtälje kommun Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
67 listings
20.2% of total
2 Nights
82 listings
24.8% of total
3 Nights
56 listings
16.9% of total
4-6 Nights
82 listings
24.8% of total
7-29 Nights
26 listings
7.9% of total
30+ Nights
18 listings
5.4% of total
Key Insights
- The most prevalent minimum stay requirement in Norrtälje kommun is 2 Nights, adopted by 24.8% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 24.8% of Norrtälje kommun hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 5.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Norrtälje kommun.
Norrtälje kommun Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
0.7% of total
Flexible
64 listings
23.4% of total
Moderate
84 listings
30.7% of total
Firm
69 listings
25.2% of total
Strict
55 listings
20.1% of total
Cancellation Policy Insights for Norrtälje kommun
- The prevailing Airbnb cancellation policy trend in Norrtälje kommun is Moderate, used by 30.7% of listings.
- There's a relatively balanced mix between guest-friendly (54.1%) and stricter (45.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30.7% market standard in Norrtälje kommun.
- Regularly review your cancellation policy against competitors and market demand shifts in Norrtälje kommun.
Norrtälje kommun STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Norrtälje kommun
- The overall average booking lead time for vacation rentals in Norrtälje kommun is 57 days.
- Guests book furthest in advance for stays during July (average 107 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (89 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Norrtälje kommun.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 107 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 89 days) to capture early planners.
- Monitor your own booking lead times against these Norrtälje kommun averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Norrtälje kommun (2025)
Amenity Prevalence
Amenity Insights for Norrtälje kommun
- Essential amenities in Norrtälje kommun that guests expect include: Kitchen, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Norrtälje kommun: Kitchen, Smoke alarm.
- Prioritize adding missing essentials: Kitchen, Smoke alarm.
- Consider adding popular differentiators like Heating or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Norrtälje kommun to stay competitive.
Norrtälje kommun Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Norrtälje kommun
- The typical guest profile for Airbnb in Norrtälje kommun consists of a mix of domestic (54%) and international guests, often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 53.9% of guests.
- Key international markets include Sweden (53.9%) and Germany (14.9%).
- Top languages spoken are English (37.3%) followed by Swedish (21.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Norrtälje kommun Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Älgö | 33 | $3,017 | $320.94 | 53% |
| Brevikshalvön | 10 | $2,318 | $149.93 | 52% |
| Norra Lagnö | 10 | $2,119 | $394.02 | 34% |
| Tyresö kommun | 53 | $2,109 | $238.02 | 43% |
| Skärmarö | 10 | $2,074 | $266.22 | 45% |
| Brevik | 17 | $2,002 | $201.09 | 46% |
| Hemmesta | 21 | $1,958 | $246.78 | 45% |
| Vaxholms kommun | 19 | $1,948 | $301.61 | 40% |
| Geta | 18 | $1,941 | $232.92 | 44% |
| Tyresö | 31 | $1,871 | $286.04 | 49% |