Airbnb Market Analytics, Statistics and Data in Norrtälje kommun, Stockholm County, Sweden
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Norrtälje kommun? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Norrtälje kommun:
How much do Airbnb hosts make on average per month in Norrtälje kommun?
The short-term rental market in Norrtälje kommun shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,363 per month
- Strong performing properties (top 25%) make $2,634 or more
- Best-in-class properties (top 10%) achieve $4,599+ monthly
- Entry-level properties (bottom 25%) typically earn around $636
Revenue Variations by Month
Occupancy Rates Throughout the Year in Norrtälje kommun
The market in Norrtälje kommun shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 29% occupancy rates
- Strong performing properties (top 25%) achieve 45% or higher
- Best-in-class properties (top 10%) reach 67%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Norrtälje kommun
Daily rates in Norrtälje kommun vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $138 per night
- Strong performing properties (top 25%) secure $205 or more
- Best-in-class properties (top 10%) pull in $316+ per night
- Entry-level properties (bottom 25%) earn around $94
Daily Rate Variations by Month
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Seasonality patterns in Norrtälje kommun
Peak Season (July, June, August)
- Revenue peaks at $3840.86 per month
- Occupancy rates reach 62.63%
- Daily rates average $180.73
Shoulder Season
- Revenue averages $2061.42 per month
- Occupancy maintains 32.47%
- Daily rates hold at $173.34
Low Season (December, January, February)
- Revenue drops to $1423.40 per month
- Occupancy decreases to 17.69%
- Daily rates adjust to $164.02
Is it still profitable to do Airbnb in Norrtälje kommun in 2025?
Yes! Norrtälje kommun demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 32% and solid monthly revenue averaging $2061 and With 345 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Norrtälje kommun
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Norrtälje City | The charming heart of Norrtälje, known for its beautiful archipelago views, lively waterfront, and rich history. A perfect spot for travelers looking for a mix of culture and nature. | Norrtälje harbor, Mariagården, Pythagoras Industrial Museum, Kullberg's Harbor, Norrtälje Art Gallery |
| Roslagens Strand | A scenic coastal area offering beautiful beaches and various outdoor activities, ideal for nature enthusiasts and families. It provides a peaceful getaway from city life. | Kvisthamraskogen, Björkö Archipelago, Kullaberg Nature Reserve, Local beaches, Fishing spots |
| Gräddö | A quaint island community that serves as a gateway to the archipelago, popular among boaters and nature lovers. Great for guests looking for a serene escape. | Gräddö's small marina, Local cafes, Nature trails, Fishing areas, Archipelago tours |
| Östhammar Archipelago | A picturesque archipelago area known for its stunning natural beauty and tranquility. Perfect for those seeking relaxation and outdoor adventures. | Island hopping, Kayaking, Nature reserves, Scenic walks, Biking trails |
| Husby | A charming village offering rustic charm and proximity to beautiful nature. Ideal for those looking to explore rural Sweden without straying too far from urban amenities. | Husby Church, Local farms, Nature walks, Traditional Swedish culture, Nearby lakes |
| Fjätträngsdalen | A beautiful valley known for its lush greenery and hiking opportunities. Attracts nature lovers and those who seek solitude and peace in rural settings. | Hiking trails, Fishing spots, Picnic areas, Wildlife viewing, Photography spots |
| Käppala | A serene spot located near the Kapellskär ferry terminal, making it convenient for travelers heading to the Åland Islands. Great for our Airbnb guests looking for accessibility. | Kapellskär ferry terminal, Beach areas, Local restaurants, Fishing possibilities, Nature trails |
| Sundsholmen | A unique island destination with a mix of relaxation and recreational options, perfect for families and groups. Offers a peaceful ambiance with local attractions. | Sundsholmen's beach, Nature walks, Local eateries, Kayaking opportunities, Scenic picnic spots |
Do you need a license for Airbnb in Norrtälje kommun?
We recommend checking directly with Norrtälje kommun's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Norrtälje kommun
White House of Sweden
Entire Place • 10 bedrooms
Lovely house with sauna, jacuzzi and lake plot
Entire Place • 2 bedrooms
Villa M
Entire Place • 6 bedrooms
Beautiful private lake plot in Grisslehamn (entire place)
Entire Place • 7 bedrooms
Cozy house with spa and sea view
Entire Place • 4 bedrooms
Architect-designed accommodation on Singö
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Norrtälje kommun
Additional analytics on vacation rental, real estate, short term rental data in Norrtälje kommun
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97.7%), with house and outdoor & mobile properties comprising 93.6% of inventory
- Strong specialty sector (40.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in boutique & hotels, unique stays, apartment & condo, others segments (6.4% combined)
Room Capacity Distribution
Analysis of 345 properties in Norrtälje kommun shows that 3 bedrooms properties are most prevalent, making up 27.5% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 53.0% of all listings.
Key Insights
- Most common: 3 bedrooms (27.5%)
- Least common: 5+ bedrooms (11%)
- Market concentration: 53.0% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 345 properties in Norrtälje kommun reveals that 8+ guests properties dominate the market, representing 29.6% of all listings. The average property accommodates 5.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 52.2% of the market.
Key Insights
- Most common capacity: 8+ guests (29.6% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 5.8 guests per property
- Market concentration: 52.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 345 properties in Norrtälje kommun, the most common availability pattern is 271-366 days (67.5% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (40.3% of properties).
Key Insights
- Most common availability window: 271-366 days (67.5%)
- Most common booking duration: 31-90 days (40.3%)
- Properties with high availability (180+ days): 92.5%
- Properties with long-term bookings (180+ days): 7.8%
Minimum Stay Distributions
1 Night
64 listings
20.3% of total
2 Nights
82 listings
25.9% of total
3 Nights
58 listings
18.4% of total
4-6 Nights
82 listings
25.9% of total
7-29 Nights
23 listings
7.3% of total
30+ Nights
7 listings
2.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 46.2%
- Mid-length stays (4-6 nights) represent 25.9% of listings
- Monthly+ stays (2.2%) suggest a stable extended-stay market
- High market flexibility with 64.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
0.7% of total
Flexible
62 listings
23% of total
Moderate
81 listings
30% of total
Firm
67 listings
24.8% of total
Strict
58 listings
21.5% of total
Key Insights
- Moderate is the preferred policy at 30.0% of listings
- The market shows a balanced distribution between guest-friendly (53.0%) and strict (46.3%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 89 days
- Shortest booking windows are in Mar, Oct, Feb, averaging 31 days
- Summer shows the longest average booking window at 89 days, while Fall has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 89 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Norrtälje kommun
Below is the distribution of amenities across listings in Norrtälje kommun:
Traveler Demographics
Key Insights
- Domestic travelers make up 53.3% of total guests, indicating a significant local market share.
- Primary international markets: Germany (18.7%) and Finland (5.9%)
- English is the top language at 45.6%, followed by Swedish (26.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.5%
Recommendations
- Target marketing campaigns for Stockholm and Uppsala markets
- Develop localized content for Germany and Finland
- Prioritize English and Swedish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Norrtälje kommun. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Älgö | 34 | $3,128 | $313.33 | 50% |
| Brevikshalvön | 10 | $2,463 | $148.32 | 52% |
| Tyresö kommun | 47 | $2,340 | $248.18 | 45% |
| Norra Lagnö | 10 | $2,256 | $393.43 | 34% |
| Skärmarö | 10 | $2,218 | $263.34 | 46% |
| Hemmesta | 17 | $2,077 | $243.52 | 47% |
| Sandhamn | 11 | $2,006 | $234.66 | 50% |
| Geta | 17 | $1,973 | $217.40 | 45% |
| Grisslehamn | 12 | $1,934 | $262.34 | 36% |
| Eckerö | 18 | $1,915 | $252.49 | 46% |
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