Nacka Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Stockholm County, Sweden
Is Airbnb profitable in Nacka in 2025? Explore comprehensive Airbnb analytics for Nacka, Stockholm County, Sweden to uncover income potential. This 2025 STR market report for Nacka, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 115 active listings.
Whether you're considering an Airbnb investment in Nacka, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nacka Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nacka Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nacka (2025)
Understanding the monthly revenue variations for Airbnb listings in Nacka is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nacka is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nacka across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,827+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,791 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,424 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $728, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nacka
Nacka Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nacka STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nacka:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nacka
Average Daily Rate (ADR) Airbnb Trends in Nacka (2025)
Effective short term rental pricing strategy in Nacka involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nacka typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $334+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $226 or more.
- Typical properties (Median) charge around $122 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Nacka
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Airbnb Seasonality Analysis & Trends in Nacka (2025)
Peak Season (August, July, June)
- Revenue averages $3,072 per month
- Occupancy rates average 52.3%
- Daily rates average $166
Shoulder Season
- Revenue averages $2,046 per month
- Occupancy maintains around 39.5%
- Daily rates hold near $170
Low Season (February, March, October)
- Revenue drops to average $1,373 per month
- Occupancy decreases to average 35.8%
- Daily rates adjust to average $172
Seasonality Insights for Nacka
- The Airbnb seasonality in Nacka shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nacka's highest earning potential, with monthly revenues capable of climbing to $3,292, occupancy reaching a high of 60.0%, and ADRs peaking at $181.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,209, occupancy could drop to 31.6%, and ADRs may adjust down to $162.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nacka.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nacka seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nacka (2025)
Exploring the top neighborhoods for short-term rentals in Nacka? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Nacka Strand | A beautiful waterfront area known for its dining and shopping options. Offers stunning views of the water and is popular among both tourists and locals for leisure activities. | Nacka Strand waterfront promenade, Café & restaurant options, Nearby yacht marinas, Art gallery exhibitions, Scenic walking paths |
| Forum Nacka | A vibrant shopping center that attracts both locals and visitors. It features a variety of shops, restaurants, and entertainment options, making it a convenient stay for families and city tourists. | Shopping options at Forum Nacka, Cafés and dining experiences, Movie theaters, Nearby parks and recreational areas, Events and activities held regularly |
| Saltsjö Boo | Known for its picturesque nature and proximity to the water. This area is favored by those looking for a charming and serene getaway while still being close to Stockholm's attractions. | Boo nature reserve, Water sports opportunities, Cozy cafés by the sea, Walking and biking trails, Stunning views of the archipelago |
| Sickla | A burgeoning urban area with a blend of residential, commercial, and recreational facilities. Attracts young professionals and families, close to good transport links. | Sickla Köpkvarter shopping center, Cafés and restaurants, Public transport access to Stockholm, Green parks and outdoor spots, Sickla Canal for walks and activities |
| Orminge | A suburban area that provides a nice balance between city life and nature, with good transport links to central Stockholm, making it attractive for visitors. | Orminge shopping center, Nature parks nearby, Good transport connections, Local events and community activities, Family-friendly environment |
| Jardins city | A trendy area known for its modern living spaces and urban lifestyle. Appeals to young travelers and professionals, with access to both nature and city life. | Cafés and boutique shops, Parks and outdoor spaces, Events and festivals, Proximity to public transport, Art venues and exhibitions |
| Kollektivhuset Nacka | An innovative collective living space that offers a unique community experience, attracting eco-conscious travelers and those looking for unique accommodations. | Shared communal spaces, Workshops and community activities, Sustainable living initiatives, Access to local nature, Events and gatherings |
| Sundbyberg | A charming area with access to both nature and urban life. It is family-friendly and attracts visitors with its mix of modern amenities and traditional Swedish charm. | Parks and recreational spaces, Family-friendly activities, Cafés and culinary spots, Cultural events, Good transport links to Stockholm |
Understanding Airbnb License Requirements & STR Laws in Nacka (2025)
While Nacka, Stockholm County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nacka to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Nacka (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nackabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
1870s house very close to the city and the sea.
Entire Place • 5 bedrooms
Cozy house for a family with fireplace and sauna
Entire Place • 3 bedrooms
Architect house 100m from the ocean, close to city
Entire Place • 5 bedrooms
5★ Peaceful, Picturesque Lake & Forest Retreat
Entire Place • 1 bedroom
Exklusiv villa med pool nära Stockholm C
Entire Place • 5 bedrooms
Villa by the lake close to the city.
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nacka (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nacka based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anders | 1 | $75,826 | 42 | 4.76/5.0 |
| Felix | 1 | $64,789 | 48 | 4.96/5.0 |
| Per | 1 | $60,935 | 15 | 5.00/5.0 |
| Sofia | 1 | $59,131 | 243 | 4.94/5.0 |
| Host #520913668 | 1 | $54,121 | 0 | 0.00/5.0 |
| Vera | 1 | $50,754 | 88 | 4.99/5.0 |
| Maria | 1 | $45,192 | 7 | 5.00/5.0 |
| Julia & Jonas | 1 | $44,688 | 5 | 5.00/5.0 |
| Erik | 2 | $43,504 | 251 | 4.92/5.0 |
| Host #31227608 | 1 | $38,789 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nacka.
Dive Deeper: Advanced Nacka STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nacka. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNacka Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nacka
- The Nacka Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.8% of the 115 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nacka, House properties are the most common (45.2%), reflecting the local real estate landscape.
- Houses represent a significant 45.2% portion, catering likely to families or larger groups.
- The presence of 9.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 5.2%) offer potential for unique stay experiences.
Nacka Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nacka
- The dominant room capacity in Nacka is 1 bedroom listings, making up 40.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 59.2% of the active Airbnb listings in Nacka, indicating a high concentration in these sizes.
- A significant 36.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Nacka.
Nacka Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nacka
- The most common guest capacity trend in Nacka vacation rentals is listings accommodating 2 guests (21.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Nacka STR market, accounting for 41.7% of listings.
- 29.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nacka.
- On average, properties in Nacka are equipped to host 4.0 guests.
Nacka Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nacka
- The most common availability pattern in Nacka falls within the 271-366 days range, representing 56.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Nacka (39.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Nacka Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
11.7% of total
2 Nights
18 listings
17.5% of total
3 Nights
18 listings
17.5% of total
4-6 Nights
28 listings
27.2% of total
7-29 Nights
15 listings
14.6% of total
30+ Nights
12 listings
11.7% of total
Key Insights
- The most prevalent minimum stay requirement in Nacka is 4-6 Nights, adopted by 27.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (11.7%) caters to monthly stays (30+ nights) in Nacka, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 27.2% of Nacka hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nacka.
Nacka Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
1 listings
1.1% of total
Flexible
19 listings
21.6% of total
Moderate
28 listings
31.8% of total
Firm
25 listings
28.4% of total
Strict
15 listings
17% of total
Cancellation Policy Insights for Nacka
- The prevailing Airbnb cancellation policy trend in Nacka is Moderate, used by 31.8% of listings.
- There's a relatively balanced mix between guest-friendly (53.4%) and stricter (45.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.8% market standard in Nacka.
- Regularly review your cancellation policy against competitors and market demand shifts in Nacka.
Nacka STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nacka
- The overall average booking lead time for vacation rentals in Nacka is 63 days.
- Guests book furthest in advance for stays during May (average 129 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (84 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Nacka.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 129 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Nacka averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nacka (2025)
Amenity Prevalence
Amenity Insights for Nacka
- Essential amenities in Nacka that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nacka: Wifi, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nacka to stay competitive.
Nacka Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nacka
- The typical guest profile for Airbnb in Nacka consists of predominantly international visitors (91%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 9.4% of guests.
- Key international markets include Germany (20.8%) and United States (10.3%).
- Top languages spoken are English (40.1%) followed by German (14.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nacka Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Älgö | 33 | $3,017 | $320.94 | 53% |
| Brevikshalvön | 10 | $2,318 | $149.93 | 52% |
| Norra Lagnö | 10 | $2,119 | $394.02 | 34% |
| Tyresö kommun | 53 | $2,109 | $238.02 | 43% |
| Skärmarö | 10 | $2,074 | $266.22 | 45% |
| Brevik | 17 | $2,002 | $201.09 | 46% |
| Hemmesta | 21 | $1,958 | $246.78 | 45% |
| Vaxholms kommun | 19 | $1,948 | $301.61 | 40% |
| Geta | 18 | $1,941 | $232.92 | 44% |
| Tyresö | 31 | $1,871 | $286.04 | 49% |