Airbnb Market Analytics, Statistics and Data in Nacka, Stockholm County, Sweden
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Nacka? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Nacka:
How much do Airbnb hosts make on average per month in Nacka?
The short-term rental market in Nacka shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,494 per month
- Strong performing properties (top 25%) make $2,837 or more
- Best-in-class properties (top 10%) achieve $5,228+ monthly
- Entry-level properties (bottom 25%) typically earn around $757
Revenue Variations by Month
Occupancy Rates Throughout the Year in Nacka
The market in Nacka shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 38% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Nacka
Daily rates in Nacka vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $117 per night
- Strong performing properties (top 25%) secure $225 or more
- Best-in-class properties (top 10%) pull in $331+ per night
- Entry-level properties (bottom 25%) earn around $77
Daily Rate Variations by Month
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Seasonality patterns in Nacka
Peak Season (August, June, July)
- Revenue peaks at $3393.08 per month
- Occupancy rates reach 59.64%
- Daily rates average $179.97
Shoulder Season
- Revenue averages $2230.81 per month
- Occupancy maintains 42.19%
- Daily rates hold at $167.93
Low Season (March, October, February)
- Revenue drops to $1368.70 per month
- Occupancy decreases to 33.35%
- Daily rates adjust to $156.19
Is it still profitable to do Airbnb in Nacka in 2025?
Yes! Nacka demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and solid monthly revenue averaging $2231 and The market's 119 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Nacka
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Nacka Strand | A beautiful waterfront area known for its dining options, shops, and stunning views of the water. It’s popular with families and tourists looking for relaxation and leisure. | Nacka Strand Marina, Nacka Forum shopping mall, Fjäderholmarna Islands, CaféRosenlund, Saltsjöbaden Beach |
| Saltsjö Boo | A picturesque neighborhood located by the water, offering a mix of nature and residential areas. Ideal for those looking to enjoy a peaceful atmosphere, yet close enough to Stockholm. | Boo's Archipelago, Nacka Nature Reserve, Saltsjö Boo Swimming Area, Parken i Boo, Public Beaches |
| Ekdalen | A residential area that offers a suburban feel with proximity to the sea and nature. It's attractive for families and people who enjoy outdoor activities. | Ekdalen Beach, Nackareservatet Nature Reserve, Nearby parks and hiking trails, Restaurants and local cafes |
| Kopperhågen | Popular for its close-knit community and scenic beauty. A great place for families or those looking for a quiet retreat while still being near the city. | Nacka Golf Club, Local parks, Nature trails, Quiet rural atmosphere |
| Jarlaberg | A family-friendly area known for its local schools and community facilities. A nice suburban feel with plenty of green spaces. | Jarlabergs Park, Local playgrounds, Community centers, Proximity to public transport |
| Nacka Forum | A vibrant center of shopping and entertainment, attracting a wide range of visitors. Great for Airbnb hosting due to ample amenities and foot traffic. | Nacka Forum Shopping Mall, Restaurants and cafes, Cinema, Fitness centers |
| Sickla | An up-and-coming area with modern living spaces and a diverse population. It's known for its mixed-use developments and proximity to businesses and leisure activities. | Sickla Shopping Center, Nearby parks and recreational areas, Cafes and restaurants, Public transport connections |
| Lidingö | A charming area just a short distance from central Stockholm, known for its natural surroundings, making it a great spot for tourists looking for a peaceful getaway while being close to city attractions. | Lidingö Golf Club, Grönsakshallen, Nature trails and parks, Proximity to Stockholm city |
Do you need a license for Airbnb in Nacka?
We recommend checking directly with Nacka's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Nacka
Villa by the lake close to the city.
Entire Place • 2 bedrooms
5★ Peaceful, Picturesque Lake & Forest Retreat
Entire Place • 1 bedroom
Architect house 100m from the ocean, close to city
Entire Place • 5 bedrooms
Cozy house for a family with fireplace and sauna
Entire Place • 3 bedrooms
Exklusiv villa med pool nära Stockholm C
Entire Place • 5 bedrooms
1870s house very close to the city and the sea.
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Nacka
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vera | 1 | $67,135 | 88 | 4.99/5.0 |
| Sofia | 1 | $66,673 | 243 | 4.94/5.0 |
| Per | 1 | $64,633 | 15 | 5.00/5.0 |
| Felix | 1 | $59,763 | 48 | 4.96/5.0 |
| 520913668 | 1 | $59,637 | 0 | 0.00/5.0 |
| Anders | 1 | $59,551 | 42 | 4.76/5.0 |
| 31227608 | 1 | $45,420 | 0 | 0.00/5.0 |
| Julia & Jonas | 1 | $44,141 | 5 | 5.00/5.0 |
| Maria | 1 | $44,122 | 7 | 5.00/5.0 |
| Herbert Morgan | 1 | $39,957 | 39 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Nacka
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88.2%), with house and apartment & condo properties comprising 85.7% of inventory
- Untapped potential in outdoor & mobile, others segments (5.1% combined)
Room Capacity Distribution
Analysis of 119 properties in Nacka shows that 1 bedroom properties are most prevalent, making up 39.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 4 bedrooms together representing 57.1% of all listings.
Key Insights
- Most common: 1 bedroom (39.5%)
- Least common: 5+ bedrooms (6.7%)
- Market concentration: 57.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 119 properties in Nacka reveals that 2 guests properties dominate the market, representing 21.8% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 40.3% of the market.
Key Insights
- Most common capacity: 2 guests (21.8% of market)
- Least common capacity: 1 guest (1.7% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 40.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 119 properties in Nacka, the most common availability pattern is 271-366 days (58.8% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (36.1% of properties).
Key Insights
- Most common availability window: 271-366 days (58.8%)
- Most common booking duration: 31-90 days (36.1%)
- Properties with high availability (180+ days): 83.2%
- Properties with long-term bookings (180+ days): 17.6%
Minimum Stay Distributions
1 Night
14 listings
13.9% of total
2 Nights
21 listings
20.8% of total
3 Nights
20 listings
19.8% of total
4-6 Nights
28 listings
27.7% of total
7-29 Nights
13 listings
12.9% of total
30+ Nights
5 listings
5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 34.7%
- Mid-length stays (4-6 nights) represent 27.7% of listings
- Monthly+ stays (5%) suggest a stable extended-stay market
- High market flexibility with 54.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
1 listings
1.1% of total
Flexible
19 listings
21.8% of total
Moderate
28 listings
32.2% of total
Firm
24 listings
27.6% of total
Strict
15 listings
17.2% of total
Key Insights
- Moderate is the preferred policy at 32.2% of listings
- The market shows a balanced distribution between guest-friendly (54.0%) and strict (44.8%) policies
- Strong market consensus around Moderate policies
- Non-refundable policies are least common at 1.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 102 days
- Shortest booking windows are in Mar, Jan, Dec, averaging 47 days
- Summer shows the longest average booking window at 85 days, while Winter has the shortest at 53 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 85 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Dec when lead times are shortest
Popular Airbnb Amenities in Nacka
Below is the distribution of amenities across listings in Nacka:
Traveler Demographics
Key Insights
- Domestic travelers make up 10.1% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (18.9%) and Sweden (17.4%)
- English is the top language at 52.7%, followed by German (18.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.6%
Recommendations
- Target marketing campaigns for Stockholm and Berlin markets
- Develop localized content for United Kingdom and Sweden
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Nacka. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Älgö | 34 | $3,128 | $313.33 | 50% |
| Brevikshalvön | 10 | $2,463 | $148.32 | 52% |
| Tyresö kommun | 47 | $2,340 | $248.18 | 45% |
| Norra Lagnö | 10 | $2,256 | $393.43 | 34% |
| Skärmarö | 10 | $2,218 | $263.34 | 46% |
| Hemmesta | 17 | $2,077 | $243.52 | 47% |
| Sandhamn | 11 | $2,006 | $234.66 | 50% |
| Geta | 17 | $1,973 | $217.40 | 45% |
| Grisslehamn | 12 | $1,934 | $262.34 | 36% |
| Eckerö | 18 | $1,915 | $252.49 | 46% |
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