Boo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Stockholm County, Sweden

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Boo in 2025? Explore comprehensive Airbnb analytics for Boo, Stockholm County, Sweden to uncover income potential. This 2025 STR market report for Boo, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 160 active listings.

Whether you're considering an Airbnb investment in Boo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Boo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Boo Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$262
The average rental revenue earned for an occupied room per day in Boo.
Occupancy Rate(?)
44.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$20,944
Typical annual income for an Airbnb listing in Boo. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-6.3%
Slight decrease (-6.3%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Boo.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Boo.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
160
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Boo (2025)

Understanding the monthly revenue variations for Airbnb listings in Boo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Boo is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Boo across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,980+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,912 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,011 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $946, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Boo

Boo Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Boo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Boo:

  • Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 39%.
  • Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Boo

Average Daily Rate (ADR) Airbnb Trends in Boo (2025)

Effective short term rental pricing strategy in Boo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Boo typically peaks in November and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $467+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $282 or more.
  • Typical properties (Median) charge around $172 per night.
  • Entry-level properties (Bottom 25%) earn around $95 per night.

Average Daily Rate (ADR) Trend by Month in Boo

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Airbnb Seasonality Analysis & Trends in Boo (2025)

Peak Season (August, June, July)
  • Revenue averages $4,555 per month
  • Occupancy rates average 57.1%
  • Daily rates average $252
Shoulder Season
  • Revenue averages $2,944 per month
  • Occupancy maintains around 39.0%
  • Daily rates hold near $253
Low Season (February, March, October)
  • Revenue drops to average $1,814 per month
  • Occupancy decreases to average 30.0%
  • Daily rates adjust to average $251

Seasonality Insights for Boo

  • The Airbnb seasonality in Boo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Boo's highest earning potential, with monthly revenues capable of climbing to $4,806, occupancy reaching a high of 64.0%, and ADRs peaking at $263.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,559, occupancy could drop to 26.9%, and ADRs may adjust down to $246.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Boo.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Boo seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Boo (2025)

Exploring the top neighborhoods for short-term rentals in Boo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Boo
A charming area in Nacka Municipality close to Stockholm, offering a serene suburban experience while still being connected to the bustling city life. Ideal for guests seeking tranquility and access to nature.
Nacka Nature Reserve, Boo Säteri, Sickla Canal, Nacka Strand, Café Tingsryd
Nacka Strand
A picturesque waterfront area with beautiful views of the sea and city, known for its restaurants and shops. A popular choice for those looking to enjoy leisure activities and water sports.
Nacka Strand Shopping Centre, Sickla Beach, Café Nyfiken, Marina Nacka Strand, Hemmesta Beach
Sickla
This vibrant neighborhood offers a mix of residential and commercial spaces with shopping and entertainment options. Great for families and business travelers alike, with good public transport links to Stockholm.
Sickla Köpkvarter, Filmstaden Sickla, Sickla Lake, Nacka Forum, Sickla Shopping Center
Älta
Known for its beautiful forests and lakes, Älta is perfect for nature lovers and offers a peaceful retreat while still being close to the city, making it ideal for outdoor activities and relaxation.
Boo Gård, Ältasjön, Boo Golf Club, nature trails, local parks
Orminge
A family-friendly suburb with access to local amenities and parks, Orminge is appealing for families and those looking for a quiet stay near Stockholm with good transportation options.
Orminge Centrum, Boo Trafikskola, Adelsö Nature Reserve, local playgrounds, nature walks
Saltsjöbaden
A historical seaside resort town known for its beautiful coastal views and leisure activities. Attracts guests looking to enjoy a beachside experience close to nature.
Saltsjöbaden Beach, Husvik, Saltsjöbadens marina, Gustavsberg, Långholmen
Hela
A suburban area with a mix of residential and commercial offerings, Hela is suitable for business travelers and those wanting easy access to the city center while enjoying a quiet neighborhood atmosphere.
local shops, Hela Kirke, parks and recreational areas, transport links to Stockholm, community events
Måsnaren
A small community surrounded by nature, perfect for guests who want to escape the hustle and bustle of the city and enjoy outdoor activities, making it ideal for a peaceful getaway.
Måsnaren nature reserve, hiking trails, local fishing spots, birdwatching, beautiful landscapes

Understanding Airbnb License Requirements & STR Laws in Boo (2025)

While Boo, Stockholm County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Boo to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Boo (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Boobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

High standard villa, great view & amazing garden

High standard villa, great view & amazing garden

Entire Place • 4 bedrooms

$159,962
Revenue
58.4%
Occupancy
$682.99
Daily Rate
Boo Beach

Boo Beach

Entire Place • 5 bedrooms

$138,774
Revenue
76.9%
Occupancy
$572.05
Daily Rate
Luxury newly built villa with sea view and pool

Luxury newly built villa with sea view and pool

Entire Place • 4 bedrooms

$98,821
Revenue
43.0%
Occupancy
$1481.10
Daily Rate
Large villa near the archipelago and the city!

Large villa near the archipelago and the city!

Entire Place • 4 bedrooms

$97,065
Revenue
46.6%
Occupancy
$572.38
Daily Rate
Tree top villa,  amazing pool and sea view

Tree top villa, amazing pool and sea view

Entire Place • 4 bedrooms

$82,971
Revenue
66.1%
Occupancy
$861.37
Daily Rate
Stockholm by the sea

Stockholm by the sea

Entire Place • 4 bedrooms

$81,812
Revenue
20.4%
Occupancy
$1597.13
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Boo (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Boo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Emma1$159,962294.83/5.0
Sofia4$146,163934.68/5.0
Gustav1$138,774105.00/5.0
Adde2$103,528132.50/5.0
Catarina1$98,82165.00/5.0
Lina1$97,065245.00/5.0
Tomas1$82,971454.98/5.0
Carl1$81,812115.00/5.0
Marielle1$79,898175.00/5.0
Fredrik1$66,138344.97/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Boo.

Dive Deeper: Advanced Boo STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Boo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Boo Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Boo

  • The Boo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.3% of the 160 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Boo, House properties are the most common (75.6%), reflecting the local real estate landscape.
  • Houses represent a significant 75.6% portion, catering likely to families or larger groups.
  • The presence of 6.9% Hotel/Boutique listings indicates integration with traditional hospitality.

Boo Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Boo

  • The dominant room capacity in Boo is 4 bedrooms listings, making up 31.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 4 bedrooms and 3 bedrooms properties represent 54.4% of the active Airbnb listings in Boo, indicating a high concentration in these sizes.
  • A significant 64.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Boo.

Boo Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Boo

  • The most common guest capacity trend in Boo vacation rentals is listings accommodating 6 guests (20%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 8+ guests dominate the Boo STR market, accounting for 38.1% of listings.
  • 46.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Boo.
  • On average, properties in Boo are equipped to host 5.1 guests.

Boo Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Boo

  • The most common availability pattern in Boo falls within the 271-366 days range, representing 60.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 87.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Boo (41.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 13.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Boo Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (16%)

1 Night

23 listings

16% of total

2 Nights (20.8%)

2 Nights

30 listings

20.8% of total

3 Nights (16%)

3 Nights

23 listings

16% of total

4-6 Nights (31.3%)

4-6 Nights

45 listings

31.3% of total

7-29 Nights (11.1%)

7-29 Nights

16 listings

11.1% of total

30+ Nights (4.9%)

30+ Nights

7 listings

4.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Boo is 4-6 Nights, adopted by 31.3% of listings. This highlights the market's preference for longer commitments.

Recommendations

  • Align with the market by considering a 4-6 Nights minimum stay, as 31.3% of Boo hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16% currently do.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Boo.

Boo Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (20.2%)

Flexible

24 listings

20.2% of total

Moderate (31.1%)

Moderate

37 listings

31.1% of total

Firm (27.7%)

Firm

33 listings

27.7% of total

Strict (21%)

Strict

25 listings

21% of total

Cancellation Policy Insights for Boo

  • The prevailing Airbnb cancellation policy trend in Boo is Moderate, used by 31.1% of listings.
  • There's a relatively balanced mix between guest-friendly (51.3%) and stricter (48.7%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 31.1% market standard in Boo.
  • Regularly review your cancellation policy against competitors and market demand shifts in Boo.

Boo STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Boo

  • The overall average booking lead time for vacation rentals in Boo is 64 days.
  • Guests book furthest in advance for stays during May (average 112 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in October (average 39 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (89 days avg.) sees the longest lead times, while Fall (47 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Boo.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 112 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 89 days) to capture early planners.
  • Monitor your own booking lead times against these Boo averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Boo (2025)

Amenity Prevalence

Amenity Insights for Boo

  • Essential amenities in Boo that guests expect include: Kitchen, Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Heating, Free parking on premises, Washer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Boo: Kitchen, Smoke alarm, Wifi.
  • Prioritize adding missing essentials: Kitchen, Smoke alarm, Wifi.
  • Consider adding popular differentiators like Heating or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Boo to stay competitive.

Boo Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Boo

  • The typical guest profile for Airbnb in Boo consists of predominantly international visitors (82%), with top international origins including Sweden, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 17.6% of guests.
  • Key international markets include Germany (21.3%) and Sweden (17.6%).
  • Top languages spoken are English (40.6%) followed by German (14.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Sweden.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Boo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Älgö33$3,017$320.9453%
Brevikshalvön10$2,318$149.9352%
Norra Lagnö10$2,119$394.0234%
Tyresö kommun53$2,109$238.0243%
Skärmarö10$2,074$266.2145%
Brevik17$2,002$201.0946%
Hemmesta21$1,958$246.7845%
Vaxholms kommun19$1,948$301.6140%
Geta18$1,941$232.9244%
Tyresö31$1,871$286.0449%

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