Viken Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Skåne County, Sweden
Is Airbnb profitable in Viken in 2025? Explore comprehensive Airbnb analytics for Viken, Skåne County, Sweden to uncover income potential. This 2025 STR market report for Viken, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 40 active listings.
Whether you're considering an Airbnb investment in Viken, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Viken Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Viken Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Viken (2025)
Understanding the monthly revenue variations for Airbnb listings in Viken is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Viken is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Viken across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,976+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,407 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,127 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $489, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Viken
Viken Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Viken STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Viken:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Viken
Average Daily Rate (ADR) Airbnb Trends in Viken (2025)
Effective short term rental pricing strategy in Viken involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Viken typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $315+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $187 or more.
- Typical properties (Median) charge around $119 per night.
- Entry-level properties (Bottom 25%) earn around $73 per night.
Average Daily Rate (ADR) Trend by Month in Viken
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Airbnb Seasonality Analysis & Trends in Viken (2025)
Peak Season (July, June, August)
- Revenue averages $3,116 per month
- Occupancy rates average 57.3%
- Daily rates average $145
Shoulder Season
- Revenue averages $1,631 per month
- Occupancy maintains around 29.2%
- Daily rates hold near $155
Low Season (March, September, November)
- Revenue drops to average $1,019 per month
- Occupancy decreases to average 24.4%
- Daily rates adjust to average $155
Seasonality Insights for Viken
- The Airbnb seasonality in Viken shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Viken's highest earning potential, with monthly revenues capable of climbing to $3,824, occupancy reaching a high of 74.7%, and ADRs peaking at $173.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $917, occupancy could drop to 22.1%, and ADRs may adjust down to $140.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Viken.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Viken seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Viken (2025)
Exploring the top neighborhoods for short-term rentals in Viken? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Malmö | Capital of Skåne County, Malmö is a vibrant city known for its architecture, parks, and cultural attractions. It's a great location for tourists and business travelers, with easy access to Copenhagen. | Turning Torso, Malmöhus Castle, Ribersborg Beach, Lilla Torg, Malmö Live Concert Hall |
| Lund | Home to one of the oldest universities in Sweden, Lund is a historic city with a lively student population and beautiful parks. It's appealing to visitors interested in academia and history. | Lund Cathedral, Kulturen Open-Air Museum, Botanical Garden, Lund University, Sankt Laurentiikirkan |
| Helsingborg | Located by the sea, Helsingborg offers beautiful coastal views and a mix of historical and modern attractions, making it ideal for both leisure and business travelers. | Kärnan Fortress, Tropikariet, Dunkers Kulturhus, Sofiero Castle, Helsingborg Ferry Terminal |
| Ystad | Famous for its medieval town and as the setting for Wallander novels, Ystad attracts tourists interested in culture, history, and seaside leisure activities. | Ystad Studios, St. Mary's Church, Ales Stones, Ystad Beer and Whisky Festival, Ystad Safari |
| Ängelholm | This charming town is known for its beautiful beaches and outdoor activities, making it a perfect spot for vacation rentals, especially in the summer months. | Kullaberg Nature Reserve, Röllingåsen, Ängelholm Beach, Hembygdsparken, North Kullaberg |
| Trelleborg | A coastal town known for its ferry connections and beautiful beaches, Trelleborg attracts visitors from both Sweden and abroad, looking for a relaxing getaway. | Trelleborg Castle, Smygehuk, Trelleborg Beach, Kungsparken, Trelleborg Museum |
| Borgholm | Known as the sunniest place in Sweden, Borgholm is a popular summer destination with picturesque landscapes and several cultural events throughout the year. | Borgholm Castle, Solliden Palace, Borgholm's Marina, Sandvik Bay, Öland's Bridge |
| Simrishamn | A quaint fishing town with picturesque scenery and a rich Nordic heritage, attracting those who want a peaceful retreat and local charm. | Simrishamn Marina, Silvergården, Österlen, Simrishamn's Church, The Famous Fishermen's Farm |
Understanding Airbnb License Requirements & STR Laws in Viken (2025)
While Viken, Skåne County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Viken to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Viken (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Vikenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Maddy’s by the beach, Jaccuzzi & BBQ
Entire Place • 5 bedrooms
Gamla Viken, 3 bedroom, 150 qm, 6 beds, garden
Entire Place • 3 bedrooms
Your home in Gamla Viken, 3 bedrooms, 152 qm
Entire Place • 3 bedrooms
Villa Niagara
Entire Place • 4 bedrooms
Beautiful old mansion in Viken by the beach
Entire Place • 3 bedrooms
Modern villa med jacuzzi
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Viken (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Viken based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Berth-Inge | 3 | $112,150 | 18 | 4.96/5.0 |
| Madeleine | 6 | $88,594 | 174 | 4.63/5.0 |
| Sara | 1 | $35,597 | 3 | 5.00/5.0 |
| Anja | 1 | $32,852 | 48 | 4.98/5.0 |
| Anders | 2 | $26,947 | 103 | 4.83/5.0 |
| Host #77244323 | 1 | $23,148 | 0 | 0.00/5.0 |
| Emma | 1 | $22,928 | 3 | 4.33/5.0 |
| Marianne | 1 | $20,495 | 10 | 5.00/5.0 |
| Jürgen | 1 | $19,685 | 48 | 5.00/5.0 |
| Niklas | 1 | $17,250 | 19 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Viken.
Dive Deeper: Advanced Viken STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Viken. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsViken Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Viken
- The Viken Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Viken, House properties are the most common (77.5%), reflecting the local real estate landscape.
- Houses represent a significant 77.5% portion, catering likely to families or larger groups.
- The presence of 10% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.5%) offer potential for unique stay experiences.
Viken Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Viken
- The dominant room capacity in Viken is 3 bedrooms listings, making up 27.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 50.0% of the active Airbnb listings in Viken, indicating a high concentration in these sizes.
- A significant 40.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Viken.
Viken Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Viken
- The most common guest capacity trend in Viken vacation rentals is listings accommodating 4 guests (20%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Viken STR market, accounting for 40.0% of listings.
- 32.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Viken.
- On average, properties in Viken are equipped to host 4.0 guests.
Viken Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Viken
- The most common availability pattern in Viken falls within the 271-366 days range, representing 65% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Viken (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Viken Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
24.3% of total
2 Nights
9 listings
24.3% of total
3 Nights
5 listings
13.5% of total
4-6 Nights
12 listings
32.4% of total
7-29 Nights
2 listings
5.4% of total
Key Insights
- The most prevalent minimum stay requirement in Viken is 4-6 Nights, adopted by 32.4% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 32.4% of Viken hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.3% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Viken.
Viken Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
35.3% of total
Moderate
12 listings
35.3% of total
Firm
5 listings
14.7% of total
Strict
5 listings
14.7% of total
Cancellation Policy Insights for Viken
- The prevailing Airbnb cancellation policy trend in Viken is Flexible, used by 35.3% of listings.
- The market strongly favors guest-friendly terms, with 70.6% of listings offering Flexible or Moderate policies. This suggests guests in Viken may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35.3% market standard in Viken.
- Using a Strict policy might deter some guests, as only 14.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Viken.
Viken STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Viken
- The overall average booking lead time for vacation rentals in Viken is 57 days.
- Guests book furthest in advance for stays during July (average 134 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (103 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Viken.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 134 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 103 days) to capture early planners.
- Monitor your own booking lead times against these Viken averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Viken (2025)
Amenity Prevalence
Amenity Insights for Viken
- Essential amenities in Viken that guests expect include: Wifi, Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Refrigerator, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Viken: Wifi, Smoke alarm, Kitchen.
- Prioritize adding missing essentials: Smoke alarm, Kitchen.
- Consider adding popular differentiators like TV or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Viken to stay competitive.
Viken Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Viken
- The typical guest profile for Airbnb in Viken consists of a mix of domestic (53%) and international guests, often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 53.1% of guests.
- Key international markets include Sweden (53.1%) and Germany (16.3%).
- Top languages spoken are English (38.2%) followed by Swedish (23.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Viken Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lerums kommun | 30 | $2,741 | $279.83 | 48% |
| Skovshoved | 42 | $2,190 | $296.85 | 45% |
| Copenhagen | 8,717 | $2,154 | $197.45 | 52% |
| Perstorps kommun | 10 | $2,109 | $135.10 | 56% |
| Bjärred | 11 | $2,078 | $235.56 | 53% |
| Solrød Strand | 39 | $2,048 | $207.20 | 54% |
| Klagshamn | 18 | $2,048 | $246.78 | 47% |
| Frederiksberg | 981 | $2,021 | $195.85 | 51% |
| Frederiksberg | 13 | $1,906 | $178.91 | 51% |
| Vedbæk | 19 | $1,894 | $225.57 | 45% |