Vik Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Skåne County, Sweden
Is Airbnb profitable in Vik in 2025? Explore comprehensive Airbnb analytics for Vik, Skåne County, Sweden to uncover income potential. This 2025 STR market report for Vik, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Vik, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Vik Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Vik Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Vik (2025)
Understanding the monthly revenue variations for Airbnb listings in Vik is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vik is typically July, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vik across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,996+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,889 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,478 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $852, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Vik
Vik Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Vik STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vik:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Vik
Average Daily Rate (ADR) Airbnb Trends in Vik (2025)
Effective short term rental pricing strategy in Vik involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vik typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $284+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $211 or more.
- Typical properties (Median) charge around $151 per night.
- Entry-level properties (Bottom 25%) earn around $102 per night.
Average Daily Rate (ADR) Trend by Month in Vik
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Airbnb Seasonality Analysis & Trends in Vik (2025)
Peak Season (July, August, June)
- Revenue averages $3,409 per month
- Occupancy rates average 53.7%
- Daily rates average $179
Shoulder Season
- Revenue averages $1,643 per month
- Occupancy maintains around 27.7%
- Daily rates hold near $170
Low Season (February, March, October)
- Revenue drops to average $1,109 per month
- Occupancy decreases to average 21.9%
- Daily rates adjust to average $167
Seasonality Insights for Vik
- The Airbnb seasonality in Vik shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Vik's highest earning potential, with monthly revenues capable of climbing to $4,552, occupancy reaching a high of 73.2%, and ADRs peaking at $182.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,034, occupancy could drop to 19.8%, and ADRs may adjust down to $165.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vik.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Vik seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Vik (2025)
Exploring the top neighborhoods for short-term rentals in Vik? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Vik Harbour | A picturesque coastal area with stunning views and a relaxed atmosphere. Ideal for guests looking to enjoy nature and maritime activities. | Vik Harbour, Viks Badstrand Beach, Fishing and boating tours, Scenic walks along the coast |
| Vik Village Square | The heart of the village with charming shops and cafes. A great place for visitors to experience local culture and amenities. | Local cafes and restaurants, Artisan shops, Cultural events, Community festivals |
| Vik's Historical Church | A site of interest for those interested in history and architecture. Attracts visitors seeking cultural and historical experiences. | Vik Church, Historical sites, Guided tours |
| Nature Trails | Surrounded by beautiful natural landscapes, perfect for hiking and outdoor activities. Appeals to nature lovers and adventure seekers. | Hiking trails, Bird watching, Nature photography, Picnic spots |
| Skåneleden Trail | Part of Sweden's famous hiking trails, attracting outdoor enthusiasts looking for adventure and stunning scenery. | Hiking paths, Natural beauty, Wildlife watching |
| Local Farms | Experience rural Skåne with its picturesque farms and local produce. Ideal for families looking for a quiet and authentic Swedish experience. | Farm tours, Local produce markets, Family-friendly activities |
| Nearby Beach Areas | Access to lovely beaches along the coastline, perfect for summer visitors looking for sun and relaxation. | Swimming beaches, Beach activities, Scenic coastline |
| Cultural Heritage Sites | Rich in history, these sites offer insight into the region's past, attracting culture lovers and historians. | Historical landmarks, Museums, Guided heritage tours |
Understanding Airbnb License Requirements & STR Laws in Vik (2025)
While Vik, Skåne County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Vik to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Vik (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Vikbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Unique small house right by the sea
Entire Place • 1 bedroom
Summer house in Vik, Österlen
Entire Place • 4 bedrooms
Villa with swimming pool and hot tub between sea & golf
Entire Place • 2 bedrooms
Luxury house close to beaches and golf courses
Entire Place • 4 bedrooms
Spacious home ideal for family and golf gatherings
Entire Place • 6 bedrooms
Viks Fiskeläge on Österlen - 180° sea view
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Vik (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Vik based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emma | 1 | $47,884 | 51 | 4.84/5.0 |
| Sanna | 2 | $42,757 | 25 | 4.91/5.0 |
| Host #177786733 | 1 | $37,551 | 4 | 4.75/5.0 |
| Viktor | 1 | $26,451 | 19 | 4.95/5.0 |
| Ann | 1 | $25,277 | 59 | 4.92/5.0 |
| Henning | 1 | $23,359 | 46 | 5.00/5.0 |
| Lina | 1 | $18,096 | 38 | 4.74/5.0 |
| Pontus | 1 | $16,338 | 5 | 5.00/5.0 |
| Ann | 1 | $16,215 | 41 | 4.76/5.0 |
| Rickard | 1 | $14,991 | 100 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vik.
Dive Deeper: Advanced Vik STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vik. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVik Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Vik
- The Vik Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Vik, House properties are the most common (60%), reflecting the local real estate landscape.
- Houses represent a significant 60% portion, catering likely to families or larger groups.
- The presence of 10% Hotel/Boutique listings indicates integration with traditional hospitality.
Vik Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Vik
- The dominant room capacity in Vik is 1 bedroom listings, making up 45% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.0% of the active Airbnb listings in Vik, indicating a high concentration in these sizes.
- A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Vik.
Vik Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Vik
- The most common guest capacity trend in Vik vacation rentals is listings accommodating 4 guests (30%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Vik STR market, accounting for 55.0% of listings.
- 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vik.
- On average, properties in Vik are equipped to host 4.9 guests.
Vik Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Vik
- The most common availability pattern in Vik falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Vik (45%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Vik Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
5.3% of total
2 Nights
4 listings
21.1% of total
3 Nights
6 listings
31.6% of total
4-6 Nights
6 listings
31.6% of total
7-29 Nights
1 listings
5.3% of total
30+ Nights
1 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Vik is 3 Nights, adopted by 31.6% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 31.6% of Vik hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vik.
Vik Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
1 listings
5.6% of total
Moderate
8 listings
44.4% of total
Firm
6 listings
33.3% of total
Strict
3 listings
16.7% of total
Cancellation Policy Insights for Vik
- The prevailing Airbnb cancellation policy trend in Vik is Moderate, used by 44.4% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44.4% market standard in Vik.
- Regularly review your cancellation policy against competitors and market demand shifts in Vik.
Vik STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Vik
- The overall average booking lead time for vacation rentals in Vik is 95 days.
- Guests book furthest in advance for stays during July (average 191 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (138 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (95 days) as a baseline for your pricing and availability strategy in Vik.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 191 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 138 days) to capture early planners.
- Monitor your own booking lead times against these Vik averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Vik (2025)
Amenity Prevalence
Amenity Insights for Vik
- Essential amenities in Vik that guests expect include: Kitchen, Smoke alarm, Wifi, Refrigerator, Dishes and silverware, Coffee maker. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Heating, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Vik: Kitchen, Smoke alarm, Wifi, Refrigerator, Dishes and silverware, Coffee maker.
- Prioritize adding missing essentials: Wifi, Refrigerator, Dishes and silverware, Coffee maker.
- Consider adding popular differentiators like Washer or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Vik to stay competitive.
Vik Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Vik
- The typical guest profile for Airbnb in Vik consists of a mix of domestic (51%) and international guests, often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 51.0% of guests.
- Key international markets include Sweden (51%) and Germany (27%).
- Top languages spoken are English (34.7%) followed by Swedish (19%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Vik Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Perstorps kommun | 10 | $2,109 | $135.10 | 56% |
| Bjärred | 11 | $2,078 | $235.56 | 53% |
| Hörvik | 22 | $2,054 | $209.33 | 47% |
| Listed | 11 | $1,789 | $202.12 | 51% |
| Åkarp | 14 | $1,763 | $179.68 | 51% |
| Vellinge | 20 | $1,730 | $162.47 | 50% |
| Immeln | 10 | $1,704 | $196.30 | 34% |
| Lomma | 55 | $1,604 | $199.91 | 48% |
| Hörby kommun | 31 | $1,598 | $176.07 | 38% |
| Löderup | 20 | $1,575 | $182.21 | 44% |