Mölle Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Skåne County, Sweden
Is Airbnb profitable in Mölle in 2025? Explore comprehensive Airbnb analytics for Mölle, Skåne County, Sweden to uncover income potential. This 2025 STR market report for Mölle, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 41 active listings.
Whether you're considering an Airbnb investment in Mölle, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mölle Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mölle Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mölle (2025)
Understanding the monthly revenue variations for Airbnb listings in Mölle is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mölle is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mölle across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,712+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,756 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,688 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $893, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mölle
Mölle Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mölle STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mölle:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mölle
Average Daily Rate (ADR) Airbnb Trends in Mölle (2025)
Effective short term rental pricing strategy in Mölle involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mölle typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $310+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $241 or more.
- Typical properties (Median) charge around $155 per night.
- Entry-level properties (Bottom 25%) earn around $107 per night.
Average Daily Rate (ADR) Trend by Month in Mölle
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Airbnb Seasonality Analysis & Trends in Mölle (2025)
Peak Season (July, June, May)
- Revenue averages $3,662 per month
- Occupancy rates average 53.7%
- Daily rates average $180
Shoulder Season
- Revenue averages $2,014 per month
- Occupancy maintains around 34.6%
- Daily rates hold near $181
Low Season (January, February, March)
- Revenue drops to average $1,074 per month
- Occupancy decreases to average 20.6%
- Daily rates adjust to average $183
Seasonality Insights for Mölle
- The Airbnb seasonality in Mölle shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mölle's highest earning potential, with monthly revenues capable of climbing to $4,637, occupancy reaching a high of 74.0%, and ADRs peaking at $191.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $872, occupancy could drop to 17.8%, and ADRs may adjust down to $175.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mölle.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mölle seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mölle (2025)
Exploring the top neighborhoods for short-term rentals in Mölle? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mölle Harbor | A picturesque harbor area that attracts visitors for its scenic views and access to water activities. Ideal for guests looking for a charming seaside experience. | Kullaberg Nature Reserve, Mölle Marina, Fisherman's Cafe, Kullapyramiden, Vikens Beach |
| Nordvästra Skåne | A region known for its stunning coastline and proximity to Kullaberg, making it perfect for nature lovers and outdoor enthusiasts. | Kullaberg Nature Reserve, Torekov Beach, Sundvik Beach, Mölle Golf Club, Hovs Hallar |
| Mölle Village | A quaint village atmosphere with traditional Swedish architecture, attracting visitors who want to experience local culture and charm. | Mölle Museum, Local artisan shops, Cafes and restaurants, St. John's Church, Mölle Art Gallery |
| Kullaberg | Famous for its dramatic cliffs and hiking trails, Kullaberg is a prime spot for adventure seekers and nature lovers. | Hiking trails, Scenic viewpoints, Birdwatching, Kayaking in the area, Fishing spots |
| Öresund Strait | The strait between Sweden and Denmark offers unique travel opportunities and is a draw for visitors wanting to explore both countries easily. | The Bridge to Denmark, Boat tours, Local seafood restaurants, Scenic coastal drives, Landskrona Slott |
| Viken | A tranquil coastal village that serves as a peaceful retreat, popular with families and travelers looking for a relaxing getaway. | Viken Beach, Local parks, Art galleries, Fishing spots, Relaxed cafes |
| Helsingborg | A nearby city with rich history and cultural attractions, making it easy for guests to explore urban life while staying in Mölle. | Karnan Tower, Lubberholm Beach, Dunkers Culture House, Helsingborg Marina, Botanical Garden |
| Båstad | A famous summer destination known for tennis and blooming gardens, attracting many tourists during the summer months. | Båstad Tennis Arena, Båstad Beach, Local boutiques, Cafes and restaurants, Nature walks |
Understanding Airbnb License Requirements & STR Laws in Mölle (2025)
While Mölle, Skåne County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mölle to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mölle (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Möllebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful house by the sea in MÖLLE
Entire Place • 4 bedrooms
Cozy & seaside house in Mölle
Entire Place • 5 bedrooms
Spacious house in beautiful Mölle
Entire Place • 4 bedrooms
Villa Solbris - Ecklesiastik in Mölle
Entire Place • 3 bedrooms
Mölle's milk shop
Entire Place • 4 bedrooms
Mölle Vattenmöllan 9-5
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mölle (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mölle based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Henrik | 1 | $70,007 | 64 | 4.98/5.0 |
| Fredrik | 1 | $62,713 | 10 | 4.90/5.0 |
| Sara | 1 | $61,499 | 40 | 4.93/5.0 |
| Mölle | 5 | $51,272 | 585 | 4.52/5.0 |
| Anna | 1 | $41,555 | 10 | 4.90/5.0 |
| Kristofer | 1 | $36,763 | 11 | 5.00/5.0 |
| Andrea | 1 | $33,965 | 5 | 5.00/5.0 |
| Nils | 1 | $32,214 | 26 | 4.85/5.0 |
| Host #1523739 | 1 | $32,143 | 0 | 0.00/5.0 |
| Christian | 1 | $29,674 | 91 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mölle.
Dive Deeper: Advanced Mölle STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for M ölle. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMölle Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mölle
- The Mölle Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.2% of the 41 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mölle, House properties are the most common (46.3%), reflecting the local real estate landscape.
- Houses represent a significant 46.3% portion, catering likely to families or larger groups.
- The presence of 9.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Mölle Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mölle
- The dominant room capacity in Mölle is 1 bedroom listings, making up 34.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 53.6% of the active Airbnb listings in Mölle, indicating a high concentration in these sizes.
- A significant 41.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mölle.
Mölle Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mölle
- The most common guest capacity trend in Mölle vacation rentals is listings accommodating 4 guests (24.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Mölle STR market, accounting for 43.9% of listings.
- 41.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mölle.
- On average, properties in Mölle are equipped to host 5.0 guests.
Mölle Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mölle
- The most common availability pattern in Mölle falls within the 271-366 days range, representing 43.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mölle (39%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mölle Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
40% of total
2 Nights
14 listings
35% of total
3 Nights
5 listings
12.5% of total
4-6 Nights
5 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Mölle is 1 Night, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.0%) of the Mölle Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40% of Mölle hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mölle.
Mölle Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
22.9% of total
Moderate
7 listings
20% of total
Firm
13 listings
37.1% of total
Strict
7 listings
20% of total
Cancellation Policy Insights for Mölle
- The prevailing Airbnb cancellation policy trend in Mölle is Firm, used by 37.1% of listings.
- A majority (57.1%) of hosts in Mölle utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37.1% market standard in Mölle.
- Regularly review your cancellation policy against competitors and market demand shifts in Mölle.
Mölle STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mölle
- The overall average booking lead time for vacation rentals in Mölle is 53 days.
- Guests book furthest in advance for stays during July (average 131 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (97 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Mölle.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 131 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 97 days) to capture early planners.
- Monitor your own booking lead times against these Mölle averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mölle (2025)
Amenity Prevalence
Amenity Insights for Mölle
- Essential amenities in Mölle that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mölle: Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mölle to stay competitive.
Mölle Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mölle
- The typical guest profile for Airbnb in Mölle consists of a mix of domestic (42%) and international guests, with top international origins including Denmark, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 42.0% of guests.
- Key international markets include Sweden (42%) and Denmark (33.4%).
- Top languages spoken are English (37.2%) followed by Swedish (19%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mölle Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lerums kommun | 30 | $2,741 | $279.83 | 48% |
| Skovshoved | 42 | $2,190 | $296.85 | 45% |
| Copenhagen | 8,717 | $2,154 | $197.45 | 52% |
| Perstorps kommun | 10 | $2,109 | $135.10 | 56% |
| Bjärred | 11 | $2,078 | $235.56 | 53% |
| Solrød Strand | 39 | $2,048 | $207.20 | 54% |
| Klagshamn | 18 | $2,048 | $246.78 | 47% |
| Frederiksberg | 981 | $2,021 | $195.85 | 51% |
| Frederiksberg | 13 | $1,906 | $178.91 | 51% |
| Vedbæk | 19 | $1,894 | $225.57 | 45% |