Helsingborg Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Skåne County, Sweden
Is Airbnb profitable in Helsingborg in 2025? Explore comprehensive Airbnb analytics for Helsingborg, Skåne County, Sweden to uncover income potential. This 2025 STR market report for Helsingborg, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 181 active listings.
Whether you're considering an Airbnb investment in Helsingborg, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Helsingborg Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Helsingborg Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Helsingborg (2025)
Understanding the monthly revenue variations for Airbnb listings in Helsingborg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Helsingborg is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Helsingborg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,845+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,281 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,145 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $532, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Helsingborg
Helsingborg Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Helsingborg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Helsingborg:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Helsingborg
Average Daily Rate (ADR) Airbnb Trends in Helsingborg (2025)
Effective short term rental pricing strategy in Helsingborg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Helsingborg typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $257+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $180 or more.
- Typical properties (Median) charge around $103 per night.
- Entry-level properties (Bottom 25%) earn around $62 per night.
Average Daily Rate (ADR) Trend by Month in Helsingborg
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Airbnb Seasonality Analysis & Trends in Helsingborg (2025)
Peak Season (July, June, August)
- Revenue averages $2,621 per month
- Occupancy rates average 51.5%
- Daily rates average $126
Shoulder Season
- Revenue averages $1,555 per month
- Occupancy maintains around 32.4%
- Daily rates hold near $131
Low Season (February, March, November)
- Revenue drops to average $1,063 per month
- Occupancy decreases to average 29.0%
- Daily rates adjust to average $144
Seasonality Insights for Helsingborg
- The Airbnb seasonality in Helsingborg shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Helsingborg's highest earning potential, with monthly revenues capable of climbing to $2,958, occupancy reaching a high of 59.9%, and ADRs peaking at $146.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $930, occupancy could drop to 23.5%, and ADRs may adjust down to $124.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Helsingborg.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Helsingborg seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Helsingborg (2025)
Exploring the top neighborhoods for short-term rentals in Helsingborg? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Central Helsingborg | The heart of the city, Central Helsingborg boasts a vibrant atmosphere with shops, cafes, and cultural sites. Ideal for tourists looking to explore local history and enjoy a bustling urban environment. | Helsingborg City Hall, Kärnan Tower, Dunkers Kulturhus, Main Square, St. Mary's Church |
| Sundbrofjärden | Located near the waterfront, this area offers scenic views and a peaceful environment. It's perfect for families and travelers looking for relaxation and outdoor activities. | Helsingborg Marina, Öresund Strait, Beaches, Walking and biking paths |
| Råå | A charming coastal village famous for its picturesque harbor and traditional wooden houses. A great spot for guests wanting a quaint, peaceful retreat by the sea. | Råå Harbor, Skåne’s coast, Beach walks, Local seafood restaurants |
| Fredriksdal | Known for its beautiful gardens and open-air museum, Fredriksdal is perfect for guests interested in nature and culture. Offers a unique experience in a serene setting. | Fredriksdal Museums, Gardens, Botanical garden, Cultural events |
| Väla | A popular shopping area with a mix of shopping and dining experiences. Great for visitors looking to explore local shops and enjoy convenient amenities. | Väla Centrum, Restaurants, Shopping |
| Helsingborgs Lasarett (Hospital Area) | Well connected and central, this area can attract visitors needing medical services or those visiting patients. It provides good amenities and transport options. | Helsingborg Hospital, Park areas, Local cafes |
| Ockelbo | A quieter neighborhood with family-friendly environments. A great choice for longer stays and tourists looking for residential comfort while still being close to the city. | Local parks, Family-friendly activities |
| Helsingborg Waterfront Promenade | A scenic and relaxing area along the waterfront, perfect for walking, dining, and enjoying the view. Attracts both tourists and locals looking to unwind by the sea. | Waterfront walkways, Restaurants with a view, Events by the water |
Understanding Airbnb License Requirements & STR Laws in Helsingborg (2025)
While Helsingborg, Skåne County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Helsingborg to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Helsingborg (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Helsingborgbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lyxvilla! Jacuzzi, Orangeri, Utekök! Helsingborg!
Entire Place • 3 bedrooms
Turn of the century apartment in the heart of Helsingborg city
Entire Place • 3 bedrooms
Maltfabriken, 6 bedroom apartment
Entire Place • 6 bedrooms
Newly built luxury Villa in Helsingborg close to City
Entire Place • 4 bedrooms
Stay at Vasatorp manor, next to the golf club
Entire Place • 4 bedrooms
Large Home On The Beach w/ Pool and Ocean View
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Helsingborg (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Helsingborg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anders | 2 | $60,360 | 24 | 5.00/5.0 |
| Sandra | 1 | $58,701 | 63 | 4.95/5.0 |
| Martin | 2 | $55,342 | 23 | 2.33/5.0 |
| Saeed | 5 | $54,494 | 25 | 1.67/5.0 |
| Andreas | 1 | $52,900 | 32 | 5.00/5.0 |
| Lars Johan | 2 | $48,106 | 173 | 4.88/5.0 |
| Adam | 1 | $47,819 | 18 | 4.28/5.0 |
| Patrik | 1 | $45,660 | 59 | 4.90/5.0 |
| Ulrika | 1 | $38,878 | 7 | 5.00/5.0 |
| Helene | 1 | $38,650 | 108 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Helsingborg.
Dive Deeper: Advanced Helsingborg STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Helsingborg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHelsingborg Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Helsingborg
- The Helsingborg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84% of the 181 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Helsingborg, House properties are the most common (48.6%), reflecting the local real estate landscape.
- Houses represent a significant 48.6% portion, catering likely to families or larger groups.
- The presence of 5.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.6%) offer potential for unique stay experiences.
Helsingborg Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Helsingborg
- The dominant room capacity in Helsingborg is 1 bedroom listings, making up 37% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.8% of the active Airbnb listings in Helsingborg, indicating a high concentration in these sizes.
- A significant 34.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Helsingborg.
Helsingborg Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Helsingborg
- The most common guest capacity trend in Helsingborg vacation rentals is listings accommodating 4 guests (24.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Helsingborg STR market, accounting for 43.1% of listings.
- 30.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Helsingborg.
- On average, properties in Helsingborg are equipped to host 4.1 guests.
Helsingborg Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Helsingborg
- The most common availability pattern in Helsingborg falls within the 271-366 days range, representing 54.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Helsingborg (36.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Helsingborg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
61 listings
39.6% of total
2 Nights
40 listings
26% of total
3 Nights
18 listings
11.7% of total
4-6 Nights
16 listings
10.4% of total
7-29 Nights
11 listings
7.1% of total
30+ Nights
8 listings
5.2% of total
Key Insights
- The most prevalent minimum stay requirement in Helsingborg is 1 Night, adopted by 39.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.6%) of the Helsingborg Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 39.6% of Helsingborg hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Helsingborg.
Helsingborg Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
55 listings
42.6% of total
Moderate
40 listings
31% of total
Firm
19 listings
14.7% of total
Strict
15 listings
11.6% of total
Cancellation Policy Insights for Helsingborg
- The prevailing Airbnb cancellation policy trend in Helsingborg is Flexible, used by 42.6% of listings.
- The market strongly favors guest-friendly terms, with 73.6% of listings offering Flexible or Moderate policies. This suggests guests in Helsingborg may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.6% market standard in Helsingborg.
- Using a Strict policy might deter some guests, as only 11.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Helsingborg.
Helsingborg STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Helsingborg
- The overall average booking lead time for vacation rentals in Helsingborg is 47 days.
- Guests book furthest in advance for stays during June (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (75 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Helsingborg.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 75 days) to capture early planners.
- Monitor your own booking lead times against these Helsingborg averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Helsingborg (2025)
Amenity Prevalence
Amenity Insights for Helsingborg
- Essential amenities in Helsingborg that guests expect include: Smoke alarm, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Heating, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Helsingborg: Smoke alarm, Wifi, Kitchen.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Kitchen.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Helsingborg to stay competitive.
Helsingborg Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Helsingborg
- The typical guest profile for Airbnb in Helsingborg consists of a mix of domestic (37%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 36.9% of guests.
- Key international markets include Sweden (36.9%) and Germany (16.2%).
- Top languages spoken are English (39.1%) followed by Swedish (14.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Helsingborg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lerums kommun | 30 | $2,741 | $279.83 | 48% |
| Skovshoved | 42 | $2,190 | $296.85 | 45% |
| Copenhagen | 8,717 | $2,154 | $197.45 | 52% |
| Perstorps kommun | 10 | $2,109 | $135.10 | 56% |
| Bjärred | 11 | $2,078 | $235.56 | 53% |
| Solrød Strand | 39 | $2,048 | $207.20 | 54% |
| Klagshamn | 18 | $2,048 | $246.78 | 47% |
| Frederiksberg | 981 | $2,021 | $195.85 | 51% |
| Frederiksberg | 13 | $1,906 | $178.91 | 51% |
| Vedbæk | 19 | $1,894 | $225.57 | 45% |