Luleå Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Norrbotten County, Sweden
Is Airbnb profitable in Luleå in 2025? Explore comprehensive Airbnb analytics for Luleå, Norrbotten County, Sweden to uncover income potential. This 2025 STR market report for Luleå, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 83 active listings.
Whether you're considering an Airbnb investment in Luleå, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Luleå Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Luleå Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Luleå (2025)
Understanding the monthly revenue variations for Airbnb listings in Luleå is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Luleå is typically June, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Luleå across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,585+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,433 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,422 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $622, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Luleå
Luleå Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Luleå STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Luleå:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Luleå
Average Daily Rate (ADR) Airbnb Trends in Luleå (2025)
Effective short term rental pricing strategy in Luleå involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Luleå typically peaks in February and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $219+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $151 or more.
- Typical properties (Median) charge around $88 per night.
- Entry-level properties (Bottom 25%) earn around $52 per night.
Average Daily Rate (ADR) Trend by Month in Luleå
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Airbnb Seasonality Analysis & Trends in Luleå (2025)
Peak Season (June, July, December)
- Revenue averages $2,089 per month
- Occupancy rates average 50.6%
- Daily rates average $108
Shoulder Season
- Revenue averages $1,786 per month
- Occupancy maintains around 49.1%
- Daily rates hold near $111
Low Season (September, October, November)
- Revenue drops to average $1,298 per month
- Occupancy decreases to average 44.8%
- Daily rates adjust to average $105
Seasonality Insights for Luleå
- The Airbnb seasonality in Luleå shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Luleå's highest earning potential, with monthly revenues capable of climbing to $2,121, occupancy reaching a high of 61.7%, and ADRs peaking at $122.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,204, occupancy could drop to 39.9%, and ADRs may adjust down to $100.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Luleå.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Luleå seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Luleå (2025)
Exploring the top neighborhoods for short-term rentals in Luleå? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Luleå City Center | The vibrant heart of Luleå, known for its shops, restaurants, and cultural attractions. It's central location makes it ideal for tourists who want easy access to amenities and activities. | Luleå Cathedral, Culture Center, Shopping street Storgatan, Norrbotten Museum, Luleå's waterfront promenade |
| Gammelstad | A UNESCO World Heritage Site featuring historic wooden houses and a beautiful church. This area attracts visitors interested in culture, history, and picturesque scenery. | Gammelstad Church Town, The Church of Gammelstad, Gammelstad's historic wooden houses, Norrbotten County Museum exhibitions |
| Archipelago | Known for its stunning natural beauty and outdoor activities, the archipelago appeals to nature lovers and those looking to enjoy boat trips, hiking, and fishing. | Island hopping, Fishing, Hiking trails, Kayaking, Scenic views |
| Råne River Valley | A scenic area perfect for outdoor enthusiasts looking to enjoy activities like hiking, fishing, and exploring nature. It offers tranquil settings away from the city bustle. | Råne River, Hiking trails, Fishing spots, Picnic areas |
| Piteå (nearby) | A nearby attractive town with beautiful beaches and a vibrant cultural scene, ideal for short trips from Luleå. Accessible for tourists who want to explore additional destinations. | Piteå Beach, Piteå Museum, Piteå Cultural Center, Shopping area |
| Sunderby | A family-friendly area with parks and local amenities. It is attractive for families looking for a quiet place close to nature and recreational activities. | Sunderby Park, Recreational areas, Local shops and cafes |
| Boden (nearby) | Another nearby town offering historical sites and military heritage. It's an attractive location for visitors interested in Swedish history and the military. | Boden Fortress, Fångvagnshallen, Local history museums |
| Haparanda (nearby) | Bordering Finland, Haparanda is known for its unique cross-border culture and shopping opportunities. It attracts tourists looking for a diverse cultural experience. | Haparanda Stadshotell, Shopping mall, Cultural events, Border crossing with Finland |
Understanding Airbnb License Requirements & STR Laws in Luleå (2025)
While Luleå, Norrbotten County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Luleå to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Luleå (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Luleåbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Single sign, by the sea! Good opportunities for northern lights!
Entire Place • 2 bedrooms
Villa near central Luleå
Entire Place • 3 bedrooms
Spacious single level villa
Entire Place • 3 bedrooms
Cabin in a fantastic location
Entire Place • 3 bedrooms
Consultant's Luleå Hub: Work & Rest
Entire Place • N/A
New Beach House ★Private Sauna★ Scand-Design★ Ski
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Luleå (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Luleå based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lina Apartments | 12 | $147,976 | 302 | 4.71/5.0 |
| Carl-Magnus | 5 | $121,778 | 2244 | 4.90/5.0 |
| Guestly Homes | 3 | $60,364 | 27 | 3.09/5.0 |
| Edmond | 10 | $44,135 | 200 | 4.78/5.0 |
| Karin | 1 | $43,869 | 31 | 5.00/5.0 |
| Erik | 1 | $43,443 | 30 | 5.00/5.0 |
| Fredrik | 1 | $38,497 | 3 | 5.00/5.0 |
| Fönsterproffsen Norr AB | 2 | $38,462 | 31 | 4.65/5.0 |
| Ingemar | 1 | $38,009 | 6 | 5.00/5.0 |
| Margareta | 2 | $36,468 | 55 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Luleå.
Dive Deeper: Advanced Luleå STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Luleå. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLuleå Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Luleå
- The Luleå Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.9% of the 83 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Luleå, House properties are the most common (49.4%), reflecting the local real estate landscape.
- Houses represent a significant 49.4% portion, catering likely to families or larger groups.
- The presence of 7.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 1.2%) offer potential for unique stay experiences.
Luleå Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Luleå
- The dominant room capacity in Luleå is 1 bedroom listings, making up 34.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 54.2% of the active Airbnb listings in Luleå, indicating a high concentration in these sizes.
- A significant 28.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Luleå.
Luleå Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Luleå
- The most common guest capacity trend in Luleå vacation rentals is listings accommodating 2 guests (18.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 5 guests dominate the Luleå STR market, accounting for 33.8% of listings.
- 16.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Luleå.
- On average, properties in Luleå are equipped to host 3.4 guests.
Luleå Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Luleå
- The most common availability pattern in Luleå falls within the 91-180 days range, representing 36.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 59.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Luleå (38.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 43.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Luleå Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
36 listings
46.8% of total
2 Nights
18 listings
23.4% of total
3 Nights
3 listings
3.9% of total
4-6 Nights
7 listings
9.1% of total
7-29 Nights
1 listings
1.3% of total
30+ Nights
12 listings
15.6% of total
Key Insights
- The most prevalent minimum stay requirement in Luleå is 1 Night, adopted by 46.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.2%) of the Luleå Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.6%) caters to monthly stays (30+ nights) in Luleå, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 46.8% of Luleå hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Luleå.
Luleå Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
34 listings
47.9% of total
Moderate
15 listings
21.1% of total
Firm
3 listings
4.2% of total
Strict
19 listings
26.8% of total
Cancellation Policy Insights for Luleå
- The prevailing Airbnb cancellation policy trend in Luleå is Flexible, used by 47.9% of listings.
- There's a relatively balanced mix between guest-friendly (69.0%) and stricter (31.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 47.9% market standard in Luleå.
- Regularly review your cancellation policy against competitors and market demand shifts in Luleå.
Luleå STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Luleå
- The overall average booking lead time for vacation rentals in Luleå is 49 days.
- Guests book furthest in advance for stays during December (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (61 days avg.) sees the longest lead times, while Fall (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Luleå.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Luleå averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Luleå (2025)
Amenity Prevalence
Amenity Insights for Luleå
- Essential amenities in Luleå that guests expect include: Kitchen, Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, TV, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Luleå: Kitchen, Smoke alarm, Wifi.
- Prioritize adding missing essentials: Kitchen, Smoke alarm, Wifi.
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Luleå to stay competitive.
Luleå Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Luleå
- The typical guest profile for Airbnb in Luleå consists of predominantly international visitors (75%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 25.1% of guests.
- Key international markets include Sweden (25.1%) and Germany (13.3%).
- Top languages spoken are English (40.3%) followed by German (12.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Luleå Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Boden | 21 | $1,310 | $163.11 | 44% |
| Kalajoki | 72 | $1,274 | $149.46 | 33% |
| Bodens kommun | 25 | $1,206 | $168.80 | 38% |
| Piteå kommun | 50 | $1,146 | $132.92 | 40% |
| Piteå | 47 | $1,013 | $176.36 | 37% |
| Överkalix kommun | 16 | $876 | $102.48 | 39% |
| Luleå kommun | 15 | $834 | $97.33 | 40% |