Kiruna Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Norrbotten County, Sweden
Is Airbnb profitable in Kiruna in 2025? Explore comprehensive Airbnb analytics for Kiruna, Norrbotten County, Sweden to uncover income potential. This 2025 STR market report for Kiruna, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 52 active listings.
Whether you're considering an Airbnb investment in Kiruna, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kiruna Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kiruna Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kiruna (2025)
Understanding the monthly revenue variations for Airbnb listings in Kiruna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kiruna is typically March, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kiruna across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,136+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,090 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,695 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $820, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kiruna
Kiruna Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kiruna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kiruna:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kiruna
Average Daily Rate (ADR) Airbnb Trends in Kiruna (2025)
Effective short term rental pricing strategy in Kiruna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kiruna typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $282+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $162 or more.
- Typical properties (Median) charge around $113 per night.
- Entry-level properties (Bottom 25%) earn around $61 per night.
Average Daily Rate (ADR) Trend by Month in Kiruna
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Airbnb Seasonality Analysis & Trends in Kiruna (2025)
Peak Season (March, February, December)
- Revenue averages $2,711 per month
- Occupancy rates average 61.3%
- Daily rates average $174
Shoulder Season
- Revenue averages $2,260 per month
- Occupancy maintains around 48.8%
- Daily rates hold near $164
Low Season (August, October, November)
- Revenue drops to average $1,429 per month
- Occupancy decreases to average 44.7%
- Daily rates adjust to average $161
Seasonality Insights for Kiruna
- The Airbnb seasonality in Kiruna shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kiruna's highest earning potential, with monthly revenues capable of climbing to $2,734, occupancy reaching a high of 65.6%, and ADRs peaking at $178.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,267, occupancy could drop to 39.7%, and ADRs may adjust down to $159.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kiruna.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kiruna seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kiruna (2025)
Exploring the top neighborhoods for short-term rentals in Kiruna? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kiruna City Center | The heart of Kiruna, with easy access to shops, restaurants, and cultural sites. It’s a prime spot for tourists seeking urban convenience and local experiences. | Kiruna Church, LKAB Visitor Centre, Kiruna City Hall, Esrange Space Center, Kiruna Icehotel |
| Abisko National Park | Famous for its breathtaking natural landscapes and opportunities for outdoor activities, Abisko is ideal for nature lovers and adventure seekers. | Abisko National Park, Aurora Sky Station, King's Trail, Lakes and hiking trails, Skiing and snowboarding |
| Jukkasjärvi | Home to the original Icehotel, it attracts visitors looking for unique accommodations and Arctic experiences. | Icehotel, Jukkasjärvi Church, Northern Lights viewing, Local Sami culture and tours, Photography opportunities |
| Riksgränsen | Popular for skiing and winter sports, attracting both winter sports enthusiasts and those looking to relax in a cozy winter environment. | Riksgränsen Ski Resort, Northern Lights, Mountain hiking, Skiing, Snowboarding |
| Luleå | Though a bit farther from Kiruna, it's a larger city with more amenities, attracting business travelers and tourists exploring northern Sweden. | Gammelstad Church Town, Luleå Archipelago, Norrbotten Museum, Cultural events, Shopping areas |
| Narvik (Norway) | Just across the border, Narvik offers amazing fjord views and unique experiences, making it an attractive option for tourists. | Narvikfjellet Ski Resort, War Museum, Fjord views, Shopping in Narvik, Northern Lights |
| Treehotel (Harads) | Known for its unique treehouse accommodations, it offers a trendy and memorable experience for visitors looking for something different. | Treehotel, Hiking trails, Scenic views, Local artisan shops, Photography opportunities |
| Kungsleden Trail | This famous hiking trail runs through the region, drawing hikers and nature lovers, making it an excellent spot for outdoor adventure seekers. | Kungsleden trail access, Stunning nature views, Wildlife spotting, Campsites, Outdoor activities |
Understanding Airbnb License Requirements & STR Laws in Kiruna (2025)
While Kiruna, Norrbotten County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kiruna to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Kiruna (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kirunabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Entire home in downtown Kiruna of 120m² - Free Wifi
Entire Place • 2 bedrooms
Nice house close to new city center
Entire Place • 4 bedrooms
Cozy apartment between old and new Kiruna
Entire Place • 2 bedrooms
Nice apartment with own entrance
Entire Place • 1 bedroom
City-city home
Entire Place • 2 bedrooms
Apartment 6 Kiruna C - Paradise Lapland
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kiruna (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kiruna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Paradise Lapland | 6 | $153,054 | 414 | 4.56/5.0 |
| Mats | 4 | $119,990 | 301 | 4.50/5.0 |
| Tobias | 1 | $74,777 | 38 | 4.50/5.0 |
| Mu | 2 | $48,230 | 313 | 4.95/5.0 |
| Tove | 1 | $46,926 | 6 | 4.83/5.0 |
| Jonas | 1 | $46,771 | 44 | 4.80/5.0 |
| Evelina | 1 | $40,173 | 40 | 4.95/5.0 |
| Emelie | 1 | $35,952 | 15 | 4.93/5.0 |
| Agnetha | 1 | $34,329 | 22 | 4.91/5.0 |
| Simon | 1 | $32,275 | 106 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kiruna.
Dive Deeper: Advanced Kiruna STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kiruna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKiruna Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kiruna
- The Kiruna Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63.5% of the 52 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 36.5% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Kiruna, Apartment/Condo properties are the most common (44.2%), reflecting the local real estate landscape.
- Houses represent a significant 40.4% portion, catering likely to families or larger groups.
- The presence of 11.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 3.8%) offer potential for unique stay experiences.
Kiruna Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kiruna
- The dominant room capacity in Kiruna is 1 bedroom listings, making up 32.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.7% of the active Airbnb listings in Kiruna, indicating a high concentration in these sizes.
Kiruna Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kiruna
- The most common guest capacity trend in Kiruna vacation rentals is listings accommodating 3 guests (19.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 4 guests dominate the Kiruna STR market, accounting for 36.5% of listings.
- 21.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kiruna.
- On average, properties in Kiruna are equipped to host 3.4 guests.
Kiruna Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kiruna
- The most common availability pattern in Kiruna falls within the 91-180 days range, representing 34.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 57.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Kiruna (34.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kiruna Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
36.7% of total
2 Nights
11 listings
22.4% of total
3 Nights
5 listings
10.2% of total
4-6 Nights
3 listings
6.1% of total
7-29 Nights
2 listings
4.1% of total
30+ Nights
10 listings
20.4% of total
Key Insights
- The most prevalent minimum stay requirement in Kiruna is 1 Night, adopted by 36.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20.4%) caters to monthly stays (30+ nights) in Kiruna, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.7% of Kiruna hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kiruna.
Kiruna Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
19 listings
42.2% of total
Moderate
12 listings
26.7% of total
Firm
4 listings
8.9% of total
Strict
10 listings
22.2% of total
Cancellation Policy Insights for Kiruna
- The prevailing Airbnb cancellation policy trend in Kiruna is Flexible, used by 42.2% of listings.
- There's a relatively balanced mix between guest-friendly (68.9%) and stricter (31.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.2% market standard in Kiruna.
- Regularly review your cancellation policy against competitors and market demand shifts in Kiruna.
Kiruna STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kiruna
- The overall average booking lead time for vacation rentals in Kiruna is 46 days.
- Guests book furthest in advance for stays during July (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (53 days avg.) sees the longest lead times, while Fall (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Kiruna.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Kiruna averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kiruna (2025)
Amenity Prevalence
Amenity Insights for Kiruna
- Essential amenities in Kiruna that guests expect include: Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Free parking on premises, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kiruna: Smoke alarm, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Wifi.
- Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kiruna to stay competitive.
Kiruna Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kiruna
- The typical guest profile for Airbnb in Kiruna consists of predominantly international visitors (83%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 16.8% of guests.
- Key international markets include Sweden (16.8%) and Germany (12.5%).
- Top languages spoken are English (39.8%) followed by German (11.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kiruna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Jukkasjärvi | 12 | $2,748 | $213.49 | 47% |
| Kiruna kommun | 93 | $1,749 | $215.94 | 37% |
| Jokkmokks kommun | 11 | $1,500 | $141.07 | 35% |
| Gällivare | 21 | $1,453 | $176.85 | 43% |
| Kåbdalis | 16 | $1,376 | $131.16 | 38% |
| Gällivare kommun | 13 | $891 | $116.30 | 36% |
| Jokkmokk | 16 | $641 | $94.98 | 32% |