Jukkasjärvi Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Norrbotten County, Sweden
Is Airbnb profitable in Jukkasjärvi in 2025? Explore comprehensive Airbnb analytics for Jukkasjärvi, Norrbotten County, Sweden to uncover income potential. This 2025 STR market report for Jukkasjärvi, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Jukkasjärvi, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jukkasjärvi Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Jukkasjärvi Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Jukkasjärvi (2025)
Understanding the monthly revenue variations for Airbnb listings in Jukkasjärvi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jukkasjärvi is typically October, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jukkasjärvi across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,664+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,077 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,798 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,036, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Jukkasjärvi
Jukkasjärvi Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Jukkasjärvi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jukkasjärvi:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Jukkasjärvi
Average Daily Rate (ADR) Airbnb Trends in Jukkasjärvi (2025)
Effective short term rental pricing strategy in Jukkasjärvi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jukkasjärvi typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $370+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $196 or more.
- Typical properties (Median) charge around $125 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Jukkasjärvi
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Airbnb Seasonality Analysis & Trends in Jukkasjärvi (2025)
Peak Season (October, September, February)
- Revenue averages $4,088 per month
- Occupancy rates average 57.8%
- Daily rates average $165
Shoulder Season
- Revenue averages $3,119 per month
- Occupancy maintains around 49.4%
- Daily rates hold near $170
Low Season (April, May, June)
- Revenue drops to average $1,797 per month
- Occupancy decreases to average 26.6%
- Daily rates adjust to average $171
Seasonality Insights for Jukkasjärvi
- The Airbnb seasonality in Jukkasjärvi shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Jukkasjärvi's highest earning potential, with monthly revenues capable of climbing to $4,492, occupancy reaching a high of 75.6%, and ADRs peaking at $180.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,329, occupancy could drop to 19.0%, and ADRs may adjust down to $161.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jukkasjärvi.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Jukkasjärvi seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Jukkasjärvi (2025)
Exploring the top neighborhoods for short-term rentals in Jukkasjärvi? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Icehotel | Famous for its unique ice and snow art, the Icehotel attracts tourists all year round. Guests seek a once-in-a-lifetime experience of staying in a hotel made of ice and snow, with various art installations. | Icehotel Ice Bar, Northern Lights viewing, Dog sledding tours, Jukkasjärvi Church, Torne River activities |
| Jukkasjärvi Village | The traditional village offers a glimpse into the local Sami culture and aesthetics, attracting visitors interested in authenticity and traditional experiences. | Sami Cultural Center, Historic Sami village, Local cuisine restaurants, Art galleries |
| Torne River | Known for its natural beauty, the Torne River area offers outdoor activities and scenic views, making it a popular destination for nature enthusiasts. | River rafting, Fishing, Photography opportunities, Nature trails |
| Kiruna | Nearby Kiruna is famous for its unique town design and mining heritage, offering tourists various urban attractions and events. | Kiruna Church, LKAB Visitor Centre, Icehotel original location, Shopping in Kiruna |
| Aurora Sky Station | This location is excellent for aurora borealis viewing, attracting tourists in winter seeking stunning natural light displays. | Northern Lights tours, Scenic cable car rides, Guided hiking tours |
| Sapmi Park | A cultural park dedicated to the Sámi people offering a mix of natural beauty and educational experiences about Sámi culture and traditions. | Sámi culture exhibitions, Wildlife watching, Nature walks, Cultural activities |
| Abisko National Park | Known for its breathtaking landscapes and outdoor activities, this national park is perfect for adventure seekers year-round. | Hiking trails, Skiing, Wildlife photography, Abisko Aurora Sky Station |
| Lapland Nature | This area provides a connection to untouched nature, appealing to eco-tourists and those seeking tranquility amidst vast wilderness. | Hiking, Wild camping, Nature tours, UNESCO World Heritage sites |
Understanding Airbnb License Requirements & STR Laws in Jukkasjärvi (2025)
While Jukkasjärvi, Norrbotten County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jukkasjärvi to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Jukkasjärvi (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Jukkasjärvibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cozy house – in the heart of Jukkasjärvi
Entire Place • 3 bedrooms
Luxury riverside cottage
Entire Place • 3 bedrooms
Villa Pax
Entire Place • 2 bedrooms
Desirés villa, 7 personer
Entire Place • 4 bedrooms
Frost
Entire Place • 1 bedroom
Jukkasjärvi Lantbruksgården
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Jukkasjärvi (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Jukkasjärvi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mattias | 1 | $112,327 | 66 | 4.95/5.0 |
| Tilde | 1 | $80,925 | 52 | 4.98/5.0 |
| Corey | 1 | $45,937 | 51 | 4.88/5.0 |
| Desiré | 1 | $33,909 | 46 | 4.91/5.0 |
| Anna | 1 | $29,909 | 78 | 4.99/5.0 |
| Anna-Lena | 3 | $27,527 | 87 | 4.94/5.0 |
| Göran | 1 | $20,153 | 122 | 4.93/5.0 |
| Brice | 1 | $15,742 | 147 | 4.88/5.0 |
| Nils | 1 | $15,433 | 147 | 4.90/5.0 |
| Artur | 1 | $14,868 | 132 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jukkasjärvi.
Dive Deeper: Advanced Jukkasjärvi STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jukkasjärvi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJukkasjärvi Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Jukkasjärvi
- The Jukkasjärvi Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Jukkasjärvi, Outdoor/Unique properties are the most common (40%), reflecting the local real estate landscape.
- Houses represent a significant 35% portion, catering likely to families or larger groups.
- The presence of 10% Hotel/Boutique listings indicates integration with traditional hospitality.
Jukkasjärvi Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Jukkasjärvi
- The dominant room capacity in Jukkasjärvi is 1 bedroom listings, making up 45% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 65.0% of the active Airbnb listings in Jukkasjärvi, indicating a high concentration in these sizes.
- A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Jukkasjärvi.
Jukkasjärvi Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Jukkasj ärvi
- The most common guest capacity trend in Jukkasjärvi vacation rentals is listings accommodating 4 guests (30%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Jukkasjärvi STR market, accounting for 55.0% of listings.
- 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jukkasjärvi.
- On average, properties in Jukkasjärvi are equipped to host 3.8 guests.
Jukkasjärvi Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Jukkasjärvi
- The most common availability pattern in Jukkasjärvi falls within the 271-366 days range, representing 60% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Jukkasjärvi (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Jukkasjärvi Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
25% of total
2 Nights
7 listings
35% of total
3 Nights
1 listings
5% of total
4-6 Nights
1 listings
5% of total
30+ Nights
6 listings
30% of total
Key Insights
- The most prevalent minimum stay requirement in Jukkasjärvi is 2 Nights, adopted by 35% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (30%) caters to monthly stays (30+ nights) in Jukkasjärvi, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35% of Jukkasjärvi hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 30% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jukkasjärvi.
Jukkasjärvi Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
35% of total
Moderate
5 listings
25% of total
Firm
5 listings
25% of total
Strict
3 listings
15% of total
Cancellation Policy Insights for Jukkasjärvi
- The prevailing Airbnb cancellation policy trend in Jukkasjärvi is Flexible, used by 35% of listings.
- There's a relatively balanced mix between guest-friendly (60.0%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35% market standard in Jukkasjärvi.
- Regularly review your cancellation policy against competitors and market demand shifts in Jukkasjärvi.
Jukkasjärvi STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Jukkasjärvi
- The overall average booking lead time for vacation rentals in Jukkasjärvi is 50 days.
- Guests book furthest in advance for stays during October (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (70 days avg.) sees the longest lead times, while Summer (53 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Jukkasjärvi.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Jukkasjärvi averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Jukkasjärvi (2025)
Amenity Prevalence
Amenity Insights for Jukkasjärvi
- Essential amenities in Jukkasjärvi that guests expect include: Heating, Free parking on premises, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Kitchen, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Jukkasjärvi: Heating, Free parking on premises, Dishes and silverware.
- Prioritize adding missing essentials: Free parking on premises, Dishes and silverware.
- Consider adding popular differentiators like Smoke alarm or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Jukkasjärvi to stay competitive.
Jukkasjärvi Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Jukkasjärvi
- The typical guest profile for Airbnb in Jukkasjärvi consists of predominantly international visitors (88%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 12.0% of guests.
- Key international markets include France (15.4%) and Germany (12.6%).
- Top languages spoken are English (37.7%) followed by German (14.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Jukkasjärvi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kiruna kommun | 94 | $1,873 | $222.48 | 41% |
| Kiruna | 64 | $1,403 | $135.76 | 49% |
| Jokkmokks kommun | 13 | $1,301 | $143.63 | 36% |
| Gällivare | 32 | $1,283 | $182.67 | 38% |
| Kåbdalis | 18 | $1,059 | $147.19 | 35% |
| Gällivare kommun | 17 | $554 | $104.29 | 35% |
| Jokkmokk | 18 | $480 | $132.08 | 28% |