Jokkmokk Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Norrbotten County, Sweden
Is Airbnb profitable in Jokkmokk in 2025? Explore comprehensive Airbnb analytics for Jokkmokk, Norrbotten County, Sweden to uncover income potential. This 2025 STR market report for Jokkmokk, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Jokkmokk, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jokkmokk Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Jokkmokk Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Jokkmokk (2025)
Understanding the monthly revenue variations for Airbnb listings in Jokkmokk is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jokkmokk is typically February, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jokkmokk across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,006+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,101 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $641 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $306, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Jokkmokk
Jokkmokk Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Jokkmokk STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jokkmokk:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Jokkmokk
Average Daily Rate (ADR) Airbnb Trends in Jokkmokk (2025)
Effective short term rental pricing strategy in Jokkmokk involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jokkmokk typically peaks in June and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $353+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $149 or more.
- Typical properties (Median) charge around $77 per night.
- Entry-level properties (Bottom 25%) earn around $50 per night.
Average Daily Rate (ADR) Trend by Month in Jokkmokk
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Airbnb Seasonality Analysis & Trends in Jokkmokk (2025)
Peak Season (February, August, January)
- Revenue averages $1,493 per month
- Occupancy rates average 38.0%
- Daily rates average $134
Shoulder Season
- Revenue averages $837 per month
- Occupancy maintains around 31.9%
- Daily rates hold near $135
Low Season (April, September, November)
- Revenue drops to average $516 per month
- Occupancy decreases to average 23.5%
- Daily rates adjust to average $127
Seasonality Insights for Jokkmokk
- The Airbnb seasonality in Jokkmokk shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Jokkmokk's highest earning potential, with monthly revenues capable of climbing to $1,622, occupancy reaching a high of 50.9%, and ADRs peaking at $146.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $474, occupancy could drop to 20.2%, and ADRs may adjust down to $116.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jokkmokk.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Jokkmokk seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Jokkmokk (2025)
Exploring the top neighborhoods for short-term rentals in Jokkmokk? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Jokkmokk Town Center | The cultural and administrative heart of Jokkmokk, attracting visitors to its Sami heritage, markets, and local crafts. | Ajtte Museum, Jokkmokk Winter Market, Sami Parliament, Laponia World Heritage Area |
| Laponia National Park | A UNESCO World Heritage site boasting dramatic landscapes, seen as a top destination for nature enthusiasts and adventure seekers. | Stora Sjöfallet National Park, Laponia nature trails, Northern Lights viewing, Hiking and fishing spots |
| Lake Dellen | Stunning natural lakeside area perfect for leisure travelers seeking tranquility and water activities, popular for summer retreats. | Dellen Lake beaches, Fishing spots, Kayaking, Nature trails |
| Pieljekaise National Park | Known for its pristine wilderness and rich wildlife, ideal for eco-tourism and outdoor adventures. | Hiking paths, Wildlife viewing, Canoeing, Camping areas |
| Sami Villages | Authentic Sami culture experiences, attracting tourists interested in indigenous cultures and traditions. | Sami experiences, Reindeer herding, Artisan shops, Cultural tours |
| Abisko National Park | Famous for breathtaking landscapes, hiking, and winter sports, making it a popular destination year-round. | Aurora Sky Station, Kungsleden Trail, Nordic skiing |
| Rapa Valley | A picturesque valley that offers stunning views and a chance to explore traditional Nordic lifestyles. | Scenic hiking trails, Photography spots, Viking history |
| Havum | A peaceful rural area providing beautiful views, ideal for those seeking a quiet getaway amidst natural beauty. | Local farms, Nature walks, Countryside experiences |
Understanding Airbnb License Requirements & STR Laws in Jokkmokk (2025)
While Jokkmokk, Norrbotten County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jokkmokk to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Jokkmokk (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Jokkmokkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Winter market Jokkmokk Lapland
Entire Place • 3 bedrooms
Upper Floor 10 min from bus station
Private Room • 2 bedrooms
Cosy home 10 min from bus station
Private Room • N/A
Apartment in central Jokkmokk
Entire Place • 1 bedroom
Peace & Quiet Hotel- Floating Glass Room
Private Room • 1 bedroom
Cosy room 10 min from bus station
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Jokkmokk (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Jokkmokk based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Juhán Niila | 3 | $35,989 | 76 | 4.97/5.0 |
| Sara | 3 | $34,248 | 7 | 4.25/5.0 |
| Tomas Johannes | 4 | $10,419 | 59 | 4.30/5.0 |
| Njannja | 2 | $9,182 | 49 | 4.59/5.0 |
| Åsa | 1 | $8,858 | 65 | 4.74/5.0 |
| Liv | 1 | $7,202 | 166 | 4.81/5.0 |
| Sandra | 1 | $5,705 | 4 | 5.00/5.0 |
| Elin | 1 | $5,549 | 43 | 4.93/5.0 |
| Jonas | 2 | $1,589 | 16 | 4.82/5.0 |
| Jana | 1 | $974 | 2 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jokkmokk.
Dive Deeper: Advanced Jokkmokk STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jokkmokk. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJokkmokk Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Jokkmokk
- The Jokkmokk Airbnb market composition is heavily skewed towards Private Room listings, which make up 75% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Jokkmokk, House properties are the most common (80%), reflecting the local real estate landscape.
- Houses represent a significant 80% portion, catering likely to families or larger groups.
Jokkmokk Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Jokkmokk
- The dominant room capacity in Jokkmokk is 2 bedrooms listings, making up 25% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 40.0% of the active Airbnb listings in Jokkmokk, indicating a high concentration in these sizes.
Jokkmokk Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Jokkmokk
- The most common guest capacity trend in Jokkmokk vacation rentals is listings accommodating 8+ guests (15%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Jokkmokk STR market, accounting for 25.0% of listings.
- 20.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jokkmokk.
- On average, properties in Jokkmokk are equipped to host 1.9 guests.
Jokkmokk Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Jokkmokk
- The most common availability pattern in Jokkmokk falls within the 271-366 days range, representing 75% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Jokkmokk (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Jokkmokk Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
89.5% of total
3 Nights
1 listings
5.3% of total
30+ Nights
1 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Jokkmokk is 1 Night, adopted by 89.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (89.5%) of the Jokkmokk Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 89.5% of Jokkmokk hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jokkmokk.
Jokkmokk Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
50% of total
Moderate
3 listings
15% of total
Firm
4 listings
20% of total
Strict
3 listings
15% of total
Cancellation Policy Insights for Jokkmokk
- The prevailing Airbnb cancellation policy trend in Jokkmokk is Flexible, used by 50% of listings.
- There's a relatively balanced mix between guest-friendly (65.0%) and stricter (35.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 50% market standard in Jokkmokk.
- Regularly review your cancellation policy against competitors and market demand shifts in Jokkmokk.
Jokkmokk STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Jokkmokk
- The overall average booking lead time for vacation rentals in Jokkmokk is 52 days.
- Guests book furthest in advance for stays during February (average 91 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (59 days avg.) sees the longest lead times, while Fall (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Jokkmokk.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Jokkmokk averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Jokkmokk (2025)
Amenity Prevalence
Amenity Insights for Jokkmokk
- Essential amenities in Jokkmokk that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Refrigerator, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Jokkmokk: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Wifi or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Jokkmokk to stay competitive.
Jokkmokk Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Jokkmokk
- The typical guest profile for Airbnb in Jokkmokk consists of predominantly international visitors (71%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 29.0% of guests.
- Key international markets include Sweden (29%) and Germany (21.5%).
- Top languages spoken are English (36.8%) followed by German (12.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Jokkmokk Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Jukkasjärvi | 19 | $1,927 | $179.78 | 45% |
| Kiruna kommun | 97 | $1,877 | $221.43 | 41% |
| Jokkmokks kommun | 11 | $1,618 | $152.74 | 44% |
| Kiruna | 63 | $1,524 | $137.23 | 50% |
| Gällivare | 32 | $1,303 | $190.11 | 37% |
| Kåbdalis | 18 | $1,054 | $149.57 | 34% |
| Arvidsjaur | 12 | $623 | $99.76 | 30% |
| Grans sameby | 13 | $517 | $91.63 | 29% |
| Älvsbyns kommun | 10 | $508 | $106.75 | 32% |
| Arvidsjaurs kommun | 29 | $452 | $87.73 | 32% |