Växjö Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kronoberg County, Sweden
Is Airbnb profitable in Växjö in 2025? Explore comprehensive Airbnb analytics for Växjö, Kronoberg County, Sweden to uncover income potential. This 2025 STR market report for Växjö, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 65 active listings.
Whether you're considering an Airbnb investment in Växjö, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Växjö Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Växjö Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Växjö (2025)
Understanding the monthly revenue variations for Airbnb listings in Växjö is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Växjö is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Växjö across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,769+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,683 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $949 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $417, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Växjö
Växjö Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Växjö STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Växjö:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Växjö
Average Daily Rate (ADR) Airbnb Trends in Växjö (2025)
Effective short term rental pricing strategy in Växjö involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Växjö typically peaks in November and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $159+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $103 or more.
- Typical properties (Median) charge around $65 per night.
- Entry-level properties (Bottom 25%) earn around $44 per night.
Average Daily Rate (ADR) Trend by Month in Växjö
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Airbnb Seasonality Analysis & Trends in Växjö (2025)
Peak Season (May, July, June)
- Revenue averages $1,787 per month
- Occupancy rates average 48.0%
- Daily rates average $85
Shoulder Season
- Revenue averages $1,231 per month
- Occupancy maintains around 42.9%
- Daily rates hold near $83
Low Season (February, March, November)
- Revenue drops to average $661 per month
- Occupancy decreases to average 30.0%
- Daily rates adjust to average $84
Seasonality Insights for Växjö
- The Airbnb seasonality in Växjö shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Växjö's highest earning potential, with monthly revenues capable of climbing to $1,821, occupancy reaching a high of 55.6%, and ADRs peaking at $87.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $617, occupancy could drop to 27.9%, and ADRs may adjust down to $82.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Växjö.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Växjö seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Växjö (2025)
Exploring the top neighborhoods for short-term rentals in Växjö? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Linnéparken | A beautiful park area popular among locals and tourists, with its picturesque surroundings and access to cultural events. Perfect for visitors looking for a peaceful atmosphere close to the city center. | Linnéparken, Växjö Art Gallery, Växjö Cathedral, Stortorget, Café de Luxe |
| Växjö Lake | The scenic area around Växjö Lake offers stunning views and opportunities for outdoor activities. It's a favorable spot for families and nature enthusiasts to stay while exploring the city. | Växjö Lake, Hovshaga Nature Reserve, Boat rentals, Walking paths, Picnic areas |
| Bäckgården | A residential area that provides a cozy atmosphere and convenient access to amenities. Great for families or those looking for a quiet retreat in Växjö. | Shopping centers, Local restaurants, Community parks, Bäckgården nature trails |
| Växjö City Center | The vibrant heart of Växjö, where visitors can find shops, restaurants, and cultural attractions. Ideal for travelers looking to immerse themselves in the local culture and nightlife. | Växjö Municipality Museum, Shopping streets, Restaurants and cafes, Market square events |
| Teleborg | Known for its beautiful castle and natural surroundings, Teleborg is a great spot for visitors who want to experience a more tranquil side of Växjö while still being close to the city. | Teleborg Castle, Teleborgs Nature Reserve, Parks and lakes, Cycling routes |
| Lammhult | A charming small locality near Växjö known for its antique shops and craft stores. Perfect for those seeking a different cultural experience embracing Swedish craftsmanship. | Antique shops, Craft stores, Local fairs, Nature walks |
| Stöbe | An emerging neighborhood that offers modern accommodations in a quieter setting. A great choice for guests who prefer a peaceful environment but still want access to city amenities. | Local shops and services, Community parks, Quiet residential streets |
| Växjö University | A vibrant location attracting students and academics year-round. Ideal for short-term rentals for visitors to the university or those participating in local events. | Växjö University, Academic buildings, Nearby cafes and eateries, Student events |
Understanding Airbnb License Requirements & STR Laws in Växjö (2025)
While Växjö, Kronoberg County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Växjö to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Växjö (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Växjöbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Nice Villa near Lake with Boat, climate neutral!
Entire Place • 4 bedrooms
180m2 Villa with sauna & jacuzzi
Entire Place • 4 bedrooms
Accommodation in Växjö
Entire Place • 4 bedrooms
Lake house outside Växjö (Ellanda) boat included
Entire Place • 2 bedrooms
Castane
Entire Place • 3 bedrooms
3 houses on Gut Skälsnäs am Helgasee/Småland
Entire Place • 8 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Växjö (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Växjö based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anja | 2 | $37,300 | 14 | 5.00/5.0 |
| Patrick | 1 | $34,687 | 19 | 4.95/5.0 |
| Tilda | 1 | $29,512 | 50 | 4.70/5.0 |
| Veronika | 1 | $29,182 | 43 | 4.95/5.0 |
| Fredrik | 1 | $28,320 | 24 | 5.00/5.0 |
| Marcus | 1 | $27,916 | 17 | 4.76/5.0 |
| Christina | 1 | $27,514 | 31 | 4.94/5.0 |
| Helena | 1 | $26,699 | 15 | 5.00/5.0 |
| Dr.Mosad | 4 | $24,333 | 61 | 3.47/5.0 |
| Christina | 1 | $19,803 | 66 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Växjö.
Dive Deeper: Advanced Växjö STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Växjö. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVäxjö Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Växjö
- The Växjö Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.4% of the 65 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Växjö, Apartment/Condo properties are the most common (43.1%), reflecting the local real estate landscape.
- Houses represent a significant 41.5% portion, catering likely to families or larger groups.
- The presence of 10.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 4.6%) offer potential for unique stay experiences.
Växjö Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Växjö
- The dominant room capacity in Växjö is 1 bedroom listings, making up 35.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 52.3% of the active Airbnb listings in Växjö, indicating a high concentration in these sizes.
- A significant 30.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Växjö.
Växjö Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Växjö
- The most common guest capacity trend in Växjö vacation rentals is listings accommodating 2 guests (27.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Växjö STR market, accounting for 41.5% of listings.
- 18.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Växjö.
- On average, properties in Växjö are equipped to host 3.1 guests.
Växjö Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Växjö
- The most common availability pattern in Växjö falls within the 181-270 days range, representing 43.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Växjö (41.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Växjö Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
33.3% of total
2 Nights
21 listings
36.8% of total
3 Nights
2 listings
3.5% of total
4-6 Nights
7 listings
12.3% of total
7-29 Nights
3 listings
5.3% of total
30+ Nights
5 listings
8.8% of total
Key Insights
- The most prevalent minimum stay requirement in Växjö is 2 Nights, adopted by 36.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.1%) of the Växjö Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.8% of Växjö hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Växjö.
Växjö Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
21 listings
38.9% of total
Moderate
15 listings
27.8% of total
Firm
9 listings
16.7% of total
Strict
9 listings
16.7% of total
Cancellation Policy Insights for Växjö
- The prevailing Airbnb cancellation policy trend in Växjö is Flexible, used by 38.9% of listings.
- There's a relatively balanced mix between guest-friendly (66.7%) and stricter (33.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.9% market standard in Växjö.
- Regularly review your cancellation policy against competitors and market demand shifts in Växjö.
Växjö STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Växjö
- The overall average booking lead time for vacation rentals in Växjö is 48 days.
- Guests book furthest in advance for stays during July (average 96 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (79 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Växjö.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Växjö averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Växjö (2025)
Amenity Prevalence
Amenity Insights for Växjö
- Essential amenities in Växjö that guests expect include: Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Växjö: Smoke alarm, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Wifi.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Växjö to stay competitive.
Växjö Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Växjö
- The typical guest profile for Airbnb in Växjö consists of a mix of domestic (36%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 35.5% of guests.
- Key international markets include Sweden (35.5%) and Germany (26.9%).
- Top languages spoken are English (39.6%) followed by German (17.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Växjö Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Perstorps kommun | 10 | $2,109 | $135.10 | 56% |
| Bjärred | 11 | $2,078 | $235.56 | 53% |
| Hörvik | 22 | $2,054 | $209.33 | 47% |
| Gnosjö kommun | 17 | $1,888 | $153.61 | 41% |
| Hestra | 13 | $1,801 | $159.78 | 42% |
| Listed | 11 | $1,789 | $202.12 | 51% |
| Åkarp | 14 | $1,763 | $179.68 | 51% |
| Vellinge | 20 | $1,730 | $162.47 | 50% |
| Immeln | 10 | $1,704 | $196.30 | 34% |
| Lomma | 55 | $1,604 | $199.91 | 48% |