Västervik Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kalmar County, Sweden
Is Airbnb profitable in Västervik in 2025? Explore comprehensive Airbnb analytics for Västervik, Kalmar County, Sweden to uncover income potential. This 2025 STR market report for Västervik, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 79 active listings.
Whether you're considering an Airbnb investment in Västervik, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Västervik Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Västervik Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Västervik (2025)
Understanding the monthly revenue variations for Airbnb listings in Västervik is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Västervik is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Västervik across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,117+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,110 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,165 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $570, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Västervik
Västervik Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Västervik STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Västervik:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Västervik
Average Daily Rate (ADR) Airbnb Trends in Västervik (2025)
Effective short term rental pricing strategy in Västervik involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Västervik typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $232+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $157 or more.
- Typical properties (Median) charge around $107 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Västervik
Get Live Västervik Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Västervik (2025)
Peak Season (July, June, August)
- Revenue averages $2,389 per month
- Occupancy rates average 52.9%
- Daily rates average $142
Shoulder Season
- Revenue averages $1,309 per month
- Occupancy maintains around 33.1%
- Daily rates hold near $133
Low Season (February, March, November)
- Revenue drops to average $834 per month
- Occupancy decreases to average 27.7%
- Daily rates adjust to average $130
Seasonality Insights for Västervik
- The Airbnb seasonality in Västervik shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Västervik's highest earning potential, with monthly revenues capable of climbing to $2,991, occupancy reaching a high of 65.8%, and ADRs peaking at $145.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $766, occupancy could drop to 22.0%, and ADRs may adjust down to $128.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Västervik.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Västervik seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Västervik (2025)
Exploring the top neighborhoods for short-term rentals in Västervik? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Gamleby | A charming seaside village with a rich history and beautiful views over the Baltic Sea. Known for its serene atmosphere and proximity to nature, making it perfect for tourists seeking relaxation. | Gamleby Marina, Gamleby Church, Kopparsvik, Överum |
| Västervik Old Town | Historic center of Västervik, characterized by its picturesque wooden houses and cozy streets. Great for visitors interested in culture, history, and local shops. | Västervik Museum, Västervik's old wooden houses, St. Gertrude's Church, Västervik Harbor, Café Tullhuset |
| St. Gerard's Island | An appealing spot for nature lovers and those seeking tranquility, this island offers scenic hiking trails and beautiful coastlines, ideal for outdoor activities. | St. Gerard's beach, Hiking trails, Fishing spots, Birdwatching areas |
| Bokhandeln | A popular area known for its cozy atmosphere and unique bookshops, attracting both tourists and residents looking for a quiet retreat with a literary touch. | Elder's Garden, Café Bokhandeln, Local artisans and crafts |
| Södra Fjärden | This area features stunning views over the fjord and is perfect for water activities like kayaking. A great choice for families and water sports enthusiasts. | Södra Fjärden beach, Water sports rentals, Scenic picnic spots |
| Skeppsbro | A vibrant waterfront district ideal for nightlife and dining experiences, attracting younger crowds and urban explorers. | Restaurants and bars, Waterfront promenades, Live music venues |
| Döderhultsvik | A picturesque area with lush greenery and beautiful landscapes, perfect for hiking and nature excursions, catering to eco-tourists. | Döderhultsvik Nature Reserve, Hiking trails, Fishing spots |
| Källvik | A quaint suburb of Västervik known for its peaceful settings and family-friendly environment, ideal for long-term stays. | Local parks, Family-oriented activities, Close proximity to Västervik center |
Understanding Airbnb License Requirements & STR Laws in Västervik (2025)
While Västervik, Kalmar County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Västervik to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Västervik (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Västervikbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Gertrudsvik
Entire Place • 3 bedrooms
Nice villa with hot tub and proximity to the sea
Entire Place • 4 bedrooms
Newly renovated guest house with a lovely patio
Entire Place • 1 bedroom
City center | Balcony with View | Apartment #3
Entire Place • 3 bedrooms
Lilla Gotland
Entire Place • 1 bedroom
Charming villa in a lovely location in Västervik
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Västervik (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Västervik based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ulf | 3 | $44,607 | 42 | 4.58/5.0 |
| Kristine | 1 | $29,370 | 7 | 4.57/5.0 |
| Ednana | 1 | $27,376 | 4 | 5.00/5.0 |
| Anna | 1 | $26,638 | 70 | 4.94/5.0 |
| Emma | 2 | $26,393 | 34 | 4.91/5.0 |
| Thomas | 1 | $24,481 | 8 | 5.00/5.0 |
| Elisabet | 2 | $22,581 | 39 | 4.98/5.0 |
| David | 1 | $22,433 | 45 | 4.73/5.0 |
| Michel | 1 | $21,520 | 21 | 4.95/5.0 |
| Host #153921150 | 1 | $19,388 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Västervik.
Dive Deeper: Advanced Västervik STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Västervik. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVästervik Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Västervik
- The Västervik Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.4% of the 79 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Västervik, House properties are the most common (48.1%), reflecting the local real estate landscape.
- Houses represent a significant 48.1% portion, catering likely to families or larger groups.
- The presence of 29.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.3%) offer potential for unique stay experiences.
Västervik Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Västervik
- The dominant room capacity in Västervik is 1 bedroom listings, making up 41.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.3% of the active Airbnb listings in Västervik, indicating a high concentration in these sizes.
- A significant 27.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Västervik.
Västervik Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Västervik
- The most common guest capacity trend in Västervik vacation rentals is listings accommodating 4 guests (34.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Västervik STR market, accounting for 57.0% of listings.
- 34.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Västervik.
- On average, properties in Västervik are equipped to host 4.5 guests.
Västervik Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Västervik
- The most common availability pattern in Västervik falls within the 271-366 days range, representing 58.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Västervik (38%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Västervik Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
33 listings
45.8% of total
2 Nights
11 listings
15.3% of total
3 Nights
10 listings
13.9% of total
4-6 Nights
9 listings
12.5% of total
7-29 Nights
1 listings
1.4% of total
30+ Nights
8 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Västervik is 1 Night, adopted by 45.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.1%) of the Västervik Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in Västervik, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 45.8% of Västervik hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Västervik.
Västervik Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
28 listings
45.2% of total
Moderate
18 listings
29% of total
Firm
9 listings
14.5% of total
Strict
7 listings
11.3% of total
Cancellation Policy Insights for Västervik
- The prevailing Airbnb cancellation policy trend in Västervik is Flexible, used by 45.2% of listings.
- The market strongly favors guest-friendly terms, with 74.2% of listings offering Flexible or Moderate policies. This suggests guests in Västervik may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 45.2% market standard in Västervik.
- Using a Strict policy might deter some guests, as only 11.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Västervik.
Västervik STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Västervik
- The overall average booking lead time for vacation rentals in Västervik is 57 days.
- Guests book furthest in advance for stays during July (average 118 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (88 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Västervik.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 118 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 88 days) to capture early planners.
- Monitor your own booking lead times against these Västervik averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Västervik (2025)
Amenity Prevalence
Amenity Insights for Västervik
- Essential amenities in Västervik that guests expect include: Kitchen, Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Västervik: Kitchen, Smoke alarm, Wifi.
- Prioritize adding missing essentials: Kitchen, Smoke alarm, Wifi.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Västervik to stay competitive.
Västervik Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Västervik
- The typical guest profile for Airbnb in Västervik consists of a mix of domestic (54%) and international guests, often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 54.0% of guests.
- Key international markets include Sweden (54%) and Germany (19%).
- Top languages spoken are English (40.4%) followed by Swedish (24.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Västervik Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Trosa kommun | 36 | $1,666 | $211.72 | 39% |
| Nynäshamns kommun | 39 | $1,648 | $247.79 | 37% |
| Oxelösund | 15 | $1,591 | $165.05 | 35% |
| Drag | 12 | $1,528 | $181.60 | 46% |
| Oxelösunds kommun | 11 | $1,471 | $150.45 | 47% |
| Katrineholm | 15 | $1,402 | $181.89 | 39% |
| Rinkabyholm | 10 | $1,369 | $159.94 | 49% |
| Lindsdal | 13 | $1,328 | $261.54 | 35% |
| Hultsfred | 23 | $1,290 | $169.86 | 42% |
| Köpingsvik | 27 | $1,273 | $209.71 | 41% |