Vimmerby Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kalmar County, Sweden
Is Airbnb profitable in Vimmerby in 2025? Explore comprehensive Airbnb analytics for Vimmerby, Kalmar County, Sweden to uncover income potential. This 2025 STR market report for Vimmerby, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 62 active listings.
Whether you're considering an Airbnb investment in Vimmerby, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Vimmerby Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Vimmerby Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Vimmerby (2025)
Understanding the monthly revenue variations for Airbnb listings in Vimmerby is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vimmerby is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vimmerby across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,457+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,309 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,317 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $761, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Vimmerby
Vimmerby Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Vimmerby STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vimmerby:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Vimmerby
Average Daily Rate (ADR) Airbnb Trends in Vimmerby (2025)
Effective short term rental pricing strategy in Vimmerby involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vimmerby typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $250+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $184 or more.
- Typical properties (Median) charge around $123 per night.
- Entry-level properties (Bottom 25%) earn around $86 per night.
Average Daily Rate (ADR) Trend by Month in Vimmerby
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Airbnb Seasonality Analysis & Trends in Vimmerby (2025)
Peak Season (July, June, August)
- Revenue averages $2,901 per month
- Occupancy rates average 57.9%
- Daily rates average $144
Shoulder Season
- Revenue averages $1,548 per month
- Occupancy maintains around 35.5%
- Daily rates hold near $142
Low Season (January, February, November)
- Revenue drops to average $685 per month
- Occupancy decreases to average 23.8%
- Daily rates adjust to average $143
Seasonality Insights for Vimmerby
- The Airbnb seasonality in Vimmerby shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Vimmerby's highest earning potential, with monthly revenues capable of climbing to $3,395, occupancy reaching a high of 68.0%, and ADRs peaking at $149.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $649, occupancy could drop to 21.9%, and ADRs may adjust down to $138.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vimmerby.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Vimmerby seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Vimmerby (2025)
Exploring the top neighborhoods for short-term rentals in Vimmerby? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Vimmerby Town Center | The heart of Vimmerby, known for its charming streets, shops, and restaurants. It's close to many attractions, making it a convenient spot for tourists. | Astrid Lindgren's World, Vimmerby Cultural Center, Gimalunds Naturreservat, Vimmerby Church, Vimmerby Museum, Vimmerby City Park |
| Astrid Lindgren's World | This amusement park based on the works of Astrid Lindgren is a major draw for families with children. Hosting near the park ensures a steady flow of family tourists. | Astrid Lindgren's World, Lindgren's Garden, Brunbärshuset, Pippi Longstocking's Villa, Lotta's Garden |
| Bullsävs Naturreservat | A beautiful natural reserve perfect for outdoor enthusiasts. Its proximity to nature trails attracts visitors who enjoy hiking and nature activities. | Bullsävs Nature Reserve, Hiking trails, Bird watching, Nature photography opportunities, Scenic picnic spots |
| Ronnebyå | A scenic river area popular for fishing and outdoor recreation, attracting those looking for a peaceful retreat in nature. | Ronnebyå River, Fishing spots, Canoeing, Scenic views, Nature trails |
| Långserud | A quaint village nearby that offers a quiet atmosphere. Great for visitors looking for a countryside experience and a retreat from the hustle and bustle. | Långserud Church, Countryside scenery, Local farms, Nature walks, Cultural heritage sites |
| Björkbacken | A popular area for winter sports and activities, attracting visitors during the snow season. Perfect for hosting skiers and winter sports enthusiasts. | Björkbacken Ski Resort, Skiing, Snowboarding, Winter hiking, Scenic views |
| Stora Valla | Known for its outdoor activities and sporting events. Close to stadiums, making it ideal for visitors attending events and tournaments. | Stora Valla Stadium, Local sports events, Outdoor activities, Community events, Nature trail |
| Djursdala | A peaceful village close to Vimmerby, with a rural setting that offers a serene escape. Ideal for guests seeking tranquility and nature. | Djursdala Church, Rural landscapes, Local farms, Nature walks, Fishing opportunities |
Understanding Airbnb License Requirements & STR Laws in Vimmerby (2025)
While Vimmerby, Kalmar County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Vimmerby to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Vimmerby (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Vimmerbybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Nice townhouse near ELV VIMMERBY
Entire Place • 3 bedrooms
Newly built apartment "Old Stables" in Småland idyll
Entire Place • 3 bedrooms
3 bedroom gorgeous apartment in Vimmerby
Entire Place • 3 bedrooms
Nytorp 3, Charming apartment in Vimmerby
Entire Place • 2 bedrooms
Some pool house on horse farm
Entire Place • 1 bedroom
Micro Street 36
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Vimmerby (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Vimmerby based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Magnus | 3 | $56,527 | 89 | 4.56/5.0 |
| Andreas | 2 | $54,267 | 308 | 4.81/5.0 |
| Johanna | 2 | $49,022 | 266 | 4.87/5.0 |
| Calle | 1 | $46,431 | 27 | 4.93/5.0 |
| Novasol | 2 | $40,698 | 4 | 2.13/5.0 |
| Linda | 2 | $32,165 | 63 | 4.86/5.0 |
| Marie | 2 | $25,444 | 285 | 4.82/5.0 |
| Frida | 1 | $25,366 | 85 | 4.93/5.0 |
| Johanna | 1 | $25,274 | 57 | 4.91/5.0 |
| Alexandra | 1 | $22,152 | 57 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vimmerby.
Dive Deeper: Advanced Vimmerby STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vimmerby. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVimmerby Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Vimmerby
- The Vimmerby Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.9% of the 62 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Vimmerby, House properties are the most common (37.1%), reflecting the local real estate landscape.
- Houses represent a significant 37.1% portion, catering likely to families or larger groups.
- The presence of 16.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.6%) offer potential for unique stay experiences.
Vimmerby Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Vimmerby
- The dominant room capacity in Vimmerby is 1 bedroom listings, making up 41.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.9% of the active Airbnb listings in Vimmerby, indicating a high concentration in these sizes.
Vimmerby Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Vimmerby
- The most common guest capacity trend in Vimmerby vacation rentals is listings accommodating 4 guests (32.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Vimmerby STR market, accounting for 51.7% of listings.
- 40.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vimmerby.
- On average, properties in Vimmerby are equipped to host 5.0 guests.
Vimmerby Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Vimmerby
- The most common availability pattern in Vimmerby falls within the 181-270 days range, representing 58.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Vimmerby (61.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Vimmerby Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
40 listings
67.8% of total
2 Nights
9 listings
15.3% of total
3 Nights
2 listings
3.4% of total
4-6 Nights
1 listings
1.7% of total
30+ Nights
7 listings
11.9% of total
Key Insights
- The most prevalent minimum stay requirement in Vimmerby is 1 Night, adopted by 67.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.1%) of the Vimmerby Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.9%) caters to monthly stays (30+ nights) in Vimmerby, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 67.8% of Vimmerby hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vimmerby.
Vimmerby Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
3.8% of total
Flexible
22 listings
42.3% of total
Moderate
16 listings
30.8% of total
Firm
5 listings
9.6% of total
Strict
7 listings
13.5% of total
Cancellation Policy Insights for Vimmerby
- The prevailing Airbnb cancellation policy trend in Vimmerby is Flexible, used by 42.3% of listings.
- The market strongly favors guest-friendly terms, with 73.1% of listings offering Flexible or Moderate policies. This suggests guests in Vimmerby may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.3% market standard in Vimmerby.
- Using a Strict policy might deter some guests, as only 13.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Vimmerby.
Vimmerby STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Vimmerby
- The overall average booking lead time for vacation rentals in Vimmerby is 64 days.
- Guests book furthest in advance for stays during April (average 132 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (89 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Vimmerby.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 132 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 89 days) to capture early planners.
- Monitor your own booking lead times against these Vimmerby averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Vimmerby (2025)
Amenity Prevalence
Amenity Insights for Vimmerby
- Essential amenities in Vimmerby that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Refrigerator, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Vimmerby: Smoke alarm.
- Consider adding popular differentiators like Kitchen or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Vimmerby to stay competitive.
Vimmerby Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Vimmerby
- The typical guest profile for Airbnb in Vimmerby consists of a mix of domestic (53%) and international guests, often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 53.1% of guests.
- Key international markets include Sweden (53.1%) and Germany (18%).
- Top languages spoken are English (38.6%) followed by Swedish (25.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Vimmerby Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Askersunds kommun | 19 | $2,547 | $246.83 | 44% |
| Hörvik | 22 | $2,054 | $209.33 | 47% |
| Immeln | 10 | $1,704 | $196.30 | 34% |
| Drag | 12 | $1,528 | $181.60 | 46% |
| Vadstena | 26 | $1,493 | $168.90 | 40% |
| Katrineholm | 15 | $1,402 | $181.89 | 39% |
| Olofströms kommun | 26 | $1,387 | $165.74 | 43% |
| Rinkabyholm | 10 | $1,369 | $159.94 | 49% |
| Fagersanna | 12 | $1,348 | $123.53 | 54% |
| Älmhults kommun | 51 | $1,347 | $143.41 | 43% |