Oskarshamn Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kalmar County, Sweden
Is Airbnb profitable in Oskarshamn in 2025? Explore comprehensive Airbnb analytics for Oskarshamn, Kalmar County, Sweden to uncover income potential. This 2025 STR market report for Oskarshamn, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Oskarshamn, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Oskarshamn Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Oskarshamn Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Oskarshamn (2025)
Understanding the monthly revenue variations for Airbnb listings in Oskarshamn is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Oskarshamn is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Oskarshamn across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,322+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,416 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,265 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $756, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Oskarshamn
Oskarshamn Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Oskarshamn STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Oskarshamn:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Oskarshamn
Average Daily Rate (ADR) Airbnb Trends in Oskarshamn (2025)
Effective short term rental pricing strategy in Oskarshamn involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Oskarshamn typically peaks in December and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $351+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $226 or more.
- Typical properties (Median) charge around $105 per night.
- Entry-level properties (Bottom 25%) earn around $68 per night.
Average Daily Rate (ADR) Trend by Month in Oskarshamn
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Airbnb Seasonality Analysis & Trends in Oskarshamn (2025)
Peak Season (June, May, July)
- Revenue averages $3,218 per month
- Occupancy rates average 59.0%
- Daily rates average $153
Shoulder Season
- Revenue averages $2,035 per month
- Occupancy maintains around 41.8%
- Daily rates hold near $156
Low Season (February, March, November)
- Revenue drops to average $1,216 per month
- Occupancy decreases to average 25.7%
- Daily rates adjust to average $160
Seasonality Insights for Oskarshamn
- The Airbnb seasonality in Oskarshamn shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Oskarshamn's highest earning potential, with monthly revenues capable of climbing to $3,398, occupancy reaching a high of 65.6%, and ADRs peaking at $164.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,162, occupancy could drop to 22.0%, and ADRs may adjust down to $151.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Oskarshamn.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Oskarshamn seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Oskarshamn (2025)
Exploring the top neighborhoods for short-term rentals in Oskarshamn? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Oskarshamn City Center | The heart of Oskarshamn, offering easy access to shops, restaurants, and cultural attractions. Ideal for travelers wanting to explore the local amenities and waterfront. | Oskarshamn Marina, Lena Maria Church, Oskarshamn Museum, Local dining options, Shopping streets |
| Gunnarsholm | A scenic coastal area known for its beautiful nature and outdoor activities. Attracts nature lovers and those looking for a peaceful retreat close to the sea. | Gunnarsholm Nature Reserve, Seal Watching Tours, Swimming spots, Hiking trails |
| Käla | A charming rural area just outside of Oskarshamn, perfect for those seeking tranquility and the beauty of Swedish countryside. | Käla Church, Countryside biking trails, Local farms, Fishing opportunities |
| Sävsjöholm | A picturesque lakeside area known for its cabins and holiday homes. Attracts families and travelers looking to relax by the water. | Lakeside beaches, Fishing and boating activities, Hiking in the nearby forests |
| Örnahult | A quiet village located a bit further from the city, ideal for guests who prefer relaxation in a serene environment, surrounded by nature. | Örnahult Church, Nature walks, Local wildlife |
| Byxelkrok (on Öland) | Although a bit farther from Oskarshamn, it offers a unique coastal experience with beautiful beaches, attracting summer vacationers from all over. | Byxelkrok Beach, Öland's unique landscapes, Local seafood restaurants |
| Alby | A peaceful suburb of Oskarshamn, offering family-friendly amenities and a local atmosphere, perfect for longer stays. | Parks and playgrounds, Community events, Local grocery stores |
| Hållsäter | A small, delightful village that offers visitors a taste of rural Swedish life, away from the hustle and bustle. | Village events, Countryside beauty, Photography spots |
Understanding Airbnb License Requirements & STR Laws in Oskarshamn (2025)
While Oskarshamn, Kalmar County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Oskarshamn to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Oskarshamn (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Oskarshamnbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large luxury seaside private villa in Oskarshamn.
Entire Place • 5 bedrooms
Fint hus mitt i stan. Orientering 2024
Entire Place • 4 bedrooms
Beautiful lake view and relaxing environment.
Entire Place • 1 bedroom
Large house with many sleeping places.
Entire Place • 5 bedrooms
Hus uthyres under O-ringen
Entire Place • 4 bedrooms
Centrala Oskarshamn
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Oskarshamn (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Oskarshamn based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Johanna | 1 | $72,489 | 9 | 5.00/5.0 |
| Host #432159954 | 1 | $32,180 | 0 | 0.00/5.0 |
| Carina | 1 | $21,457 | 87 | 4.86/5.0 |
| Tim | 1 | $20,467 | 14 | 4.64/5.0 |
| Host #169437807 | 1 | $19,055 | 0 | 0.00/5.0 |
| Host #576339326 | 1 | $16,139 | 0 | 0.00/5.0 |
| Sona | 2 | $15,060 | 35 | 4.63/5.0 |
| Mats | 2 | $14,745 | 51 | 2.35/5.0 |
| Lars | 1 | $12,881 | 6 | 3.50/5.0 |
| Lars | 1 | $11,410 | 143 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Oskarshamn.
Dive Deeper: Advanced Oskarshamn STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Oskarshamn. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOskarshamn Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Oskarshamn
- The Oskarshamn Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.2% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Oskarshamn, House properties are the most common (44.8%), reflecting the local real estate landscape.
- Houses represent a significant 44.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.4%) offer potential for unique stay experiences.
Oskarshamn Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Oskarshamn
- The dominant room capacity in Oskarshamn is 1 bedroom listings, making up 27.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 51.7% of the active Airbnb listings in Oskarshamn, indicating a high concentration in these sizes.
- A significant 44.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Oskarshamn.
Oskarshamn Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Oskarshamn
- The most common guest capacity trend in Oskarshamn vacation rentals is listings accommodating 8+ guests (34.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Oskarshamn STR market, accounting for 58.6% of listings.
- 41.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Oskarshamn.
- On average, properties in Oskarshamn are equipped to host 4.9 guests.
Oskarshamn Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Oskarshamn
- The most common availability pattern in Oskarshamn falls within the 271-366 days range, representing 65.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Oskarshamn (34.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Oskarshamn Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
73.9% of total
2 Nights
2 listings
8.7% of total
3 Nights
1 listings
4.3% of total
4-6 Nights
1 listings
4.3% of total
7-29 Nights
2 listings
8.7% of total
Key Insights
- The most prevalent minimum stay requirement in Oskarshamn is 1 Night, adopted by 73.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.6%) of the Oskarshamn Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 73.9% of Oskarshamn hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Oskarshamn.
Oskarshamn Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
80% of total
Firm
2 listings
13.3% of total
Strict
1 listings
6.7% of total
Cancellation Policy Insights for Oskarshamn
- The prevailing Airbnb cancellation policy trend in Oskarshamn is Flexible, used by 80% of listings.
- The market strongly favors guest-friendly terms, with 80.0% of listings offering Flexible or Moderate policies. This suggests guests in Oskarshamn may expect booking flexibility.
- Strict cancellation policies are quite rare (6.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 80% market standard in Oskarshamn.
- Given the high prevalence of Flexible policies (80%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 6.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Oskarshamn.
Oskarshamn STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Oskarshamn
- The overall average booking lead time for vacation rentals in Oskarshamn is 30 days.
- Guests book furthest in advance for stays during April (average 132 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 4 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (87 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Oskarshamn.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 132 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (4 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 87 days) to capture early planners.
- Monitor your own booking lead times against these Oskarshamn averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Oskarshamn (2025)
Amenity Prevalence
Amenity Insights for Oskarshamn
- Essential amenities in Oskarshamn that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Oskarshamn: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Oskarshamn to stay competitive.
Oskarshamn Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Oskarshamn
- The typical guest profile for Airbnb in Oskarshamn consists of a mix of domestic (50%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 49.6% of guests.
- Key international markets include Sweden (49.6%) and Germany (14.8%).
- Top languages spoken are English (39.6%) followed by Swedish (22%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Oskarshamn Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Trosa kommun | 36 | $1,666 | $211.72 | 39% |
| Nynäshamns kommun | 39 | $1,648 | $247.79 | 37% |
| Oxelösund | 15 | $1,591 | $165.05 | 35% |
| Drag | 12 | $1,528 | $181.60 | 46% |
| Oxelösunds kommun | 11 | $1,471 | $150.45 | 47% |
| Katrineholm | 15 | $1,402 | $181.89 | 39% |
| Rinkabyholm | 10 | $1,369 | $159.94 | 49% |
| Lindsdal | 13 | $1,328 | $261.54 | 35% |
| Hultsfred | 23 | $1,290 | $169.86 | 42% |
| Köpingsvik | 27 | $1,273 | $209.71 | 41% |