Mörbylånga Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kalmar County, Sweden
Is Airbnb profitable in Mörbylånga in 2025? Explore comprehensive Airbnb analytics for Mörbylånga, Kalmar County, Sweden to uncover income potential. This 2025 STR market report for Mörbylånga, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Mörbylånga, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mörbylånga Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mörbylånga Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mörbylånga (2025)
Understanding the monthly revenue variations for Airbnb listings in Mörbylånga is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mörbylånga is typically March, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mörbylånga across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,543+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,775 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,134 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $667, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mörbylånga
Mörbylånga Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mörbylånga STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mörbylånga:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mörbylånga
Average Daily Rate (ADR) Airbnb Trends in Mörbylånga (2025)
Effective short term rental pricing strategy in Mörbylånga involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mörbylånga typically peaks in May and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $308+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $195 or more.
- Typical properties (Median) charge around $103 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Mörbylånga
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Airbnb Seasonality Analysis & Trends in Mörbylånga (2025)
Peak Season (March, July, June)
- Revenue averages $2,476 per month
- Occupancy rates average 67.8%
- Daily rates average $143
Shoulder Season
- Revenue averages $1,162 per month
- Occupancy maintains around 25.9%
- Daily rates hold near $150
Low Season (February, November, December)
- Revenue drops to average $335 per month
- Occupancy decreases to average 9.0%
- Daily rates adjust to average $146
Seasonality Insights for Mörbylånga
- The Airbnb seasonality in Mörbylånga shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mörbylånga's highest earning potential, with monthly revenues capable of climbing to $2,836, occupancy reaching a high of 87.1%, and ADRs peaking at $164.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $136.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mörbylånga.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mörbylånga seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mörbylånga (2025)
Exploring the top neighborhoods for short-term rentals in Mörbylånga? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mörbylånga | A charming town with picturesque surroundings, popular with visitors seeking a peaceful retreat by the coast. Its proximity to the Öland island makes it appealing for those looking to explore natural beauty and cultural heritage. | Öland Heritage Museum, Mörbylånga Harbor, Stora Frö Beach, Mörbylånga Church, Kaseberga, Sandvik Beach |
| Borgholm | Known for its stunning castle and beautiful coastal scenery, Borgholm attracts tourists interested in history and culture. The vibrant local community and events make it a lively spot for Airbnb hosting. | Borgholm Castle, Solliden Palace, Borgholm Beach, Karmanska Beach, Eugene's Palace Art Gallery, Öland Golf Course |
| Oskarshamn | This charming port town offers a mix of cultural and natural attractions, attracting both vacationers and business travelers. The Marina and local eateries add to its appeal for Airbnb guests. | Oskarshamn Marina, Döderhultar Museum, Nature reserves, Oskarshamn City Park, Klinta Beach |
| Kalmar | A historical city with a rich heritage and various attractions. Its beautiful castle and lively atmosphere attract many tourists, making it an ideal location for hosting Airbnb guests. | Kalmar Castle, Kalmar County Museum, Old Town Kalmar, Stortorget, Öland Bridge |
| Färjestaden | Located on the island of Öland, Färjestaden offers beautiful nature and a relaxed beach vibe. It's an excellent spot for families and travelers looking for a summer getaway. | Färjestaden Beach, Öland Zoo and Amusement Park, Färjestaden Marina, Lövsjöån Nature Reserve, Local cafes and restaurants |
| Löttorp | A small locality known for its tranquility and proximity to the northern part of Öland. Great for nature lovers and those looking for a peaceful escape. | Löttorp Church, Bygdeå Beach, Nature trails, Local markets, Nearby hiking areas |
| Limmared | This small community is ideal for those interested in rural tourism, offering a glimpse into Sweden's natural beauty and local traditions. | Cultural heritage sites, Local lakes, Nature walks, Quiet countryside, Traditional Swedish markets |
| Vikbolandet | Located nearby, this area is perfect for nature enthusiasts, offering a peaceful retreat that's close enough to larger cities for convenience. | Vikbolandet Nature Reserve, Coastal hiking trails, Local birdwatching opportunities, Small cozy cottages, Natural beaches |
Understanding Airbnb License Requirements & STR Laws in Mörbylånga (2025)
With 14% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Mörbylånga. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mörbylånga to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 14% licensed listings)
Top Performing Airbnb Properties in Mörbylånga (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mörbylångabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Amazing home in Mörbylånga with WiFi
Entire Place • 3 bedrooms
Large and good cabin in Mörbylånga
Entire Place • 3 bedrooms
Lertagstugan
Entire Place • 3 bedrooms
Charming summer idyll, comfortable accommodation,near swimming Öland
Entire Place • 2 bedrooms
Nice cottage with sea view and roof terrace.
Entire Place • 2 bedrooms
Cozy house in Beteby on south Öland
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mörbylånga (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mörbylånga based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Novasol | 1 | $27,909 | 3 | 5.00/5.0 |
| Jan | 1 | $14,132 | 53 | 4.92/5.0 |
| Ola | 1 | $12,222 | 5 | 4.60/5.0 |
| Lif | 1 | $11,921 | 11 | 5.00/5.0 |
| Josef | 1 | $11,310 | 25 | 4.88/5.0 |
| Alexandra | 4 | $9,803 | 108 | 4.45/5.0 |
| Anna | 1 | $9,208 | 12 | 5.00/5.0 |
| Host #153915616 | 1 | $8,532 | 0 | N/A/5.0 |
| Host #520147641 | 1 | $5,842 | 2 | N/A/5.0 |
| Henrik | 1 | $5,449 | 10 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mörbylånga.
Dive Deeper: Advanced Mörbylånga STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mörbylånga. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMörbylånga Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mörbylånga
- The Mörbylånga Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.2% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mörbylånga, House properties are the most common (76.2%), reflecting the local real estate landscape.
- Houses represent a significant 76.2% portion, catering likely to families or larger groups.
Mörbylånga Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mörbylånga
- The dominant room capacity in Mörbylånga is 2 bedrooms listings, making up 47.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 71.4% of the active Airbnb listings in Mörbylånga, indicating a high concentration in these sizes.
- A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mörbylånga.
Mörbylånga Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mörbylånga
- The most common guest capacity trend in Mörbylånga vacation rentals is listings accommodating 6 guests (28.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Mörbylånga STR market, accounting for 47.6% of listings.
- 52.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mörbylånga.
- On average, properties in Mörbylånga are equipped to host 5.0 guests.
Mörbylånga Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mörbylånga
- The most common availability pattern in Mörbylånga falls within the 271-366 days range, representing 81% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Mörbylånga (47.6%), reflecting common guest stay durations or potential owner blocking patterns.
Mörbylånga Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
61.9% of total
2 Nights
1 listings
4.8% of total
4-6 Nights
3 listings
14.3% of total
7-29 Nights
1 listings
4.8% of total
30+ Nights
3 listings
14.3% of total
Key Insights
- The most prevalent minimum stay requirement in Mörbylånga is 1 Night, adopted by 61.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.7%) of the Mörbylånga Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.3%) caters to monthly stays (30+ nights) in Mörbylånga, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 61.9% of Mörbylånga hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mörbylånga.
Mörbylånga Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
11.8% of total
Flexible
8 listings
47.1% of total
Moderate
3 listings
17.6% of total
Firm
3 listings
17.6% of total
Strict
1 listings
5.9% of total
Cancellation Policy Insights for Mörbylånga
- The prevailing Airbnb cancellation policy trend in Mörbylånga is Flexible, used by 47.1% of listings.
- There's a relatively balanced mix between guest-friendly (64.7%) and stricter (23.5%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 47.1% market standard in Mörbylånga.
- Using a Strict policy might deter some guests, as only 5.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mörbylånga.
Mörbylånga STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mörbylånga
- The overall average booking lead time for vacation rentals in Mörbylånga is 58 days.
- Guests book furthest in advance for stays during June (average 185 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (110 days avg.) sees the longest lead times, while Winter (11 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Mörbylånga.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 185 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 110 days) to capture early planners.
- Monitor your own booking lead times against these Mörbylånga averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mörbylånga (2025)
Amenity Prevalence
Amenity Insights for Mörbylånga
- Essential amenities in Mörbylånga that guests expect include: Heating, Free parking on premises, Refrigerator, Microwave, Wifi, Washer, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Smoke alarm, Stove are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mörbylånga: Heating, Free parking on premises, Refrigerator, Microwave, Wifi, Washer, Kitchen.
- Prioritize adding missing essentials: Wifi, Washer, Kitchen.
- Consider adding popular differentiators like Hot water or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mörbylånga to stay competitive.
Mörbylånga Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mörbylånga
- The typical guest profile for Airbnb in Mörbylånga consists of a mix of domestic (63%) and international guests, often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 62.5% of guests.
- Key international markets include Sweden (62.5%) and Germany (8.3%).
- Top languages spoken are English (37.3%) followed by Swedish (28.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Stockholm and Gothenburg.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mörbylånga Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Skogsby | 10 | $1,658 | $190.92 | 46% |
| Listed | 12 | $1,589 | $198.65 | 48% |
| Drag | 12 | $1,439 | $188.31 | 46% |
| Årsdale | 31 | $1,270 | $187.08 | 43% |
| Balka | 35 | $1,137 | $289.34 | 33% |
| Hultsfred | 24 | $1,132 | $174.54 | 37% |
| Färjestaden | 72 | $1,065 | $221.88 | 43% |
| Svaneke | 54 | $1,061 | $176.33 | 43% |
| Skavkulla och Skillingenäs | 17 | $1,020 | $202.48 | 41% |
| Rinkabyholm | 12 | $1,012 | $171.03 | 46% |