Kalmar kommun Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kalmar County, Sweden

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Kalmar kommun in 2025? Explore comprehensive Airbnb analytics for Kalmar kommun, Kalmar County, Sweden to uncover income potential. This 2025 STR market report for Kalmar kommun, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 36 active listings.

Whether you're considering an Airbnb investment in Kalmar kommun, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kalmar kommun Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Kalmar kommun Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$117
The average rental revenue earned for an occupied room per day in Kalmar kommun.
Occupancy Rate(?)
40.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$8,697
Typical annual income for an Airbnb listing in Kalmar kommun. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-6.3%
Slight decrease (-6.3%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Kalmar kommun.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Kalmar kommun.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
36
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Kalmar kommun (2025)

Understanding the monthly revenue variations for Airbnb listings in Kalmar kommun is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kalmar kommun is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kalmar kommun across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,868+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,866 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,024 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $498, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Kalmar kommun

Kalmar kommun Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Kalmar kommun STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kalmar kommun:

  • Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 28%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Kalmar kommun

Average Daily Rate (ADR) Airbnb Trends in Kalmar kommun (2025)

Effective short term rental pricing strategy in Kalmar kommun involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kalmar kommun typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $221+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $154 or more.
  • Typical properties (Median) charge around $104 per night.
  • Entry-level properties (Bottom 25%) earn around $79 per night.

Average Daily Rate (ADR) Trend by Month in Kalmar kommun

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Airbnb Seasonality Analysis & Trends in Kalmar kommun (2025)

Peak Season (July, August, June)
  • Revenue averages $2,073 per month
  • Occupancy rates average 47.1%
  • Daily rates average $130
Shoulder Season
  • Revenue averages $1,202 per month
  • Occupancy maintains around 33.8%
  • Daily rates hold near $125
Low Season (January, March, December)
  • Revenue drops to average $802 per month
  • Occupancy decreases to average 19.6%
  • Daily rates adjust to average $122

Seasonality Insights for Kalmar kommun

  • The Airbnb seasonality in Kalmar kommun shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Kalmar kommun's highest earning potential, with monthly revenues capable of climbing to $2,555, occupancy reaching a high of 60.5%, and ADRs peaking at $130.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $629, occupancy could drop to 15.9%, and ADRs may adjust down to $117.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kalmar kommun.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Kalmar kommun seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Kalmar kommun (2025)

Exploring the top neighborhoods for short-term rentals in Kalmar kommun? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Kalmar City
The historical heart of Kalmar with charming architecture and a vibrant atmosphere. Popular among tourists exploring Sweden's coastal history and cultural venues.
Kalmar Castle, Kalmar Cathedral, Kalmar Art Museum, The Maritime Museum, Kvarnholmen, Stortorget
Öland
A nearby island known for its stunning beaches and nature reserves. A perfect getaway for families and nature lovers looking for summer activities and outdoor adventures.
Borgholm Castle, Öland's southernmost point, Långe Jan Lighthouse, The Alvaret, Öland Zoo and Amusement Park, Sandvik Beach
Lindsdal
A suburban area of Kalmar that offers a quieter, residential alternative. Attractive for longer stays and those looking for peace while still being close to city amenities.
Lindsdal Parish Church, Kalmar Golf Club, Trails and nature parks, Local shops and cafes, Community events
Färjestaden
A town located on Öland with beautiful coastal views and close ferry access. Ideal for travelers wanting a mix of relaxation and adventure on the island.
Ferry to Kalmar, Ölands Köpstad (Shopping City), Lighthouse at Grönhögen, Beaches, Local seafood restaurants
Nybro
A quaint town near Kalmar with attractions rooted in glassworks and history. Great for travelers looking for a unique experience outside the mainstream.
Nybro Glasbruk, Boda Borg, Brukshotellet, Emmaboda Church, Local hiking trails
Mörbylånga
Located on Öland, this area features lovely scenery and local charm. Popular for those looking to explore the beautiful nature and small-town vibe.
Mörbylånga Church, Himmelsberga Open Air Museum, Beaches at the Baltic Sea, Local art galleries and crafts, Food markets
Borgholm
Known for its historical sites and proximity to nature. An attractive location for family vacations and those exploring Swedish heritage on Öland.
Borgholm Castle, The Nordic Watercolor Museum, Beach areas, Nature reserves, Cafés and restaurants
Kalmar County Archipelago
Comprising numerous small islands, this region provides stunning natural beauty and seclusion. Perfect for adventurous guests looking to explore uncharted islands.
Island hopping, Secluded beaches, Fishing spots, Nature trails, Local wildlife

Understanding Airbnb License Requirements & STR Laws in Kalmar kommun (2025)

While Kalmar kommun, Kalmar County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kalmar kommun to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 3% licensed listings)

Top Performing Airbnb Properties in Kalmar kommun (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Kalmar kommunbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Newly built house next to the sea

Newly built house next to the sea

Entire Place • 4 bedrooms

$24,856
Revenue
66.6%
Occupancy
$210.96
Daily Rate
Tomteby

Tomteby

Entire Place • 1 bedroom

$19,503
Revenue
29.9%
Occupancy
$106.86
Daily Rate
House close by the sea, Kalmar & Öland!

House close by the sea, Kalmar & Öland!

Entire Place • 2 bedrooms

$15,141
Revenue
48.3%
Occupancy
$119.55
Daily Rate
Idyllic summerhouse of 112 m2 with lake view

Idyllic summerhouse of 112 m2 with lake view

Entire Place • 4 bedrooms

$14,582
Revenue
44.7%
Occupancy
$96.77
Daily Rate
Charmiga småhus med staket nära havsbad

Charmiga småhus med staket nära havsbad

Entire Place • 4 bedrooms

$14,407
Revenue
44.4%
Occupancy
$164.82
Daily Rate
Stuga 6

Stuga 6

Entire Place • 2 bedrooms

$14,179
Revenue
66.6%
Occupancy
$98.48
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Kalmar kommun (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Kalmar kommun based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Novasol7$42,19671.24/5.0
Karin1$24,856164.94/5.0
John2$21,3322484.79/5.0
Tobias1$19,503454.98/5.0
Tobias1$14,582254.72/5.0
Host #5289760721$14,40710.00/5.0
Hanna1$12,264234.91/5.0
Host #1415145481$12,18600.00/5.0
Annelie1$12,14634.67/5.0
Carola1$11,978364.92/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kalmar kommun.

Dive Deeper: Advanced Kalmar kommun STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kalmar kommun. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Kalmar kommun Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Kalmar kommun

  • The Kalmar kommun Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 36 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Kalmar kommun, House properties are the most common (55.6%), reflecting the local real estate landscape.
  • Houses represent a significant 55.6% portion, catering likely to families or larger groups.
  • The presence of 11.1% Hotel/Boutique listings indicates integration with traditional hospitality.

Kalmar kommun Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Kalmar kommun

  • The dominant room capacity in Kalmar kommun is 2 bedrooms listings, making up 41.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 61.1% of the active Airbnb listings in Kalmar kommun, indicating a high concentration in these sizes.
  • A significant 33.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Kalmar kommun.

Kalmar kommun Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Kalmar kommun

  • The most common guest capacity trend in Kalmar kommun vacation rentals is listings accommodating 4 guests (44.4%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Kalmar kommun STR market, accounting for 58.3% of listings.
  • 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kalmar kommun.
  • On average, properties in Kalmar kommun are equipped to host 4.9 guests.

Kalmar kommun Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Kalmar kommun

  • The most common availability pattern in Kalmar kommun falls within the 271-366 days range, representing 72.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 97.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Kalmar kommun (58.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 2.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Kalmar kommun Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (42.4%)

1 Night

14 listings

42.4% of total

2 Nights (24.2%)

2 Nights

8 listings

24.2% of total

3 Nights (9.1%)

3 Nights

3 listings

9.1% of total

4-6 Nights (6.1%)

4-6 Nights

2 listings

6.1% of total

30+ Nights (18.2%)

30+ Nights

6 listings

18.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Kalmar kommun is 1 Night, adopted by 42.4% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (66.6%) of the Kalmar kommun Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (18.2%) caters to monthly stays (30+ nights) in Kalmar kommun, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 42.4% of Kalmar kommun hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 18.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kalmar kommun.

Kalmar kommun Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (19.2%)

Super Strict 60 Days

5 listings

19.2% of total

Flexible (34.6%)

Flexible

9 listings

34.6% of total

Moderate (26.9%)

Moderate

7 listings

26.9% of total

Firm

1 listings

3.8% of total

Strict (15.4%)

Strict

4 listings

15.4% of total

Cancellation Policy Insights for Kalmar kommun

  • The prevailing Airbnb cancellation policy trend in Kalmar kommun is Flexible, used by 34.6% of listings.
  • There's a relatively balanced mix between guest-friendly (61.5%) and stricter (19.2%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 34.6% market standard in Kalmar kommun.
  • Regularly review your cancellation policy against competitors and market demand shifts in Kalmar kommun.

Kalmar kommun STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Kalmar kommun

  • The overall average booking lead time for vacation rentals in Kalmar kommun is 65 days.
  • Guests book furthest in advance for stays during October (average 156 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 15 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (98 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Kalmar kommun.
  • For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 156 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 98 days) to capture early planners.
  • Monitor your own booking lead times against these Kalmar kommun averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Kalmar kommun (2025)

Amenity Prevalence

Amenity Insights for Kalmar kommun

  • Essential amenities in Kalmar kommun that guests expect include: Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Refrigerator, Free parking on premises, Heating are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Kalmar kommun: Smoke alarm, Kitchen.
  • Prioritize adding missing essentials: Smoke alarm, Kitchen.
  • Consider adding popular differentiators like Refrigerator or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Kalmar kommun to stay competitive.

Kalmar kommun Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Kalmar kommun

  • The typical guest profile for Airbnb in Kalmar kommun consists of predominantly international visitors (73%), with top international origins including Sweden, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 27.2% of guests.
  • Key international markets include Germany (35.4%) and Sweden (27.2%).
  • Top languages spoken are English (38.5%) followed by German (21.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Sweden.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Kalmar kommun Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Listed11$1,789$202.1251%
Drag12$1,528$181.6046%
Rinkabyholm10$1,369$159.9449%
Årsdale31$1,367$170.9747%
Lindsdal13$1,328$261.5435%
Hultsfred23$1,290$169.8642%
Köpingsvik27$1,273$209.7141%
Svaneke49$1,271$160.1447%
Balka24$1,259$253.7740%
Färjestaden72$1,247$206.4645%

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