Kalmar Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kalmar County, Sweden
Is Airbnb profitable in Kalmar in 2025? Explore comprehensive Airbnb analytics for Kalmar, Kalmar County, Sweden to uncover income potential. This 2025 STR market report for Kalmar, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 167 active listings.
Whether you're considering an Airbnb investment in Kalmar, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kalmar Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kalmar Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kalmar (2025)
Understanding the monthly revenue variations for Airbnb listings in Kalmar is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kalmar is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kalmar across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,990+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,328 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,241 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $584, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kalmar
Kalmar Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kalmar STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kalmar:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kalmar
Average Daily Rate (ADR) Airbnb Trends in Kalmar (2025)
Effective short term rental pricing strategy in Kalmar involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kalmar typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $349+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $226 or more.
- Typical properties (Median) charge around $122 per night.
- Entry-level properties (Bottom 25%) earn around $84 per night.
Average Daily Rate (ADR) Trend by Month in Kalmar
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Airbnb Seasonality Analysis & Trends in Kalmar (2025)
Peak Season (July, August, June)
- Revenue averages $2,782 per month
- Occupancy rates average 52.4%
- Daily rates average $168
Shoulder Season
- Revenue averages $1,660 per month
- Occupancy maintains around 34.1%
- Daily rates hold near $166
Low Season (January, February, March)
- Revenue drops to average $947 per month
- Occupancy decreases to average 25.7%
- Daily rates adjust to average $171
Seasonality Insights for Kalmar
- The Airbnb seasonality in Kalmar shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kalmar's highest earning potential, with monthly revenues capable of climbing to $3,226, occupancy reaching a high of 63.5%, and ADRs peaking at $173.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $918, occupancy could drop to 19.9%, and ADRs may adjust down to $162.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kalmar.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kalmar seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kalmar (2025)
Exploring the top neighborhoods for short-term rentals in Kalmar? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kalmar City Center | The heart of Kalmar, offering historical attractions, shopping, and dining. Ideal for tourists wanting to experience the rich cultural heritage and vibrant city life. | Kalmar Castle, Kalmar Cathedral, Stortorget, Museum of Kalmar, Shopping in Kvarnholmen |
| Öland | A nearby island known for its stunning beaches and agricultural landscape. Popular for family vacations and nature lovers looking for a relaxing getaway. | Borgholm Castle, Ölands Kopparberg, Beach at Böda Sand, Mörbylånga Bay, Öland Zoo and Amusement Park |
| Kalmarsund | The picturesque strait between Kalmar and Öland, recognized for its beautiful nature and outdoor activities, attracting adventure enthusiasts and families. | Hiking trails, Fishing spots, Kayaking opportunities, Biking along the coast, Wildlife watching |
| Gamla Staden (Old Town) | Kalmar's old town filled with well-preserved buildings and charm, attracting visitors who appreciate history and architecture. | The Old Town Hall, Various medieval buildings, Cobblestone streets, Local artisan shops, Cafes |
| Långviken | A quieter coastal area perfect for relaxation, privacy, and nature experiences, suited for those looking for tranquility away from the bustle. | Beautiful beaches, Nature reserves, Trails for hiking, Bird watching, Sunset views |
| Färjestaden | A popular town on Öland just across the bridge from Kalmar, known for its waterfront and ferry connections, ideal for travelers exploring the island. | Ferry to Oland, Restaurants by the sea, Beach areas, Shopping centers, Local markets |
| Tjärby | A small village near Kalmar, offering a serene countryside experience with an emphasis on local culture and community events. | Local community events, Countryside walks, Agriculture tours, Seasonal markets, Biking paths |
| Smedby | A suburban area close to Kalmar, attracting families and providing easy access to city amenities while enjoying a more relaxed lifestyle. | Parks, Family-friendly spaces, Local schools, Community activities, Quick access to Kalmar |
Understanding Airbnb License Requirements & STR Laws in Kalmar (2025)
While Kalmar, Kalmar County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kalmar to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Kalmar (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kalmarbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Kalmar Villa Rosa
Entire Place • 4 bedrooms
Spacious townhouse in central Kalmar next to the water
Entire Place • 4 bedrooms
Lägenhet Bremerlyckan
Entire Place • 2 bedrooms
5 ROK in central Kalmar, Gamla Stan.
Entire Place • 2 bedrooms
Completely renovated villa in Kalmar
Entire Place • 3 bedrooms
Large house in central Kalmar
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kalmar (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kalmar based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tom | 5 | $56,864 | 112 | 3.54/5.0 |
| Emanuel | 4 | $52,360 | 80 | 4.95/5.0 |
| Host #143010472 | 1 | $49,663 | 0 | 0.00/5.0 |
| Johan | 1 | $40,780 | 7 | 4.86/5.0 |
| Host #473994435 | 1 | $40,563 | 1 | 0.00/5.0 |
| Tobias | 2 | $36,504 | 68 | 4.79/5.0 |
| Frida | 1 | $35,780 | 7 | 5.00/5.0 |
| Marcus | 1 | $34,955 | 3 | 5.00/5.0 |
| Sanna | 1 | $34,782 | 21 | 4.76/5.0 |
| Lukas | 1 | $34,678 | 17 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kalmar.
Dive Deeper: Advanced Kalmar STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kalmar. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKalmar Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kalmar
- The Kalmar Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.2% of the 167 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kalmar, Apartment/Condo properties are the most common (45.5%), reflecting the local real estate landscape.
- Houses represent a significant 42.5% portion, catering likely to families or larger groups.
- The presence of 6.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 5.4%) offer potential for unique stay experiences.
Kalmar Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kalmar
- The dominant room capacity in Kalmar is 1 bedroom listings, making up 38.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.5% of the active Airbnb listings in Kalmar, indicating a high concentration in these sizes.
- A significant 34.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Kalmar.
Kalmar Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kalmar
- The most common guest capacity trend in Kalmar vacation rentals is listings accommodating 4 guests (25.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Kalmar STR market, accounting for 43.1% of listings.
- 27.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kalmar.
- On average, properties in Kalmar are equipped to host 4.2 guests.
Kalmar Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kalmar
- The most common availability pattern in Kalmar falls within the 271-366 days range, representing 65.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Kalmar (42.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kalmar Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
31 listings
20.7% of total
2 Nights
42 listings
28% of total
3 Nights
31 listings
20.7% of total
4-6 Nights
33 listings
22% of total
7-29 Nights
3 listings
2% of total
30+ Nights
10 listings
6.7% of total
Key Insights
- The most prevalent minimum stay requirement in Kalmar is 2 Nights, adopted by 28% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 28% of Kalmar hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 6.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kalmar.
Kalmar Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.9% of total
Flexible
41 listings
35% of total
Moderate
29 listings
24.8% of total
Firm
22 listings
18.8% of total
Strict
24 listings
20.5% of total
Cancellation Policy Insights for Kalmar
- The prevailing Airbnb cancellation policy trend in Kalmar is Flexible, used by 35% of listings.
- There's a relatively balanced mix between guest-friendly (59.8%) and stricter (39.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35% market standard in Kalmar.
- Regularly review your cancellation policy against competitors and market demand shifts in Kalmar.
Kalmar STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kalmar
- The overall average booking lead time for vacation rentals in Kalmar is 59 days.
- Guests book furthest in advance for stays during June (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (88 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Kalmar.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 88 days) to capture early planners.
- Monitor your own booking lead times against these Kalmar averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kalmar (2025)
Amenity Prevalence
Amenity Insights for Kalmar
- Essential amenities in Kalmar that guests expect include: Kitchen, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Wifi, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kalmar: Kitchen, Smoke alarm.
- Prioritize adding missing essentials: Kitchen, Smoke alarm.
- Consider adding popular differentiators like TV or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kalmar to stay competitive.
Kalmar Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kalmar
- The typical guest profile for Airbnb in Kalmar consists of a mix of domestic (49%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 48.6% of guests.
- Key international markets include Sweden (48.6%) and Germany (10.4%).
- Top languages spoken are English (40.2%) followed by Swedish (21.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kalmar Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Listed | 11 | $1,789 | $202.12 | 51% |
| Drag | 12 | $1,528 | $181.60 | 46% |
| Rinkabyholm | 10 | $1,369 | $159.94 | 49% |
| Årsdale | 31 | $1,367 | $170.97 | 47% |
| Lindsdal | 13 | $1,328 | $261.54 | 35% |
| Hultsfred | 23 | $1,290 | $169.86 | 42% |
| Köpingsvik | 27 | $1,273 | $209.71 | 41% |
| Svaneke | 49 | $1,271 | $160.14 | 47% |
| Balka | 24 | $1,259 | $253.77 | 40% |
| Färjestaden | 72 | $1,247 | $206.46 | 45% |