Airbnb Market Analytics, Statistics and Data in Borgholms kommun, Kalmar County, Sweden
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Borgholms kommun? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Borgholms kommun:
How much do Airbnb hosts make on average per month in Borgholms kommun?
The short-term rental market in Borgholms kommun shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,216 per month
- Strong performing properties (top 25%) make $2,462 or more
- Best-in-class properties (top 10%) achieve $3,804+ monthly
- Entry-level properties (bottom 25%) typically earn around $626
Revenue Variations by Month
Occupancy Rates Throughout the Year in Borgholms kommun
The market in Borgholms kommun shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 29% occupancy rates
- Strong performing properties (top 25%) achieve 51% or higher
- Best-in-class properties (top 10%) reach 70%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Borgholms kommun
Daily rates in Borgholms kommun vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $125 per night
- Strong performing properties (top 25%) secure $190 or more
- Best-in-class properties (top 10%) pull in $278+ per night
- Entry-level properties (bottom 25%) earn around $92
Daily Rate Variations by Month
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Seasonality patterns in Borgholms kommun
Peak Season (July, June, August)
- Revenue peaks at $3682.76 per month
- Occupancy rates reach 70.21%
- Daily rates average $162.80
Shoulder Season
- Revenue averages $1813.44 per month
- Occupancy maintains 33.85%
- Daily rates hold at $153.31
Low Season (December, January, February)
- Revenue drops to $1002.82 per month
- Occupancy decreases to 20.52%
- Daily rates adjust to $146.75
Is it still profitable to do Airbnb in Borgholms kommun in 2025?
Yes! Borgholms kommun demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and solid monthly revenue averaging $1813 and With 303 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Borgholms kommun
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Borgholm | The charming capital of Öland, known for its historical sites and proximity to beautiful beaches. A perfect spot for tourists wanting to explore the island's culture and natural beauty. | Borgholm Castle, Solliden Palace, Borgholm Church, Öland's Museum, Borgholm Golf Club |
| Byxelkrok | A picturesque village famous for its stunning coastline and sandy beaches. Ideal for families and beachgoers during the summer months. | Byxelkrok Beach, Capellskär Lighthouse, Knisa Bay, Havsörnsudden Nature Reserve |
| Kårehamn | A quaint fishing village that offers tranquility and a traditional Swedish atmosphere. Great for guests seeking peace and scenic views. | Kårehamn Harbor, Hiking trails, Local seafood restaurants, Charming wooden houses |
| Löttorp | The vibrant center of northern Öland, known for its local shops and natural surroundings. Attracts guests who enjoy rural tourism and outdoor activities. | Löttorp Village Square, Nearby beaches, Hiking and biking routes |
| Öland's Nature Reserve | A UNESCO World Heritage site known for its unique flora and fauna. Perfect for nature lovers and outdoor enthusiasts. | Stora Alvaret, Öland's Bird Observatory, Various hiking trails |
| Färjestaden | A lively town with a ferry connection to mainland Sweden, ideal for easy access to the island and its attractions. Popular among tourists and locals alike. | Färjestaden Marina, Öland Bridge, Restaurants and cafes, Beaches |
| Sandvik | A small village known for its scenic landscapes and peaceful environment. Attractive to those seeking a relaxing getaway. | Sandvik Beach, Nature trails, Local birdwatching |
| Rute | A historical location that provides a glimpse into Öland’s rich past, with proximity to various heritage sites. Great for history buffs and cultural tourists. | Rute Quarry, Heritage sites, Local crafts and shops |
Do you need a license for Airbnb in Borgholms kommun?
We recommend checking directly with Borgholms kommun's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Borgholms kommun
Knysa calcada
Entire Place • 4 bedrooms
Villa Djupvik Riviera: An Oasis of Nature
Entire Place • 4 bedrooms
Ölandsgården in Stenninge
Entire Place • 4 bedrooms
Ocean and beachfront cottages with hot tub
Entire Place • 3 bedrooms
Large summer house with three apartments near the Boating Coast
Entire Place • 6 bedrooms
Charming Ölands villa for many
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Borgholms kommun
Additional analytics on vacation rental, real estate, short term rental data in Borgholms kommun
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96.7%), with house and outdoor & mobile properties comprising 83.8% of inventory
- Strong specialty sector (35.7%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, unique stays segments (2.4% combined)
Room Capacity Distribution
Analysis of 303 properties in Borgholms kommun shows that 2 bedrooms properties are most prevalent, making up 30.7% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 57.8% of all listings.
Key Insights
- Most common: 2 bedrooms (30.7%)
- Least common: 5+ bedrooms (4.6%)
- Market concentration: 57.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 303 properties in Borgholms kommun reveals that 6 guests properties dominate the market, representing 23.8% of all listings. The average property accommodates 5.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 8+ guests make up 47.5% of the market.
Key Insights
- Most common capacity: 6 guests (23.8% of market)
- Least common capacity: 3 guests (1.3% of market)
- Average guest capacity: 5.4 guests per property
- Market concentration: 47.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 303 properties in Borgholms kommun, the most common availability pattern is 271-366 days (67.3% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (41.3% of properties).
Key Insights
- Most common availability window: 271-366 days (67.3%)
- Most common booking duration: 31-90 days (41.3%)
- Properties with high availability (180+ days): 95.0%
- Properties with long-term bookings (180+ days): 5.3%
Minimum Stay Distributions
1 Night
71 listings
27.1% of total
2 Nights
67 listings
25.6% of total
3 Nights
48 listings
18.3% of total
4-6 Nights
42 listings
16% of total
7-29 Nights
28 listings
10.7% of total
30+ Nights
6 listings
2.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 52.7%
- Mid-length stays (4-6 nights) represent 16% of listings
- Monthly+ stays (2.3%) suggest a stable extended-stay market
- High market flexibility with 71.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
23 listings
9.9% of total
Flexible
65 listings
27.9% of total
Moderate
45 listings
19.3% of total
Firm
57 listings
24.5% of total
Strict
43 listings
18.5% of total
Key Insights
- Flexible is the preferred policy at 27.9% of listings
- The market shows a balanced distribution between guest-friendly (47.2%) and strict (43.0%) policies
- Strong market consensus around Flexible policies
- Super Strict 60 Days policies are least common at 9.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 118 days
- Shortest booking windows are in Nov, Jan, Feb, averaging 44 days
- Summer shows the longest average booking window at 111 days, while Winter has the shortest at 46 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 111 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Feb when lead times are shortest
Popular Airbnb Amenities in Borgholms kommun
Below is the distribution of amenities across listings in Borgholms kommun:
Traveler Demographics
Key Insights
- Domestic travelers make up 61.6% of total guests, indicating a significant local market share.
- Primary international markets: Germany (20%) and Denmark (5.2%)
- English is the top language at 44.9%, followed by Swedish (29.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.1%
Recommendations
- Target marketing campaigns for Stockholm and Gothenburg markets
- Develop localized content for Germany and Denmark
- Prioritize English and Swedish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Borgholms kommun. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Oxelösund | 17 | $1,765 | $172.44 | 39% |
| Trosa kommun | 37 | $1,636 | $209.39 | 37% |
| Nynäshamns kommun | 40 | $1,595 | $237.46 | 37% |
| Katrineholm | 15 | $1,513 | $184.13 | 39% |
| Oxelösunds kommun | 11 | $1,496 | $151.14 | 51% |
| Drag | 14 | $1,344 | $186.58 | 43% |
| Lindsdal | 11 | $1,323 | $239.68 | 33% |
| Färjestaden | 71 | $1,301 | $200.54 | 45% |
| Skavkulla och Skillingenäs | 13 | $1,294 | $173.57 | 44% |
| Hultsfred | 22 | $1,280 | $159.77 | 42% |
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