Borgholm Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kalmar County, Sweden
Is Airbnb profitable in Borgholm in 2025? Explore comprehensive Airbnb analytics for Borgholm, Kalmar County, Sweden to uncover income potential. This 2025 STR market report for Borgholm, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 48 active listings.
Whether you're considering an Airbnb investment in Borgholm, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Borgholm Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Borgholm Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Borgholm (2025)
Understanding the monthly revenue variations for Airbnb listings in Borgholm is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Borgholm is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Borgholm across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,881+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,808 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $946 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $537, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Borgholm
Borgholm Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Borgholm STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Borgholm:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 37% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Borgholm
Average Daily Rate (ADR) Airbnb Trends in Borgholm (2025)
Effective short term rental pricing strategy in Borgholm involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Borgholm typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $285+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $176 or more.
- Typical properties (Median) charge around $115 per night.
- Entry-level properties (Bottom 25%) earn around $87 per night.
Average Daily Rate (ADR) Trend by Month in Borgholm
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Airbnb Seasonality Analysis & Trends in Borgholm (2025)
Peak Season (July, June, August)
- Revenue averages $2,405 per month
- Occupancy rates average 52.1%
- Daily rates average $150
Shoulder Season
- Revenue averages $1,171 per month
- Occupancy maintains around 25.4%
- Daily rates hold near $146
Low Season (January, February, December)
- Revenue drops to average $595 per month
- Occupancy decreases to average 13.8%
- Daily rates adjust to average $148
Seasonality Insights for Borgholm
- The Airbnb seasonality in Borgholm shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Borgholm's highest earning potential, with monthly revenues capable of climbing to $3,371, occupancy reaching a high of 67.9%, and ADRs peaking at $152.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $461, occupancy could drop to 9.9%, and ADRs may adjust down to $143.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Borgholm.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Borgholm seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Borgholm (2025)
Exploring the top neighborhoods for short-term rentals in Borgholm? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Borgholm Beach | A beautiful coastal area perfect for tourists looking to enjoy the sun and sea. Offers stunning views and easy access to the beach, making it ideal for vacation rentals. | Borgholm Beach, Öland's Museum, Borholm Castle, The Royal Estate of Solliden, Borgholm Golf Club |
| Borgholm Town Center | The heart of Borgholm with shops, restaurants, and vibrant street life. A great area for visitors wanting to experience local culture and cuisine. | Borgholm Town Square, Café Nyfiken, local galleries, Craft beer pubs, Borgholm Church |
| Öland Zoo | A family-friendly area with an exciting zoo and amusement park. This attracts families traveling with children, making it a great location for family-oriented accommodations. | Öland Zoo, Furevik's Zoo, Wildlife safari experiences, Children's amusement park |
| Köpingvik | A picturesque village known for its fishing harbor and beautiful coastal landscape. Popular with those who seek a peaceful getaway in nature. | Köpingvik Harbor, beachfront cabins, walking trails, local seafood restaurants |
| Byxelkrok | Located on the northern part of Öland, this area offers a more tranquil experience with stunning nature views. Ideal for those seeking outdoor activities. | Byxelkrok Lighthouse, Stora Alvaret, beaches, hiking trails |
| Solliden Palace | The summer residence of the Swedish Royal Family, attracting those interested in history and royal culture. Ideal for tourists looking for cultural experiences. | Solliden Palace, Gardens, Royal exhibitions, Cultural events |
| Löttorp | A quiet rural area known for its beautiful landscapes and local farms. Attracts tourists looking for an authentic Swedish experience away from the hustle and bustle. | Löttorp Church, local farms, Bicycle routes, natural beauty spots |
| Mörbylånga | A charming village that serves as a gateway to the southern parts of Öland. Offers scenic views and access to local attractions, including historical sites. | Mörbylånga Harbor, local eateries, Öland's Historical Museum, walking and cycling paths |
Understanding Airbnb License Requirements & STR Laws in Borgholm (2025)
While Borgholm, Kalmar County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Borgholm to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Borgholm (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Borgholmbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lovely large villa with pool in Dovreviken, Borgholm.
Entire Place • 4 bedrooms
Large villa with lovely patio in the sun
Entire Place • 5 bedrooms
Charming cottage in Borgholm/Kolstad
Entire Place • 3 bedrooms
Family house + two cottages with blooming garden
Entire Place • 7 bedrooms
Nice guest house with outdoor area.
Entire Place • 2 bedrooms
Apartment in Borgholm city center.
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Borgholm (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Borgholm based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Johanna | 1 | $49,406 | 20 | 5.00/5.0 |
| Johan | 3 | $31,455 | 82 | 3.05/5.0 |
| Johan | 1 | $29,372 | 23 | 4.96/5.0 |
| Tom | 2 | $22,924 | 89 | 4.53/5.0 |
| Jeanette | 1 | $21,879 | 54 | 4.67/5.0 |
| Isabelle | 1 | $18,524 | 15 | 4.67/5.0 |
| Marianne | 1 | $16,692 | 38 | 4.89/5.0 |
| Örjan | 1 | $14,495 | 9 | 4.89/5.0 |
| Marina | 1 | $13,987 | 13 | 5.00/5.0 |
| Staffan | 1 | $13,689 | 8 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Borgholm.
Dive Deeper: Advanced Borgholm STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Borgholm. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBorgholm Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Borgholm
- The Borgholm Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.8% of the 48 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Borgholm, House properties are the most common (39.6%), reflecting the local real estate landscape.
- Houses represent a significant 39.6% portion, catering likely to families or larger groups.
- The presence of 12.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Borgholm Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Borgholm
- The dominant room capacity in Borgholm is 1 bedroom listings, making up 43.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.8% of the active Airbnb listings in Borgholm, indicating a high concentration in these sizes.
- A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Borgholm.
Borgholm Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Borgholm
- The most common guest capacity trend in Borgholm vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Borgholm STR market, accounting for 52.1% of listings.
- 29.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Borgholm.
- On average, properties in Borgholm are equipped to host 4.6 guests.
Borgholm Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Borgholm
- The most common availability pattern in Borgholm falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Borgholm (39.6%), reflecting common guest stay durations or potential owner blocking patterns.
Borgholm Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
31.8% of total
2 Nights
9 listings
20.5% of total
3 Nights
6 listings
13.6% of total
4-6 Nights
5 listings
11.4% of total
7-29 Nights
2 listings
4.5% of total
30+ Nights
8 listings
18.2% of total
Key Insights
- The most prevalent minimum stay requirement in Borgholm is 1 Night, adopted by 31.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (18.2%) caters to monthly stays (30+ nights) in Borgholm, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 31.8% of Borgholm hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Borgholm.
Borgholm Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
5.3% of total
Flexible
8 listings
21.1% of total
Moderate
12 listings
31.6% of total
Firm
7 listings
18.4% of total
Strict
9 listings
23.7% of total
Cancellation Policy Insights for Borgholm
- The prevailing Airbnb cancellation policy trend in Borgholm is Moderate, used by 31.6% of listings.
- There's a relatively balanced mix between guest-friendly (52.7%) and stricter (42.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.6% market standard in Borgholm.
- Regularly review your cancellation policy against competitors and market demand shifts in Borgholm.
Borgholm STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Borgholm
- The overall average booking lead time for vacation rentals in Borgholm is 63 days.
- Guests book furthest in advance for stays during July (average 118 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (95 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Borgholm.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 118 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 95 days) to capture early planners.
- Monitor your own booking lead times against these Borgholm averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Borgholm (2025)
Amenity Prevalence
Amenity Insights for Borgholm
- Essential amenities in Borgholm that guests expect include: Smoke alarm, Refrigerator, Heating, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Kitchen, Coffee maker are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Borgholm: Smoke alarm, Refrigerator, Heating, Hot water.
- Prioritize adding missing essentials: Refrigerator, Heating, Hot water.
- Consider adding popular differentiators like Dishes and silverware or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Borgholm to stay competitive.
Borgholm Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Borgholm
- The typical guest profile for Airbnb in Borgholm consists of primarily domestic travelers (74%), often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 74.2% of guests.
- Key international markets include Sweden (74.2%) and Germany (8.3%).
- Top languages spoken are English (40.3%) followed by Swedish (34.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Stockholm and Gothenburg.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Borgholm Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Listed | 11 | $1,789 | $202.12 | 51% |
| Drag | 12 | $1,528 | $181.60 | 46% |
| Rinkabyholm | 10 | $1,369 | $159.94 | 49% |
| Årsdale | 31 | $1,367 | $170.97 | 47% |
| Lindsdal | 13 | $1,328 | $261.54 | 35% |
| Hultsfred | 23 | $1,290 | $169.86 | 42% |
| Köpingsvik | 27 | $1,273 | $209.71 | 41% |
| Svaneke | 49 | $1,271 | $160.14 | 47% |
| Balka | 24 | $1,259 | $253.77 | 40% |
| Färjestaden | 72 | $1,247 | $206.46 | 45% |