Värnamo kommun Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Jönköping County, Sweden
Is Airbnb profitable in Värnamo kommun in 2025? Explore comprehensive Airbnb analytics for Värnamo kommun, Jönköping County, Sweden to uncover income potential. This 2025 STR market report for Värnamo kommun, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 53 active listings.
Whether you're considering an Airbnb investment in Värnamo kommun, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Värnamo kommun Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Värnamo kommun Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Värnamo kommun (2025)
Understanding the monthly revenue variations for Airbnb listings in Värnamo kommun is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Värnamo kommun is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Värnamo kommun across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,571+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,507 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,471 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $795, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Värnamo kommun
Värnamo kommun Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Värnamo kommun STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Värnamo kommun:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Värnamo kommun
Average Daily Rate (ADR) Airbnb Trends in Värnamo kommun (2025)
Effective short term rental pricing strategy in Värnamo kommun involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Värnamo kommun typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $218+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $163 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Värnamo kommun
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Airbnb Seasonality Analysis & Trends in Värnamo kommun (2025)
Peak Season (July, August, June)
- Revenue averages $2,667 per month
- Occupancy rates average 57.3%
- Daily rates average $144
Shoulder Season
- Revenue averages $1,783 per month
- Occupancy maintains around 35.0%
- Daily rates hold near $137
Low Season (January, October, November)
- Revenue drops to average $1,163 per month
- Occupancy decreases to average 26.7%
- Daily rates adjust to average $138
Seasonality Insights for Värnamo kommun
- The Airbnb seasonality in Värnamo kommun shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Värnamo kommun's highest earning potential, with monthly revenues capable of climbing to $3,124, occupancy reaching a high of 61.4%, and ADRs peaking at $145.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $886, occupancy could drop to 21.4%, and ADRs may adjust down to $133.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Värnamo kommun.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Värnamo kommun seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Värnamo kommun (2025)
Exploring the top neighborhoods for short-term rentals in Värnamo kommun? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Värnamo City Center | The bustling downtown area is perfect for visitors looking to explore local shops, cafes, and attractions. With its vibrant atmosphere, it attracts both tourists and business travelers. | Värnamo Art Museum, Värnamo Church, Kungahälla, Local food markets, Cafes and restaurants |
| Hånger | A charming suburb of Värnamo offering proximity to nature and outdoor activities. It's ideal for those seeking a peaceful retreat yet close to urban amenities. | Hånger Lake, Nature trails, Community parks, Local events, Fishing spots |
| Bredaryd | Known for its quiet rural charm, this area appeals to travelers looking for tranquility and access to beautiful landscapes, including forests and lakes. | Bredaryd Church, Lakeside activities, Hiking trails, Local farms, Scenic views |
| Kiladalen | A picturesque village perfect for visitors who enjoy cycling and walking in nature. Great for families and those wanting to retreat from city life while staying close to Värnamo. | Cycling paths, Nature reserves, Local wildlife, Family-friendly parks, Historic sites |
| Gislaved | Nearby Gislaved offers more urban amenities and shopping options, making it a convenient location for guests looking for a mix of urban and rural experiences. | Shopping centers, Restaurants, Cultural events, City parks, Nearby lakes |
| Reftele | A small village with a strong sense of community and beautiful nature, attracting those interested in a peaceful getaway and local culture. | Reftele Church, Local heritage sites, Craft shops, Rural landscapes, Picnic spots |
| Stockaryd | A quaint village known for its proximity to lakes and open spaces, appealing to those who love outdoor activities like fishing and swimming. | Stockaryd's lakes, Fishing spots, Outdoor sports facilities, Local festivals, Walking paths |
| Landsbro | Situated near the great outdoor adventures, Landsbro is perfect for tourists who appreciate hiking, fishing, and exploring nature with family or friends. | Landsbro Heritage Museum, Nature walks, Hiking trails, Local community events, Outdoor activities |
Understanding Airbnb License Requirements & STR Laws in Värnamo kommun (2025)
While Värnamo kommun, Jönköping County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Värnamo kommun to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Värnamo kommun (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Värnamo kommunbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Håkentorps Gård
Entire Place • 7 bedrooms
Accommodation lake plot at Värnamo GK near High Chaparall
Entire Place • 4 bedrooms
Tallkotten
Entire Place • 1 bedroom
Great location right on the seaside
Entire Place • 1 bedroom
Scenic accommodation with proximity to Lake Rusken
Entire Place • 2 bedrooms
Treehouse in the Småland forest
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Värnamo kommun (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Värnamo kommun based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Britten | 1 | $77,920 | 15 | 5.00/5.0 |
| Wendela | 1 | $45,559 | 115 | 4.83/5.0 |
| Tobias | 1 | $34,957 | 59 | 5.00/5.0 |
| David | 1 | $28,294 | 143 | 4.90/5.0 |
| Marie Och Vladimir | 1 | $26,075 | 22 | 5.00/5.0 |
| Emil | 1 | $24,216 | 273 | 4.98/5.0 |
| Host #159965541 | 1 | $23,511 | 0 | 0.00/5.0 |
| Jörgen | 1 | $23,324 | 119 | 4.85/5.0 |
| Niklas | 1 | $23,079 | 33 | 4.82/5.0 |
| Anneli | 1 | $22,877 | 19 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Värnamo kommun.
Dive Deeper: Advanced Värnamo kommun STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Värnamo kommun. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVärnamo kommun Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Värnamo kommun
- The Värnamo kommun Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.1% of the 53 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Värnamo kommun, House properties are the most common (52.8%), reflecting the local real estate landscape.
- Houses represent a significant 52.8% portion, catering likely to families or larger groups.
- The presence of 13.2% Hotel/Boutique listings indicates integration with traditional hospitality.
Värnamo kommun Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Värnamo kommun
- The dominant room capacity in Värnamo kommun is 1 bedroom listings, making up 30.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 56.6% of the active Airbnb listings in Värnamo kommun, indicating a high concentration in these sizes.
- A significant 41.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Värnamo kommun.
Värnamo kommun Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Värnamo kommun
- The most common guest capacity trend in Värnamo kommun vacation rentals is listings accommodating 4 guests (35.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Värnamo kommun STR market, accounting for 58.4% of listings.
- 43.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Värnamo kommun.
- On average, properties in Värnamo kommun are equipped to host 5.1 guests.
Värnamo kommun Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Värnamo kommun
- The most common availability pattern in Värnamo kommun falls within the 271-366 days range, representing 62.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Värnamo kommun (34%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Värnamo kommun Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
39.2% of total
2 Nights
13 listings
25.5% of total
3 Nights
8 listings
15.7% of total
4-6 Nights
4 listings
7.8% of total
7-29 Nights
1 listings
2% of total
30+ Nights
5 listings
9.8% of total
Key Insights
- The most prevalent minimum stay requirement in Värnamo kommun is 1 Night, adopted by 39.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.7%) of the Värnamo kommun Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 39.2% of Värnamo kommun hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Värnamo kommun.
Värnamo kommun Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
2.8% of total
Super Strict 60 Days
3 listings
8.3% of total
Flexible
13 listings
36.1% of total
Moderate
9 listings
25% of total
Firm
3 listings
8.3% of total
Strict
7 listings
19.4% of total
Cancellation Policy Insights for Värnamo kommun
- The prevailing Airbnb cancellation policy trend in Värnamo kommun is Flexible, used by 36.1% of listings.
- There's a relatively balanced mix between guest-friendly (61.1%) and stricter (27.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 36.1% market standard in Värnamo kommun.
- Regularly review your cancellation policy against competitors and market demand shifts in Värnamo kommun.
Värnamo kommun STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Värnamo kommun
- The overall average booking lead time for vacation rentals in Värnamo kommun is 71 days.
- Guests book furthest in advance for stays during July (average 142 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (121 days avg.) sees the longest lead times, while Fall (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in Värnamo kommun.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 142 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 121 days) to capture early planners.
- Monitor your own booking lead times against these Värnamo kommun averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Värnamo kommun (2025)
Amenity Prevalence
Amenity Insights for Värnamo kommun
- Essential amenities in Värnamo kommun that guests expect include: Smoke alarm, Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Heating, Refrigerator are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Värnamo kommun: Smoke alarm, Kitchen, Free parking on premises.
- Prioritize adding missing essentials: Kitchen, Free parking on premises.
- Consider adding popular differentiators like Dishes and silverware or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Värnamo kommun to stay competitive.
Värnamo kommun Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Värnamo kommun
- The typical guest profile for Airbnb in Värnamo kommun consists of predominantly international visitors (74%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 26.2% of guests.
- Key international markets include Sweden (26.2%) and Germany (25.9%).
- Top languages spoken are English (39.2%) followed by German (16.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Värnamo kommun Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Askersunds kommun | 19 | $2,547 | $246.83 | 44% |
| Perstorps kommun | 10 | $2,109 | $135.10 | 56% |
| Hörvik | 22 | $2,054 | $209.33 | 47% |
| Gnosjö kommun | 17 | $1,888 | $153.61 | 41% |
| Hestra | 13 | $1,801 | $159.78 | 42% |
| Immeln | 10 | $1,704 | $196.30 | 34% |
| Vadstena | 26 | $1,493 | $168.90 | 40% |
| Mullsjö kommun | 10 | $1,441 | $159.24 | 48% |
| Olofströms kommun | 26 | $1,387 | $165.74 | 43% |
| Fagersanna | 12 | $1,348 | $123.53 | 54% |