Värnamo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Jönköping County, Sweden
Is Airbnb profitable in Värnamo in 2025? Explore comprehensive Airbnb analytics for Värnamo, Jönköping County, Sweden to uncover income potential. This 2025 STR market report for Värnamo, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Värnamo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Värnamo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Värnamo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Värnamo (2025)
Understanding the monthly revenue variations for Airbnb listings in Värnamo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Värnamo is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Värnamo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,575+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,592 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $820 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $358, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Värnamo
Värnamo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Värnamo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Värnamo:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Värnamo
Average Daily Rate (ADR) Airbnb Trends in Värnamo (2025)
Effective short term rental pricing strategy in Värnamo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Värnamo typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $160+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $116 or more.
- Typical properties (Median) charge around $84 per night.
- Entry-level properties (Bottom 25%) earn around $53 per night.
Average Daily Rate (ADR) Trend by Month in Värnamo
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Airbnb Seasonality Analysis & Trends in Värnamo (2025)
Peak Season (July, June, May)
- Revenue averages $1,392 per month
- Occupancy rates average 39.2%
- Daily rates average $92
Shoulder Season
- Revenue averages $1,205 per month
- Occupancy maintains around 35.0%
- Daily rates hold near $91
Low Season (January, March, November)
- Revenue drops to average $531 per month
- Occupancy decreases to average 16.0%
- Daily rates adjust to average $91
Seasonality Insights for Värnamo
- The Airbnb seasonality in Värnamo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Värnamo's highest earning potential, with monthly revenues capable of climbing to $1,442, occupancy reaching a high of 47.2%, and ADRs peaking at $93.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $351, occupancy could drop to 10.3%, and ADRs may adjust down to $90.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Värnamo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Värnamo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Värnamo (2025)
Exploring the top neighborhoods for short-term rentals in Värnamo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Värnamo City Center | The cultural and commercial heart of Värnamo with an array of shops, restaurants, and local attractions. Perfect for visitors looking to experience the local lifestyle and amenities. | Värnamo Art Gallery, Värnamo Museum, Shopping in Värnamo, Local cafes and restaurants, Stadsparken |
| Bråttfors | A picturesque area located by the lake, ideal for visitors seeking a calm retreat with access to nature. Popular for relaxation and outdoor activities. | Lake Eken, Nature walks, Fishing opportunities, Picnic areas, Cycling trails |
| Storebro | A charming village close to Värnamo, great for those looking for a rural Swedish experience with access to nature and quiet surroundings. | Local farms, Scenic views, Hiking paths, Fishing spots, Cultural heritage sites |
| Kulltorp | A peaceful area with a quaint village atmosphere, perfect for families and nature lovers, with nearby parks and recreational areas. | Kulltorp Arctic Park, Walking and biking trails, Local wildlife, Community events, Peaceful countryside |
| Tännesberg | Known for its scenic landscapes and outdoor activities, good for nature enthusiasts. Attracts guests seeking adventure and tranquility. | Hiking trails, Scenic viewpoints, Wildlife spotting, Nature photography opportunities, Camping sites |
| Gnosjö | A neighboring town with rich industrial history and cultural attractions, suitable for visitors interested in local history and craftsmanship. | Gnosjö Cultural Center, Craft workshops, Local industries, Historical sites, Community events |
| Hillerstorp | A small locality offering a blend of nature and community charm, great for those looking to escape the hustle and bustle. | Hillerstorp Lake, Nature trails, Community parks, Local restaurants, School of Skåne music events |
| Lammhult | A quaint area known for its proximity to forests and lakes, appeals to visitors seeking outdoor activities and nature experiences. | Lammhult Forest, Canoeing, Fishing spots, Walking trails, Picnic areas |
Understanding Airbnb License Requirements & STR Laws in Värnamo (2025)
While Värnamo, Jönköping County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Värnamo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Värnamo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Värnamobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bed Linen&Towels incl., Garden, EV-charger (fee),
Entire Place • 2 bedrooms
8 beds, 4 bedrooms including sheets/towels
Entire Place • 4 bedrooms
1800 talstorp in rural setting.
Entire Place • 2 bedrooms
Apartment with a patio close to the main train station
Entire Place • 2 bedrooms
House near central station
Entire Place • 2 bedrooms
Centralt belägen lägenhet vid vackra Apladalen.
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Värnamo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Värnamo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Annika | 2 | $28,258 | 33 | 4.86/5.0 |
| Johan | 1 | $19,224 | 60 | 4.80/5.0 |
| Jessica | 1 | $17,403 | 6 | 5.00/5.0 |
| Tony | 1 | $16,044 | 32 | 4.81/5.0 |
| Host #463254693 | 1 | $10,808 | 24 | 4.67/5.0 |
| Lena | 1 | $10,624 | 49 | 4.90/5.0 |
| Anders | 1 | $10,593 | 5 | 5.00/5.0 |
| Maria | 1 | $7,758 | 36 | 4.83/5.0 |
| Host #327285322 | 1 | $2,990 | 2 | 0.00/5.0 |
| Matthias | 1 | $2,786 | 6 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Värnamo.
Dive Deeper: Advanced Värnamo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Värnamo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVärnamo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Värnamo
- The Värnamo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.5% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Värnamo, House properties are the most common (41.2%), reflecting the local real estate landscape.
- Houses represent a significant 41.2% portion, catering likely to families or larger groups.
- The presence of 11.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Värnamo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Värnamo
- The dominant room capacity in Värnamo is 2 bedrooms listings, making up 47.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 76.5% of the active Airbnb listings in Värnamo, indicating a high concentration in these sizes.
- A significant 23.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Värnamo.
Värnamo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Värnamo
- The most common guest capacity trend in Värnamo vacation rentals is listings accommodating 5 guests (23.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 5 guests and 2 guests dominate the Värnamo STR market, accounting for 41.1% of listings.
- 23.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Värnamo.
- On average, properties in Värnamo are equipped to host 3.9 guests.
Värnamo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Värnamo
- The most common availability pattern in Värnamo falls within the 181-270 days range, representing 52.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Värnamo (52.9%), reflecting common guest stay durations or potential owner blocking patterns.
Värnamo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
40% of total
2 Nights
2 listings
13.3% of total
3 Nights
2 listings
13.3% of total
4-6 Nights
2 listings
13.3% of total
30+ Nights
3 listings
20% of total
Key Insights
- The most prevalent minimum stay requirement in Värnamo is 1 Night, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20%) caters to monthly stays (30+ nights) in Värnamo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40% of Värnamo hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Värnamo.
Värnamo Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
8.3% of total
Flexible
5 listings
41.7% of total
Moderate
2 listings
16.7% of total
Firm
1 listings
8.3% of total
Strict
3 listings
25% of total
Cancellation Policy Insights for Värnamo
- The prevailing Airbnb cancellation policy trend in Värnamo is Flexible, used by 41.7% of listings.
- There's a relatively balanced mix between guest-friendly (58.4%) and stricter (33.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.7% market standard in Värnamo.
- Regularly review your cancellation policy against competitors and market demand shifts in Värnamo.
Värnamo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Värnamo
- The overall average booking lead time for vacation rentals in Värnamo is 43 days.
- Guests book furthest in advance for stays during July (average 104 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (62 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Värnamo.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 104 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Värnamo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Värnamo (2025)
Amenity Prevalence
Amenity Insights for Värnamo
- Popular amenities like Smoke alarm, Heating, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Värnamo to stay competitive.
Värnamo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Värnamo
- The typical guest profile for Airbnb in Värnamo consists of a mix of domestic (50%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 50.0% of guests.
- Key international markets include Sweden (50%) and Germany (15.3%).
- Top languages spoken are English (41.4%) followed by Swedish (18.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Värnamo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Askersunds kommun | 19 | $2,547 | $246.83 | 44% |
| Perstorps kommun | 10 | $2,109 | $135.10 | 56% |
| Hörvik | 22 | $2,054 | $209.33 | 47% |
| Gnosjö kommun | 17 | $1,888 | $153.61 | 41% |
| Hestra | 13 | $1,801 | $159.78 | 42% |
| Immeln | 10 | $1,704 | $196.30 | 34% |
| Vadstena | 26 | $1,493 | $168.90 | 40% |
| Mullsjö kommun | 10 | $1,441 | $159.24 | 48% |
| Olofströms kommun | 26 | $1,387 | $165.74 | 43% |
| Fagersanna | 12 | $1,348 | $123.53 | 54% |