Airbnb Market Analytics, Statistics and Data in Jönköping, Jönköping County, Sweden
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Jönköping? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Jönköping:
How much do Airbnb hosts make on average per month in Jönköping?
The short-term rental market in Jönköping shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,278 per month
- Strong performing properties (top 25%) make $2,330 or more
- Best-in-class properties (top 10%) achieve $4,528+ monthly
- Entry-level properties (bottom 25%) typically earn around $574
Revenue Variations by Month
Occupancy Rates Throughout the Year in Jönköping
The market in Jönköping shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 36% occupancy rates
- Strong performing properties (top 25%) achieve 63% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Jönköping
Daily rates in Jönköping vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $93 per night
- Strong performing properties (top 25%) secure $166 or more
- Best-in-class properties (top 10%) pull in $296+ per night
- Entry-level properties (bottom 25%) earn around $65
Daily Rate Variations by Month
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Seasonality patterns in Jönköping
Peak Season (August, July, June)
- Revenue peaks at $2848.42 per month
- Occupancy rates reach 58.34%
- Daily rates average $158.16
Shoulder Season
- Revenue averages $1900.50 per month
- Occupancy maintains 41.11%
- Daily rates hold at $137.14
Low Season (March, February, January)
- Revenue drops to $1357.84 per month
- Occupancy decreases to 31.23%
- Daily rates adjust to $123.58
Is it still profitable to do Airbnb in Jönköping in 2025?
Yes! Jönköping demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and solid monthly revenue averaging $1900 and The market's 133 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Jönköping
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Center | The vibrant heart of Jönköping, ideal for visitors seeking local attractions, dining, and cultural experiences. It's a hub for business and tourism, making it a prime location for Airbnb hosting. | Jönköping County Museum, Match Museum, Stadsparken, Jönköping's shopping street, Kinnarps Arena |
| Lake Vättern Shore | Beautiful scenic area along Lake Vättern, perfect for tourists looking for outdoor activities like swimming, sailing, and hiking. The picturesque views attract holiday makers and nature lovers. | Djärvholmen, Gränna, Visingsö Island, Beach parks, Fishing spots |
| Gränna | Known for its charming old town and famous polkagris (candy cane) shops, Gränna attracts many tourists seeking a quaint experience and local crafts. It's a short drive from Jönköping. | Gränna Museum, Visingsö ferry, Polkagris shops, Historic buildings, Local restaurants |
| Kaxholmen | A quiet residential area close to Jönköping, offering a local experience that's appealing for families and longer stays. It's peaceful yet accessible to the city's amenities. | Lakeside walks, Picnic spots, Small local cafes, Community parks |
| Råslätt | A suburban area that's popular among families and offers more affordable accommodation options. It's an option for budget travelers or long-term stays. | Local shops, Parks, Cultural community centers, Family-friendly attractions |
| Huskvarna | A neighboring town of Jönköping with its own attractions and parks. It's popular for those visiting for business or family engagements related to Jönköping. | Huskvarna Factory Museum, Badhusparken, Cafes, Shopping areas, Outdoor activities |
| Norrahammar | A picturesque area ideal for those looking to stay away from the hustle of the city. Attracts visitors looking for relaxation and nature activities. | Nature trails, Cafés by the river, Fishing spots, Wooded areas, Community events |
| Taberg | Famous for its mountain and scenic views, Taberg attracts visitors for hiking and outdoor adventures. It's a unique spot for nature enthusiasts. | Taberg Mountain, Hiking trails, Local viewpoints, Nature photography opportunities, Quiet rural charm |
Do you need a license for Airbnb in Jönköping?
We recommend checking directly with Jönköping's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Jönköping
Stunning home in Huskvarna with kitchen
Entire Place • 3 bedrooms
Award winning house with pool close to Elmia
Entire Place • 5 bedrooms
Charming white villa with jacuzzi and sauna
Entire Place • 5 bedrooms
Villa Selma, a stone's throw from Vätterstranden
Entire Place • 4 bedrooms
Central house with proximity to nature
Entire Place • 4 bedrooms
25 min walk to the city, close to the forest
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Jönköping
Additional analytics on vacation rental, real estate, short term rental data in Jönköping
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.5%), with house and apartment & condo properties comprising 84.2% of inventory
- Untapped potential in others segments (3.8% combined)
Room Capacity Distribution
Analysis of 133 properties in Jönköping shows that 1 bedroom properties are most prevalent, making up 39.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 60.9% of all listings.
Key Insights
- Most common: 1 bedroom (39.8%)
- Least common: 5+ bedrooms (3.8%)
- Market concentration: 60.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 133 properties in Jönköping reveals that 4 guests properties dominate the market, representing 28.6% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 43.6% of the market.
Key Insights
- Most common capacity: 4 guests (28.6% of market)
- Least common capacity: 1 guest (1.5% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 43.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 133 properties in Jönköping, the most common availability pattern is 271-366 days (48.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.6% of properties).
Key Insights
- Most common availability window: 271-366 days (48.9%)
- Most common booking duration: 91-180 days (31.6%)
- Properties with high availability (180+ days): 80.5%
- Properties with long-term bookings (180+ days): 21.1%
Minimum Stay Distributions
1 Night
39 listings
33.1% of total
2 Nights
49 listings
41.5% of total
3 Nights
22 listings
18.6% of total
4-6 Nights
5 listings
4.2% of total
7-29 Nights
1 listings
0.8% of total
30+ Nights
2 listings
1.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 74.6%
- Mid-length stays (4-6 nights) represent 4.2% of listings
- Monthly+ stays (1.7%) suggest a stable extended-stay market
- High market flexibility with 93.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
1.9% of total
Flexible
44 listings
40.7% of total
Moderate
34 listings
31.5% of total
Firm
10 listings
9.3% of total
Strict
18 listings
16.7% of total
Key Insights
- Flexible is the preferred policy at 40.7% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 72.2% of the market
- Strong market consensus around Flexible policies
- Super Strict 60 Days policies are least common at 1.9% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 75 days
- Shortest booking windows are in Oct, Nov, Feb, averaging 42 days
- Summer shows the longest average booking window at 74 days, while Winter has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 74 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Feb when lead times are shortest
Popular Airbnb Amenities in Jönköping
Below is the distribution of amenities across listings in Jönköping:
Traveler Demographics
Key Insights
- Domestic travelers make up 36% of total guests, indicating a moderate local market presence.
- Primary international markets: Germany (22.7%) and Netherlands (10.6%)
- English is the top language at 50.1%, followed by Swedish (19.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.8%
Recommendations
- Target marketing campaigns for Stockholm and Gothenburg markets
- Develop localized content for Germany and Netherlands
- Prioritize English and Swedish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Jönköping. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Askersunds kommun | 18 | $2,813 | $261.01 | 46% |
| Perstorps kommun | 10 | $2,092 | $131.19 | 58% |
| Hestra | 13 | $2,011 | $164.26 | 42% |
| Hörvik | 22 | $1,848 | $213.64 | 47% |
| Immeln | 11 | $1,666 | $214.01 | 32% |
| Vadstena | 26 | $1,563 | $171.41 | 41% |
| Osby | 12 | $1,508 | $150.67 | 45% |
| Gnosjö kommun | 20 | $1,477 | $138.70 | 38% |
| Olofströms kommun | 26 | $1,412 | $162.70 | 43% |
| Huskvarna | 43 | $1,401 | $169.19 | 40% |
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