Jönköping Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Jönköping County, Sweden
Is Airbnb profitable in Jönköping in 2025? Explore comprehensive Airbnb analytics for Jönköping, Jönköping County, Sweden to uncover income potential. This 2025 STR market report for Jönköping, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 135 active listings.
Whether you're considering an Airbnb investment in Jönköping, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jönköping Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Jönköping Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Jönköping (2025)
Understanding the monthly revenue variations for Airbnb listings in Jönköping is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jönköping is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jönköping across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,391+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,238 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,220 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $567, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Jönköping
Jönköping Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Jönköping STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jönköping:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Jönköping
Average Daily Rate (ADR) Airbnb Trends in Jönköping (2025)
Effective short term rental pricing strategy in Jönköping involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jönköping typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $297+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $176 or more.
- Typical properties (Median) charge around $96 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in Jönköping
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Airbnb Seasonality Analysis & Trends in Jönköping (2025)
Peak Season (August, July, June)
- Revenue averages $2,638 per month
- Occupancy rates average 51.0%
- Daily rates average $134
Shoulder Season
- Revenue averages $1,849 per month
- Occupancy maintains around 39.4%
- Daily rates hold near $142
Low Season (January, February, March)
- Revenue drops to average $1,199 per month
- Occupancy decreases to average 30.6%
- Daily rates adjust to average $151
Seasonality Insights for Jönköping
- The Airbnb seasonality in Jönköping shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Jönköping's highest earning potential, with monthly revenues capable of climbing to $2,924, occupancy reaching a high of 59.2%, and ADRs peaking at $162.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,035, occupancy could drop to 25.6%, and ADRs may adjust down to $132.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jönköping.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Jönköping seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Jönköping (2025)
Exploring the top neighborhoods for short-term rentals in Jönköping? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Vättern | Beautiful lake area offering stunning views, perfect for those who love nature and outdoor activities. Popular for water sports, fishing, and scenic walks. | Vättern, Djäkneboda, Huskvarna Folkets Park, Råslätts badplats, Svenska Mässan, Jönköping County Museum |
| Jönköping City Center | The vibrant heart of Jönköping with a mix of shopping, dining, and cultural attractions. Ideal for city tourists and business travelers alike. | A6 Shopping Center, Jönköping County Museum, Spira Culture Center, Tändsticksmuseet, Jönköping Sports Academy, Kålgården Park |
| Gränna | Charming town known for its picturesque streets and famous for polkagris (candy canes). Attracts tourists for its unique local products and historical significance. | Gränna Museum, Vätterns Bahamark, Polkagrisstårtan, Gränna Marina, Brahehus, Visingsö Island |
| Huskvarna | A lovely town close to Jönköping known for its historical industrial significance and beautiful parks. Great for visitors seeking a quieter environment. | Huskvarna Fabriksmuseum, Huskvarna Church, Huskvarna Folkets Park, Rumskulla Nature Reserve, Sikkens Park, Simris Beach |
| A6 Business Park | Professional area with numerous businesses and services, making it an excellent choice for business travelers and corporate stays. | A6 Golf, Industrilandskapet, Jönköping International Business School, Sofiakyrkan, Björkhöjden, Stadsparken |
| Värnamo | Nearby town with a cozy atmosphere, offering beautiful parks and a rich cultural scene, perfect for guests wanting to explore further afield. | Värnamo Art Gallery, Kulturhuset, Apladalen Nature Reserve, Värnamo Museum, Gunillaberg, Geab |
| Tenhult | A quaint suburb close to Jönköping, ideal for families seeking a peaceful stay with access to nature and local attractions. | Tenhult Nature Reserve, Harabergs Nature Park, Jönköping Golfklubb, Herdalin Church, Säbyholm Park, Röserud Nature Reserve |
| Taberg | A small locality known for its hill with panoramic views and hiking opportunities, perfect for adventure seekers and nature enthusiasts. | Tabergsfjället, Rödklint Nature Reserve, Svenstorp, Taberg Church, Hiking Trails, Local viewpoints |
Understanding Airbnb License Requirements & STR Laws in Jönköping (2025)
While Jönköping, Jönköping County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jönköping to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Jönköping (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Jönköpingbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning home in Huskvarna with kitchen
Entire Place • 3 bedrooms
Award winning house with pool close to Elmia
Entire Place • 5 bedrooms
Charming white villa with jacuzzi and sauna
Entire Place • 5 bedrooms
Villa Selma, a stone's throw from Vätterstranden
Entire Place • 4 bedrooms
25 min walk to the city, close to the forest
Entire Place • 4 bedrooms
Central house with proximity to nature
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Jönköping (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Jönköping based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marcus | 2 | $108,753 | 144 | 4.96/5.0 |
| Novasol | 1 | $86,509 | 20 | 4.90/5.0 |
| Fredrik | 1 | $78,110 | 21 | 5.00/5.0 |
| Sara | 2 | $75,288 | 22 | 5.00/5.0 |
| Anna | 1 | $52,945 | 11 | 4.91/5.0 |
| David | 1 | $52,502 | 5 | 4.80/5.0 |
| Eva Jörgen | 2 | $47,380 | 7 | 5.00/5.0 |
| Carolina | 1 | $42,128 | 14 | 4.93/5.0 |
| Jakob | 2 | $41,437 | 25 | 4.84/5.0 |
| Johan | 1 | $40,120 | 7 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jönköping.
Dive Deeper: Advanced Jönköping STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jönköping. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJönköping Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Jönköping
- The Jönköping Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.2% of the 135 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Jönköping, House properties are the most common (43%), reflecting the local real estate landscape.
- Houses represent a significant 43% portion, catering likely to families or larger groups.
- The presence of 5.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.7%) offer potential for unique stay experiences.
Jönköping Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Jönköping
- The dominant room capacity in Jönköping is 1 bedroom listings, making up 36.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 58.5% of the active Airbnb listings in Jönköping, indicating a high concentration in these sizes.
- A significant 28.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Jönköping.
Jönköping Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Jönköping
- The most common guest capacity trend in Jönköping vacation rentals is listings accommodating 4 guests (27.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Jönköping STR market, accounting for 41.5% of listings.
- 23.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jönköping.
- On average, properties in Jönköping are equipped to host 3.9 guests.
Jönköping Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for J önköping
- The most common availability pattern in Jönköping falls within the 271-366 days range, representing 50.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Jönköping (31.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Jönköping Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
40 listings
32.8% of total
2 Nights
51 listings
41.8% of total
3 Nights
22 listings
18% of total
4-6 Nights
4 listings
3.3% of total
30+ Nights
5 listings
4.1% of total
Key Insights
- The most prevalent minimum stay requirement in Jönköping is 2 Nights, adopted by 41.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.6%) of the Jönköping Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41.8% of Jönköping hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jönköping.
Jönköping Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
1.8% of total
Flexible
47 listings
42.3% of total
Moderate
33 listings
29.7% of total
Firm
11 listings
9.9% of total
Strict
18 listings
16.2% of total
Cancellation Policy Insights for Jönköping
- The prevailing Airbnb cancellation policy trend in Jönköping is Flexible, used by 42.3% of listings.
- The market strongly favors guest-friendly terms, with 72.0% of listings offering Flexible or Moderate policies. This suggests guests in Jönköping may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.3% market standard in Jönköping.
- Regularly review your cancellation policy against competitors and market demand shifts in Jönköping.
Jönköping STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Jönköping
- The overall average booking lead time for vacation rentals in Jönköping is 47 days.
- Guests book furthest in advance for stays during July (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Fall (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Jönköping.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Jönköping averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Jönköping (2025)
Amenity Prevalence
Amenity Insights for Jönköping
- Essential amenities in Jönköping that guests expect include: Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Jönköping: Smoke alarm, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Wifi.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Jönköping to stay competitive.
Jönköping Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Jönköping
- The typical guest profile for Airbnb in Jönköping consists of a mix of domestic (35%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 35.4% of guests.
- Key international markets include Sweden (35.4%) and Germany (16.1%).
- Top languages spoken are English (40%) followed by Swedish (15.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Jönköping Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Askersunds kommun | 19 | $2,547 | $246.83 | 44% |
| Perstorps kommun | 10 | $2,109 | $135.10 | 56% |
| Hörvik | 22 | $2,054 | $209.33 | 47% |
| Gnosjö kommun | 17 | $1,888 | $153.61 | 41% |
| Hestra | 13 | $1,801 | $159.78 | 42% |
| Immeln | 10 | $1,704 | $196.30 | 34% |
| Vadstena | 26 | $1,493 | $168.90 | 40% |
| Mullsjö kommun | 10 | $1,441 | $159.24 | 48% |
| Olofströms kommun | 26 | $1,387 | $165.74 | 43% |
| Fagersanna | 12 | $1,348 | $123.53 | 54% |