Ås Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Jämtland County, Sweden
Is Airbnb profitable in Ås in 2025? Explore comprehensive Airbnb analytics for Ås, Jämtland County, Sweden to uncover income potential. This 2025 STR market report for Ås, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Ås, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ås Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ås Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ås (2025)
Understanding the monthly revenue variations for Airbnb listings in Ås is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ås is typically January, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ås across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,739+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,242 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,281 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $609, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ås
Ås Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ås STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ås:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ås
Average Daily Rate (ADR) Airbnb Trends in Ås (2025)
Effective short term rental pricing strategy in Ås involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ås typically peaks in June and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $218+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $153 or more.
- Typical properties (Median) charge around $125 per night.
- Entry-level properties (Bottom 25%) earn around $85 per night.
Average Daily Rate (ADR) Trend by Month in Ås
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Airbnb Seasonality Analysis & Trends in Ås (2025)
Peak Season (January, December, February)
- Revenue averages $2,087 per month
- Occupancy rates average 49.3%
- Daily rates average $124
Shoulder Season
- Revenue averages $1,633 per month
- Occupancy maintains around 33.7%
- Daily rates hold near $137
Low Season (April, October, November)
- Revenue drops to average $1,060 per month
- Occupancy decreases to average 27.6%
- Daily rates adjust to average $126
Seasonality Insights for Ås
- The Airbnb seasonality in Ås shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ås's highest earning potential, with monthly revenues capable of climbing to $2,246, occupancy reaching a high of 50.7%, and ADRs peaking at $151.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $881, occupancy could drop to 20.4%, and ADRs may adjust down to $121.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ås.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ås seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ås (2025)
Exploring the top neighborhoods for short-term rentals in Ås? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ås Town Centre | The heart of Ås, close to shops, restaurants, and public transport. A vibrant area that attracts tourists looking for local experiences and easy access to the surrounding nature. | Ås Church, Ås Cultural Centre, local shops and cafes, nearby hiking trails, Jämtlands Gymnasium |
| Myrbacken | A serene neighborhood near Ås, popular with families and outdoor enthusiasts. Offers quiet surroundings and proximity to nature, making it appealing for those seeking relaxation. | Myrbacken Nature Reserve, Myrbacken Lake, outdoor recreational activities, scenic walking paths |
| Gåxsjö | A picturesque village ideal for hosting guests looking for a tranquil retreat. Known for its beautiful scenery and opportunities for winter activities like skiing and snowmobiling. | Gåxsjö Ski Resort, nature hikes, fishing spots, lakeside views, local cultural events |
| Kall | Famous for its winter sports, Kall attracts tourists year-round for skiing and summer outdoor activities. Perfect for those looking for adventure and a cozy stay. | Kall Ski Resort, Jämtlandstriangeln hiking trail, beautiful lake views, Kallby Church |
| Hackås | A charming rural area with a tight-knit community and beautiful landscapes. Great for visitors wanting a peaceful getaway close to nature and traditional Swedish culture. | Hackås Church, local farms and markets, scenic countryside, nature trails |
| Östersund | Although not in Ås directly, Östersund is a nearby city with strong tourism prospects, especially for those traveling to Jämtland. It combines urban amenities with access to nature. | Zoological Park, Frösön island, Jämtlands Museum, Badhusparken, Östersund Ski Stadium |
| Storsjöbygd | A beautiful and strategic area near the lake offering scenic views and various outdoor activities. Attracts visitors looking for nature and adventure. | Storsjöbyen Lake, hiking trails, fishing opportunities, beautiful landscapes |
| Rödön | A small island neighborhood offering a unique experience with a sense of community and stunning waterfront views. Ideal for those wanting peace and scenic beauty. | Rödön Church, local artisanal shops, waterfront activities, bicycle tours, nature walks |
Understanding Airbnb License Requirements & STR Laws in Ås (2025)
While Ås, Jämtland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ås to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ås (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Åsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ängsv. Close to Östersund / Frösön
Entire Place • 5 bedrooms
Newly-built house in Ås/Östersund
Entire Place • 3 bedrooms
Elderly charming house
Entire Place • 4 bedrooms
Guest house with wood stove. Fully equipped.
Entire Place • N/A
Cozy cottage by Storsjön
Entire Place • 2 bedrooms
Cozy big villa
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ås (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ås based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andre | 1 | $31,070 | 40 | 4.93/5.0 |
| Anders | 2 | $20,793 | 172 | 4.97/5.0 |
| Frida | 1 | $18,475 | 5 | 5.00/5.0 |
| Emelia | 1 | $17,788 | 3 | 5.00/5.0 |
| Joanna | 2 | $14,975 | 7 | 4.71/5.0 |
| Sylvia | 1 | $14,088 | 72 | 4.97/5.0 |
| Cia | 1 | $12,643 | 7 | 5.00/5.0 |
| Malin | 1 | $12,424 | 33 | 4.82/5.0 |
| Lars | 1 | $9,227 | 53 | 4.94/5.0 |
| Jennie-Lie | 1 | $6,512 | 9 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ås.
Dive Deeper: Advanced Ås STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ås. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsÅs Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ås
- The Ås Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ås, House properties are the most common (72.2%), reflecting the local real estate landscape.
- Houses represent a significant 72.2% portion, catering likely to families or larger groups.
Ås Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ås
- The dominant room capacity in Ås is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.1% of the active Airbnb listings in Ås, indicating a high concentration in these sizes.
- A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ås.
Ås Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ås
- The most common guest capacity trend in Ås vacation rentals is listings accommodating 6 guests (33.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the Ås STR market, accounting for 55.5% of listings.
- 44.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ås.
- On average, properties in Ås are equipped to host 4.5 guests.
Ås Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ås
- The most common availability pattern in Ås falls within the 271-366 days range, representing 72.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ås (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ås Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
27.8% of total
2 Nights
7 listings
38.9% of total
3 Nights
3 listings
16.7% of total
4-6 Nights
1 listings
5.6% of total
30+ Nights
2 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Ås is 2 Nights, adopted by 38.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.7%) of the Ås Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in Ås, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.9% of Ås hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ås.
Ås Airbnb Cancellation Policy Trends Analysis (2025)
Limited
1 listings
5.6% of total
Flexible
10 listings
55.6% of total
Moderate
2 listings
11.1% of total
Firm
5 listings
27.8% of total
Cancellation Policy Insights for Ås
- The prevailing Airbnb cancellation policy trend in Ås is Flexible, used by 55.6% of listings.
- There's a relatively balanced mix between guest-friendly (66.7%) and stricter (27.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 55.6% market standard in Ås.
- Given the high prevalence of Flexible policies (55.6%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Ås.
Ås STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ås
- The overall average booking lead time for vacation rentals in Ås is 58 days.
- Guests book furthest in advance for stays during May (average 111 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (65 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Ås.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 111 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Ås averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ås (2025)
Amenity Prevalence
Amenity Insights for Ås
- Essential amenities in Ås that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Dishes and silverware, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ås: Free parking on premises.
- Consider adding popular differentiators like Wifi or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ås to stay competitive.
Ås Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ås
- The typical guest profile for Airbnb in Ås consists of predominantly international visitors (78%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 22.0% of guests.
- Key international markets include Sweden (22%) and Germany (20%).
- Top languages spoken are English (40.3%) followed by German (15.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ås Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Åre | 270 | $1,510 | $192.75 | 40% |
| Åre Björnen | 196 | $1,479 | $226.23 | 39% |
| Undersåker | 12 | $1,197 | $172.64 | 42% |
| Ottsjö | 26 | $1,138 | $143.28 | 38% |
| Borgafjäll | 20 | $1,088 | $128.70 | 39% |
| Östersund | 213 | $1,070 | $202.31 | 32% |
| Härjedalens kommun | 299 | $1,050 | $144.31 | 38% |
| Åre kommun | 310 | $1,018 | $154.62 | 36% |
| Lofsdalen | 54 | $957 | $130.73 | 38% |
| Bergs kommun | 143 | $902 | $144.49 | 36% |