Airbnb Market Analytics, Statistics and Data in Åre kommun, Jämtland County, Sweden
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Åre kommun? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Åre kommun:
How much do Airbnb hosts make on average per month in Åre kommun?
The short-term rental market in Åre kommun shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,224 per month
- Strong performing properties (top 25%) make $2,201 or more
- Best-in-class properties (top 10%) achieve $3,466+ monthly
- Entry-level properties (bottom 25%) typically earn around $616
Revenue Variations by Month
Occupancy Rates Throughout the Year in Åre kommun
The market in Åre kommun shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 49% or higher
- Best-in-class properties (top 10%) reach 70%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Åre kommun
Daily rates in Åre kommun vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $120 per night
- Strong performing properties (top 25%) secure $174 or more
- Best-in-class properties (top 10%) pull in $236+ per night
- Entry-level properties (bottom 25%) earn around $86
Daily Rate Variations by Month
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Seasonality patterns in Åre kommun
Peak Season (March, February, December)
- Revenue peaks at $2846.91 per month
- Occupancy rates reach 54.48%
- Daily rates average $156.71
Shoulder Season
- Revenue averages $1608.76 per month
- Occupancy maintains 34.46%
- Daily rates hold at $148.34
Low Season (August, October, September)
- Revenue drops to $849.42 per month
- Occupancy decreases to 22.93%
- Daily rates adjust to $138.50
Is it still profitable to do Airbnb in Åre kommun in 2025?
Yes! Åre kommun demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and monthly revenue averaging $1609 and With 297 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Åre kommun
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Åre town | The main hub of tourist activities in Åre, known for skiing, hiking, and vibrant nightlife. It offers a range of accommodations and amenities for winter sports enthusiasts and summer adventurers alike. | Åre Ski Resort, Åre Östersund Airport, Åre Bois de la Côte, Ängen Ski Area, Åre village shops and restaurants |
| Duved | A peaceful village known for its family-friendly skiing and access to beautiful nature. Ideal for those looking for a quiet getaway with proximity to ski slopes and hiking trails. | Duved Ski Resort, Duved Church, Skiing at Lillskutan, Nearby hiking trails, Lake Duvedsjälen |
| Björnen | A popular area for skiing and offering great amenities for families. Known for its excellent ski slopes and proximity to Åre. It’s attractive for both winter and summer visitors. | Björnen Ski Area, Åre Bike Park, Restaurant Björnen, Ski schools, Family-friendly activities |
| Åreskutan | The iconic mountain that offers stunning views and various outdoor activities year-round. A hotspot for hikers and skiers alike. | Åreskutan Peak, Kesöliften, Åre Mountain Lodge, Scenic hiking trails, Winter skiing slopes |
| Kläppsvik | A vast area with unique properties and a rural feel, perfect for those looking to escape the bustle of town while still being close to skiing and outdoor activities. | Local farms, Nature excursions, Secluded hiking paths, Winter sports activities, Stargazing opportunities |
| Östersund | While not in Åre itself, nearby Östersund offers cultural attractions and a broader experience of Jämtland County. It's an alternative location for guests seeking city amenities. | Jämtli Museum, Östersund Zoo, Frösö Park, Storsjöbadet, Östersund's restaurants |
| Huså | A small village with charm and close proximity to the Åre ski slopes, offering a mix of local culture and outdoor fun for visitors who prefer a quieter stay. | Huså Ski Area, Local cafes, Cultural heritage sites, Beautiful natural landscapes, Fishing in nearby lakes |
| Skistar Störtloppsbacken | A part of the Åre ski area, focusing on the thrilling downhill skiing experience. Ideal for serious skiing enthusiasts and adventure seekers. | Störtloppet Ski Slopes, Ski rental shops, Winter sports events, Après-ski bars, Snowboarding parks |
Do you need a license for Airbnb in Åre kommun?
We recommend checking directly with Åre kommun's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Åre kommun
Secluded & unique location with proximity to the village
Entire Place • 4 bedrooms
Trillevallan 550
Entire Place • 4 bedrooms
Åre Views, Åre, Ski in Ski out
Entire Place • 3 bedrooms
Enastående hus i Bydalen
Entire Place • 6 bedrooms
Newly built Top apartment by the piste in Åre/Tegefjäll
Entire Place • 4 bedrooms
Fjällvråken
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Åre kommun
Additional analytics on vacation rental, real estate, short term rental data in Åre kommun
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (99.7%), with apartment & condo and outdoor & mobile properties comprising 80.5% of inventory
- Strong specialty sector (25.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in boutique & hotels segments (1.0% combined)
Room Capacity Distribution
Analysis of 297 properties in Åre kommun shows that 3 bedrooms properties are most prevalent, making up 44.1% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 70.7% of all listings.
Key Insights
- Most common: 3 bedrooms (44.1%)
- Least common: 5+ bedrooms (4%)
- Market concentration: 70.7% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 297 properties in Åre kommun reveals that 6 guests properties dominate the market, representing 33.3% of all listings. The average property accommodates 6.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 8+ guests make up 60.6% of the market.
Key Insights
- Most common capacity: 6 guests (33.3% of market)
- Least common capacity: 2 guests (2% of market)
- Average guest capacity: 6.0 guests per property
- Market concentration: 60.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 297 properties in Åre kommun, the most common availability pattern is 271-366 days (61.6% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (40.4% of properties).
Key Insights
- Most common availability window: 271-366 days (61.6%)
- Most common booking duration: 31-90 days (40.4%)
- Properties with high availability (180+ days): 91.9%
- Properties with long-term bookings (180+ days): 8.8%
Minimum Stay Distributions
1 Night
34 listings
13.1% of total
2 Nights
48 listings
18.5% of total
3 Nights
65 listings
25.1% of total
4-6 Nights
89 listings
34.4% of total
7-29 Nights
12 listings
4.6% of total
30+ Nights
11 listings
4.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 31.6%
- Mid-length stays (4-6 nights) represent 34.4% of listings
- Monthly+ stays (4.2%) suggest a stable extended-stay market
- High market flexibility with 56.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.4% of total
Super Strict 30 Days
2 listings
0.8% of total
Flexible
36 listings
15.1% of total
Moderate
51 listings
21.4% of total
Firm
88 listings
37% of total
Strict
60 listings
25.2% of total
Key Insights
- Firm is the preferred policy at 37.0% of listings
- Stricter policies (Firm & Strict) dominate at 62.2% of the market
- Strong market consensus around Firm policies
- Super Strict 60 Days policies are least common at 0.4% of listings
Recommendations
- The market supports stricter policies, with 62.2% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Mar, Feb, averaging 85 days
- Shortest booking windows are in Nov, Sep, Oct, averaging 37 days
- Winter shows the longest average booking window at 76 days, while Fall has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 76 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Oct when lead times are shortest
Popular Airbnb Amenities in Åre kommun
Every property in Åre kommun comes standard with Kitchen. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 50.9% of total guests, indicating a significant local market share.
- Primary international markets: Norway (22.7%) and Finland (8.3%)
- English is the top language at 47.6%, followed by Swedish (26.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.3%
Recommendations
- Target marketing campaigns for Stockholm and Trondheim markets
- Develop localized content for Norway and Finland
- Prioritize English and Swedish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Åre kommun. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Åre | 240 | $1,349 | $168.46 | 42% |
| Östersund | 175 | $1,273 | $188.25 | 38% |
| Åre Björnen | 185 | $1,245 | $207.02 | 36% |
| Bruksvallarna | 19 | $1,233 | $160.84 | 35% |
| Ottsjö | 22 | $1,229 | $140.43 | 37% |
| Bjørgan | 28 | $1,213 | $178.16 | 31% |
| Teveldalen | 12 | $1,093 | $228.00 | 25% |
| Härjedalens kommun | 252 | $1,078 | $126.35 | 38% |
| Funäsdalen | 54 | $1,074 | $121.21 | 39% |
| Ramundberget | 14 | $994 | $137.31 | 41% |
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