Åre kommun Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Jämtland County, Sweden
Is Airbnb profitable in Åre kommun in 2025? Explore comprehensive Airbnb analytics for Åre kommun, Jämtland County, Sweden to uncover income potential. This 2025 STR market report for Åre kommun, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 291 active listings.
Whether you're considering an Airbnb investment in Åre kommun, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Åre kommun Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Åre kommun Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Åre kommun (2025)
Understanding the monthly revenue variations for Airbnb listings in Åre kommun is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Åre kommun is typically February, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Åre kommun across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,435+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,244 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,225 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $591, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Åre kommun
Åre kommun Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Åre kommun STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Åre kommun:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Åre kommun
Average Daily Rate (ADR) Airbnb Trends in Åre kommun (2025)
Effective short term rental pricing strategy in Åre kommun involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Åre kommun typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $244+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $183 or more.
- Typical properties (Median) charge around $126 per night.
- Entry-level properties (Bottom 25%) earn around $90 per night.
Average Daily Rate (ADR) Trend by Month in Åre kommun
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Airbnb Seasonality Analysis & Trends in Åre kommun (2025)
Peak Season (February, March, December)
- Revenue averages $2,441 per month
- Occupancy rates average 45.5%
- Daily rates average $165
Shoulder Season
- Revenue averages $1,556 per month
- Occupancy maintains around 33.5%
- Daily rates hold near $153
Low Season (September, October, November)
- Revenue drops to average $898 per month
- Occupancy decreases to average 24.9%
- Daily rates adjust to average $147
Seasonality Insights for Åre kommun
- The Airbnb seasonality in Åre kommun shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Åre kommun's highest earning potential, with monthly revenues capable of climbing to $2,760, occupancy reaching a high of 52.8%, and ADRs peaking at $169.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $827, occupancy could drop to 23.4%, and ADRs may adjust down to $144.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Åre kommun.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Åre kommun seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Åre kommun (2025)
Exploring the top neighborhoods for short-term rentals in Åre kommun? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Åre Village | Heart of Åre ski resort, offering direct access to ski slopes, shops, restaurants, and nightlife. It's the ideal spot for tourists seeking both winter sports and summer activities. | Åre Ski Resort, Åre Björnen, Åre Östersund Airport, Tott Hotel Åre, Skistar Åre |
| Duved | A charming village close to Åre, offering a quieter atmosphere yet easy access to skiing and hiking. Perfect for families and travelers looking for a peaceful getaway. | Duved Ski Resort, Lake Duved, The old wooden church in Duved, Biking trails, Hiking paths |
| Tegefjäll | A family-friendly area with great ski slopes and hiking trails, this spot is ideal for families and those looking for a less crowded experience compared to Åre Village. | Tegefjäll ski area, Tegefjäll Mountain, Hiking trails, Cross-country skiing trails, Mountain restaurants |
| Björnen | Known for its excellent facilities for families and beginners, Björnen is popular during both winter and summer, with activities ranging from skiing to mountain biking. | Björnen ski area, Björnen lift system, Family skiing areas, Mountain biking paths, Hiking areas |
| Åre Bergstad | Rich in history and charm, Åre Bergstad offers a unique cultural experience with its beautiful, historic architecture and is close to many attractions. | Åre Old Church, Åre Museum, Local shops and cafes, Historic buildings, Nearby hiking routes |
| Kälen | Settled in a beautiful valley, Kälen provides easy access to Åre ski slopes and stunning nature sights, making it a great retreat close to Åre. | Kälen ski area, Nature trails, Scenic viewpoints, Fishing spots, Quiet getaway |
| Sadronsberget | A lesser-known gem, this area boasts beautiful landscapes and a tranquil atmosphere, perfect for those looking for a quiet escape with outdoor activities. | Hiking trails, Wildlife viewing, Scenic views, Tranquil environment, Summer activities |
| Åre Strand | The lakeside area with beautiful views and summer activities like swimming and hiking, Åre Strand appeals to those looking for relaxing stays near water and nature. | Åre Lake, Beach areas, Water sports, Picnic spots, Scenic walking paths |
Understanding Airbnb License Requirements & STR Laws in Åre kommun (2025)
While Åre kommun, Jämtland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Åre kommun to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Åre kommun (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Åre kommunbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Secluded & unique location with proximity to the village
Entire Place • 4 bedrooms
Trillevallan 550
Entire Place • 4 bedrooms
Newly built Top apartment by the piste in Åre/Tegefjäll
Entire Place • 4 bedrooms
Exclusive and modern four with lake views near the VM8
Entire Place • 3 bedrooms
Åre Views, Åre, Ski in Ski out
Entire Place • 3 bedrooms
Stunning 3BR Apt with lovely views
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Åre kommun (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Åre kommun based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kim | 11 | $210,107 | 295 | 4.78/5.0 |
| Anton | 1 | $58,006 | 3 | 5.00/5.0 |
| Per | 1 | $42,117 | 10 | 4.90/5.0 |
| Pär | 2 | $39,231 | 9 | 5.00/5.0 |
| David | 1 | $38,998 | 84 | 4.83/5.0 |
| Karolina | 1 | $38,949 | 18 | 4.89/5.0 |
| Therese | 1 | $38,341 | 11 | 5.00/5.0 |
| Alexander | 1 | $37,690 | 30 | 4.83/5.0 |
| Annika | 1 | $37,053 | 38 | 4.92/5.0 |
| Pehr-Olof | 1 | $35,650 | 3 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Åre kommun.
Dive Deeper: Advanced Åre kommun STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Åre kommun. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsÅre kommun Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Åre kommun
- The Åre kommun Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 291 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Åre kommun, Apartment/Condo properties are the most common (56%), reflecting the local real estate landscape.
- Houses represent a significant 17.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 0.7%) offer potential for unique stay experiences.
Åre kommun Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Åre kommun
- The dominant room capacity in Åre kommun is 3 bedrooms listings, making up 44.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 71.8% of the active Airbnb listings in Åre kommun, indicating a high concentration in these sizes.
- A significant 59.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Åre kommun.
Åre kommun Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Åre kommun
- The most common guest capacity trend in Åre kommun vacation rentals is listings accommodating 6 guests (32.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Åre kommun STR market, accounting for 60.5% of listings.
- 65.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Åre kommun.
- On average, properties in Åre kommun are equipped to host 6.0 guests.
Åre kommun Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Åre kommun
- The most common availability pattern in Åre kommun falls within the 271-366 days range, representing 63.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Åre kommun (38.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Åre kommun Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
9.6% of total
2 Nights
41 listings
15.2% of total
3 Nights
55 listings
20.4% of total
4-6 Nights
86 listings
31.9% of total
7-29 Nights
9 listings
3.3% of total
30+ Nights
53 listings
19.6% of total
Key Insights
- The most prevalent minimum stay requirement in Åre kommun is 4-6 Nights, adopted by 31.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (19.6%) caters to monthly stays (30+ nights) in Åre kommun, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 31.9% of Åre kommun hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 19.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Åre kommun.
Åre kommun Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
0.8% of total
Flexible
33 listings
14% of total
Moderate
50 listings
21.2% of total
Firm
88 listings
37.3% of total
Strict
63 listings
26.7% of total
Cancellation Policy Insights for Åre kommun
- The prevailing Airbnb cancellation policy trend in Åre kommun is Firm, used by 37.3% of listings.
- A majority (64.0%) of hosts in Åre kommun utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37.3% market standard in Åre kommun.
- Regularly review your cancellation policy against competitors and market demand shifts in Åre kommun.
Åre kommun STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Åre kommun
- The overall average booking lead time for vacation rentals in Åre kommun is 71 days.
- Guests book furthest in advance for stays during April (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (78 days avg.) sees the longest lead times, while Fall (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in Åre kommun.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Åre kommun averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Åre kommun (2025)
Amenity Prevalence
Amenity Insights for Åre kommun
- Essential amenities in Åre kommun that guests expect include: Kitchen, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Free parking on premises, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Åre kommun: Kitchen, Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Heating or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Åre kommun to stay competitive.
Åre kommun Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Åre kommun
- The typical guest profile for Airbnb in Åre kommun consists of a mix of domestic (50%) and international guests, often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 50.2% of guests.
- Key international markets include Sweden (50.2%) and Norway (18.5%).
- Top languages spoken are English (39.6%) followed by Swedish (21.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Åre kommun Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Åre | 242 | $1,493 | $174.31 | 42% |
| Åre Björnen | 179 | $1,391 | $209.17 | 37% |
| Sand | 12 | $1,347 | $155.57 | 34% |
| Östersund | 187 | $1,305 | $193.85 | 38% |
| Ramundberget | 14 | $1,301 | $146.45 | 43% |
| Teveldalen | 11 | $1,222 | $249.32 | 26% |
| Undersåker | 12 | $1,192 | $120.09 | 45% |
| Ottsjö | 22 | $1,168 | $144.67 | 36% |
| Bruksvallarna | 19 | $1,137 | $163.56 | 35% |
| Härjedalens kommun | 244 | $1,105 | $132.84 | 38% |