Varbergs kommun Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Halland County, Sweden
Is Airbnb profitable in Varbergs kommun in 2025? Explore comprehensive Airbnb analytics for Varbergs kommun, Halland County, Sweden to uncover income potential. This 2025 STR market report for Varbergs kommun, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 85 active listings.
Whether you're considering an Airbnb investment in Varbergs kommun, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Varbergs kommun Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Varbergs kommun Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Varbergs kommun (2025)
Understanding the monthly revenue variations for Airbnb listings in Varbergs kommun is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Varbergs kommun is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Varbergs kommun across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,298+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,067 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,056 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $441, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Varbergs kommun
Varbergs kommun Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Varbergs kommun STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Varbergs kommun:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Varbergs kommun
Average Daily Rate (ADR) Airbnb Trends in Varbergs kommun (2025)
Effective short term rental pricing strategy in Varbergs kommun involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Varbergs kommun typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $231+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $157 or more.
- Typical properties (Median) charge around $96 per night.
- Entry-level properties (Bottom 25%) earn around $69 per night.
Average Daily Rate (ADR) Trend by Month in Varbergs kommun
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Airbnb Seasonality Analysis & Trends in Varbergs kommun (2025)
Peak Season (July, June, August)
- Revenue averages $2,164 per month
- Occupancy rates average 45.5%
- Daily rates average $133
Shoulder Season
- Revenue averages $1,470 per month
- Occupancy maintains around 31.5%
- Daily rates hold near $130
Low Season (February, March, November)
- Revenue drops to average $820 per month
- Occupancy decreases to average 24.1%
- Daily rates adjust to average $129
Seasonality Insights for Varbergs kommun
- The Airbnb seasonality in Varbergs kommun shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Varbergs kommun's highest earning potential, with monthly revenues capable of climbing to $2,495, occupancy reaching a high of 55.8%, and ADRs peaking at $135.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $522, occupancy could drop to 15.6%, and ADRs may adjust down to $128.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Varbergs kommun.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Varbergs kommun seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Varbergs kommun (2025)
Exploring the top neighborhoods for short-term rentals in Varbergs kommun? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Varberg City Center | The heart of Varberg, with historical architecture, shopping, and cultural experiences. It's close to the beach and popular for tourists visiting local spas and historic sites. | Varberg Fortress, Kungsbacka beach, Varberg Church, Kurorten Varberg, Båtfyr i Varberg, Local restaurants and shops |
| Apelviken | A popular area among surfers and beachgoers, offering beautiful beaches and a laid-back vibe. It's perfect for tourists looking for a beach holiday. | Apelviken Beach, Surf Center Varberg, Beach promenades, Local cafes and bars, Water sports activities |
| Grötvik | A charming coastal village known for its picturesque harbor and relaxed atmosphere. Ideal for those seeking tranquility near the sea. | Grötvik Harbor, Local seafood restaurants, Beautiful walking paths, Fishing opportunities, Sunset views |
| Varberg Strand | A scenic stretch of coastline ideal for outdoor activities. It attracts visitors looking to enjoy nature and beach life. | Strandpromenaden, Wildlife watching, Beachside cafes, Cycling paths, Picnic areas |
| Bua | A quaint village known for its beautiful landscapes and connection to nature. Great for visitors who appreciate cultural experiences in quieter settings. | Bua Harbor, Cultural heritage sites, Nature reserves, Hiking trails, Fishing spots |
| Väröbacka | A rural area that offers a serene environment away from the city, appealing to those who want to explore the countryside and enjoy local farm experiences. | Väröbacka Church, Local farms, Scenic countryside views, Cycling routes, Appelvikens Nature Reserve |
| SAND GÅRD | A unique area with farm stays and rustic accommodations, perfect for guests looking to experience Swedish rural life and local traditions. | Organic farms, Farm tours, Local markets, Vegetable picking, Scenic landscapes |
| Tjolöholm | Famous for its coastal castle and beautiful gardens, it's a popular tourist destination that attracts history lovers and those seeking romantic getaways. | Tjolöholm Castle, Gardens of Tjolöholm, Cultural events, Coastal walking paths, Art exhibitions |
Understanding Airbnb License Requirements & STR Laws in Varbergs kommun (2025)
While Varbergs kommun, Halland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Varbergs kommun to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Varbergs kommun (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Varbergs kommunbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Architecture and design in the middle of nature
Entire Place • 3 bedrooms
Newly-built house with spa bath in a rural setting
Entire Place • 3 bedrooms
Newly-built house with spa bath in a rural setting
Entire Place • 3 bedrooms
Generous accommodation South Varberg 9 beds. Pets.
Entire Place • 6 bedrooms
Spacious home in former village school near lake, forest and sea
Entire Place • 8 bedrooms
Tunet in Långanskogen
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Varbergs kommun (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Varbergs kommun based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Christoffer | 2 | $101,842 | 80 | 4.92/5.0 |
| Anna | 1 | $60,938 | 4 | 5.00/5.0 |
| Eva-Lena | 1 | $26,550 | 93 | 4.92/5.0 |
| Emma | 1 | $25,635 | 11 | 4.36/5.0 |
| John | 1 | $21,167 | 3 | 3.33/5.0 |
| Björn | 1 | $20,996 | 76 | 4.92/5.0 |
| Annika | 2 | $20,512 | 30 | 4.58/5.0 |
| Lars-Göran | 1 | $20,005 | 14 | 5.00/5.0 |
| Ann-Charlotte | 1 | $19,230 | 65 | 4.98/5.0 |
| Jenny | 1 | $18,137 | 19 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Varbergs kommun.
Dive Deeper: Advanced Varbergs kommun STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Varbergs kommun. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVarbergs kommun Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Varbergs kommun
- The Varbergs kommun Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.3% of the 85 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Varbergs kommun, House properties are the most common (50.6%), reflecting the local real estate landscape.
- Houses represent a significant 50.6% portion, catering likely to families or larger groups.
- The presence of 15.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.2%) offer potential for unique stay experiences.
Varbergs kommun Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Varbergs kommun
- The dominant room capacity in Varbergs kommun is 1 bedroom listings, making up 38.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.7% of the active Airbnb listings in Varbergs kommun, indicating a high concentration in these sizes.
- A significant 29.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Varbergs kommun.
Varbergs kommun Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Varbergs kommun
- The most common guest capacity trend in Varbergs kommun vacation rentals is listings accommodating 4 guests (28.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Varbergs kommun STR market, accounting for 47.0% of listings.
- 37.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Varbergs kommun.
- On average, properties in Varbergs kommun are equipped to host 4.9 guests.
Varbergs kommun Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Varbergs kommun
- The most common availability pattern in Varbergs kommun falls within the 271-366 days range, representing 61.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Varbergs kommun (36.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Varbergs kommun Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
33 listings
41.8% of total
2 Nights
25 listings
31.6% of total
3 Nights
4 listings
5.1% of total
4-6 Nights
8 listings
10.1% of total
7-29 Nights
2 listings
2.5% of total
30+ Nights
7 listings
8.9% of total
Key Insights
- The most prevalent minimum stay requirement in Varbergs kommun is 1 Night, adopted by 41.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.4%) of the Varbergs kommun Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.8% of Varbergs kommun hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Varbergs kommun.
Varbergs kommun Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.3% of total
Flexible
24 listings
31.2% of total
Moderate
27 listings
35.1% of total
Firm
14 listings
18.2% of total
Strict
11 listings
14.3% of total
Cancellation Policy Insights for Varbergs kommun
- The prevailing Airbnb cancellation policy trend in Varbergs kommun is Moderate, used by 35.1% of listings.
- There's a relatively balanced mix between guest-friendly (66.3%) and stricter (32.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.1% market standard in Varbergs kommun.
- Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Varbergs kommun.
Varbergs kommun STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Varbergs kommun
- The overall average booking lead time for vacation rentals in Varbergs kommun is 52 days.
- Guests book furthest in advance for stays during July (average 88 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (80 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Varbergs kommun.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 88 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Varbergs kommun averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Varbergs kommun (2025)
Amenity Prevalence
Amenity Insights for Varbergs kommun
- Essential amenities in Varbergs kommun that guests expect include: Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Refrigerator, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Varbergs kommun: Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Kitchen or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Varbergs kommun to stay competitive.
Varbergs kommun Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Varbergs kommun
- The typical guest profile for Airbnb in Varbergs kommun consists of a mix of domestic (54%) and international guests, often arriving from nearby Gothenburg, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 53.9% of guests.
- Key international markets include Sweden (53.9%) and Germany (12.9%).
- Top languages spoken are English (37.6%) followed by Swedish (23.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Varbergs kommun Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lerums kommun | 30 | $2,741 | $279.83 | 48% |
| Perstorps kommun | 10 | $2,109 | $135.10 | 56% |
| Gnosjö kommun | 17 | $1,888 | $153.61 | 41% |
| Hestra | 13 | $1,801 | $159.78 | 42% |
| Starrkärr och Näs | 11 | $1,795 | $249.46 | 22% |
| Trönningenäs | 16 | $1,794 | $249.83 | 45% |
| Snekkersten | 23 | $1,782 | $213.69 | 45% |
| Alingsås kommun | 41 | $1,766 | $172.39 | 40% |
| Mölle | 41 | $1,714 | $187.30 | 39% |
| Kungälv | 11 | $1,713 | $141.84 | 48% |