Airbnb Market Analytics, Statistics and Data in Varberg, Halland County, Sweden
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Varberg? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Varberg:
How much do Airbnb hosts make on average per month in Varberg?
The short-term rental market in Varberg shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,188 per month
- Strong performing properties (top 25%) make $2,125 or more
- Best-in-class properties (top 10%) achieve $3,372+ monthly
- Entry-level properties (bottom 25%) typically earn around $598
Revenue Variations by Month
Occupancy Rates Throughout the Year in Varberg
The market in Varberg shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 33% occupancy rates
- Strong performing properties (top 25%) achieve 52% or higher
- Best-in-class properties (top 10%) reach 74%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Varberg
Daily rates in Varberg vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $103 per night
- Strong performing properties (top 25%) secure $154 or more
- Best-in-class properties (top 10%) pull in $233+ per night
- Entry-level properties (bottom 25%) earn around $74
Daily Rate Variations by Month
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Seasonality patterns in Varberg
Peak Season (July, June, August)
- Revenue peaks at $2915.35 per month
- Occupancy rates reach 66.33%
- Daily rates average $133.80
Shoulder Season
- Revenue averages $1588.79 per month
- Occupancy maintains 37.03%
- Daily rates hold at $126.75
Low Season (January, November, February)
- Revenue drops to $838.03 per month
- Occupancy decreases to 25.53%
- Daily rates adjust to $122.15
Is it still profitable to do Airbnb in Varberg in 2025?
Yes! Varberg demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and monthly revenue averaging $1589 and With 98 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Varberg
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Varberg Fortress | A historical fortress that attracts visitors interested in history and architecture. Perfect for tourists exploring the town's rich history and stunning coastal views. | Varberg Fortress, Kallbadhuset, Varberg Church, Norrvikens Trädgårdar, Båstad Beach |
| Varberg Beach | A beautiful beach area that draws beachgoers for swimming, sunbathing, and windsurfing. Ideal for tourists looking for a coastal getaway. | Varberg Strand, Skånegatan Beach, Windsurfing school, Beach volleyball courts, Seaside promenade |
| Spa and Wellness Hotels | Varberg is known for its spa culture, with many visitors seeking relaxation and wellness treatments. A strong market for guests looking for a relaxing retreat. | The Varberg Spa, Sauna World Varberg, Bastionen Spa, Thermal baths, Yoga studios |
| Historic Town Center | The charm of the old town with cobbled streets, cafes, and boutiques attracts tourists who enjoy shopping and dining. | Varberg Market Square, Café Trädgården, Laga Mat, Konstgillets Gallery, The Old Town Hall |
| Kungsbacka | A quaint coastal town nearby that serves as a great base for day trips and also has its own attractions, appealing to families and groups. | Kungsbacka Church, Huna Kungsbacka Bed and Breakfast, Färja till Tjörn, Shopping in Kungsbacka, Local restaurants |
| Halland Art Museum | An engaging art destination for culture enthusiasts, appealing to visitors interested in local and international art. | Art exhibitions, Cultural events, Workshops, Museum shop, Café |
| Bokskogen Forest | A natural area for outdoor enthusiasts and families, offering hiking and nature experiences, perfect for those who want a break from the beach. | Hiking trails, Picnic areas, Wildlife watching, Running paths, Nature activities |
| Båstad | A nearby upscale seaside town known for its tennis and luxury lifestyle, attracting affluent visitors, especially during the summer season. | Båstad Tennis Stadium, Luxury boutiques, Fine dining, Beaches, Cultural events |
Do you need a license for Airbnb in Varberg?
We recommend checking directly with Varberg's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Varberg
Apelviksgården - -Kringbygd hallandsläng in Varberg
Entire Place • 6 bedrooms
Varberg central. Borrow bikes - 10min to bath
Entire Place • 4 bedrooms
Beachfront cottage on Getterön
Entire Place • 4 bedrooms
Villa Linnekullen
Entire Place • 3 bedrooms
Villa in quiet cozy area.
Entire Place • 4 bedrooms
La Casa de Getterön
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Varberg
Additional analytics on vacation rental, real estate, short term rental data in Varberg
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (82.7%), with house and apartment & condo properties comprising 66.3% of inventory
- Strong specialty sector (30.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (3.1% combined)
Room Capacity Distribution
Analysis of 98 properties in Varberg shows that 1 bedroom properties are most prevalent, making up 46.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.3% of all listings.
Key Insights
- Most common: 1 bedroom (46.9%)
- Least common: 5+ bedrooms (1%)
- Market concentration: 63.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 98 properties in Varberg reveals that 4 guests properties dominate the market, representing 28.6% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 52.0% of the market.
Key Insights
- Most common capacity: 4 guests (28.6% of market)
- Least common capacity: 7 guests (3.1% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 52.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 98 properties in Varberg, the most common availability pattern is 271-366 days (53.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (39.8% of properties).
Key Insights
- Most common availability window: 271-366 days (53.1%)
- Most common booking duration: 31-90 days (39.8%)
- Properties with high availability (180+ days): 84.7%
- Properties with long-term bookings (180+ days): 18.4%
Minimum Stay Distributions
1 Night
40 listings
44% of total
2 Nights
20 listings
22% of total
3 Nights
16 listings
17.6% of total
4-6 Nights
8 listings
8.8% of total
7-29 Nights
6 listings
6.6% of total
30+ Nights
1 listings
1.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 66.0%
- Mid-length stays (4-6 nights) represent 8.8% of listings
- Monthly+ stays (1.1%) suggest a stable extended-stay market
- High market flexibility with 83.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
41 listings
51.2% of total
Moderate
17 listings
21.3% of total
Firm
17 listings
21.3% of total
Strict
5 listings
6.3% of total
Key Insights
- Flexible is the preferred policy at 51.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 72.5% of the market
- Strong market consensus around Flexible policies
- Strict policies are least common at 6.3% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 98 days
- Shortest booking windows are in Jan, Oct, Feb, averaging 37 days
- Summer shows the longest average booking window at 86 days, while Winter has the shortest at 41 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 86 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Varberg
Below is the distribution of amenities across listings in Varberg:
Traveler Demographics
Key Insights
- Domestic travelers make up 65.5% of total guests, indicating a significant local market share.
- Primary international markets: Norway (8.1%) and Germany (7.5%)
- English is the top language at 45.1%, followed by Swedish (34.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.7%
Recommendations
- Target marketing campaigns for Stockholm and Gothenburg markets
- Develop localized content for Norway and Germany
- Prioritize English and Swedish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Varberg. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Lerums kommun | 29 | $3,012 | $321.32 | 48% |
| Perstorps kommun | 10 | $2,092 | $131.19 | 58% |
| Trönningenäs | 16 | $2,060 | $255.39 | 43% |
| Hestra | 13 | $2,011 | $164.26 | 42% |
| Kungälv | 11 | $1,972 | $145.61 | 48% |
| Alingsås kommun | 40 | $1,943 | $171.79 | 42% |
| Snekkersten | 22 | $1,815 | $205.51 | 47% |
| Kåhög | 12 | $1,813 | $139.37 | 47% |
| Mölle | 44 | $1,744 | $181.74 | 40% |
| Starrkärr och Näs | 11 | $1,697 | $250.84 | 25% |
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