Varberg Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Halland County, Sweden
Is Airbnb profitable in Varberg in 2025? Explore comprehensive Airbnb analytics for Varberg, Halland County, Sweden to uncover income potential. This 2025 STR market report for Varberg, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 103 active listings.
Whether you're considering an Airbnb investment in Varberg, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Varberg Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Varberg Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Varberg (2025)
Understanding the monthly revenue variations for Airbnb listings in Varberg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Varberg is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Varberg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,359+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,983 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,160 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $600, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Varberg
Varberg Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Varberg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Varberg:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Varberg
Average Daily Rate (ADR) Airbnb Trends in Varberg (2025)
Effective short term rental pricing strategy in Varberg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Varberg typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $237+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $157 or more.
- Typical properties (Median) charge around $107 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in Varberg
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Airbnb Seasonality Analysis & Trends in Varberg (2025)
Peak Season (July, June, August)
- Revenue averages $2,610 per month
- Occupancy rates average 54.2%
- Daily rates average $133
Shoulder Season
- Revenue averages $1,360 per month
- Occupancy maintains around 30.9%
- Daily rates hold near $129
Low Season (January, February, November)
- Revenue drops to average $885 per month
- Occupancy decreases to average 26.4%
- Daily rates adjust to average $129
Seasonality Insights for Varberg
- The Airbnb seasonality in Varberg shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Varberg's highest earning potential, with monthly revenues capable of climbing to $3,031, occupancy reaching a high of 66.6%, and ADRs peaking at $135.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $866, occupancy could drop to 21.6%, and ADRs may adjust down to $127.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Varberg.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Varberg seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Varberg (2025)
Exploring the top neighborhoods for short-term rentals in Varberg? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Varberg Fortress | Historical fortress overlooking the sea, attracting tourists interested in history and beautiful seaside views. A significant landmark in Varberg with various cultural events. | Varberg Fortress, Varberg Beach, Kallbadhuset, The Seaside Promenade, Varberg Church |
| Falkenberg Beach | A stunning long beach area popular for summer vacations and water sports. Ideal for guests looking for outdoor activities and beach relaxation. | Falkenberg Beach, Water sports activities, Haverdal Beach, Falkenberg Nature Reserve |
| Apelviken | A vibrant area known for its beautiful beaches and surfing spots. Great for those seeking an active vacation by the sea and beach culture. | Apelviken Beach, Surf shops, Kitesurfing school, Nearby restaurants and cafes |
| Hallands Väderö | A picturesque island known for its natural beauty, hiking trails, and secluded beaches. Appeals to nature lovers and those wanting a tranquil escape. | Hallands Väderö Nature Reserve, Scenic hiking trails, Secluded beaches, Wildlife opportunities |
| Society Hill | A charming area with traditional Swedish architecture and a cozy atmosphere. Attracts visitors seeking a more local and cultural experience. | Local restaurants, Artisan shops, Cafes with outdoor seating, Cultural festivals |
| Varberg's SPA | Known for its wellness and spa experiences, this area attracts guests looking for relaxation and rejuvenation, making it ideal for luxury stays. | Varbergs Stadshotell & Asia Spa, Beachside spa treatments, Relaxation areas, Wellness-focused restaurants |
| Kungsbacka Archipelago | An archipelago area offering beautiful coastal scenery and boating opportunities. Perfect for adventurous guests looking to explore the archipelago. | Island hopping tours, Scenic viewpoints, Historical landmarks on the islands, Picnic spots |
| Grötvik | A peaceful coastal village that offers a mix of beach life and Swedish countryside charm. Great for families and couples looking for a quiet getaway. | Grötvik Beach, Biking and hiking paths, Local markets, Community events |
Understanding Airbnb License Requirements & STR Laws in Varberg (2025)
While Varberg, Halland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Varberg to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Varberg (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Varbergbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Apelviksgården - -Kringbygd hallandsläng in Varberg
Entire Place • 6 bedrooms
Nice big and central villa in Varberg
Entire Place • 4 bedrooms
Radhus i Centrum
Entire Place • 4 bedrooms
Beachfront cottage on Getterön
Entire Place • 4 bedrooms
La Casa de Getterön
Entire Place • 3 bedrooms
Villa Linnekullen
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Varberg (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Varberg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Johan | 1 | $57,579 | 5 | 5.00/5.0 |
| Tobias | 1 | $54,458 | 3 | 5.00/5.0 |
| Host #261375588 | 4 | $44,235 | 0 | 0.00/5.0 |
| Åsa | 2 | $40,693 | 151 | 4.97/5.0 |
| Evelina | 1 | $35,047 | 3 | 5.00/5.0 |
| Agneta | 1 | $34,212 | 16 | 4.56/5.0 |
| Donnie | 1 | $33,758 | 3 | 5.00/5.0 |
| Sara | 1 | $30,678 | 5 | 4.80/5.0 |
| Henrik | 1 | $28,537 | 10 | 4.90/5.0 |
| Ingela | 2 | $27,180 | 215 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Varberg.
Dive Deeper: Advanced Varberg STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Varberg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVarberg Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Varberg
- The Varberg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.5% of the 103 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Varberg, House properties are the most common (37.9%), reflecting the local real estate landscape.
- Houses represent a significant 37.9% portion, catering likely to families or larger groups.
- The presence of 12.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.9%) offer potential for unique stay experiences.
Varberg Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Varberg
- The dominant room capacity in Varberg is 1 bedroom listings, making up 44.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.2% of the active Airbnb listings in Varberg, indicating a high concentration in these sizes.
- A significant 30.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Varberg.
Varberg Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Varberg
- The most common guest capacity trend in Varberg vacation rentals is listings accommodating 4 guests (26.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Varberg STR market, accounting for 49.5% of listings.
- 30.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Varberg.
- On average, properties in Varberg are equipped to host 4.2 guests.
Varberg Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Varberg
- The most common availability pattern in Varberg falls within the 271-366 days range, representing 54.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Varberg (41.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Varberg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
38 listings
39.2% of total
2 Nights
22 listings
22.7% of total
3 Nights
16 listings
16.5% of total
4-6 Nights
11 listings
11.3% of total
7-29 Nights
5 listings
5.2% of total
30+ Nights
5 listings
5.2% of total
Key Insights
- The most prevalent minimum stay requirement in Varberg is 1 Night, adopted by 39.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.9%) of the Varberg Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 39.2% of Varberg hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Varberg.
Varberg Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
41 listings
49.4% of total
Moderate
16 listings
19.3% of total
Firm
21 listings
25.3% of total
Strict
5 listings
6% of total
Cancellation Policy Insights for Varberg
- The prevailing Airbnb cancellation policy trend in Varberg is Flexible, used by 49.4% of listings.
- There's a relatively balanced mix between guest-friendly (68.7%) and stricter (31.3%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 49.4% market standard in Varberg.
- Using a Strict policy might deter some guests, as only 6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Varberg.
Varberg STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Varberg
- The overall average booking lead time for vacation rentals in Varberg is 52 days.
- Guests book furthest in advance for stays during July (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (85 days avg.) sees the longest lead times, while Fall (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Varberg.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these Varberg averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Varberg (2025)
Amenity Prevalence
Amenity Insights for Varberg
- Popular amenities like Smoke alarm, Wifi, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Smoke alarm or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Varberg to stay competitive.
Varberg Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Varberg
- The typical guest profile for Airbnb in Varberg consists of primarily domestic travelers (66%), often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 65.9% of guests.
- Key international markets include Sweden (65.9%) and Norway (8.1%).
- Top languages spoken are English (38.9%) followed by Swedish (30.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Stockholm and Gothenburg.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Varberg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lerums kommun | 30 | $2,741 | $279.83 | 48% |
| Perstorps kommun | 10 | $2,109 | $135.10 | 56% |
| Gnosjö kommun | 17 | $1,888 | $153.61 | 41% |
| Hestra | 13 | $1,801 | $159.78 | 42% |
| Starrkärr och Näs | 11 | $1,795 | $249.46 | 22% |
| Trönningenäs | 16 | $1,794 | $249.83 | 45% |
| Snekkersten | 23 | $1,782 | $213.69 | 45% |
| Alingsås kommun | 41 | $1,766 | $172.39 | 40% |
| Mölle | 41 | $1,714 | $187.30 | 39% |
| Kungälv | 11 | $1,713 | $141.84 | 48% |