Airbnb Market Analytics, Statistics and Data in Halmstad, Halland County, Sweden
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Halmstad? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Halmstad:
How much do Airbnb hosts make on average per month in Halmstad?
The short-term rental market in Halmstad shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,228 per month
- Strong performing properties (top 25%) make $2,286 or more
- Best-in-class properties (top 10%) achieve $3,837+ monthly
- Entry-level properties (bottom 25%) typically earn around $570
Revenue Variations by Month
Occupancy Rates Throughout the Year in Halmstad
The market in Halmstad shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 52% or higher
- Best-in-class properties (top 10%) reach 69%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Halmstad
Daily rates in Halmstad vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $113 per night
- Strong performing properties (top 25%) secure $197 or more
- Best-in-class properties (top 10%) pull in $292+ per night
- Entry-level properties (bottom 25%) earn around $77
Daily Rate Variations by Month
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Seasonality patterns in Halmstad
Peak Season (July, June, August)
- Revenue peaks at $3110.64 per month
- Occupancy rates reach 62.62%
- Daily rates average $157.68
Shoulder Season
- Revenue averages $1738.59 per month
- Occupancy maintains 35.08%
- Daily rates hold at $150.30
Low Season (March, February, January)
- Revenue drops to $1017.66 per month
- Occupancy decreases to 22.17%
- Daily rates adjust to $145.14
Is it still profitable to do Airbnb in Halmstad in 2025?
Yes! Halmstad demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and solid monthly revenue averaging $1739 and The market's 172 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Halmstad
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Tylösand | A stunning beach area known for its miles of sandy shores, popular with tourists during the summer. Tylösand attracts sun-seekers and those looking for water activities. | Tylösand Beach, Halmstad Golf Course, Halmstad Slott, The Tylösand Hotel, Halmstad Surf |
| Halmstad City Center | The heart of Halmstad, filled with shops, restaurants, and cultural attractions. Close to transport links, it's a great base for exploring the city and nearby areas. | Halmstad Castle, Nicolai Cathedral, Halmstad Art Museum, Stora Torg (Main Square), Shopping streets |
| Ängelholm | Nearby coastal town with beautiful beaches and a charming center. Known for its relaxed atmosphere, it's ideal for travelers looking to explore Halland County. | Skälderviken Beach, Ängelholm's Nature Reserve, Norrviken Gardens, Local eateries, Ängelholm Railway Station |
| Simlångsdalen | A picturesque valley surrounded by nature, perfect for eco-tourism and outdoor activities. Attracts visitors year-round for hiking and tranquility. | Östra Ljungskyl Natural Reserve, Hiking trails, Local farms, Simlångsdalen Church, Stunning vistas |
| Malmö | While technically a bit further away, it's easily accessible and attracts many visitors heading to Halmstad. Known for its urban culture and vibrant food scene. | Turning Torso, Malmö Castle, Lilla Torg, Malmö Live, Ribersborg Beach |
| Falkenberg | A charming coastal town known for its stunning beaches and lively summer atmosphere. It's a great spot for tourists looking for a coastal retreat. | Falkenberg Beach, Skrea Strand, Falkenberg's old town, Tullbrotaleden, Local markets |
| Båstad | Famous for tennis and summer festivals, Båstad draws a crowd during the summer months seeking both relaxation and entertainment. | Båstad Beach, Swedish Open Tennis Tournament, Båstad Harbor, Local cafes and restaurants, Scenic coastal trails |
| Halmstad Golf Course | A renowned golf destination, attracting avid golfers and those looking for a serene getaway surrounded by beautiful landscapes. | Multiple golf courses, Natural surroundings, Annual golf tournaments, Club facilities, Relaxation spots |
Do you need a license for Airbnb in Halmstad?
We recommend checking directly with Halmstad's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Halmstad
Newly renovated house in Halmstad
Entire Place • 5 bedrooms
Townhouse villa with two patios and parking
Entire Place • 2 bedrooms
Newly renovated 20's house in the heart of Halmstad
Entire Place • 4 bedrooms
House located close to the sea & with heated pool
Entire Place • 4 bedrooms
Furnished apt, 1 km from the city center.
Entire Place • 2 bedrooms
Halmstad-Grötvik. Optimal location close to the sea and golf.
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Halmstad
Additional analytics on vacation rental, real estate, short term rental data in Halmstad
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.8%), with house and apartment & condo properties comprising 75.6% of inventory
- Strong specialty sector (21.5%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, unique stays segments (3.5% combined)
Room Capacity Distribution
Analysis of 172 properties in Halmstad shows that 1 bedroom properties are most prevalent, making up 40.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 60.5% of all listings.
Key Insights
- Most common: 1 bedroom (40.1%)
- Least common: 5+ bedrooms (4.1%)
- Market concentration: 60.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 172 properties in Halmstad reveals that 4 guests properties dominate the market, representing 23.3% of all listings. The average property accommodates 4.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 5 guests make up 43.6% of the market.
Key Insights
- Most common capacity: 4 guests (23.3% of market)
- Least common capacity: 1 guest (1.7% of market)
- Average guest capacity: 4.8 guests per property
- Market concentration: 43.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 172 properties in Halmstad, the most common availability pattern is 271-366 days (68.6% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (43% of properties).
Key Insights
- Most common availability window: 271-366 days (68.6%)
- Most common booking duration: 31-90 days (43%)
- Properties with high availability (180+ days): 92.4%
- Properties with long-term bookings (180+ days): 8.1%
Minimum Stay Distributions
1 Night
47 listings
31.8% of total
2 Nights
47 listings
31.8% of total
3 Nights
25 listings
16.9% of total
4-6 Nights
21 listings
14.2% of total
7-29 Nights
4 listings
2.7% of total
30+ Nights
4 listings
2.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 63.6%
- Mid-length stays (4-6 nights) represent 14.2% of listings
- Monthly+ stays (2.7%) suggest a stable extended-stay market
- High market flexibility with 80.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
43 listings
32.3% of total
Moderate
30 listings
22.6% of total
Firm
34 listings
25.6% of total
Strict
26 listings
19.5% of total
Key Insights
- Flexible is the preferred policy at 32.3% of listings
- The market shows a balanced distribution between guest-friendly (54.9%) and strict (45.1%) policies
- Strict policies are least common at 19.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 93 days
- Shortest booking windows are in Nov, Dec, Jan, averaging 36 days
- Summer shows the longest average booking window at 80 days, while Winter has the shortest at 38 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 80 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in Halmstad
Below is the distribution of amenities across listings in Halmstad:
Traveler Demographics
Key Insights
- Domestic travelers make up 46.1% of total guests, indicating a significant local market share.
- Primary international markets: Germany (20.8%) and Denmark (9.5%)
- English is the top language at 47.5%, followed by Swedish (24.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.1%
Recommendations
- Target marketing campaigns for Stockholm and Gothenburg markets
- Develop localized content for Germany and Denmark
- Prioritize English and Swedish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Halmstad. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Lerums kommun | 29 | $3,012 | $321.32 | 48% |
| Skovshoved | 40 | $2,272 | $293.37 | 43% |
| Copenhagen | 7,573 | $2,254 | $198.43 | 51% |
| Frederiksberg | 14 | $2,121 | $186.42 | 49% |
| Perstorps kommun | 10 | $2,092 | $131.19 | 58% |
| Malmö kommun | 10 | $2,091 | $148.48 | 52% |
| Frederiksberg | 826 | $2,072 | $195.34 | 50% |
| Trönningenäs | 16 | $2,060 | $255.39 | 43% |
| Hestra | 13 | $2,011 | $164.26 | 42% |
| Kungälv | 11 | $1,972 | $145.61 | 48% |
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