Halmstad Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Halland County, Sweden
Is Airbnb profitable in Halmstad in 2025? Explore comprehensive Airbnb analytics for Halmstad, Halland County, Sweden to uncover income potential. This 2025 STR market report for Halmstad, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 178 active listings.
Whether you're considering an Airbnb investment in Halmstad, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Halmstad Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Halmstad Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Halmstad (2025)
Understanding the monthly revenue variations for Airbnb listings in Halmstad is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Halmstad is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Halmstad across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,450+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,058 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,163 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $544, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Halmstad
Halmstad Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Halmstad STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Halmstad:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Halmstad
Average Daily Rate (ADR) Airbnb Trends in Halmstad (2025)
Effective short term rental pricing strategy in Halmstad involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Halmstad typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $299+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $194 or more.
- Typical properties (Median) charge around $115 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in Halmstad
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Airbnb Seasonality Analysis & Trends in Halmstad (2025)
Peak Season (July, June, August)
- Revenue averages $2,707 per month
- Occupancy rates average 52.3%
- Daily rates average $151
Shoulder Season
- Revenue averages $1,364 per month
- Occupancy maintains around 30.7%
- Daily rates hold near $152
Low Season (January, February, March)
- Revenue drops to average $957 per month
- Occupancy decreases to average 26.9%
- Daily rates adjust to average $153
Seasonality Insights for Halmstad
- The Airbnb seasonality in Halmstad shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Halmstad's highest earning potential, with monthly revenues capable of climbing to $3,013, occupancy reaching a high of 61.8%, and ADRs peaking at $159.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $910, occupancy could drop to 22.7%, and ADRs may adjust down to $147.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Halmstad.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Halmstad seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Halmstad (2025)
Exploring the top neighborhoods for short-term rentals in Halmstad? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tylösand | A famous beach area in Halmstad known for its beautiful sandy beaches and vibrant atmosphere, making it a top choice for vacationers and beach lovers. | Tylösand Beach, Hotel Tylösand, Tylösand Golf Course, Café Tylösand, Tylösand Nature Reserve |
| Halmstad City Center | The bustling heart of Halmstad, offering shopping, dining, and cultural experiences. Ideal for travelers looking for urban conveniences and attractions. | Halmstad Castle, St. Nicholas Church, Halmstad Art Gallery, Nissan River Promenade, Local shops and cafes |
| Slättakran | A quiet residential area close to nature, perfect for families and nature enthusiasts seeking a peaceful retreat. | Björnhult Nature Reserve, Hammars Park, Walking trails, Cycling routes |
| Östra Strand | A beachfront area that provides easy access to the sea, popular for water sports, sunbathing, and seaside walks. | Östra Strand Beach, Marina, Water sports activities, Dining at the beach |
| Halmstad Marina | A picturesque marina area that attracts visitors interested in sailing, dining, and enjoying the waterfront views. | Sailing activities, Restaurants by the marina, Boat rentals, Walking paths along the water |
| Kungsbacka | Nearby Kungsbacka offers a charming small-town atmosphere with historical sites, dining, and local events. | Kungsbacka Fortress, Historic town square, Local boutiques and shops, Cafes and restaurants |
| Halmstad Golf Course | A fantastic area for golf enthusiasts with beautiful landscapes and high-quality golfing facilities, appealing to both locals and tourists. | Halmstad Golf Course, Golf practice facilities, Dining at the clubhouse, Scenic views |
| Simlångsdalen | A serene valley just outside Halmstad, ideal for travelers seeking tranquility, nature hikes, and rural experiences. | Simlångsdalens Nature Reserve, Hiking trails, Local farms, Café in the valley |
Understanding Airbnb License Requirements & STR Laws in Halmstad (2025)
While Halmstad, Halland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Halmstad to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Halmstad (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Halmstadbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Newly renovated house in Halmstad
Entire Place • 5 bedrooms
Townhouse villa with two patios and parking
Entire Place • 2 bedrooms
Newly renovated 20's house in the heart of Halmstad
Entire Place • 4 bedrooms
Halmstad-Grötvik. Optimal location close to the sea and golf.
Entire Place • 3 bedrooms
Furnished apt, 1 km from the city center.
Entire Place • 2 bedrooms
Beachfront villa with pool
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Halmstad (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Halmstad based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lucas | 1 | $51,520 | 10 | 5.00/5.0 |
| Anita | 2 | $42,329 | 15 | 5.00/5.0 |
| Anna | 2 | $36,107 | 88 | 4.89/5.0 |
| Annika | 1 | $33,178 | 11 | 4.91/5.0 |
| Mattias | 1 | $33,038 | 7 | 4.86/5.0 |
| Annette | 1 | $32,318 | 5 | 5.00/5.0 |
| Jonna | 2 | $30,713 | 66 | 4.88/5.0 |
| Julia | 1 | $29,546 | 7 | 5.00/5.0 |
| Robert | 1 | $29,325 | 8 | 5.00/5.0 |
| Jenny | 1 | $29,244 | 15 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Halmstad.
Dive Deeper: Advanced Halmstad STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Halmstad. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHalmstad Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Halmstad
- The Halmstad Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.8% of the 178 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Halmstad, House properties are the most common (48.9%), reflecting the local real estate landscape.
- Houses represent a significant 48.9% portion, catering likely to families or larger groups.
- The presence of 7.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 3.4%) offer potential for unique stay experiences.
Halmstad Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Halmstad
- The dominant room capacity in Halmstad is 1 bedroom listings, making up 38.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 59.0% of the active Airbnb listings in Halmstad, indicating a high concentration in these sizes.
- A significant 37.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Halmstad.
Halmstad Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Halmstad
- The most common guest capacity trend in Halmstad vacation rentals is listings accommodating 4 guests (23.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Halmstad STR market, accounting for 43.3% of listings.
- 34.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Halmstad.
- On average, properties in Halmstad are equipped to host 4.8 guests.
Halmstad Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Halmstad
- The most common availability pattern in Halmstad falls within the 271-366 days range, representing 67.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Halmstad (41.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Halmstad Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
48 listings
29.8% of total
2 Nights
45 listings
28% of total
3 Nights
27 listings
16.8% of total
4-6 Nights
24 listings
14.9% of total
7-29 Nights
7 listings
4.3% of total
30+ Nights
10 listings
6.2% of total
Key Insights
- The most prevalent minimum stay requirement in Halmstad is 1 Night, adopted by 29.8% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 29.8% of Halmstad hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 6.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Halmstad.
Halmstad Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
42 listings
31.1% of total
Moderate
30 listings
22.2% of total
Firm
37 listings
27.4% of total
Strict
26 listings
19.3% of total
Cancellation Policy Insights for Halmstad
- The prevailing Airbnb cancellation policy trend in Halmstad is Flexible, used by 31.1% of listings.
- There's a relatively balanced mix between guest-friendly (53.3%) and stricter (46.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 31.1% market standard in Halmstad.
- Regularly review your cancellation policy against competitors and market demand shifts in Halmstad.
Halmstad STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Halmstad
- The overall average booking lead time for vacation rentals in Halmstad is 50 days.
- Guests book furthest in advance for stays during June (average 96 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (80 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Halmstad.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Halmstad averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Halmstad (2025)
Amenity Prevalence
Amenity Insights for Halmstad
- Essential amenities in Halmstad that guests expect include: Smoke alarm, Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Halmstad: Smoke alarm, Kitchen, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Kitchen, Wifi.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Halmstad to stay competitive.
Halmstad Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Halmstad
- The typical guest profile for Airbnb in Halmstad consists of a mix of domestic (45%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 45.3% of guests.
- Key international markets include Sweden (45.3%) and Germany (16.8%).
- Top languages spoken are English (38.2%) followed by Swedish (19.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Halmstad Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lerums kommun | 30 | $2,741 | $279.83 | 48% |
| Skovshoved | 42 | $2,190 | $296.85 | 45% |
| Copenhagen | 8,717 | $2,154 | $197.45 | 52% |
| Perstorps kommun | 10 | $2,109 | $135.10 | 56% |
| Bjärred | 11 | $2,078 | $235.56 | 53% |
| Solrød Strand | 39 | $2,048 | $207.20 | 54% |
| Klagshamn | 18 | $2,048 | $246.78 | 47% |
| Frederiksberg | 981 | $2,021 | $195.85 | 51% |
| Frederiksberg | 13 | $1,906 | $178.91 | 51% |
| Vedbæk | 19 | $1,894 | $225.57 | 45% |