Visby Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Gotland County, Sweden
Is Airbnb profitable in Visby in 2025? Explore comprehensive Airbnb analytics for Visby, Gotland County, Sweden to uncover income potential. This 2025 STR market report for Visby, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 465 active listings.
Whether you're considering an Airbnb investment in Visby, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Visby Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Visby Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Visby (2025)
Understanding the monthly revenue variations for Airbnb listings in Visby is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Visby is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Visby across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,287+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,636 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,434 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $805, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Visby
Visby Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Visby STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Visby:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Visby
Average Daily Rate (ADR) Airbnb Trends in Visby (2025)
Effective short term rental pricing strategy in Visby involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Visby typically peaks in June and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $352+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $236 or more.
- Typical properties (Median) charge around $155 per night.
- Entry-level properties (Bottom 25%) earn around $98 per night.
Average Daily Rate (ADR) Trend by Month in Visby
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Airbnb Seasonality Analysis & Trends in Visby (2025)
Peak Season (July, June, August)
- Revenue averages $3,676 per month
- Occupancy rates average 54.8%
- Daily rates average $205
Shoulder Season
- Revenue averages $1,804 per month
- Occupancy maintains around 32.6%
- Daily rates hold near $194
Low Season (January, February, March)
- Revenue drops to average $1,099 per month
- Occupancy decreases to average 20.2%
- Daily rates adjust to average $193
Seasonality Insights for Visby
- The Airbnb seasonality in Visby shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Visby's highest earning potential, with monthly revenues capable of climbing to $4,367, occupancy reaching a high of 65.7%, and ADRs peaking at $208.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $966, occupancy could drop to 19.1%, and ADRs may adjust down to $190.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Visby.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Visby seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Visby (2025)
Exploring the top neighborhoods for short-term rentals in Visby? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Visby Inner Town | A UNESCO World Heritage site known for its medieval architecture and charming cobblestone streets. Highly sought after by tourists who want a historical experience in Sweden. | Visby Cathedral, Botanical Gardens, Medieval Walls, Gotland Museum, St. Mary's Church, Almedalen Park |
| Sudersand Beach | A beautiful sandy beach area, perfect for summer visitors. Ideal for families and those looking for a beach holiday experience on Gotland. | Sudersand Beach, Fårö Island, Fårö Lighthouse, Café Dune, Seaside activities |
| Katalogen | A popular neighborhood with modern amenities and close proximity to nature, attracting both tourists and locals for outdoor activities. | Visby Golf Course, Hiking trails, Cycling paths, Picnic areas, Local eateries |
| Gotska Sandön | A remote island known for its stunning natural beauty and tranquility, perfect for visitors seeking a unique getaway experience. | Gotska Sandön National Park, Beaches, Hiking trails, Bird watching, Nature photography opportunities |
| Havdhem | A picturesque rural area offering a serene escape from the hustle and bustle of city life. Popular among tourists looking for peace and nature. | Local farms, Scenic cycling routes, Nature walks, Rural experiences, Traditional Swedish countryside |
| Lärbro | A quaint village located in northern Gotland, known for its local traditions and connection to the island's rich history. | Lärbro Church, Local markets, Historical sites, Nature reserves, Cultural festivals |
| När | A charming coastal locality that offers beautiful sea views and quiet surroundings, ideal for relaxation and retreats. | Närs beach, Historic fishing villages, Boat rentals, Scenic hikes, Cafés and restaurants |
| Slite | A lively small town with a beautiful harbor and beach area, attracting both tourists and locals, especially during summer months. | Slite Harbor, Beaches, Local shops, Restaurants, Festivals |
Understanding Airbnb License Requirements & STR Laws in Visby (2025)
While Visby, Gotland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Visby to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Visby (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Visbybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Central summer dream AC-Jacuzzi-Bastu-elbil-gym play
Entire Place • 6 bedrooms
Large accommodation in the best location!
Entire Place • 5 bedrooms
Fantastic villa in central Visby
Entire Place • 4 bedrooms
Visby Secret Garden, Visby innerstad
Entire Place • 3 bedrooms
Modern villa with sea view
Entire Place • 4 bedrooms
Visby inner city house for the big party!
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Visby (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Visby based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jonathan | 23 | $213,994 | 60 | 2.93/5.0 |
| Linda | 1 | $123,526 | 28 | 5.00/5.0 |
| Staffan | 5 | $100,938 | 39 | 4.89/5.0 |
| Rickard | 3 | $90,525 | 40 | 4.93/5.0 |
| John | 3 | $87,020 | 5 | 1.60/5.0 |
| Richard | 2 | $85,895 | 78 | 4.98/5.0 |
| Cecilia | 2 | $73,456 | 34 | 4.74/5.0 |
| Host #473066699 | 4 | $72,329 | 12 | 2.50/5.0 |
| Johan | 1 | $70,103 | 11 | 4.91/5.0 |
| Adelsgatan Apartments | 9 | $64,066 | 81 | 4.11/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Visby.
Dive Deeper: Advanced Visby STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Visby. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVisby Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Visby
- The Visby Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 465 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Visby, Apartment/Condo properties are the most common (55.3%), reflecting the local real estate landscape.
- Houses represent a significant 33.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 11.3%) offer potential for unique stay experiences.
Visby Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Visby
- The dominant room capacity in Visby is 1 bedroom listings, making up 37% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.4% of the active Airbnb listings in Visby, indicating a high concentration in these sizes.
- A significant 30.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Visby.
Visby Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Visby
- The most common guest capacity trend in Visby vacation rentals is listings accommodating 4 guests (31.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Visby STR market, accounting for 47.5% of listings.
- 34.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Visby.
- On average, properties in Visby are equipped to host 4.6 guests.
Visby Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Visby
- The most common availability pattern in Visby falls within the 271-366 days range, representing 66.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Visby (48.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Visby Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
65 listings
15.4% of total
2 Nights
68 listings
16.2% of total
3 Nights
110 listings
26.1% of total
4-6 Nights
119 listings
28.3% of total
7-29 Nights
33 listings
7.8% of total
30+ Nights
26 listings
6.2% of total
Key Insights
- The most prevalent minimum stay requirement in Visby is 4-6 Nights, adopted by 28.3% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 28.3% of Visby hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 6.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Visby.
Visby Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
7 listings
2.1% of total
Flexible
62 listings
18.4% of total
Moderate
54 listings
16% of total
Firm
78 listings
23.1% of total
Strict
136 listings
40.4% of total
Cancellation Policy Insights for Visby
- The prevailing Airbnb cancellation policy trend in Visby is Strict, used by 40.4% of listings.
- A majority (63.5%) of hosts in Visby utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 40.4% market standard in Visby.
- With 40.4% using Strict terms, this is a viable option in Visby, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Visby.
Visby STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Visby
- The overall average booking lead time for vacation rentals in Visby is 74 days.
- Guests book furthest in advance for stays during June (average 136 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (108 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (74 days) as a baseline for your pricing and availability strategy in Visby.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 136 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 108 days) to capture early planners.
- Monitor your own booking lead times against these Visby averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Visby (2025)
Amenity Prevalence
Amenity Insights for Visby
- Essential amenities in Visby that guests expect include: Kitchen, Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Visby: Kitchen, Smoke alarm, Wifi.
- Prioritize adding missing essentials: Kitchen, Smoke alarm, Wifi.
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Visby to stay competitive.
Visby Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Visby
- The typical guest profile for Airbnb in Visby consists of a mix of domestic (65%) and international guests, often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 64.5% of guests.
- Key international markets include Sweden (64.5%) and United States (8.2%).
- Top languages spoken are English (39.3%) followed by Swedish (27.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Stockholm and Gothenburg.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Visby Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Trosa kommun | 36 | $1,666 | $211.72 | 39% |
| Nynäshamns kommun | 39 | $1,648 | $247.79 | 37% |
| Oxelösund | 15 | $1,591 | $165.05 | 35% |
| Oxelösunds kommun | 11 | $1,471 | $150.45 | 47% |
| Ljugarn | 19 | $1,151 | $191.51 | 44% |
| Nyköpings kommun | 86 | $1,133 | $151.73 | 38% |
| Sandhamn | 29 | $1,119 | $217.04 | 44% |
| Norra Visby | 18 | $1,119 | $165.47 | 54% |
| Gotland Municipality | 552 | $1,108 | $167.52 | 44% |
| Vibble | 16 | $1,057 | $146.65 | 51% |