Airbnb Market Analytics, Statistics and Data in Visby, Gotland County, Sweden
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Visby? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Visby:
How much do Airbnb hosts make on average per month in Visby?
The short-term rental market in Visby shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,524 per month
- Strong performing properties (top 25%) make $2,788 or more
- Best-in-class properties (top 10%) achieve $4,539+ monthly
- Entry-level properties (bottom 25%) typically earn around $827
Revenue Variations by Month
Occupancy Rates Throughout the Year in Visby
The market in Visby shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 52% or higher
- Best-in-class properties (top 10%) reach 70%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Visby
Daily rates in Visby vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $151 per night
- Strong performing properties (top 25%) secure $236 or more
- Best-in-class properties (top 10%) pull in $364+ per night
- Entry-level properties (bottom 25%) earn around $96
Daily Rate Variations by Month
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Seasonality patterns in Visby
Peak Season (July, June, August)
- Revenue peaks at $4509.69 per month
- Occupancy rates reach 65.53%
- Daily rates average $219.56
Shoulder Season
- Revenue averages $2238.69 per month
- Occupancy maintains 36.19%
- Daily rates hold at $197.10
Low Season (December, March, February)
- Revenue drops to $1096.17 per month
- Occupancy decreases to 20.41%
- Daily rates adjust to $182.22
Is it still profitable to do Airbnb in Visby in 2025?
Yes! Visby demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 36% and solid monthly revenue averaging $2239 and With 439 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Visby
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Visby Town | Historic medieval town with well-preserved architecture and UNESCO World Heritage status. A prime location for tourists interested in history and culture, especially during the summer months when festivals and events are at their peak. | Visby City Wall, St. Mary's Cathedral, Botanical Gardens, The Historic Almedalen Park, Visby Museum, Medieval Week |
| Söderport | A charming area near the old town, offering a mix of history and scenic views. Suitable for visitors looking to explore the inner city and experience local eateries and shops. | Söderport, St. Nicolai Ruins, Café Kahn, The Silver Smithy, Visby Cathedral |
| Skansrote | A quiet residential area with unique landscape and proximity to the beach. Ideal for families and those seeking a peaceful retreat while still close to Visby. | Skansrote Beach, Visby Golf Club, Walking trails, Local farms, Cozy cafés |
| Gotlandic Countryside | Offers a serene environment with a rustic touch. Attracts tourists interested in outdoor activities such as hiking, biking, and visiting traditional farms. | Ferry Port at Visby, Traditional smokehouses, Local markets, Nature reserves, Hiking trails |
| Burgsvik | Picturesque coastal village known for its beautiful beaches and calm atmosphere. Great for tourists looking to explore the southern parts of Gotland. | Burgsvik Beach, The old fishing port, Nearby forest trails, Local seafood restaurants, Charming cottages |
| Sudersand Beach | Famous for its stunning sandy beaches and crystal clear waters. Perfect for vacationers wanting a beach holiday with plenty of sun and sea activities. | Sudersand Beach, Watersports, Nearby islands, Beach clubs, Ice cream parlors |
| Fårö | A small island with rich history and spectacular nature, famous for its rauks. Attracts those interested in peace, tranquility, and natural beauty. | Fårö Beaches, Landsorts Lighthouse, Rauk formations, Local art galleries, Cultural sites |
| Ljugarn | A charming coastal village known for its historical significance and beautiful surroundings. A very attractive spot for those seeking a quaint getaway. | Ljugarn Beach, Historical buildings, Cozy restaurants, Cycling paths, Scenic views |
Do you need a license for Airbnb in Visby?
We recommend checking directly with Visby's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Visby
Central summer dream AC-Jacuzzi-Bastu-elbil-gym play
Entire Place • 6 bedrooms
Large accommodation in the best location!
Entire Place • 5 bedrooms
Centralt 1700-talshus med havsutsikt
Entire Place • 4 bedrooms
Fantastic villa in central Visby
Entire Place • 4 bedrooms
Visby Secret Garden, Visby innerstad
Entire Place • 3 bedrooms
Newly built loft right outside the city wall
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Visby
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jonathan | 23 | $226,412 | 60 | 2.93/5.0 |
| Linda | 1 | $144,702 | 28 | 5.00/5.0 |
| Cecilia | 2 | $114,944 | 34 | 4.74/5.0 |
| 101513323 | 1 | $112,796 | 7 | 5.00/5.0 |
| Staffan | 5 | $104,440 | 39 | 4.89/5.0 |
| John | 3 | $103,839 | 5 | 1.60/5.0 |
| Rickard | 3 | $97,125 | 40 | 4.93/5.0 |
| Richard | 2 | $91,316 | 78 | 4.98/5.0 |
| Johan | 1 | $82,503 | 11 | 4.91/5.0 |
| Novasol | 7 | $68,581 | 4 | 0.62/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Visby
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.9%), with apartment & condo and house properties comprising 89.1% of inventory
- Untapped potential in outdoor & mobile, boutique & hotels, others segments (11.0% combined)
Room Capacity Distribution
Analysis of 439 properties in Visby shows that 1 bedroom properties are most prevalent, making up 37.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 62.2% of all listings.
Key Insights
- Most common: 1 bedroom (37.6%)
- Least common: 5+ bedrooms (4.3%)
- Market concentration: 62.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 439 properties in Visby reveals that 4 guests properties dominate the market, representing 30.8% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 46.2% of the market.
Key Insights
- Most common capacity: 4 guests (30.8% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 46.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 439 properties in Visby, the most common availability pattern is 271-366 days (66.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (45.1% of properties).
Key Insights
- Most common availability window: 271-366 days (66.1%)
- Most common booking duration: 31-90 days (45.1%)
- Properties with high availability (180+ days): 95.4%
- Properties with long-term bookings (180+ days): 5.0%
Minimum Stay Distributions
1 Night
70 listings
17.9% of total
2 Nights
70 listings
17.9% of total
3 Nights
108 listings
27.6% of total
4-6 Nights
104 listings
26.6% of total
7-29 Nights
31 listings
7.9% of total
30+ Nights
8 listings
2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 35.8%
- Mid-length stays (4-6 nights) represent 26.6% of listings
- Monthly+ stays (2%) suggest a stable extended-stay market
- High market flexibility with 63.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
9 listings
2.8% of total
Flexible
57 listings
17.6% of total
Moderate
51 listings
15.8% of total
Firm
74 listings
22.9% of total
Strict
132 listings
40.9% of total
Key Insights
- Strict is the preferred policy at 40.9% of listings
- Stricter policies (Firm & Strict) dominate at 63.8% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 2.8% of listings
Recommendations
- The market supports stricter policies, with 63.8% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 122 days
- Shortest booking windows are in Nov, Jan, Feb, averaging 35 days
- Summer shows the longest average booking window at 109 days, while Winter has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 109 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Feb when lead times are shortest
Popular Airbnb Amenities in Visby
Below is the distribution of amenities across listings in Visby:
Traveler Demographics
Key Insights
- Domestic travelers make up 63.7% of total guests, indicating a significant local market share.
- Primary international markets: United States (10.1%) and Germany (5%)
- English is the top language at 46.8%, followed by Swedish (32.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.6%
Recommendations
- Target marketing campaigns for Stockholm and Gothenburg markets
- Develop localized content for United States and Germany
- Prioritize English and Swedish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Visby. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Oxelösund | 17 | $1,765 | $172.44 | 39% |
| Trosa kommun | 37 | $1,636 | $209.39 | 37% |
| Nynäshamns kommun | 40 | $1,595 | $237.46 | 37% |
| Oxelösunds kommun | 11 | $1,496 | $151.14 | 51% |
| Sandhamn | 27 | $1,159 | $221.93 | 42% |
| Norra Visby | 17 | $1,140 | $172.20 | 52% |
| Nyköpings kommun | 90 | $1,125 | $150.64 | 38% |
| Vibble | 16 | $1,093 | $148.02 | 51% |
| Gotland Municipality | 592 | $1,083 | $165.19 | 43% |
| Ljugarn | 22 | $1,081 | $191.35 | 42% |
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