Sandhamn Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Gotland County, Sweden
Is Airbnb profitable in Sandhamn in 2025? Explore comprehensive Airbnb analytics for Sandhamn, Gotland County, Sweden to uncover income potential. This 2025 STR market report for Sandhamn, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Sandhamn, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sandhamn Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sandhamn Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sandhamn (2025)
Understanding the monthly revenue variations for Airbnb listings in Sandhamn is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sandhamn is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sandhamn across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,010+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,713 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,294 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $848, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sandhamn
Sandhamn Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sandhamn STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sandhamn:
- Best-in-class properties (Top 10%) achieve 51%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sandhamn
Average Daily Rate (ADR) Airbnb Trends in Sandhamn (2025)
Effective short term rental pricing strategy in Sandhamn involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sandhamn typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $332+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $252 or more.
- Typical properties (Median) charge around $179 per night.
- Entry-level properties (Bottom 25%) earn around $136 per night.
Average Daily Rate (ADR) Trend by Month in Sandhamn
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Airbnb Seasonality Analysis & Trends in Sandhamn (2025)
Peak Season (July, May, June)
- Revenue averages $4,459 per month
- Occupancy rates average 43.0%
- Daily rates average $225
Shoulder Season
- Revenue averages $1,685 per month
- Occupancy maintains around 29.8%
- Daily rates hold near $211
Low Season (January, February, December)
- Revenue drops to average $447 per month
- Occupancy decreases to average 11.9%
- Daily rates adjust to average $199
Seasonality Insights for Sandhamn
- The Airbnb seasonality in Sandhamn shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sandhamn's highest earning potential, with monthly revenues capable of climbing to $5,822, occupancy reaching a high of 76.2%, and ADRs peaking at $226.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $316, occupancy could drop to 6.5%, and ADRs may adjust down to $191.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sandhamn.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sandhamn seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sandhamn (2025)
Exploring the top neighborhoods for short-term rentals in Sandhamn? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sandhamn Beach | A beautiful and scenic beach that attracts tourists for its pristine waters and laid-back atmosphere. Ideal for those looking to relax and enjoy nature. | Sandhamn Island, The Sandhamn Sailing Club, Beach Activities, Local Restaurants, Nature Trails |
| Sandhamn Village | The charming village of Sandhamn offers a unique Swedish coastal experience with quaint shops and restaurants, perfect for tourists wanting to explore local culture. | Historic Buildings, Sandhamn Church, Local Crafts Shops, Waterfront Dining, Café Bakeri |
| Grinda Island | Known for its stunning nature and tranquil surroundings, Grinda is a popular spot for those wanting to escape the hustle and bustle. | Grinda Nature Reserve, Beaches, Hiking Trails, Kayaking, Picnic Areas |
| Ingarö Island | A serene island destination close to Sandhamn, ideal for families and visitors looking for outdoor activities and beautiful landscapes. | Ingarö Nature Reserve, Family-friendly Beaches, Cycling Paths, Local Cafés, Small Marinas |
| Nordic Country Houses | A selection of charming country houses that attract visitors looking for a unique, rustic experience in the beautiful countryside of Gotland. | Countryside Scenery, Traditional Swedish Architecture, Fishing Opportunities, Hiking Trails, Local Farms |
| Aland Islands | Close to Sandhamn, the Aland Islands offer a beautiful getaway with rich history and culture, appealing to history buffs and nature lovers alike. | Aland Maritime Museum, Historical Sites, Fishing and Boating, Nature Reserves, Local Craft Shops |
| Lidingö | A nearby island that offers a mix of nature and urban life, perfect for tourists wanting both relaxation and access to city amenities. | Lidingö Nature Reserves, Beaches, Lidingö Golf Club, Shopping and Restaurants, Cycling Paths |
| Dalarö | A picturesque coastal village that draws visitors with its beautiful marina and charming atmosphere, suitable for a weekend retreat. | Dalarö Marina, Historical Buildings, Cafés and Restaurants, Beachfront Activities, Local Markets |
Understanding Airbnb License Requirements & STR Laws in Sandhamn (2025)
While Sandhamn, Gotland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sandhamn to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sandhamn (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sandhamnbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Exclusive limestone house from 1850
Entire Place • 6 bedrooms
Watch the sunset with a view of the Charles Islands
Entire Place • 5 bedrooms
Coastal house with views of the ocean and the Charles Islands
Entire Place • 2 bedrooms
Brand new house situated in family friendly area
Entire Place • 3 bedrooms
Family-friendly house near the sea in Fröjel
Entire Place • 5 bedrooms
Newly built house near beach, Djupvik
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sandhamn (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sandhamn based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lise | 11 | $88,327 | 30 | 2.61/5.0 |
| Niklas | 1 | $83,805 | 10 | 5.00/5.0 |
| Jenny | 1 | $29,875 | 8 | 5.00/5.0 |
| Sandra | 1 | $25,606 | 30 | 4.80/5.0 |
| Rebecca | 1 | $21,175 | 24 | 5.00/5.0 |
| Jan | 1 | $20,571 | 22 | 4.95/5.0 |
| Veronika | 1 | $20,123 | 3 | 5.00/5.0 |
| Inge | 1 | $14,052 | 45 | 4.80/5.0 |
| Anders | 1 | $13,765 | 3 | 5.00/5.0 |
| Anna Och Björn | 1 | $13,665 | 3 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sandhamn.
Dive Deeper: Advanced Sandhamn STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sandhamn. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSandhamn Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sandhamn
- The Sandhamn Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sandhamn, House properties are the most common (58.6%), reflecting the local real estate landscape.
- Houses represent a significant 58.6% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique (combined 6.8%) offer potential for unique stay experiences.
Sandhamn Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sandhamn
- The dominant room capacity in Sandhamn is 3 bedrooms listings, making up 41.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 62.1% of the active Airbnb listings in Sandhamn, indicating a high concentration in these sizes.
- A significant 62.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sandhamn.
Sandhamn Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sandhamn
- The most common guest capacity trend in Sandhamn vacation rentals is listings accommodating 8+ guests (37.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Sandhamn STR market, accounting for 65.5% of listings.
- 65.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sandhamn.
- On average, properties in Sandhamn are equipped to host 6.0 guests.
Sandhamn Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sandhamn
- The most common availability pattern in Sandhamn falls within the 271-366 days range, representing 89.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sandhamn (62.1%), reflecting common guest stay durations or potential owner blocking patterns.
Sandhamn Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
3.4% of total
2 Nights
5 listings
17.2% of total
3 Nights
3 listings
10.3% of total
4-6 Nights
4 listings
13.8% of total
7-29 Nights
3 listings
10.3% of total
30+ Nights
13 listings
44.8% of total
Key Insights
- The most prevalent minimum stay requirement in Sandhamn is 30+ Nights, adopted by 44.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (44.8%) caters to monthly stays (30+ nights) in Sandhamn, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 44.8% of Sandhamn hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 3.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 44.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sandhamn.
Sandhamn Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
57.1% of total
Moderate
1 listings
4.8% of total
Firm
4 listings
19% of total
Strict
4 listings
19% of total
Cancellation Policy Insights for Sandhamn
- The prevailing Airbnb cancellation policy trend in Sandhamn is Flexible, used by 57.1% of listings.
- There's a relatively balanced mix between guest-friendly (61.9%) and stricter (38.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 57.1% market standard in Sandhamn.
- Given the high prevalence of Flexible policies (57.1%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Sandhamn.
Sandhamn STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sandhamn
- The overall average booking lead time for vacation rentals in Sandhamn is 54 days.
- Guests book furthest in advance for stays during July (average 179 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (127 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Sandhamn.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 179 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 127 days) to capture early planners.
- Monitor your own booking lead times against these Sandhamn averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sandhamn (2025)
Amenity Prevalence
Amenity Insights for Sandhamn
- Essential amenities in Sandhamn that guests expect include: Kitchen, Heating, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Washer, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sandhamn: Kitchen, Heating, Free parking on premises.
- Prioritize adding missing essentials: Heating, Free parking on premises.
- Consider adding popular differentiators like Wifi or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sandhamn to stay competitive.
Sandhamn Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sandhamn
- The typical guest profile for Airbnb in Sandhamn consists of primarily domestic travelers (71%), often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 70.7% of guests.
- Key international markets include Sweden (70.7%) and Germany (8%).
- Top languages spoken are English (39.2%) followed by Swedish (30.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Stockholm and Gothenburg.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sandhamn Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Trosa kommun | 36 | $1,666 | $211.72 | 39% |
| Nynäshamns kommun | 39 | $1,648 | $247.79 | 37% |
| Oxelösund | 15 | $1,591 | $165.05 | 35% |
| Oxelösunds kommun | 11 | $1,471 | $150.45 | 47% |
| Visby | 465 | $1,175 | $195.99 | 45% |
| Ljugarn | 19 | $1,151 | $191.51 | 44% |
| Nyköpings kommun | 86 | $1,133 | $151.73 | 38% |
| Norra Visby | 18 | $1,119 | $165.47 | 54% |
| Gotland Municipality | 552 | $1,108 | $167.52 | 44% |
| Vibble | 16 | $1,057 | $146.65 | 51% |