Norra Visby Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Gotland County, Sweden
Is Airbnb profitable in Norra Visby in 2025? Explore comprehensive Airbnb analytics for Norra Visby, Gotland County, Sweden to uncover income potential. This 2025 STR market report for Norra Visby, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Norra Visby, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Norra Visby Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Norra Visby Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Norra Visby (2025)
Understanding the monthly revenue variations for Airbnb listings in Norra Visby is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Norra Visby is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Norra Visby across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,519+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,636 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,451 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $751, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Norra Visby
Norra Visby Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Norra Visby STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Norra Visby:
- Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Norra Visby
Average Daily Rate (ADR) Airbnb Trends in Norra Visby (2025)
Effective short term rental pricing strategy in Norra Visby involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Norra Visby typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $266+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $188 or more.
- Typical properties (Median) charge around $136 per night.
- Entry-level properties (Bottom 25%) earn around $103 per night.
Average Daily Rate (ADR) Trend by Month in Norra Visby
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Airbnb Seasonality Analysis & Trends in Norra Visby (2025)
Peak Season (July, June, August)
- Revenue averages $3,258 per month
- Occupancy rates average 58.6%
- Daily rates average $155
Shoulder Season
- Revenue averages $1,745 per month
- Occupancy maintains around 34.5%
- Daily rates hold near $157
Low Season (February, October, November)
- Revenue drops to average $465 per month
- Occupancy decreases to average 20.0%
- Daily rates adjust to average $161
Seasonality Insights for Norra Visby
- The Airbnb seasonality in Norra Visby shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Norra Visby's highest earning potential, with monthly revenues capable of climbing to $4,201, occupancy reaching a high of 76.4%, and ADRs peaking at $170.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $257, occupancy could drop to 10.0%, and ADRs may adjust down to $145.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Norra Visby.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Norra Visby seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Norra Visby (2025)
Exploring the top neighborhoods for short-term rentals in Norra Visby? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Visby Old Town | A UNESCO World Heritage site known for its well-preserved medieval architecture and charming cobblestone streets. It's a top attraction for tourists exploring the history of Gotland. | The Wall of Visby, St. Mary's Cathedral, Visby Botanical Garden, Medieval Week, Gotland Museum |
| Ljugarn | A picturesque village with beautiful beaches and a serene atmosphere, perfect for families and those looking to relax away from the city bustle. | Ljugarn Beach, St. Lars Church, Local restaurants, Walking trails, Natural surroundings |
| Furillen | A unique area known for its striking landscapes and artistic vibe. Popular among travelers looking for peace and creative inspiration. | Furillen Nature Reserve, Local art galleries, Photography spots, Wildlife watching |
| Tofta | Famous for its long sandy beaches, Tofta is ideal for summer visitors and outdoor activities, particularly among beachgoers and sun-seekers. | Tofta Beach, Biking trails, Camping grounds, Local eateries, Beach sports |
| Kneippbyn | A family-friendly area known for its amusement park and water activities, perfect for families looking for fun-filled vacations. | Kneippbyn Amusement Park, Pippi Longstocking's World, Water sports, Beach activities |
| Slite | A charming coastal town with beautiful beaches and scenic views, great for summer rentals and those wanting a quiet getaway. | Slite Beach, Fishing opportunities, Seaside promenades, Coastal hiking trails |
| Hemse | Situated inland, this town offers a more rural experience with access to local culture and nature, appealing to those looking for authentic local experiences. | Local markets, Cultural activities, Surrounding nature, Historical sites |
| Burs | This small village provides a tranquil environment, ideal for those seeking an off-the-beaten-path experience with natural beauty. | Scenic walks, Historical landmarks, Vineyards, Local farms |
Understanding Airbnb License Requirements & STR Laws in Norra Visby (2025)
While Norra Visby, Gotland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Norra Visby to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Norra Visby (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Norra Visbybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious apartment with sea view
Entire Place • 3 bedrooms
Havsutsikt, solnedgång, nära Visby
Entire Place • 4 bedrooms
A cosy nice apartment on the seaside slope in visby
Entire Place • 2 bedrooms
Fine 2nd with sea view in Visby
Entire Place • 2 bedrooms
Fresh apartment in a great location
Entire Place • 2 bedrooms
Tallstugan at Lullyhill
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Norra Visby (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Norra Visby based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carina | 1 | $38,670 | 13 | 4.85/5.0 |
| Host #13069968 | 1 | $23,148 | 0 | 0.00/5.0 |
| Jesper | 1 | $20,162 | 7 | 5.00/5.0 |
| Andreas | 1 | $18,261 | 10 | 4.90/5.0 |
| Amie | 1 | $18,215 | 41 | 4.78/5.0 |
| Ulrika | 1 | $17,519 | 4 | 4.75/5.0 |
| Tine | 1 | $15,933 | 4 | 4.75/5.0 |
| Ove | 1 | $14,251 | 37 | 4.78/5.0 |
| Host #76523258 | 1 | $11,065 | 0 | 0.00/5.0 |
| Fröken Sara | 1 | $10,507 | 31 | 4.77/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Norra Visby.
Dive Deeper: Advanced Norra Visby STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Norra Visby. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNorra Visby Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Norra Visby
- The Norra Visby Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Norra Visby, Apartment/Condo properties are the most common (38.9%), reflecting the local real estate landscape.
- Houses represent a significant 27.8% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Norra Visby Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Norra Visby
- The dominant room capacity in Norra Visby is 2 bedrooms listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 83.3% of the active Airbnb listings in Norra Visby, indicating a high concentration in these sizes.
Norra Visby Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Norra Visby
- The most common guest capacity trend in Norra Visby vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Norra Visby STR market, accounting for 50.0% of listings.
- 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Norra Visby.
- On average, properties in Norra Visby are equipped to host 4.7 guests.
Norra Visby Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Norra Visby
- The most common availability pattern in Norra Visby falls within the 271-366 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Norra Visby (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Norra Visby Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
11.8% of total
2 Nights
4 listings
23.5% of total
4-6 Nights
5 listings
29.4% of total
7-29 Nights
4 listings
23.5% of total
30+ Nights
2 listings
11.8% of total
Key Insights
- The most prevalent minimum stay requirement in Norra Visby is 4-6 Nights, adopted by 29.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (11.8%) caters to monthly stays (30+ nights) in Norra Visby, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 29.4% of Norra Visby hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Norra Visby.
Norra Visby Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
14.3% of total
Moderate
5 listings
35.7% of total
Firm
4 listings
28.6% of total
Strict
3 listings
21.4% of total
Cancellation Policy Insights for Norra Visby
- The prevailing Airbnb cancellation policy trend in Norra Visby is Moderate, used by 35.7% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.7% market standard in Norra Visby.
- Regularly review your cancellation policy against competitors and market demand shifts in Norra Visby.
Norra Visby STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Norra Visby
- The overall average booking lead time for vacation rentals in Norra Visby is 59 days.
- Guests book furthest in advance for stays during May (average 126 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (98 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Norra Visby.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 126 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 98 days) to capture early planners.
- Monitor your own booking lead times against these Norra Visby averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Norra Visby (2025)
Amenity Prevalence
Amenity Insights for Norra Visby
- Essential amenities in Norra Visby that guests expect include: Kitchen, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Wifi, Refrigerator are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Norra Visby: Kitchen, Smoke alarm.
- Consider adding popular differentiators like Heating or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Norra Visby to stay competitive.
Norra Visby Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Norra Visby
- The typical guest profile for Airbnb in Norra Visby consists of primarily domestic travelers (69%), often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 69.0% of guests.
- Key international markets include Sweden (69%) and Denmark (5.6%).
- Top languages spoken are English (40.7%) followed by Swedish (34.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Stockholm and Gothenburg.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Norra Visby Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Trosa kommun | 36 | $1,666 | $211.72 | 39% |
| Nynäshamns kommun | 39 | $1,648 | $247.79 | 37% |
| Oxelösund | 15 | $1,591 | $165.05 | 35% |
| Oxelösunds kommun | 11 | $1,471 | $150.45 | 47% |
| Visby | 465 | $1,175 | $195.99 | 45% |
| Ljugarn | 19 | $1,151 | $191.51 | 44% |
| Nyköpings kommun | 86 | $1,133 | $151.73 | 38% |
| Sandhamn | 29 | $1,119 | $217.04 | 44% |
| Gotland Municipality | 552 | $1,108 | $167.52 | 44% |
| Vibble | 16 | $1,057 | $146.65 | 51% |