Gotland Municipality Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Gotland County, Sweden
Is Airbnb profitable in Gotland Municipality in 2025? Explore comprehensive Airbnb analytics for Gotland Municipality, Gotland County, Sweden to uncover income potential. This 2025 STR market report for Gotland Municipality, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 552 active listings.
Whether you're considering an Airbnb investment in Gotland Municipality, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gotland Municipality Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gotland Municipality Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gotland Municipality (2025)
Understanding the monthly revenue variations for Airbnb listings in Gotland Municipality is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gotland Municipality is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gotland Municipality across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,889+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,309 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,291 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $655, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gotland Municipality
Gotland Municipality Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gotland Municipality STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gotland Municipality:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gotland Municipality
Average Daily Rate (ADR) Airbnb Trends in Gotland Municipality (2025)
Effective short term rental pricing strategy in Gotland Municipality involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gotland Municipality typically peaks in July and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $294+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $202 or more.
- Typical properties (Median) charge around $134 per night.
- Entry-level properties (Bottom 25%) earn around $93 per night.
Average Daily Rate (ADR) Trend by Month in Gotland Municipality
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Airbnb Seasonality Analysis & Trends in Gotland Municipality (2025)
Peak Season (July, June, August)
- Revenue averages $3,276 per month
- Occupancy rates average 54.3%
- Daily rates average $171
Shoulder Season
- Revenue averages $1,495 per month
- Occupancy maintains around 28.5%
- Daily rates hold near $163
Low Season (January, February, March)
- Revenue drops to average $902 per month
- Occupancy decreases to average 17.4%
- Daily rates adjust to average $165
Seasonality Insights for Gotland Municipality
- The Airbnb seasonality in Gotland Municipality shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gotland Municipality's highest earning potential, with monthly revenues capable of climbing to $4,372, occupancy reaching a high of 72.7%, and ADRs peaking at $175.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $772, occupancy could drop to 16.8%, and ADRs may adjust down to $160.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gotland Municipality.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gotland Municipality seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gotland Municipality (2025)
Exploring the top neighborhoods for short-term rentals in Gotland Municipality? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Visby | The historical capital of Gotland and a UNESCO World Heritage site, Visby is famous for its medieval architecture and cobblestone streets. It attracts tourists year-round, especially during the summer months, due to its vibrant culture and events. | Visby City Wall, Gotland Museum, St. Mary's Cathedral, Botanical Garden, Almedalen Park, Medieval Week |
| Fårö | A picturesque island north of Gotland, known for its stunning nature, beaches, and rock formations. Fårö attracts nature lovers and those looking to escape the hustle and bustle during the summer months. | Fårö Lighthouse, Digerhuvud, Sudersand Beach, Lommarstrand, Fårö Church |
| Hemse | A charming small town in the southern part of Gotland, Hemse serves as a good base for exploring the southern coast of Gotland and its beautiful nature. It's popular among families and those looking for a quiet getaway. | Hemse Church, Gotska Sandön National Park, Local markets, Nature trails |
| Slite | A lovely coastal town known for its harbor and beaches, Slite is popular for water sports and offers nice attractions for families and vacationers. | Slite Beach, Slite Marina, Hammars Haven, Local restaurants |
| Burgsvik | A peaceful village known for its scenic surroundings and proximity to beautiful beaches. Ideal for those seeking tranquility and a connection to nature. | Burgsvik's beach, Hammarhagen Nature Reserve, Local seafood shops |
| Ljugarn | A small seaside resort known for its long sandy beaches and calm environment, Ljugarn attracts families and sunbathers in the summer season. | Ljugarn Beach, Fisherman’s cabins, Ljugarn's church, Coastal nature trails |
| Visby Strand | A modern area located near the beach and Visby city center. Known for its recreational activities and as a spot for events, especially in the summer. | Visby Strand Congress & Event, Beach areas, Local festivals and events |
| Tofta | A popular beach area known for its long, sandy beaches and beach resorts. Great for families and beach lovers during the summer season. | Tofta Beach, Beachside restaurants, Water sports activities |
Understanding Airbnb License Requirements & STR Laws in Gotland Municipality (2025)
While Gotland Municipality, Gotland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gotland Municipality to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Gotland Municipality (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gotland Municipalitybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Newly-built architect-designed villa with pool - Västergarn
Entire Place • 4 bedrooms
Architect-designed house by the sea
Entire Place • 4 bedrooms
Gotland limestone farm
Entire Place • 5 bedrooms
Large house with pool and sea view.
Entire Place • 6 bedrooms
Dream Architecture Home on Gotland!
Entire Place • 5 bedrooms
Architect-designed house next to the beach with a sea view
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gotland Municipality (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gotland Municipality based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Salthamn | 6 | $117,676 | 120 | 4.69/5.0 |
| Victoria | 3 | $92,791 | 11 | 2.92/5.0 |
| Carl | 1 | $78,673 | 7 | 5.00/5.0 |
| Moa | 1 | $73,236 | 3 | 5.00/5.0 |
| Susanna | 1 | $70,003 | 6 | 5.00/5.0 |
| Nathalie | 1 | $67,166 | 8 | 4.75/5.0 |
| Lovisa | 1 | $55,682 | 24 | 5.00/5.0 |
| Jacob | 1 | $55,101 | 10 | 4.80/5.0 |
| Titti | 3 | $55,090 | 12 | 3.25/5.0 |
| Andreas | 1 | $53,732 | 15 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gotland Municipality.
Dive Deeper: Advanced Gotland Municipality STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gotland Municipality. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGotland Municipality Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gotland Municipality
- The Gotland Municipality Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.3% of the 552 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gotland Municipality, House properties are the most common (59.4%), reflecting the local real estate landscape.
- Houses represent a significant 59.4% portion, catering likely to families or larger groups.
- The presence of 7.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, others (combined 1.6%) offer potential for unique stay experiences.
Gotland Municipality Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gotland Municipality
- The dominant room capacity in Gotland Municipality is 2 bedrooms listings, making up 30.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 52.6% of the active Airbnb listings in Gotland Municipality, indicating a high concentration in these sizes.
- A significant 45.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gotland Municipality.
Gotland Municipality Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gotland Municipality
- The most common guest capacity trend in Gotland Municipality vacation rentals is listings accommodating 8+ guests (25.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Gotland Municipality STR market, accounting for 48.9% of listings.
- 52.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gotland Municipality.
- On average, properties in Gotland Municipality are equipped to host 5.5 guests.
Gotland Municipality Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gotland Municipality
- The most common availability pattern in Gotland Municipality falls within the 271-366 days range, representing 66.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Gotland Municipality (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gotland Municipality Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
104 listings
19.7% of total
2 Nights
86 listings
16.3% of total
3 Nights
104 listings
19.7% of total
4-6 Nights
138 listings
26.1% of total
7-29 Nights
72 listings
13.6% of total
30+ Nights
25 listings
4.7% of total
Key Insights
- The most prevalent minimum stay requirement in Gotland Municipality is 4-6 Nights, adopted by 26.1% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 26.1% of Gotland Municipality hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.7% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gotland Municipality.
Gotland Municipality Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.2% of total
Super Strict 60 Days
16 listings
3.4% of total
Flexible
89 listings
18.8% of total
Moderate
98 listings
20.7% of total
Firm
121 listings
25.5% of total
Strict
149 listings
31.4% of total
Cancellation Policy Insights for Gotland Municipality
- The prevailing Airbnb cancellation policy trend in Gotland Municipality is Strict, used by 31.4% of listings.
- A majority (56.9%) of hosts in Gotland Municipality utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 31.4% market standard in Gotland Municipality.
- With 31.4% using Strict terms, this is a viable option in Gotland Municipality, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Gotland Municipality.
Gotland Municipality STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gotland Municipality
- The overall average booking lead time for vacation rentals in Gotland Municipality is 87 days.
- Guests book furthest in advance for stays during July (average 146 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (118 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (87 days) as a baseline for your pricing and availability strategy in Gotland Municipality.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 146 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 118 days) to capture early planners.
- Monitor your own booking lead times against these Gotland Municipality averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gotland Municipality (2025)
Amenity Prevalence
Amenity Insights for Gotland Municipality
- Essential amenities in Gotland Municipality that guests expect include: Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gotland Municipality: Kitchen, Free parking on premises.
- Prioritize adding missing essentials: Kitchen, Free parking on premises.
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gotland Municipality to stay competitive.
Gotland Municipality Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gotland Municipality
- The typical guest profile for Airbnb in Gotland Municipality consists of primarily domestic travelers (66%), often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 66.3% of guests.
- Key international markets include Sweden (66.3%) and Germany (8.5%).
- Top languages spoken are English (38.4%) followed by Swedish (27.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Stockholm and Gothenburg.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gotland Municipality Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Trosa kommun | 36 | $1,666 | $211.72 | 39% |
| Nynäshamns kommun | 39 | $1,648 | $247.79 | 37% |
| Oxelösund | 15 | $1,591 | $165.05 | 35% |
| Oxelösunds kommun | 11 | $1,471 | $150.45 | 47% |
| Visby | 465 | $1,175 | $195.99 | 45% |
| Ljugarn | 19 | $1,151 | $191.51 | 44% |
| Nyköpings kommun | 86 | $1,133 | $151.73 | 38% |
| Sandhamn | 29 | $1,119 | $217.04 | 44% |
| Norra Visby | 18 | $1,119 | $165.47 | 54% |
| Vibble | 16 | $1,057 | $146.65 | 51% |