Airbnb Market Analytics, Statistics and Data in Gotland Municipality, Gotland County, Sweden
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Gotland Municipality? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Gotland Municipality:
How much do Airbnb hosts make on average per month in Gotland Municipality?
The short-term rental market in Gotland Municipality shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,314 per month
- Strong performing properties (top 25%) make $2,436 or more
- Best-in-class properties (top 10%) achieve $4,209+ monthly
- Entry-level properties (bottom 25%) typically earn around $662
Revenue Variations by Month
Occupancy Rates Throughout the Year in Gotland Municipality
The market in Gotland Municipality shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 29% occupancy rates
- Strong performing properties (top 25%) achieve 46% or higher
- Best-in-class properties (top 10%) reach 66%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Gotland Municipality
Daily rates in Gotland Municipality vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $131 per night
- Strong performing properties (top 25%) secure $201 or more
- Best-in-class properties (top 10%) pull in $294+ per night
- Entry-level properties (bottom 25%) earn around $92
Daily Rate Variations by Month
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Seasonality patterns in Gotland Municipality
Peak Season (July, June, August)
- Revenue peaks at $4424.97 per month
- Occupancy rates reach 72.73%
- Daily rates average $177.16
Shoulder Season
- Revenue averages $1911.21 per month
- Occupancy maintains 33.04%
- Daily rates hold at $163.72
Low Season (February, January, December)
- Revenue drops to $1045.72 per month
- Occupancy decreases to 16.71%
- Daily rates adjust to $157.81
Is it still profitable to do Airbnb in Gotland Municipality in 2025?
Yes! Gotland Municipality demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and solid monthly revenue averaging $1911 and As a mature market with 592 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Gotland Municipality
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Visby | The medieval town of Visby is a UNESCO World Heritage Site, famous for its well-preserved medieval architecture, charming streets, and annual Medieval Week. It attracts history enthusiasts and tourists year-round. | Visby Town Wall, St. Mary's Cathedral, Kärleksporten (the Love Gate), Botaniska trädgården (Botanical Garden), Gotlands Museum, Medieval Week |
| Sola Strand | Sola Strand is a coastal area known for its beautiful beach and tranquil atmosphere. It's perfect for families and those seeking a relaxing seaside experience. | Sola Beach, Coastal walking trails, Local cafes, Water sports, Fishing opportunities, Nature reserves |
| Fårö | An idyllic island located north of Gotland, known for its stunning nature, beaches, and unique limestone formations. Ideal for nature lovers and those seeking a quiet retreat. | Sudersand Beach, LANGHUS - House of Fårö, Limestone cliffs, Fårö Lighthouse, Local art galleries, Biking trails |
| Slite | A charming harbor town on the east coast of Gotland, Slite is known for its marina, local businesses, and proximity to beaches, making it great for vacation rentals. | Slite Marina, Slite Beach, Local shops and restaurants, Scenic coastline, Hiking trails, Cultural events |
| Lärbro | A picturesque village in the northern part of Gotland, offering a more rural experience with access to beautiful landscapes and traditional farms. | Lärbro Church, Hiking in the countryside, Local farms, Nature reserves, Biking paths, Cultural heritage sites |
| Hemse | Located in southern Gotland, Hemse has a quaint town feel and offers local amenities, making it a great stay for visitors exploring the southern part of the island. | Hemse Church, Local shops, Nearby nature reserves, Biking trails, Community events, Cultural festivals |
| Klintehamn | A small town located on the west coast of Gotland, Klintehamn is close to the sea and offers a mix of local culture and natural beauty. | Klintehamn Marina, Beaches, Art galleries, Local dining, Walking paths, Scenic views |
| Visby Strandby | A popular beach area close to Visby, ideal for tourists looking to stay near both the beach and the historic town. A great spot for families and beachgoers. | Visby Strand, Beaches, Water activities, Access to Visby, Local bakeries, Parks |
Do you need a license for Airbnb in Gotland Municipality?
We recommend checking directly with Gotland Municipality's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Gotland Municipality
New large house for 10 - At Tofta beach
Entire Place • 5 bedrooms
Newly-built architect-designed villa with pool - Västergarn
Entire Place • 4 bedrooms
Gotland limestone farm
Entire Place • 5 bedrooms
Large house with pool and sea view.
Entire Place • 6 bedrooms
Villa Tofta Kroks
Entire Place • 5 bedrooms
Casaquarium on Fårö
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Gotland Municipality
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Salthamn | 8 | $159,839 | 121 | 3.52/5.0 |
| Victoria | 3 | $98,642 | 11 | 2.92/5.0 |
| Nils Fredrik | 1 | $82,454 | 12 | 5.00/5.0 |
| Carl | 1 | $81,288 | 7 | 5.00/5.0 |
| Susanna | 1 | $77,930 | 6 | 5.00/5.0 |
| Nathalie | 1 | $67,178 | 8 | 4.75/5.0 |
| Malin | 1 | $67,090 | 13 | 4.92/5.0 |
| Jonas | 1 | $65,627 | 26 | 5.00/5.0 |
| Moa | 1 | $63,577 | 3 | 5.00/5.0 |
| Titti | 3 | $59,338 | 12 | 3.25/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Gotland Municipality
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97.1%), with house and outdoor & mobile properties comprising 84.8% of inventory
- Strong specialty sector (33.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays, others segments (1.5% combined)
Room Capacity Distribution
Analysis of 592 properties in Gotland Municipality shows that 2 bedrooms properties are most prevalent, making up 30.1% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 52.9% of all listings.
Key Insights
- Most common: 2 bedrooms (30.1%)
- Least common: 5+ bedrooms (7.9%)
- Market concentration: 52.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 592 properties in Gotland Municipality reveals that 8+ guests properties dominate the market, representing 25% of all listings. The average property accommodates 5.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 48.8% of the market.
Key Insights
- Most common capacity: 8+ guests (25% of market)
- Least common capacity: 3 guests (2.9% of market)
- Average guest capacity: 5.4 guests per property
- Market concentration: 48.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 592 properties in Gotland Municipality, the most common availability pattern is 271-366 days (69.6% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (49% of properties).
Key Insights
- Most common availability window: 271-366 days (69.6%)
- Most common booking duration: 31-90 days (49%)
- Properties with high availability (180+ days): 97.1%
- Properties with long-term bookings (180+ days): 3.0%
Minimum Stay Distributions
1 Night
119 listings
22.3% of total
2 Nights
94 listings
17.6% of total
3 Nights
104 listings
19.5% of total
4-6 Nights
140 listings
26.3% of total
7-29 Nights
69 listings
12.9% of total
30+ Nights
7 listings
1.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 39.9%
- Mid-length stays (4-6 nights) represent 26.3% of listings
- Monthly+ stays (1.3%) suggest a stable extended-stay market
- High market flexibility with 59.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.2% of total
Super Strict 60 Days
27 listings
5.4% of total
Flexible
90 listings
18% of total
Moderate
102 listings
20.4% of total
Firm
126 listings
25.2% of total
Strict
154 listings
30.8% of total
Key Insights
- Strict is the preferred policy at 30.8% of listings
- The market shows a balanced distribution between guest-friendly (38.4%) and strict (56.0%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 121 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 36 days
- Summer shows the longest average booking window at 118 days, while Winter has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 118 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Gotland Municipality
Below is the distribution of amenities across listings in Gotland Municipality:
Traveler Demographics
Key Insights
- Domestic travelers make up 66.2% of total guests, indicating a significant local market share.
- Primary international markets: Germany (10%) and Denmark (5.6%)
- English is the top language at 45.4%, followed by Swedish (32.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.4%
Recommendations
- Target marketing campaigns for Stockholm and Gothenburg markets
- Develop localized content for Germany and Denmark
- Prioritize English and Swedish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Gotland Municipality. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Oxelösund | 17 | $1,765 | $172.44 | 39% |
| Trosa kommun | 37 | $1,636 | $209.39 | 37% |
| Nynäshamns kommun | 40 | $1,595 | $237.46 | 37% |
| Oxelösunds kommun | 11 | $1,496 | $151.14 | 51% |
| Visby | 439 | $1,252 | $201.52 | 44% |
| Sandhamn | 27 | $1,159 | $221.93 | 42% |
| Norra Visby | 17 | $1,140 | $172.20 | 52% |
| Nyköpings kommun | 90 | $1,125 | $150.64 | 38% |
| Vibble | 16 | $1,093 | $148.02 | 51% |
| Ljugarn | 22 | $1,081 | $191.35 | 42% |
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