Sälen Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Dalarna County, Sweden
Is Airbnb profitable in Sälen in 2025? Explore comprehensive Airbnb analytics for Sälen, Dalarna County, Sweden to uncover income potential. This 2025 STR market report for Sälen, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 28 active listings.
Whether you're considering an Airbnb investment in Sälen, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sälen Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sälen Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sälen (2025)
Understanding the monthly revenue variations for Airbnb listings in Sälen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sälen is typically February, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sälen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,818+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,518 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,432 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $786, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sälen
Sälen Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sälen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sälen:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sälen
Average Daily Rate (ADR) Airbnb Trends in Sälen (2025)
Effective short term rental pricing strategy in Sälen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sälen typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $320+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $241 or more.
- Typical properties (Median) charge around $156 per night.
- Entry-level properties (Bottom 25%) earn around $100 per night.
Average Daily Rate (ADR) Trend by Month in Sälen
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Airbnb Seasonality Analysis & Trends in Sälen (2025)
Peak Season (February, December, January)
- Revenue averages $3,551 per month
- Occupancy rates average 51.4%
- Daily rates average $202
Shoulder Season
- Revenue averages $1,567 per month
- Occupancy maintains around 28.6%
- Daily rates hold near $204
Low Season (May, June, September)
- Revenue drops to average $711 per month
- Occupancy decreases to average 24.0%
- Daily rates adjust to average $209
Seasonality Insights for Sälen
- The Airbnb seasonality in Sälen shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sälen's highest earning potential, with monthly revenues capable of climbing to $4,337, occupancy reaching a high of 67.7%, and ADRs peaking at $218.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $695, occupancy could drop to 15.5%, and ADRs may adjust down to $176.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sälen.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sälen seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sälen (2025)
Exploring the top neighborhoods for short-term rentals in Sälen? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sälenfjällen | A premier ski resort area known for its extensive ski slopes and winter sports activities. Ideal for travelers looking for a ski vacation experience with accommodations close to ski lifts and amenities. | Sälen Ski Resort, Experium, Sälen's FjällKyrka, Gölia Ski Area, Hundfjället Ski Resort |
| Lindvallen | A popular part of the Sälen area with family-friendly slopes and accommodations. Attractive to families and those interested in ski courses. | Lindvallen Ski Area, Sälen's Family Park, Sälen Bike Park, Fjällen-Hälsinggården |
| Stöten | Known for its extensive ski terrain and less crowded slopes, it draws those who want a quieter skiing experience and more private accommodations. | Stöten Ski Resort, Stöten Adventure, Stötens Fjällgåard, Ski-in/Ski-out lodgings |
| Tandådalen | A smaller and charming ski area that appeals to those looking for affordability and tranquility in their ski experience, perfect for families and beginner skiers. | Tandådalen Ski Area, Sälen Village, Tandådalens Skidspår, Ski rentals and gear shops |
| Myskläppen | A cozy area within the Sälen region that serves as a great base for both summer and winter activities, offering peaceful natural surroundings. | Myskläppens Nature Trails, Fishing at Lake Västerdalälven, Summer hiking paths, Local dining options |
| Rörbäcksnäs | A quieter area that is perfect for nature enthusiasts and those who enjoy hiking and outdoor activities away from the busier tourist spots. | Rörbäcksnäs Nature Reserve, Hiking Trails, Local flora and fauna, Fishing opportunities |
| Hundfjället | Known for its varied slopes and skiing for all levels, it is a popular destination for both ski enthusiasts and summer visitors. | Hundfjället Ski Resort, Mountain biking trails, Dog sledding, Ski lifts |
| Sälen Village | The central hub of Sälen, offering a variety of accommodations and dining options. It's convenient for visitors looking to explore the attractions of the entire region. | Sälen Central Square, Local markets, Restaurants and cafes, Access to ski transport |
Understanding Airbnb License Requirements & STR Laws in Sälen (2025)
While Sälen, Dalarna County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sälen to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sälen (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sälenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Newly built mountain house with great views, 12 beds
Entire Place • 5 bedrooms
Exclusive apartment with private location in Lindvallen
Entire Place • 3 bedrooms
Villa in Sälen village overlooking Hemfjället
Entire Place • 3 bedrooms
Mountain house in Sälen, 12 beds
Entire Place • 4 bedrooms
Large fresh house in Sälen
Entire Place • 3 bedrooms
Best Ski-in-ski-out location Stöten
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sälen (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sälen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alfred | 1 | $44,359 | 15 | 5.00/5.0 |
| Jonas | 1 | $32,686 | 42 | 4.93/5.0 |
| Carina | 1 | $32,629 | 10 | 5.00/5.0 |
| Martin | 1 | $29,215 | 33 | 5.00/5.0 |
| Anna | 1 | $29,062 | 7 | 4.86/5.0 |
| Stefan | 1 | $27,168 | 13 | 5.00/5.0 |
| Emma | 1 | $26,951 | 28 | 4.96/5.0 |
| Millan | 1 | $26,165 | 22 | 4.64/5.0 |
| Andreas | 1 | $24,028 | 7 | 4.86/5.0 |
| Søren | 1 | $20,299 | 122 | 4.70/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sälen.
Dive Deeper: Advanced Sälen STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sälen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSälen Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sälen
- The Sälen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sälen, House properties are the most common (39.3%), reflecting the local real estate landscape.
- Houses represent a significant 39.3% portion, catering likely to families or larger groups.
Sälen Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sälen
- The dominant room capacity in Sälen is 3 bedrooms listings, making up 50% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 67.9% of the active Airbnb listings in Sälen, indicating a high concentration in these sizes.
- A significant 64.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sälen.
Sälen Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sälen
- The most common guest capacity trend in Sälen vacation rentals is listings accommodating 8+ guests (53.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Sälen STR market, accounting for 67.9% of listings.
- 71.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sälen.
- On average, properties in Sälen are equipped to host 6.4 guests.
Sälen Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sälen
- The most common availability pattern in Sälen falls within the 271-366 days range, representing 57.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sälen (50%), reflecting common guest stay durations or potential owner blocking patterns.
Sälen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
14.8% of total
2 Nights
3 listings
11.1% of total
3 Nights
2 listings
7.4% of total
4-6 Nights
3 listings
11.1% of total
7-29 Nights
1 listings
3.7% of total
30+ Nights
14 listings
51.9% of total
Key Insights
- The most prevalent minimum stay requirement in Sälen is 30+ Nights, adopted by 51.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (51.9%) caters to monthly stays (30+ nights) in Sälen, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 51.9% of Sälen hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 51.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sälen.
Sälen Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
15.4% of total
Moderate
6 listings
23.1% of total
Firm
7 listings
26.9% of total
Strict
9 listings
34.6% of total
Cancellation Policy Insights for Sälen
- The prevailing Airbnb cancellation policy trend in Sälen is Strict, used by 34.6% of listings.
- A majority (61.5%) of hosts in Sälen utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 34.6% market standard in Sälen.
- With 34.6% using Strict terms, this is a viable option in Sälen, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Sälen.
Sälen STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sälen
- The overall average booking lead time for vacation rentals in Sälen is 67 days.
- Guests book furthest in advance for stays during June (average 111 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (84 days avg.) sees the longest lead times, while Fall (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Sälen.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 111 days out to capitalize on advance planning.
- During September, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Sälen averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sälen (2025)
Amenity Prevalence
Amenity Insights for Sälen
- Essential amenities in Sälen that guests expect include: Free parking on premises, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Smoke alarm, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sälen: Free parking on premises, Kitchen, Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Refrigerator or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sälen to stay competitive.
Sälen Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sälen
- The typical guest profile for Airbnb in Sälen consists of a mix of domestic (61%) and international guests, often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 61.1% of guests.
- Key international markets include Sweden (61.1%) and Denmark (15.3%).
- Top languages spoken are English (38.6%) followed by Swedish (27.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Stockholm and Gothenburg.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sälen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tällberg | 14 | $1,918 | $160.81 | 49% |
| Trysil | 447 | $1,822 | $243.85 | 38% |
| Malung-Sälens kommun | 399 | $1,411 | $152.12 | 41% |
| Vattnäs | 10 | $1,363 | $123.53 | 51% |
| Ramundberget | 14 | $1,301 | $146.45 | 43% |
| Älvdalens kommun | 226 | $1,280 | $128.92 | 40% |
| Nybergsund | 18 | $1,194 | $199.33 | 35% |
| Gagnefs kommun | 11 | $1,161 | $105.54 | 49% |
| Orsa kommun | 39 | $1,148 | $114.43 | 40% |
| Mora | 93 | $1,147 | $171.34 | 33% |