Mora Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Dalarna County, Sweden
Is Airbnb profitable in Mora in 2025? Explore comprehensive Airbnb analytics for Mora, Dalarna County, Sweden to uncover income potential. This 2025 STR market report for Mora, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 93 active listings.
Whether you're considering an Airbnb investment in Mora, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mora Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mora Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mora (2025)
Understanding the monthly revenue variations for Airbnb listings in Mora is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mora is typically July, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mora across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,951+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,563 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,118 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $503, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mora
Mora Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mora STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mora:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mora
Average Daily Rate (ADR) Airbnb Trends in Mora (2025)
Effective short term rental pricing strategy in Mora involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mora typically peaks in February and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $371+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $206 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Mora
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Airbnb Seasonality Analysis & Trends in Mora (2025)
Peak Season (July, February, January)
- Revenue averages $2,718 per month
- Occupancy rates average 48.8%
- Daily rates average $174
Shoulder Season
- Revenue averages $1,966 per month
- Occupancy maintains around 34.7%
- Daily rates hold near $166
Low Season (April, October, November)
- Revenue drops to average $1,060 per month
- Occupancy decreases to average 22.6%
- Daily rates adjust to average $161
Seasonality Insights for Mora
- The Airbnb seasonality in Mora shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mora's highest earning potential, with monthly revenues capable of climbing to $2,940, occupancy reaching a high of 55.8%, and ADRs peaking at $190.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $768, occupancy could drop to 20.8%, and ADRs may adjust down to $156.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mora.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mora seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mora (2025)
Exploring the top neighborhoods for short-term rentals in Mora? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mora Center | The heart of Mora, with easy access to shopping, dining, and local attractions. Ideal for guests who want to explore the cultural heritage of the area. | Mora Church, Mora Active Life, Vasaloppet Museum, Zorn Museum, Mora Mountain |
| Vasaloppet Route | Famous for the annual Vasaloppet ski race, this area attracts outdoor enthusiasts and sports lovers year-round. | Vasaloppet Ski Race, Lake Siljan, Ski trails, Mountain biking paths |
| Lakeside Hotels | Scenic views of the lakes and opportunities for water activities make this a popular choice for summer tourists. | Lake Orsasjön, Fishing spots, Boating, Swim beaches |
| Dalarna Countryside | Quaint villages and beautiful landscapes, perfect for nature lovers seeking a rustic experience. | Biking trails, Traditional Dalarna architecture, Cultural experiences, Wildlife spotting |
| Mora Golf Club | Attracts golf enthusiasts and those looking for a relaxing getaway with nature views. | Golfing, Clubhouse amenities, Scenic views of the course |
| Gullspång | A charming area known for its natural beauty, attracting visitors for hiking and nature activities. | Hiking trails, Picnic areas, Wildflower meadows |
| Dahlstorp | Ideal for families, with parks and recreational areas nearby, appealing to those traveling with children. | Children's playgrounds, Family-friendly parks, Community events |
| Ski Resorts | A must-visit during winter, attracting ski and snowboard enthusiasts, as well as families enjoying winter sports. | Ski slopes, Winter sports facilities, Cafes and lodges |
Understanding Airbnb License Requirements & STR Laws in Mora (2025)
While Mora, Dalarna County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mora to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mora (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Morabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Nice house in central Mora
Entire Place • 3 bedrooms
Millvägen
Entire Place • 3 bedrooms
MoraTelegrafen
Entire Place • 4 bedrooms
Vasaloppy accommodation for larger gangs of summer & winter
Entire Place • 4 bedrooms
Mora centrally by water near outdoor activities
Entire Place • 4 bedrooms
River villa in central Mora
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mora (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mora based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andreas | 4 | $111,713 | 141 | 4.69/5.0 |
| Martin | 1 | $61,167 | 10 | 5.00/5.0 |
| Elin | 1 | $56,914 | 4 | 5.00/5.0 |
| Maria | 1 | $51,743 | 13 | 4.92/5.0 |
| Anna | 2 | $51,603 | 24 | 4.78/5.0 |
| Madelene | 1 | $47,948 | 40 | 4.78/5.0 |
| Mikael | 1 | $44,842 | 7 | 5.00/5.0 |
| Jonas | 1 | $43,930 | 4 | 5.00/5.0 |
| Pär | 1 | $39,852 | 34 | 4.91/5.0 |
| Jessica | 3 | $35,728 | 13 | 3.13/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mora.
Dive Deeper: Advanced Mora STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mora. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMora Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mora
- The Mora Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.8% of the 93 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 31.2% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Mora, House properties are the most common (62.4%), reflecting the local real estate landscape.
- Houses represent a significant 62.4% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 4.4%) offer potential for unique stay experiences.
Mora Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mora
- The dominant room capacity in Mora is 1 bedroom listings, making up 21.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 40.9% of the active Airbnb listings in Mora, indicating a high concentration in these sizes.
- A significant 35.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mora.
Mora Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mora
- The most common guest capacity trend in Mora vacation rentals is listings accommodating 6 guests (18.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Mora STR market, accounting for 36.6% of listings.
- 38.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mora.
- On average, properties in Mora are equipped to host 4.0 guests.
Mora Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mora
- The most common availability pattern in Mora falls within the 271-366 days range, representing 59.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mora (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mora Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
62 listings
68.9% of total
2 Nights
16 listings
17.8% of total
3 Nights
5 listings
5.6% of total
4-6 Nights
1 listings
1.1% of total
30+ Nights
6 listings
6.7% of total
Key Insights
- The most prevalent minimum stay requirement in Mora is 1 Night, adopted by 68.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.7%) of the Mora Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 68.9% of Mora hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mora.
Mora Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
19 listings
22.6% of total
Moderate
27 listings
32.1% of total
Firm
12 listings
14.3% of total
Strict
26 listings
31% of total
Cancellation Policy Insights for Mora
- The prevailing Airbnb cancellation policy trend in Mora is Moderate, used by 32.1% of listings.
- There's a relatively balanced mix between guest-friendly (54.7%) and stricter (45.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.1% market standard in Mora.
- With 31% using Strict terms, this is a viable option in Mora, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Mora.
Mora STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mora
- The overall average booking lead time for vacation rentals in Mora is 92 days.
- Guests book furthest in advance for stays during February (average 119 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (91 days avg.) sees the longest lead times, while Fall (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (92 days) as a baseline for your pricing and availability strategy in Mora.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 119 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 91 days) to capture early planners.
- Monitor your own booking lead times against these Mora averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mora (2025)
Amenity Prevalence
Amenity Insights for Mora
- Essential amenities in Mora that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, Kitchen, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mora: Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mora to stay competitive.
Mora Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mora
- The typical guest profile for Airbnb in Mora consists of a mix of domestic (62%) and international guests, often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 62.1% of guests.
- Key international markets include Sweden (62.1%) and Germany (8.3%).
- Top languages spoken are English (38.9%) followed by Swedish (25.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Stockholm and Gothenburg.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mora Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tällberg | 14 | $1,918 | $160.81 | 49% |
| Malung-Sälens kommun | 399 | $1,411 | $152.12 | 41% |
| Falun | 78 | $1,387 | $108.87 | 47% |
| Vattnäs | 10 | $1,363 | $123.53 | 51% |
| Sälen | 28 | $1,349 | $181.07 | 36% |
| Borlänge kommun | 40 | $1,241 | $121.36 | 35% |
| Gagnefs kommun | 11 | $1,161 | $105.54 | 49% |
| Orsa kommun | 39 | $1,148 | $114.43 | 40% |
| Härjedalens kommun | 244 | $1,105 | $132.84 | 38% |
| Säters kommun | 19 | $1,094 | $117.40 | 37% |