Airbnb Market Analytics, Statistics and Data in Malung-Sälens kommun, Dalarna County, Sweden
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Malung-Sälens kommun? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Malung-Sälens kommun:
How much do Airbnb hosts make on average per month in Malung-Sälens kommun?
The short-term rental market in Malung-Sälens kommun shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,575 per month
- Strong performing properties (top 25%) make $2,676 or more
- Best-in-class properties (top 10%) achieve $3,962+ monthly
- Entry-level properties (bottom 25%) typically earn around $846
Revenue Variations by Month
Occupancy Rates Throughout the Year in Malung-Sälens kommun
The market in Malung-Sälens kommun shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 36% occupancy rates
- Strong performing properties (top 25%) achieve 55% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Malung-Sälens kommun
Daily rates in Malung-Sälens kommun vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $116 per night
- Strong performing properties (top 25%) secure $179 or more
- Best-in-class properties (top 10%) pull in $267+ per night
- Entry-level properties (bottom 25%) earn around $81
Daily Rate Variations by Month
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Seasonality patterns in Malung-Sälens kommun
Peak Season (February, March, January)
- Revenue peaks at $3609.14 per month
- Occupancy rates reach 68.59%
- Daily rates average $172.57
Shoulder Season
- Revenue averages $1971.91 per month
- Occupancy maintains 39.33%
- Daily rates hold at $143.81
Low Season (October, August, September)
- Revenue drops to $896.37 per month
- Occupancy decreases to 25.14%
- Daily rates adjust to $130.95
Is it still profitable to do Airbnb in Malung-Sälens kommun in 2025?
Yes! Malung-Sälens kommun demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and solid monthly revenue averaging $1972 and With 420 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Malung-Sälens kommun
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Sälen | A popular ski resort area attracting winter sports enthusiasts and outdoor adventurers. Known for its vast hiking trails, mountain peaks, and family-friendly ski facilities. | Sälenfjällen, Sälen Ski Resort, Kälen Ski Area, Höghammar Ski Resort, Trysil Ski Resort |
| Malung | A charming town with rich cultural heritage and traditional Swedish craftsmanship. It offers visitors a glimpse into local life and easy access to nature and outdoor activities. | Malung Folk Music Festival, Malung Church, Vasaloppet Museum, Local craft shops, Dalarna Museum |
| Stöten | Part of the larger Sälen area, known for its skiing and winter sports opportunities. Attracts both winter sports lovers and summer hikers. | Stöten Ski Resort, Ski slopes and trails, Mountain biking paths, Local restaurants and bars |
| Långberget | A serene getaway surrounded by nature, perfect for summer and winter sports activities. Attracts nature lovers and those looking for tranquility. | Långberget Ski Resort, Hiking trails, Fishing spots, Wildlife observation |
| Bjursås | Known for its beautiful landscapes and outdoor activities, this area offers both summer and winter sports, suitable for families and adventurers. | Bjursås Ski Resort, Mountain biking trails, Scenic lakes, Hiking paths |
| Ljusdal | A smaller town that serves as a gateway to outdoor adventures in the surrounding regions, offering great access to nature and local experiences. | Ljusdal Church, Local markets, Hiking areas, Cultural heritage sites |
| Rörbäcksnäs | A peaceful village located near the Norwegian border, ideal for outdoor enthusiasts seeking hiking, fishing, and skiing. | Nature parks, Scenic rivers, Cross-country skiing trails |
| Tänndalen | A ski resort known for its stunning views and excellent snow conditions, popular for both winter sports and summer activities. | Tänndalen Ski Resort, Hiking trails, Local wildlife watching |
Do you need a license for Airbnb in Malung-Sälens kommun?
We recommend checking directly with Malung-Sälens kommun's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Malung-Sälens kommun
Cozy mountain cabin Martebäcken, Sälen
Entire Place • 4 bedrooms
Luxurious Winter Wonderland -BR10
Entire Place • 10 bedrooms
Sealen - classically decorated by the seaside!
Entire Place • 3 bedrooms
Mountain cabin with proximity to a lot.
Entire Place • 3 bedrooms
Exclusive Fjällhus in Tandådalen
Entire Place • 7 bedrooms
Mountain cabin Gubbmyren
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Malung-Sälens kommun
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bröderna Paulin | 10 | $244,938 | 157 | 4.87/5.0 |
| Daniel | 2 | $103,270 | 6 | 4.83/5.0 |
| Jean-Pierre | 4 | $102,236 | 19 | 4.59/5.0 |
| Nicklas | 3 | $72,820 | 90 | 4.88/5.0 |
| Patrik | 1 | $69,278 | 11 | 5.00/5.0 |
| Joacim | 3 | $60,774 | 44 | 4.76/5.0 |
| 86620664 | 9 | $60,288 | 2 | 0.00/5.0 |
| Kristian Och Caroline | 2 | $57,971 | 41 | 4.88/5.0 |
| Annika | 1 | $53,964 | 6 | 5.00/5.0 |
| Victor | 1 | $50,943 | 15 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Malung-Sälens kommun
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (99.8%), with outdoor & mobile and apartment & condo properties comprising 70.7% of inventory
- Strong specialty sector (40.5%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in boutique & hotels, others segments (0.7% combined)
Room Capacity Distribution
Analysis of 420 properties in Malung-Sälens kommun shows that 3 bedrooms properties are most prevalent, making up 34% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 63.3% of all listings.
Key Insights
- Most common: 3 bedrooms (34%)
- Least common: 5+ bedrooms (6.4%)
- Market concentration: 63.3% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 420 properties in Malung-Sälens kommun reveals that 8+ guests properties dominate the market, representing 50.2% of all listings. The average property accommodates 6.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 75.7% of the market.
Key Insights
- Most common capacity: 8+ guests (50.2% of market)
- Least common capacity: 2 guests (0.2% of market)
- Average guest capacity: 6.7 guests per property
- Market concentration: 75.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 420 properties in Malung-Sälens kommun, the most common availability pattern is 271-366 days (48.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (39% of properties).
Key Insights
- Most common availability window: 271-366 days (48.3%)
- Most common booking duration: 91-180 days (39%)
- Properties with high availability (180+ days): 84.5%
- Properties with long-term bookings (180+ days): 16.4%
Minimum Stay Distributions
1 Night
69 listings
17.7% of total
2 Nights
53 listings
13.6% of total
3 Nights
103 listings
26.5% of total
4-6 Nights
78 listings
20.1% of total
7-29 Nights
46 listings
11.8% of total
30+ Nights
40 listings
10.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 31.3%
- Mid-length stays (4-6 nights) represent 20.1% of listings
- Monthly+ stays (10.3%) suggest a stable extended-stay market
- High market flexibility with 57.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.3% of total
Super Strict 60 Days
7 listings
2% of total
Flexible
44 listings
12.5% of total
Moderate
68 listings
19.3% of total
Firm
149 listings
42.3% of total
Strict
83 listings
23.6% of total
Key Insights
- Firm is the preferred policy at 42.3% of listings
- Stricter policies (Firm & Strict) dominate at 65.9% of the market
- Strong market consensus around Firm policies
- Super Strict 30 Days policies are least common at 0.3% of listings
Recommendations
- The market supports stricter policies, with 65.9% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Apr, Mar, averaging 97 days
- Shortest booking windows are in Nov, Oct, Sep, averaging 42 days
- Spring shows the longest average booking window at 87 days, while Fall has the shortest at 42 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 87 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Sep when lead times are shortest
Popular Airbnb Amenities in Malung-Sälens kommun
Below is the distribution of amenities across listings in Malung-Sälens kommun:
Traveler Demographics
Key Insights
- Domestic travelers make up 60.5% of total guests, indicating a significant local market share.
- Primary international markets: Denmark (14.9%) and Germany (7.3%)
- English is the top language at 45.8%, followed by Swedish (31.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.5%
Recommendations
- Target marketing campaigns for Stockholm and Gothenburg markets
- Develop localized content for Denmark and Germany
- Prioritize English and Swedish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Malung-Sälens kommun. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Tällberg | 14 | $2,291 | $162.63 | 48% |
| Trysil | 450 | $1,685 | $234.34 | 37% |
| Husøy | 18 | $1,409 | $236.13 | 33% |
| Sälen | 29 | $1,345 | $167.37 | 37% |
| Älvdalens kommun | 229 | $1,247 | $125.40 | 39% |
| Bruksvallarna | 19 | $1,233 | $160.84 | 35% |
| Mora | 92 | $1,218 | $167.43 | 39% |
| Orsa kommun | 40 | $1,164 | $110.84 | 39% |
| Gagnefs kommun | 12 | $1,156 | $102.00 | 50% |
| Idre | 34 | $1,141 | $107.38 | 37% |
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